PR 20/20

MAY 19, 2020

The following is an excerpt from Joe’s new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis. Nonmedia companies, who in some cases had robust print custom magazines, began to lay off portions of their content teams. It includes 13 strategies marketers need to employ now. Download it free today.

Writing 72

Writing Brand Branding Construction 72

Cision

JANUARY 22, 2016

Here’s a few themes we’ve complied when pitching one of the toughest, yet most desirable outlets: The New York Times. It may interrupt them in the middle of writing a story, or worse, prevent them from taking a call with a hot news tip. Some columns are merely Q&A, and a press release or pitch may not be useful.

Pitching 120

Pitching Newspapers How To Knowledge Base 120

Ishmael's Corner

SEPTEMBER 28, 2014

That’s why I was intrigued when I heard that Muck Rack (in cooperation MDC Partners) surveyed a cross section of journalists — newspapers, magazines, trade publications, etc. — to learn how they like to be pitched. Regarding ideal pitch length —. Reuben didn’t write a book on the topic). Do your homework.

Pitching 146

Pitching Survey Storytelling Newspapers 146

PRSay

APRIL 19, 2021

There are many benefits to dividing it up this way, but the biggest is so you can earn a valuable link to your keyword-focused content on the website from a high domain authority site, such as a newspaper or magazine. You’ll see Spin Sucks is on the first page of results — and that we’ve encouraged others to write about it.

Media 199

Media Newspapers Google Energy 199

Bianchi Biz Blog

OCTOBER 4, 2021

Award-winning automotive journalist Gary Witzenburg has been writing about automobiles, auto people and the auto industry for 33 years. Navy officer, auto engineer, race driver and advanced technology vehicle development manager who has authored eight automotive books. My writing career has spanned a total of 33 years as of this year.

Automotive 76

Automotive Meeting Engineering Media 76

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. What advice do you have for PR people that want to pitch you?

Meeting 83

Meeting Automotive Media Transportation 83

Cision

APRIL 14, 2017

This past January, Marian Salzman, CEO of Havas PR North America, published her latest book, Agile PR. The book gives insight into how to craft expert messages for a hyper-connected, always- on world. Then I wrote a book on first jobs to avoid having to have one, and then began writing features for magazines.

Reputation 177

Reputation Measurement Exercises Pitching 177

Cision

MARCH 22, 2016

Your brand may have a good story, but if you’re not catching journalists’ attention with your pitch, it won’t get covered. Journalist Sharon Ward Keeble stresses the importance of providing value and detail when pitching your story. What is the most memorable pitch you’ve received? How did you get your start in journalism?

Newspapers 120

Newspapers Pitching Interviews Writing 120

Cision

MAY 2, 2017

Did you invent a revolutionary product, write a book, or win an award? Ask Google, “who writes about [your topic] at [name of publication].” Look at magazine covers for great hook examples. What can they say that will make you want to buy the magazine to read the article? Make your business newsworthy.

Social Media 167

Social Media Media Local Pitching 167

Bianchi Biz Blog

OCTOBER 18, 2021

I’ve been a participant or contributor to various pieces of buff-book hijinks over the years, like the first Battle of the Beaters, which became a sort of series for Car and Driver. Directly after that, with a stint at Automobile Magazine, led by David E. What advice do you have for PR people that want to pitch you?

Meeting 76

Meeting Report Automotive Media 76

Bianchi Biz Blog

OCTOBER 9, 2023

In my current role, I plan, write and edit industry news stories and oversee a range of regular features and special projects, including weekly longform feature stories in our flagship newspaper and on TTNews.com. What advice do you have for PR people that want to pitch you? Know your audience. That works both ways.

Transportation 101

Transportation Meeting Newspapers Media 101

PRSay

JUNE 18, 2019

How do you decide on updates to the book, and how frequently do you amend the online version? What is the thought process at the AP behind making changes to longstanding style rules (like the change to writing out state names in datelines, for example)? Do you receive a lot of requests for additions and updates? Newhouse School.

Guidelines 154

Guidelines Writing Social Media Newspapers 154

MaccaPR

APRIL 18, 2017

Now that I’ve morphed from journalist to public relations guy, I’m aware of how vital it is to target precisely the right reporter – so you avoid becoming the PR pro who pitches the launch of a new Caramel Coconut Cherry ice cream flavor to a reporter who is dedicated to covering Islamic fundamentalism in Qatar.

