Stephen Waddington

SEPTEMBER 18, 2020

Sarah Waddington has handed over #FuturePRoof to the BAME community for her latest book. Along the way she has published three books and created a vibrant community. Along the way she has published three books and created a vibrant community. I caught up with some of the contributors to talk about the future of our profession.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Deirdre Breakenridge

FEBRUARY 26, 2018

Just a few short years ago, brands were pondering whether to give this social media thing a try or not. Plus, people would use this opportunity to backslash brands, right? Second, by putting your brand out there, whether as a business or a personal brand, it opens up tremendous opportunities. It was for the kids.

Brand 256

Brand Branding Social Media Employee 256

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. It’s not a bad take. How much does public relations cost?

Interviews 100

Interviews Publicity Technology Social Media 100

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. I went into Marketing by way of writing. But I thought writing a diary was boring. Ann: Oh boy. Full report.

Interviews 60

Interviews Content Marketing Writing Journalism 60

ImPRessions - Crenshaw Communications

APRIL 24, 2018

The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events. Look for authors of recently published papers and studies, books, or industry consultants who teach as adjunct professors. Business partners. Media contacts as influencers.

B2B 136

B2B Brand Branding Trade Shows 136

Flack's Revenge

MARCH 9, 2021

To Brand or Not to Brand. Some companies use brands, i.e. trademarkable names, and others, more general terms. There are tradeoffs regarding branded names vs. generic labels. This NY Times article explains how a brand name becomes generic. I blogged about this approach , that was inspired by the book Play Bigger.

Case Study 266

Case Study Marketing Software Technology 266

Critical Mention

MARCH 13, 2019

I started writing the blog in 2009, and the speaking and books followed on not too much later. Q: How do you manage your own personal brand? I have always endeavored to build my brand on practical, tactical, actionable content for salespeople, sales leaders, success-minded people, and those who care about doing meaningful work.

Interviews 65

Interviews B2B Measurement Blogging 65

Mark My Words

MARCH 3, 2021

The Express MEGHAN MARKLE and Prince Harry’s Oprah interview won’t “be as big” as Princess Diana’s Panorama interview or Prince Andrew’s Newsnight interrogation, but “many millions” will be made by TV companies on both sides of the Atlantic, says broadcaster Andrew Neil.

Interviews 60

Interviews Writing Advertising Advertising 60

PR Fuel

OCTOBER 19, 2021

How do you write a great press release? Why Write a Business Press Release? However, social media doesn’t assert your brand as an authoritative voice in your industry. If a reputable news outlet writes about your business, you automatically get credibility as thought leaders. Know Why You Are Writing.

Writing 52

Writing Product Launch Storytelling Pitching 52

MaccaPR

AUGUST 18, 2020

Prepare your spokesperson for virtual interviews. With the majority of interviews being done virtually, it’s important that your spokesperson is trained to deal with any potential quirks that might result from remote interviews. She cautions that some out-of-studio connections (e.g., Brittany Runck, Twin Cities Live.

Interviews 71

Interviews Skype Radio Pitching 71

Bianchi Biz Blog

NOVEMBER 6, 2023

Being that I’m fresh in the industry I haven’t gotten the chance to write many stories, so for now my most fun story is also the one I’m most proud of. She had an incredibly inspiring story that reminded me how much I love writing profiles on individuals. How do I write it so they follow along without getting bored?

Meeting 92

Meeting Engineering Journalism Media 92

Melissa Agnes

FEBRUARY 6, 2018

As you may have heard, Crisis Ready: Building an Invincible Brand in an Uncertain World , is my new book – and I’m so excited that it’s finally available for you to preorder on Amazon ! This book has been a true labour of love, with you and your organization fueling my focus, drive and passion in its creation.

Crisis 133

Crisis Brand Branding Crisis Management 133

PR for Anyone

JANUARY 28, 2024

Erica Keswin is a 3x WSJ bestselling author, public speaker, and consultant for various major global brands. Erica imparts valuable advice on standing out in interviews—instead of ignoring or shying away from their age, she suggests proactively addressing age-related concerns head-on. ACEing Flexibility So, what is ACE?

