Waxing UnLyrical

AUGUST 2, 2018

You are drowning in emails, ads and brand messages – and so are your prospects and clients. LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. Think ebooks, white papers and even blog posts. Instead, use hashtags that are already popular and align with your brand.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Content shapes a personal brand. This has helped Legere define his personal brand as goofy, smart, and accessible.

Case Study 178

Case Study SEO Film Video 178

ImPRessions - Crenshaw Communications

MAY 1, 2018

Contributed articles bylined by a key executive are part of any PR program that emphasizes thought leadership. Bylined content helps establish a B2B executive as an industry expert or brand voice, and it’s also a strong way to boost SEO for an individual or company. In general, a thought leadership piece is not an advertisement.

B2B 147

B2B Leadership Customer Service eBook 147

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

The trick is how to create content that is “fire” and will fire up audiences about your brand. As with any PR or marketing campaign – leadership needs to know how it will impact the bottom line. For some brands, seeing content marketing as a way to reduce customer acquisition costs is a powerful motivator.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Here are seven ways to maximize the power of social media as a brand visibility and lead generation tool. Along with other thought leadership initiatives , sharing educational content on a consistent basis helps establish the company as an authority in its industry. Offer useful information and insights. Recognize employees.

B2B 170

B2B Social Media Media Education 170

Presspage

AUGUST 14, 2017

Where it differentiates from standard marketing and PR efforts is that it focuses on using key leaders to drive your brand’s message to a larger market. It requires a specific approach since they are usually not experienced public figures with agents or established systems for brand partnerships.

Trends 118

Trends Leadership Measurement B2C 118

Doctor Spin

APRIL 5, 2023

The Impact of Effective PR on B2B When implemented effectively, PR can have numerous benefits for B2B: Increased brand awareness. One of the most significant advantages of PR is increased brand awareness. Thought Leadership. Learn more about the thought leadership PR strategy. Provide them with resources if needed.

B2B 52

B2B Strategy eBook Small Business 52

Doctor Spin

MAY 30, 2023

Barnum: “There’s No Such Thing as Bad Publicity” Subscribe and get a free ebook on how to get better PR ideas ! The following are some of the most significant learnings from Barnum, viewed through the lens of contemporary management and leadership practices: Mastering public relations. The power of a brand. Learn more: P.T.

Publicity 52

Publicity eBook Ethics Resources 52

Doctor Spin

APRIL 5, 2023

The media and potential customers often overlook small businesses without a well-known brand. The Impact of Effective PR on Small Business Success When implemented effectively, PR can have numerous benefits for small businesses: Increased brand awareness —One of the most significant advantages of PR is increased brand awareness.

Small Business 52

Small Business Strategy eBook Reputation 52

Critical Mention

MAY 10, 2019

This tactic generates brand authenticity and awareness, establishes your company’s credibility and positions it as a thought leader in your industry. For example, case studies and eBooks are excellent ways to showcase your knowledge. Humanizing your brand is essential to its success. Put a name to a face. Measure your success.

Marketing 75

Marketing eBook Case Study Measurement 75

Critical Mention

MAY 10, 2019

This tactic generates brand authenticity and awareness, establishes your company’s credibility and positions it as a thought leader in your industry. For example, case studies and eBooks are excellent ways to showcase your knowledge. Humanizing your brand is essential to its success. Put a name to a face. Measure your success.

Marketing 68

Marketing eBook Case Study Measurement 68

Critical Mention

MAY 10, 2019

This tactic generates brand authenticity and awareness, establishes your company’s credibility and positions it as a thought leader in your industry. For example, case studies and eBooks are excellent ways to showcase your knowledge. Humanizing your brand is essential to its success. Put a name to a face. Measure your success.

Marketing 60

Marketing eBook Case Study Measurement 60

Shift Communications

NOVEMBER 13, 2014

W hether you’re a start-up getting ready to introduce yourself to the industry or a well-established brand unveiling a new chapter, there are several ways to draw early interest to help bolster your launch. But you’d be surprised to know how many brands get awfully quiet when they’re not in the middle of announcing something new.

How To 117

How To eBook Leadership Social Media 117

PR 20/20

NOVEMBER 7, 2019

To start, list any and all audience segments you consider relevant to your brand. Social networks (for branded accounts, as well as thought leaders within the company). Is there someone on the leadership team with a network worth publishing to more frequently? Content (ebooks, white papers). Subscribers. Media contacts.

Marketing 59

Marketing Case Study eBook Strategy 59

Deirdre Breakenridge

JANUARY 7, 2016

Is it brand awareness, thought-leadership, lead generation, etc.? Write an ebook? Making connections with relevant people who will amplify your brand messages and endorse your campaign or product is critical to PR (and marketing) success. Will you blog more frequently? Host a webinar series for customers?

Survey 90

Survey Marketing Content Marketing Measurement 90

Presspage

AUGUST 15, 2017

thought leadership. As of 2017, Youtube, Instagram Video, and Snapchat are some of the most innovative online tools that brands are employing to communicate their message, especially to younger audiences. Users around the world are now using messaging apps to connect with friends, brands and to view images and content.

Technology 115

Technology Big Data Video Data 115

Shift Communications

SEPTEMBER 22, 2015

Is the goal to drive brand awareness, get a promotion in front of interested audiences, or drive conversions? The VP of comms wants more brand awareness. Let’s say that the goal is “driving more leads through thought leadership” What are some tactical ways we can achieve the goal? What are the goals?