How To 121

How To YouTube Pitching LinkedIn 121

MaccaPR

FEBRUARY 2, 2017

Has digital media – from Huffington Post , Google News and BuzzFeed to Kindle e-books, Twitter and (God help us) more than 8 million blogs – finally vanquished Print? Recent headlines provide brutal evidence: Condé Nast announced last December it was shutting down the print version of Self magazine to go online-only. Long Live Print”!

Print 48

Print Newspapers Interviews Journalism 48

Beyond PR

MAY 2, 2017

Did you invent a revolutionary product, write a book, or win an award? Ask Google, “who writes about [your topic] at [name of publication].” Look at magazine covers for great hook examples. What can they say that will make you want to buy the magazine to read the article? Make your business newsworthy.

Social Media 78

Social Media Media Local Pitching 78

Beyond PR

MARCH 22, 2018

“Don’t pay any attention to what they write about you. You craft the perfect pitch and reach out to the influencers who have served you well in the past — as well as some new ones who cover your space and seem like a good fit for your audience. Just measure it in inches.” ” — Andy Warhol.

Media 75

Media Radio Newspapers Print 75

Polaris

JULY 2, 2014

For example, according to Wikipedia , content is “…information and experiences that provides value for an end-user/audience in specific contexts…something that is to be expressed through some medium, as speech, writing or any of various arts. Can you imagine what that initial Sesame Street pitch meeting was like, all those years ago?

Wikipedia 100

Wikipedia Television Content Marketing Facebook 100

Sword and the Script

JANUARY 3, 2023

ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic. Overall, being successful in PR requires a variety of skills, including strong writing and communication skills, organizational skills, strategic thinking, adaptability, creativity, and media relations skills.”.

Interviews 106

Interviews Publicity Technology Social Media 106

Shift Communications

DECEMBER 15, 2016

So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. By building a relationship I was able to convince the writer to share the pitch with her editor who loved one of the women’s choices and ended up including that and along men’s option in her travel gift guide.”. Client: Blink.

Print 60

Print Media Travel Wireless 60

Waxing UnLyrical

MARCH 4, 2015

In my new book, Sticky Branding , I describe this approach as creating a “First Choice Advantage” for your brand. He’s written two bestselling books, Six Pixels of Separation and Ctrl Alt Delete. Mitch blogs seven days a week, podcasts weekly, and writes for a number of newspapers and magazines.

Content Marketing 40

Content Marketing Marketing Engineering Advertising 40

Maxim Behar

MAY 31, 2021

Meanwhile, I was also learning the news I was writing. One day, a big American petroleum company came, and they invited me for a pitch in public relations. They gave me a big book about advertising and public relations and said there was no other public relations company in my country, so I shall do my best to learn the business.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Mindful Marketing

JANUARY 10, 2017

At my first agency job, the majority of my day was spent faxing press releases to media outlets, and taping newspaper and magazine articles into giant “clip books” while calculating the number of estimated reader impressions achieved. I remember asking myself, “Does the client even look at these clip books?

Measurement 50

Measurement Comparison Analytics Agency 50

Bad Pitch Blog

FEBRUARY 12, 2006

Here is a decent pitch (DP) from RLM pr. Years ago a little nothing NY biz magazine came out and we were asked to go to town, literally, and to promote it as something special. We scanned those pages for weeks before writing this. But then I remembered one. I can share. This is my favorite release without gimmicks. and unknown

Pitching 40

Pitching Real Estate Government Writing 40

Bad Pitch Blog

APRIL 10, 2009

The main idea behind the book is that it serves as a lucid explanation of how to ignite and sustain a successful PR campaign. Years later, it is clear that anyone who has something the press needs to know about can benefit from this book. Now research those media contacts that would be most interested in your story and pitch them.

Pitching 40

Pitching Construction Local Report 40

Flack's Revenge

JULY 11, 2018

The pitch is delivered, building to a crescendo – the “a ha” moment in which the idea comes into focus. Usually delivered via the pitch, the big idea captivated agency clients and brought each episode to a climax. PR is not as well-known as advertising or associated with glitzy pitches or Mad Men style theatrics.

