Onclusive

OCTOBER 19, 2021

The “why” must demonstrate how your proposal aligns with your company’s current business objectives and priorities. You also need to fully understand how your challenge ties in with your company’s core business needs and how solving this problem will create value for your brand and key stakeholders.

How To 396

How To Measurement Data Writing 396

Contently - Strategy

APRIL 1, 2024

But the problem (probably) isn’t the writing. Brands that deliver this type of SEO-driven content unlock demand for their business and coveted high ranking on SERPs. Brands that deliver this type of SEO-driven content unlock demand for their business and coveted high ranking on SERPs. Yes, we may get lucky.

SEO 52

SEO Engineering Writing How To 52

Cision

MAY 31, 2017

And as marketers and storytellers, it’s up to us to not only get our brands in front of consumers but to also pique their interest instantly so they don’t scroll right on past. Upon snapping photos of them, participants were given the option to add a branded filter to their Snapchat photos. Captivate, Then Maintain.

Consumer 243

Consumer Brand Branding How To 243

Prowly

JUNE 30, 2021

Whether you want to boost your brand visibility, earn powerful backlinks or get the word out about a new product release, media coverage is the best way to get your company noticed. The post How to Write a Media Pitch (w/ Outreach Email Templates) appeared first on Prowly Magazine.

Pitching 104

Pitching Writing How To Media 104

Critical Mention

JANUARY 29, 2021

But influencers, unlike celebrities, are valued for their expertise and it is for this reason that an influencer’s brand must match yours. It is important to go through and analyze an influencer’s content to know if it can be paired with your brand or product. An engaged audience helps increase brand awareness and potential sales.

Brand 135

Brand Branding How To Radio 135

Onclusive

JULY 6, 2017

In other words, we can hide behind the brands we represent and even our own personal brands at times with formal messaging, over-edited tweets, and, on the customer end, imaginary buyer personas like “mid-level Melissa” that take real humans out of the mix and replace them with dictionary definitions. Why or why not?

Brand 364

Brand Branding Pitching Industry 364

Presspage

JUNE 12, 2018

A “Brand Journalist”? First, us traditional PR pros at branded companies pitched stories to journalists so that they could have sources and information to write their stories. Now, brands can use a combined set of tools to bring their press rooms to life. Build your brand! Become a what? What changed?

Brand 92

Brand Branding How To Writing 92

Agility PR Solutions

JUNE 29, 2021

All PR professionals should understand how to write effective press releases. Boost brand awareness and reputation. The post 4 tips for writing an effective press release in 2021 appeared first on Agility PR Solutions. Because press releases: Garner media coverage. Are a cost-effective promotion tool.

Writing 183

Writing Reputation Tools Brand 183

Critical Mention

FEBRUARY 25, 2022

Telling stories that provoke engagement and resonate with desired audiences is a surefire way to create a strong brand. No matter what type of brand you’re representing, it’s important to create compelling messages and content to hold your audience’s interest. Once you find something that truly works for your brand, stick to it.

Brand 126

Brand Branding Storytelling Analytics 126

PR Fuel

MAY 3, 2023

If you want to control the story of your brand, you’re going to need news outlets and journalistic sources to tell a story that aligns with your values. But how can you control what. Read More The post Tips on How to Write a Successful Media Pitch appeared first on eReleases.

Writing 52

Writing Pitching How To Media 52

PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. Developing your content marketing strategy can help you boost brand visibility. In fact, 94% of consumers show loyalty to brands that over complete transparency. Nearly 90% of shoppers stay loyal to brands that share their values, too.

Writing 81

Writing How To Media Guidelines 81

Contently - Strategy

MARCH 22, 2022

It seems simple at first—at least that’s what most brands think when it comes to SEO strategy. But if the ranking results swear by “How To” and “Ultimate Guides,” then you stick to that approach. 3 ways your brand can level up its SEO strategy. The biggest mistake brands make with SEO?

