Agility PR Solutions

JUNE 14, 2022

Customer experience quality fell for 19 percent of brands in 2022, according to new research from Forrester—the highest proportion of brands to drop in one year since the firm first started doing this survey. According to Forrester’s US 2022 Customer Experience […].

Crisis 146

Crisis Brand Branding Survey 146

Agility PR Solutions

AUGUST 23, 2021

As lots of recent research shows, there’s a significant gap between consumer expectations and the experiences brands are actually offering, and only personalized experiences can provide the bridge. But how can brands build it?

Brand 135

Brand Branding Consumer Communications 135

Agility PR Solutions

FEBRUARY 26, 2023

You can approach your brand’s customer experience in a lot of different ways that can help build your employee confidence and the security of your business, as well as keep your customers satisfied. This can be a difficult situation, however, as solving these issues isn’t cheap and can be very complex.

Brand 86

Brand Branding Employee Publicity 86

Agility PR Solutions

JANUARY 12, 2022

Consumers’ expectations of brands and retailers have changed, and the buying journey has been forever altered—and from those shifts have come new expectations around customer service. The post Only 15% of retailers offer a differentiating omnichannel experience—which brands are leading? appeared first on Agility PR Solutions.

Retail 147

Retail Brand Branding Customer Service 147

Agility PR Solutions

NOVEMBER 27, 2022

As the visual economy matures, a new report from digital experiences firm Cloudinary investigates the ways more than 375 leading brands across 13 vertical industries harness visual media to deliver engaging online experiences at every digital touchpoint.

Resources 94

Resources Brand Branding Media 94

Agility PR Solutions

MAY 18, 2022

Customer experience (CX) champions gain better returns from their CX tech investments than competitors by managing CX through cross-functional teams, clearly defined workflows. The firm’s new report, Delivering Experiences That Win Business and Build Loyalty: CX Champions […].

Tools 157

Tools Brand Branding Analytics 157

Agility PR Solutions

AUGUST 5, 2020

The digital-native Generation Z segment has new expectations for the web—and as a result, is putting new demands on brands and businesses in the age of COVID, according to new research from WordPress digital experience platform WP Engine.

Brand 162

Brand Branding Engineering Web 162

Agility PR Solutions

JULY 4, 2022

The post 6 in 10 consumers have switched brands after one poor customer experience appeared first on Agility PR Solutions. According […].

Consumer 94

Consumer Brand Branding Trends 94

Presspage

AUGUST 12, 2020

User Experience is not a factor that’s often considered in Public Relations. As more and more brands look to create their own newsrooms , where company news is distributed through a variety of mediums, the look and feel of these sites is crucial. It should be. What is UX? Accessibility.

Brand 117

Brand Branding Infographics Analytics 117

Agility PR Solutions

JANUARY 4, 2021

As a brand, your reputation is everything. If your brand is known for being consistently helpful, honest, and fair, you’re going to earn far more customers—and keep the ones you have. Most brands attempt to build their reputation through marketing and advertising efforts, which are useful.

Reputation 86

Reputation Brand Branding Advertising 86

Agility PR Solutions

NOVEMBER 25, 2019

Just as modern technology has upended the way brands and consumers engage, tech will be the major driver behind the reimagined customer experience (CX) 10 years from now—and brands will have to rethink their customer ecosystems to keep pace with empowered consumers and evolving consumer technologies.

Brand 137

Brand Branding Technology Consumer 137

Presspage

AUGUST 12, 2020

User Experience is not a factor that’s often considered in Public Relations. As more and more brands look to create their own newsrooms , where company news is distributed through a variety of mediums, the look and feel of these sites is crucial. It should be. What is UX? Accessibility.

Brand 78

Brand Branding Infographics Analytics 78

Agility PR Solutions

MARCH 25, 2021

Consumer behaviors have shifted wildly over the past year of the COVID-19 pandemic, and so too have ways in which brands interact with customers, reveals new research from global Fintech leader Broadridge Financial Solutions.