Employee 130

Employee Policies Creativity Company 130

Karen Freberg

NOVEMBER 28, 2017

Just recently, I was able to read the new book by Jorn Lyseggen , who is the founder of Meltwater. The title of the book is “Outside Insight: Navigating a World Drowning in Data,” and I was amazed with how fast I was able to get through it. I couldn’t wait to write this review of the book!

Data 42

Data Media Case Study Social Media 42

ReimaginePR

OCTOBER 3, 2016

If you’re looking for an easy, but sure way, to define yourself as an expert in your field, here’s my advice: write an ebook. That doesn’t seem like a guaranteed path to brand authority. Reason #2: You can finally say you wrote the book on the subject. Reason #5: eBooks allow you to create a community around your brand.

eBook 219

eBook How To Writing Community 219

Ethical Voices

DECEMBER 1, 2022

This is predatory a best, playing on some agencies’ desire to have a big brand name. FTX and wokeness – There are so many ethical failures associated with FTX I could write a book (and I am sure someone will) – But this quote from Bankman-Fried really jumped out at me. Really??? .

Ethics 86

Ethics Interviews Study Writing 86

Cision

JUNE 27, 2017

In theory, you know that content marketing is an instrumental component of your brand’s marketing strategy. In reality, you’re strapped for time, and writing articles and other content falls to the very bottom of a very long list of tasks. You’d be surprised how many best-selling books were ghostwritten.

Writing 217

Writing Content Marketing Blogging Meeting 217

Sword and the Script

FEBRUARY 2, 2016

The concept of Mindfulness has attracted the attention of some of the most recognizable corporate brands, such as Google, Target and General Mills, according to the Harvard Business Review. Fouts writes, “Being mindful is about being present -right here, right now. Here are my takeaways from the book. by Frank Strong.

Social Media 60

Social Media Marketing Media Employee 60

Contently - Strategy

JULY 21, 2021

As Kurt Vonnegut once said: “Please write for one person. When you write for everyone, you write for no one. Writing for one person can be absolutely inspiring. Writing for one person can be absolutely inspiring. The reason that “writing for one person” works is because it’s an act of empathy.

How To 145

How To Creativity Storytelling Writing 145

Mark My Words

DECEMBER 18, 2022

Instead, she busily plots the next steps in other parts of her burgeoning career — chairing editorial conferences for her nascent newsletter or interviewing another luminary for her podcast. Lipa’s decision to name her brand Service95 is perhaps easier to understand than Goop or Kourtney Kardashian’s Poosh. “I

Film 60

Film Interviews Enterprise Fashion 60

Stern + Associates

DECEMBER 20, 2022

million podcasts out there, it’s important to do your research and find the ones that align with your client’s expertise, brand values and target audience. Craft a compelling pitch: Next, write a pitch that outlines the value your client can bring to the podcast. Research and target the right podcasts: With over 2.4

Pitching 62

Pitching Interviews Groups Writing 62

Flack's Revenge

APRIL 27, 2021

For example I started interviewing for PR gigs in my late thirties, after taking a circuitous route through various sales, marketing and IT consulting roles. When all was said and done PR seemed to be my thing, so I set out to interview for client-side and agency gigs while picking up some freelancing business. Why a Challenge ?

Storytelling 177

Storytelling Pitching Interviews Agency 177

Solo PR Pro

OCTOBER 5, 2021

He was a frequent contributor to All Things Considered and Morning Edition and ended up as an intern in NPR’s Washington Bureau a year later, gaining extensive industry experience and honing his writing skills. It was during these interviews that he saw a need for skilled communicators to help businesses with their PR efforts. “As

Meeting 97

Meeting Handbook Newspapers Government 97

Deirdre Breakenridge

MAY 23, 2017

When you’re writing content for a client, you probably don’t pick up your pen on the day of deadline. But I’m usually neglecting my marketing blog to write for other websites. It may be smarter to create one concise brand. Unless there is a strategic reason to have multiple brands, don’t do it!

Blogging 282

Blogging Case Study Social Media Instagram 282

Deirdre Breakenridge

NOVEMBER 23, 2016

As we began to chat about brands being immersed in tech and attracting the best talent, I found myself jotting down some notes. She was sharing an interesting perspective on the brands getting it right on Snapchat and which ones were not. Book Reviews / Journal Research. I use my blog, PR Expanded , for video book reviews.