SEO 144

SEO Strategy Brand Branding 144

Business Wire

MAY 10, 2017

Create an Intriguing Headline That Lets the Reader Know What the Release is About Subheadlines are not seen by readers until the news release is opened so include all pertinent information in the headline CITY, STATE (or CITY, COUNTRY) – Start the release by stating the brand making the announcement and the news being announced.

Writing 165

Writing How To Video Facebook 165

Critical Mention

DECEMBER 20, 2019

PR and marketing professionals have the opportunity to expand their organization’s brand reach by leveraging earned media coverage. Earned media is significant for businesses because it is unpaid content that is published by journalists, influencers, reviewers and organizations who have valuable thoughts and opinions about your brand.

How To 103

How To Brand Branding Media 103

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Write a rock-solid PR plan. For example, direct-marketing will nearly always have an impact on demand generation, while PR affects brand visibility and reputation. The post How To Write A Rock-Solid PR Plan appeared first on Crenshaw Communications. But a sound, carefully conceived program is a road map to success.

Writing 136

Writing How To Pitching Privacy 136

PRSay

MARCH 22, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. To truly engage our next generation of guests, it’s not enough to create great brands,” said senior Target marketer Rick Gomez. “We

How To 161

How To Employee Leadership Nonprofit 161

ReimaginePR

NOVEMBER 13, 2014

“We craft short stories with minimal branding in hopes others will use them to move their work too.” Like all good stories, writing them is just the first part. More and more of their time is spent trying to figure out how to capture people’s attention so their stories can do their work. ” Stories Can Do Their Work.

Brand 306

Brand Branding Storytelling Resources 306

The Proactive Report

MARCH 27, 2020

If you’re not able to deliver your products or services as usual, then think of how you could build trust and affinity during this time. Consumers need to see consistency in brand messaging in times of uncertainty. Here are some ideas: Write useful blog posts and post the links in your social content.

Crisis 225

Crisis How To Small Business Social Media 225

NewsWhip

MARCH 23, 2023

We took a look at brands using AI to their advantage, as well some organizations that haven’t been as lucky, and how the public have reacted to those developments. Engagement has been rising month by month, but the media has been writing about AI in earnest since the early days of 2023. million engagements on these stories.

Brand 78

Brand Branding Film Reddit 78

Karen Freberg

JULY 11, 2020

I have gotten a lot of questions and inquiries over the years about brand partnerships. I have had the great opportunity to work with some incredible brands on various projects, campaigns, and initiatives, and yet – all have been done while I have been a professor. Understand you CAN have brand partnerships as a professor.

Brand 70

Brand Branding How To Education 70

PRSay

MARCH 21, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. To truly engage our next generation of guests, it’s not enough to create great brands,” said senior Target marketer Rick Gomez. “We

How To 139

How To Employee Leadership Nonprofit 139

5W PR

NOVEMBER 16, 2023

UGC includes reviews, testimonials, images, videos, and social media posts created by customers to promote a brand. Encouraging customers to generate UGC can have significant advantages, fostering trust, authenticity, and a sense of community around a brand. These creators are regular customers who share their experiences with a brand.

How To 78

How To Community Customer Service Tools 78

Cision

JUNE 21, 2016

Instead of polishing up your resume and social skills only after you’ve decided to look for a new job, experts advise that you pay attention to your personal brand year-round. A personal brand is like any other brand. And, there’s always a brand promise – that is, what the brand says it will do for or give customers.

Brand 189

Brand Branding Real Estate Tourism 189

Agility PR Solutions

SEPTEMBER 10, 2018

When you see a new post on your company’s social media page, can you tell which of your employees was responsible for writing it? After all, as long as the message reaches your target audience and doesn’t harm your brand’s reputation, you can feel confident no damage was […]. On the surface, this doesn’t seem important.

Employee 79

Employee How To Brand Branding 79

PR Fuel

AUGUST 12, 2021

Press release writing can help you gain media coverage. You don’t have to learn how to write a press release alone! Instead, consider these 10 benefits of requesting press release writing services. Instead, consider these 10 benefits of requesting press release writing services. Write for Your Audience.