Consumer 94

Consumer Brand Branding Financial 94

Agility PR Solutions

JULY 20, 2020

Prior to COVID-19, just over half (54 percent) of consumers reported having a better experience shopping online—however, after facing more than three months of COVID, three-quarters (76 percent) of consumers moved to online shopping for items they would typically buy […].

Brand 78

Brand Branding Consumer Trends 78

Communications Conversations

APRIL 17, 2020

As the COVID-19 outbreak began last month, I noticed there seemed to be two kinds of brands. But, the point is these seven brands adapted and changed quickly to their new environments and they acted decisively and knowing full-well they were taking a bit of a gamble. It’s been fascinating to watch. Makes sense, right?

Social Media 198

Social Media Brand Branding Employee 198

Agility PR Solutions

NOVEMBER 26, 2018

The challenge for brands is to lure these consumers in at every touchpoint […]. The post How to optimize content for better personalized brand experiences across digital channels appeared first on Agility PR Solutions.

How To 102

How To Brand Branding Retail 102

Agility PR Solutions

SEPTEMBER 11, 2019

Based on a survey of more than 9,050 online adult consumers in Great Britain, a new Forrester study measures and ranks 36 UK brands across five industries to establish customer experience (CX) leaders to identify how well a brand’s customer experience strengthens the loyalty of its customers.

Brand 60

Brand Branding Survey Study 60

Agility PR Solutions

APRIL 5, 2020

The post Data security is the new table stakes for a positive brand experience—is yours protected? And new research from data-driven intelligence firm Infogroup reveals 80 percent of consumers say they’re more concerned about privacy than they […]. appeared first on Agility PR Solutions.

Data 86

Data Privacy Brand Branding 86

Agility PR Solutions

JULY 28, 2019

No matter what age, gender or location, consumers around the world agree that when it comes to brand interactions, personal, trusted and reliable omnichannel engagement is thepreferred option and choice, according to new research from the CMO Council. The post All consumer sectors want blended experiences—how can brands deliver?

Consumer 66

Consumer Brand Branding Marketing 66

Agility PR Solutions

MARCH 5, 2019

CMOs believe brands like Amazon, Google, Apple, Nike and Starbucks are getting customer experience right, looking at omnichannel engagement as a means to guide and inspire customers on a journey, and not just push them forward in a buying process. The post Does data science reliance detract from humanized brand experiences?

Data 60

Data Brand Branding Google 60

wiredPRworks

APRIL 27, 2020

Yet, is storytelling the right way to build brands – and even tell stories? Is it time to update the marketing customer experience design approach? What happens when we build brands with STOP marketing as a customer design experience, not storytelling? Experience design is the next frontier for brand-building.”

Storytelling 52

Storytelling Brand Branding Marketing 52

Beyond PR

APRIL 10, 2017

So you’ve heard about the customer experience, and the user experience but what about the Public Relations experience? A Forrester survey found that 68 percent of businesses say that delivering personalized experiences for customer is a priority. As a result, they buy more pizza and are happier about the experience.

Brand 70

Brand Branding Pitching Conference 70

Ronn Torossian

FEBRUARY 18, 2024

Pop-up shops have become a popular strategy for brand promotion. These temporary retail spaces create a unique and immersive experience for consumers, generating brand awareness. These shops aim to […] The post How Pop-Up Shops Can Generate Brand Awareness appeared first on. What is a pop-up shop?

Brand 195

Brand Branding Retail Consumer 195

Ronn Torossian

NOVEMBER 8, 2022

Many companies understand how important brand perception is to the overall customer experience and to their bottom lines and are constantly working on different solutions to improve theirs. The post Measuring Brand Perception for Companies appeared first on.

Measurement 370

Measurement Company Brand Branding 370

ImPRessions - Crenshaw Communications

JANUARY 10, 2024

PR teams need to note what’s driving trends in content consumption – whether it be convenience, price point, overall user experience, or anything else. Only then can we understand where brand conversations and messages make sense. That engagement presents prime opportunities for branding and thought leadership.