Insurance 204

Insurance Insurance Advertising Advertising 204

PR Conversations

JULY 20, 2015

A volunteer pitch that persuaded. Several groups presented over the morning, but it was The Toronto Fringe’s volunteer coordinator, Natasha Boomer , who provided the most-compelling pitch. The time was ripe for me to contribute volunteer hours towards another, preferably new, endeavour. How did The Toronto Fringe 2015 perform?

Community 40

Community Print Twitter Creativity 40

Bad Pitch Blog

APRIL 9, 2006

Your first introduction of a client to the media should not necessarily even be a pitch (there are always exceptions). Yeah, the Bad Pitch blog is always telling everyone to hurry up and wait. But keep in mind that heeding our mantra drastically cuts down the cycle time of your first, second and third pitch. I’d love to talk.

Media Relations 40

Media Relations Media Pitching Small Business 40

Burrelles Fresh Ideas

JUNE 27, 2023

Now, it’s not at all unusual to see a company announcement first posted on their own blog or newsroom (including being optimized for search engines), promoted on social media and pitched to the media with an accompanying release. Press releases should be written in proper AP style (like journalists write). No ‘spray-and-pray’ allowed

Pitching 40

Pitching Writing Engineering Wikipedia 40

Victorious PR

FEBRUARY 22, 2023

If you sign up for our membership today, with the discount I mentioned earlier, Your team will get access to our SECRET industry black book of contacts! In short, if you want to get straight to the point and start getting your story recognized by the world THIS WEEK, you can go ahead and book a one-on-one call with our team.

Publicity 52

Publicity Video Pitching Google 52

Buzzstream

FEBRUARY 15, 2024

Is the person writing someone with experience in the topic? Could you see this content in a printed magazine, encyclopedia, or book? But your time is better spent writing better content. If you get a link from a site that doesn’t look great or isn’t writing great content, it’s probably not quality.

How To 71

How To SEO Google Examples 71

Bad Pitch Blog

AUGUST 6, 2006

Pardon the pun, but the Bad Pitch blog is pleased to bring you 10 tips to improving your approach to media relations. All Hail Google: You should be reading everything your reporter writes. All Hail Google: You should be reading everything your reporter writes. This list is NOT a short cut to good media relations.

Report 40

Report Pitching Google LinkedIn 40

Victorious PR

FEBRUARY 22, 2023

Learn how to successfully pitch a journalist and write a successful pitch to get into top publications. In addition to the program itself, your team will be given our proprietary, behind-the-scenes black book of over 100 editors from Forbes, Business Insider, Entrepreneur, and other top publications.

Real Estate 52

Real Estate Course Pitching Education 52

Waxing UnLyrical

JANUARY 13, 2011

So pitching the merits of going paperless was a no-brainer. It’d be great if they all wanted to take classes here and write donation cheques. an ad in our alumni magazine, a note in our alumni e-newsletter, posters around campus (my experimentation with QR codes), print ads, Facebook ads, etc. Wanna Subscribe?

Blogging 68

Blogging How To Print Facebook 68

Bianchi Biz Blog

MAY 17, 2021

I work out of my home and call my freelance writing business Baxter TechWrite. Today, the majority of articles I write are for Transport Topics , but I have also worked on four different Confidence Reports for NACFE , the North American Council for Freight Efficiency. Hence my desire to write such a piece.

Meeting 66

Meeting Automotive Engineering Media 66

Bad Pitch Blog

DECEMBER 30, 2006

Just finished reading Peter Shankman’s book, Can We Do That?! His hard-earned experiences recounted in the book make it credible (no small feat for a business book). His hard-earned experiences recounted in the book make it credible (no small feat for a business book). 2) BPB: Tell us about the book.

Pitching 40

Pitching Small Business Insurance Insurance 40

Marketwired

FEBRUARY 16, 2016

Rethink writing: Michelle Messenger Garrett. Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR.

Creativity 100

Creativity Pitching Writing Conference 100

PR Fuel

JUNE 26, 2018

There are many different formats you can use when writing your press release. Open up any magazine, blog, trade journal, or newspaper, and you’ll likely be able to find at least one story that’s written as a list. List headlines quickly capture the essence of the story, and they’re easy to write.

Writing 40

Writing Resources Web Newspapers 40