Writing 105

Writing SEO Pitching Engineering 105

5W PR

NOVEMBER 28, 2023

Users who know how to use LinkedIn effectively can grow their careers and find new job opportunities. Write a well-crafted summary highlighting the professional journey, skills, and aspirations. Building a strong personal brand The personal brand of a user on LinkedIn plays a pivotal role in career growth.

LinkedIn 88

LinkedIn How To Course Ethics 88

Contently - Strategy

APRIL 19, 2021

In under a minute, I can watch enough content to produce a Ted Talk on why the pyramids were indubitably built by aliens, show you how to build a functional boat out of marshmallows, and recap 10 reasons that prove I am likely a hologram. Now comes the big question: Should B2B brands use TikTok? My TikTok feed is chaotic. It depends.

B2B 139

B2B Brand Branding B2C 139

5W PR

FEBRUARY 22, 2023

Product launch strategies are used for both new brands or product lines as well as for adding additional products to existing product lines. Always create press releases in the form of an authentic news story rather than writing it like an ad. What is a Product Launch Strategy?

Strategy 88

Strategy Product Launch Brand Branding 88

Contently - Strategy

MAY 11, 2024

Further, local SEO can help brands achieve higher conversion rates by targeting users in the immediate vicinity who are actively looking for products or services. How to Write Content for Local SEO The first step is to create content that’s locally relevant. Let’s take the Minneapolis-based pizza parlor.

Local 97

Local SEO Strategy How To 97

ImPRessions - Crenshaw Communications

APRIL 27, 2017

Throughout the past decade, p ublic relations pundits have trumpeted the rise of the personal brand in the digital era. By now we expect that many have mastered the basics of personal branding, but it’s not as easy as setting up a social media presence and hoping an audience finds you. Steps for Building and Extending Your Brand.

Brand 149

Brand Branding Healthcare B2C 149

Onclusive

FEBRUARY 9, 2021

A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. However, not all brand and PR agency relationships are created equal. How a PR agency can contribute to your communications strategy.

Agency 195

Agency Strategy Communications How To 195

Agility PR Solutions

OCTOBER 28, 2018

Done right, your marketing should result in more leads, higher sales and a stronger brand. The post How to write a winning marketing plan in six easy steps appeared first on Agility PR Solutions. It guides your customers into your sales process.

Writing 89

Writing How To Marketing Media Relations 89

Cision

DECEMBER 12, 2015

Do the marketing tools and tactics you use actually keep your brand top of mind? It may be time to say out with the old (traditional TV advertising) and in with the new (brand journalism). Why Are You Writing? A brand journalism program, like any marketing strategy, must include goals, metrics and outlined measurement tactics.

Journalism 120

Journalism Brand Branding Writing 120

Remote PR Jobs

SEPTEMBER 25, 2023

Journalists get a more well-rounded story and brands get earned media coverage. Through HARO, you or your brand can become the go-to source about a particular topic. You can also use the service to build rapport with journalists and strengthen brand reputation, with the possibility of growing quality backlinks.

How To 100

How To Media Pitching Reputation 100

PR for Anyone

MAY 14, 2020

How do you pitch the media? You write them a pitch they can actually use. If you write it to “wordsmithy” and it’s hard for the journalist to follow, how can you expect their audience to understand it. This week I want to talk about how you write a pitch. This week I want to talk about how you write a pitch.

Pitching 130

Pitching How To Media Writing 130

PR Fuel

NOVEMBER 16, 2020

How you market your business could make all the difference. Learning how to write a news release is an essential part of your marketing plan. Writing a press release is easier than you might think. If you fail to write a strong document, however, you could also fail to generate leads. Know the Focus.

Writing 60

Writing How To Examples Consumer 60

ReimaginePR

OCTOBER 3, 2016

If you’re looking for an easy, but sure way, to define yourself as an expert in your field, here’s my advice: write an ebook. That doesn’t seem like a guaranteed path to brand authority. Let’s talk about why an ebook is an essential element for your content marketing strategy, and how to create and promote one for maximum effect.

eBook 219

eBook How To Writing Community 219