Skype 150

Skype Industry Storytelling Interviews 150

David PR Group

DECEMBER 20, 2016

Since writing my book How to Protect (Or Destroy) Your Reputation Online, I have met many interesting authors and interviewed a number of them for my blog. Here are nine books I can wholeheartedly recommend as last-minute gifts. Branding expert Bruce Turkel’s latest book, All About Them , represents an ode to change.

Reputation 40

Reputation Meeting Financial Company 40

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2017

A media spotlight is an opportunity to tell a unique story and develop a personal brand if it’s not already established. It pays to study personal brands that work well and draw admiration and to analyze what sets them apart in their industry. Build your brand. Define what you stand for. Then ask yourself some questions.

Interviews 120

Interviews Conference Exercises Media Training 120

wiredPRworks

MAY 18, 2022

that’s the question Barry Moltz answers in his new book, “ChangeMasters: How to Actually Make the Changes Your Already Know You Need to Make.” ” In the latest episode of “ Growing Social Now ,” I interviewed Barry about his book, social media, and the challenges small businesses are facing.

Small Business 52

Small Business Social Media Radio Media 52

Flack's Revenge

DECEMBER 5, 2017

Then, I forgot about it, until she emailed recently that my commentary was included in her new book: 21st Century Secrets to Effective PR. I was, of course, thrilled to be in it and eager to read Lin Pophal’s book. Agreeing to an interview and then becoming a no-show. What are your pet peeves regarding pitches?

Pitching 174

Pitching Journalism Video Advertising 174

PR Insiders

APRIL 13, 2021

I shared some practical tips for doing just that in my book, Gaining the Publicity Edge: An Entrepreneur’s Guide to Growing Your Brand Through National Media Coverage. I know how valuable PR can be for building your brand, so it’s important to be an informed shopper. Hire a firm that specializes in the right media for you.

Radio 78

Radio How To Public Affairs Print 78

Cision

NOVEMBER 25, 2015

But they’re just one of the many types of content that can help you establish your brand as a thought leader in your industry and attract new leads. If you’ve got the knowledge to write a 2,000-word post and have it be useful and informative, by all means, write one or two of these posts a month. Interviews.

Content Marketing 120

Content Marketing Marketing Infographics Software 120

wiredPRworks

APRIL 20, 2022

Have you ever read a book that completely changed your life? In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR. And, he even added links to their sites.

Marketing 118

Marketing Social Media Trends Instagram 118

Sword and the Script

JUNE 26, 2018

It was cumbersome…but a vast improvement from books-on-tape. Many podcasts interview authors, but Roger Dooley tends to find authors that are generally more cerebral – literally and figuratively. The interviews home in on the subject matter – rather than ask “what inspired you to write the book.”

Marketing 86

Marketing B2B Interviews Content Marketing 86

Flack's Revenge

JANUARY 12, 2021

It was a while since I last checked in with Robin Schaffer , when I saw on LinkedIn that she’d just published a book: Analysts on Analyst Relations. Robin’s book and firm cover every facet of the field, and I thought it would be great to interview her about getting the most out of A/R. Why industry analysts?

Industry 156

Industry Enterprise Trends Technology 156

ImPRessions - Crenshaw Communications

JUNE 13, 2017

The best rule, of course, is to slightly underpromise and overdeliver — in writing. With little reason to believe otherwise, a PR team will sometimes book an interview with a journalist, only to see it go poorly. It’s no time to stand on ceremony when the national spotlight is shining on your brand.

Media Training 249

Media Training Policies Agency Interviews 249

Cision

MARCH 22, 2016

Your brand may have a good story, but if you’re not catching journalists’ attention with your pitch, it won’t get covered. In this interview, she discusses how she came to her success, what makes her choose to cover a story and how communication professionals can improve their pitching strategies.

Newspapers 120

Newspapers Pitching Interviews Writing 120

The Resolution Blog

FEBRUARY 25, 2019

We were excited to catch up with inbound expert Iliyana Stareva on the PR Resolution Podcast to chat about her new book and how inbound is going to affect the world of PR. The role of the business is to pull you into a brand with remarkable content. This is where awareness and brand building comes into play.

Measurement 120

Measurement Case Study Pitching Agency 120