Trends 320

Trends Mobile Twitter Consumer 320

Agility PR Solutions

SEPTEMBER 10, 2018

While 96 percent of retailers say customer experience is a core priority, 75 percent believe their organization has room for improvement, according to new research from enterprise software firm Square Root. The post The black holes of retail customer experience—and how to keep your brand in orbit appeared first on Agility PR Solutions.

Retail 60

Retail Enterprise Brand Branding 60

Communications Conversations

JANUARY 29, 2016

Yet we’re still not seeing even semi-widespread adoption among brands. But, other than big CPG brands and a smattering of other early adopters, not many brands are really using Snapchat at all. I see four big reasons mid-sized to large brands aren’t jumping on the Snapchat bandwagon just yet. Curious, right?

Brand 60

Brand Branding Case Study Facebook 60

ImPRessions - Crenshaw Communications

APRIL 18, 2023

Gartner calls reputation management “the practice of influencing stakeholder perceptions and public conversations about an organization and its brands.” Reputation management tends to touch a number of business functions, including legal, customer experience, sales, marketing, and — of course, communications.

Reputation 333

Reputation Crisis Customer Service B2B 333

Communications Conversations

JANUARY 19, 2018

Let’s face it: Most brands suck when it comes to customer experience. But, one “customer experience” continues to blow me away year after year: The experience of attending a Kansas Jayhawk basketball game at Phog Allen Fieldhouse. and one part experience. What am I talking about? Consider Lego.

Brand 60

Brand Branding Newspapers Facebook 60

Onclusive

JANUARY 24, 2022

Modern communicators need data-driven strategies to secure high-impact media coverage for their brands. VP of Customer Experience. Just like media relations, building a perfect pitch has become both an art and a science. Webinar Speakers. Anne Keogh. Head of External Relations. Samantha Deeks. Date: February 17. Time: 12:00 pm EST.

Pitching 370

Pitching Media Data Technology 370

Ronn Torossian

JANUARY 10, 2023

To straddle art, commerce, and experience successfully for marketing, companies need a creative strategy. Some brands can manage to walk the line between art, commerce, and experience more successfully than others. Such brands have a clear vision of what they want to be for their customers.

Creativity 195

Creativity Strategy Brand Branding 195

PRSay

APRIL 25, 2024

Our professional brands are not dissimilar from the brands of companies or products. Like brand managers, time, thought and energy must be carefully invested in establishing a professional brand that reflects the career path we have chosen to walk. Call it a professional brand strategy if you will.

Strategy 78

Strategy Brand Branding Leadership 78

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

And as technology advances, readers are gravitating toward websites and platforms that offer a seamless mobile user experience. How Mobile Technology Can Shape PR Strategies and Tactics PR media placements Platforms that offer a strong mobile experience are catching everyone’s attention. appeared first on Crenshaw Communications.

Mobile 334

Mobile Advertising Advertising Trends 334

ImPRessions - Crenshaw Communications

AUGUST 30, 2022

As the “Great Resignation” gives way to “Quiet Quitting,” worker engagement and employer branding is bigger than ever, and so is the PR that drives it. Today, employer branding is a business imperative. A charismatic CEO is a powerful employer branding asset. That wasn’t always the case.

Brand 333

Brand Branding Employee Engineering 333

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

And he sees PR teams getting more involved in brand safety. PR professionals’ unique experience in managing news cycles, identifying brand-safe advertisers, and spotting risks for public or advertiser backlash will complement marketers’ perspective and experience here.

Trends 333

Trends Industry Government Data 333

ImPRessions - Crenshaw Communications

JULY 18, 2023

Holidays can bring a powerful opportunity for PR teams to elevate the brands they represent and engage with key audiences. By recognizing potential pitfalls and using a strategic approach, any PR team can elevate their campaigns, amplify brand visibility, and generate tangible earned media results throughout the calendar year.

Examples 293

Examples Consumer Software Analysis 293

Agility PR Solutions

FEBRUARY 5, 2024

The customer journey is made up of multiple touchpoints, and the experience at each one must meet or exceed expectations for brands and marketers to be able to move possible buyers along to the next one.

Meeting 173

Meeting Marketing Brand Branding 173