Strategy 60

Strategy eBook Leadership Resources 60

Sword and the Script

MARCH 5, 2019

Brands need to have a direct involvement with the influencer, rather than through an agency proxy, otherwise, the relationship is with the agency, not the brand. Make sure your marketing leadership has time to exchange pleasantries with the influencers you’ve hired. 3) What are the goals of influence marketing?

Survey 60

Survey Trends Marketing B2B 60

Doctor Spin

APRIL 17, 2023

This policy encourages customers to try products without fear of commitment and builds trust with the brand. To create these “zombie loyalists,” Shankman recommends focusing on exceptional customer service, going above and beyond to ensure every customer has a positive experience with your brand. McGraw-Hill Education.

Strategy 52

Strategy Customer Service Airlines Hotels 52

PR 20/20

OCTOBER 9, 2018

Additionally, our annual research is the biggest piece of content that we put out each year that is repurposed into blog posts, online conversations, social posts, curated posts by members of our community, embedded in posts from other brands, and so much more. A: CMI is really based on a publishing model.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Melissa Agnes

FEBRUARY 19, 2015

Since Google indexes news in real-time, this can weigh heavily on your brand’s rankings both in and post-crisis. Recommended read: My ebook, Guide to Leveraging and Managing Twitter in a Crisis , explains how to successfully do all this and more. Now Twitter is added to the mix and the impact. Having a crisis hashtag strategy.

Google 165

Google Crisis Crisis Management Crisis Communications 165

Cision

AUGUST 26, 2015

Branding, Social Media, Marketing, PR & Professional Coach. Social is branding, but unlike traditional advertising—it’s more human. Digital Brand Manager for USC, digital strategist, marketing consultant, public speaker. A5: Social listening is critical and key to success in brand protection. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Cision

MAY 21, 2015

AskPat is a brand new, DAILY podcast. From creating an online course to video marketing, webinar recording, Facebook, Twitter, Pinterest, YouTube, new content creation (including eBooks, guides and cheat sheets) and email marketing, Amy is going to reveal what works (and what doesn’t) once and for all. 20) Mack Collier.

Social Media 120

Social Media Marketing Pinterest Media 120

Public Relations Sydney

NOVEMBER 16, 2014

Connect via social media Social media for businesses should be focused on building relationships with genuine customers or clients and driving engagement with your brand, and your products or services, as well as build your reputation. Entrepreneur networking PR tips contacting journalists relationship building thought leadership'

Local 90

Local Social Media eBook Meeting 90

Mindful Marketing

DECEMBER 17, 2015

For our latest Masters in Marketing interview, we talked with Wendy Marx, an award-winning public relations and marketing communications executive who helps B2B companies and executives become well-known brands. She blogs on public relations and marketing leadership issues for Fast Company. Producing an eBook on B2B marketing and PR.

Communications 50

Communications Marketing Internal International 50

Sword and the Script

DECEMBER 13, 2016

Every brand dreams of having its own hashtag, however, I generally think brands should be very cautious here. Usually, webinars conducted for thought-leadership purposes are best as the basis for contributed articles. Any social media community manager worth their paycheck should already have a list of Twitter hashtags to use.

B2B 60

B2B Infographics Interviews eBook 60

PR 20/20

MAY 23, 2017

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. Sign up for free ebooks, webinars and other resources (i.e. LinkedIn Official Blog ( @LinkedIn ): Tips to rock your LinkedIn presence, plus solid insight into personal branding and career advice.

Resources 53

Resources Marketing SEO Engineering 53

Solo PR Pro

JUNE 9, 2015

Let the world see your thought leadership. Telling a personal story not only engages people in an irresistible way, but it makes your “brand” more approachable. Mickie Kennedy is the author of PR Fuel and offers free PR eBooks and Whitepapers for PR Pros and entrepreneurs of all stripes. Current Affairs and Events.

Blogging 40

Blogging Guidelines eBook Viral 40

Solo PR Pro

FEBRUARY 11, 2016

(Define your focus) – Determine what you are aiming to accomplish whether it’s introducing a new product or service, generating new leads, increasing brand visibility, managing reputation, building thought leadership or advancing a core key message. Combine it with other articles for an ebook. Who is your audience?

How To 40

How To Guidelines Pitching Writing 40

ZudePR

MAY 31, 2015

It had led to the launch of a ground-breaking crowd-sourced ebook called My #PRstack. Ted is a leading social media strategist, keynote speaker, brand evangelist, and CMO for Brand Innovators. “Your brand/business is what you do; your reputation is what people remember and share. We’d each penned a chapter.

Communications 81

Communications How To Blogging Content Marketing 81

Contently - Strategy

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Podcasts: Giving on-the-go audiences easily accessible content, podcasts establish personal connections and thought leadership.

B2C 52

B2C Case Study B2B Content Marketing 52

ZudePR

JUNE 6, 2016

The lessons were largely "by example", but his integrity and leadership made a distinct impression on me. #12: I'll find myself researching something that's neither important nor urgent, like keynote speakers for two events time or which t-shirt people reckon is the best for getting branded up. You can find out more at his website.

Writing 114

Writing Social Media SEO Blogging 114

Waxing UnLyrical

APRIL 18, 2016

Influencer Engagement: 15 Ways to Fail & 25 Ways to WIN [eBook]. Why: “The power behind UGC is that it’s being shared by a known peer, who isn’t being paid by the brand,” writes Kimberlee Morrison as she shares an infographic that includes a “list of user-generated content land mines to watch out for.”

Infographics 40

Infographics Analytics eBook Banking 40