Sword and the Script

JUNE 18, 2016

That’s according to a survey of 1,200 “social dads” by Social Media Link and presented in the infographic – Dads Do Social – published nearby. In an introduction to the infographic, marketing director Jordon Ben writes: “Today’s dads are social, vocal and see their online world as a communal resource to help them make decisions.

Infographics 60

Infographics Social Media Media Survey 60

Shift Communications

JANUARY 16, 2018

Facebook changed its algorithm to suppress unpaid brand posts. 00:00:01] Facebook is taking your brand to the woodshed. In the News Feed for brand pages, things like that they want to focus much more on the community or friends, the things that essentially would help people focus more on the network. What are our alternatives?

Facebook 116

Facebook Video Brand Branding 116

Presspage

FEBRUARY 26, 2024

The Power of Storytelling in Investor Relations Storytelling isn't just for books and movies. It provides a one-stop shop for all relevant materials, including press releases, reports, and infographics, ensuring that information is easily accessible for journalists, analysts, and investors alike.

Corporate 78

Corporate Strategy Communications Storytelling 78

Inbound PR

NOVEMBER 27, 2018

I often get asked two questions: How did you manage to build your own brand? Over time, I developed a pretty good readership, expanded my social networks, made tremendous connections and eventually became recognised as the person who invented Inbound PR that led to a book and a ton of speaking engagements.

Infographics 48

Infographics How To Internal International 48

ImPRessions - Crenshaw Communications

MAY 3, 2018

PR , advertising, and marketing should be working together as well-oiled gears in a powerful machine that propels a brand toward success. By supplementing advertising with a PR campaign, a brand can earn visibility that attracts leads. Close behind are e-books (67%), infographics (66%), and blog posts (66%).”

Advertising 178

Advertising Advertising B2B Reputation 178

5W PR

MAY 17, 2022

For example, if a business has done research and created an e-book or a white paper about its latest product, all of the content in the book or white paper can then be repurposed to create blog posts, news articles, and video content as well. These can be used to both inform and educate the audience in a more visually appealing manner.

Strategy 88

Strategy Content Marketing Employee Google 88

5W PR

NOVEMBER 19, 2021

These are the experts who will establish trust between your brand and the customer. Connect, involve, and establish your brand by sharing your story. Research the most-discussed subjects and frequently asked questions involved in your brand niche. White papers, webinars, infographics, and case studies are also widely used.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Beyond PR

AUGUST 18, 2016

It’s no secret that a great brand is built over time (in the case of some brands, centuries). Every decision a brand makes builds on the success that came before. Iconic brands, like Coca Cola, Apple and Pepsi, are immediately recognizable and carry with them certain expectations of quality. Stand out in a sea of content.

Brand 40

Brand Branding Product Launch Guidelines 40

The Proactive Report

DECEMBER 24, 2014

15 percent read a book. Many mobile brand experiences are lagging far behind. The desire to be able to access content “any way I want” is the consumers’ most important criteria when rating a mobile brand experience. Consumers expect a brand to be seen as a technology leader – image is a PR issue. access the Internet.

Mobile 201

Mobile Strategy Web Consumer 201

Cision

NOVEMBER 25, 2015

But they’re just one of the many types of content that can help you establish your brand as a thought leader in your industry and attract new leads. White papers & E-books. When you’ve got more than enough content for a blog post, you can turn it into a white paper or e-book. Infographics. Product reviews. Interviews.

Content Marketing 120

Content Marketing Marketing Infographics Software 120

Rock the Status Quo

JANUARY 12, 2016

With my book launch coming up WAY too fast and not enough time in the day to do everything I’d like, I’m revisiting how I repurpose content. Each “best of” summary will also be condensed into an infographic for Pinterest, linking back to the original transcript. Maybe these great infographics will inspire you.

Infographics 100

Infographics SEO LinkedIn Pinterest 100

Rock the Status Quo

JANUARY 12, 2016

With my book launch coming up WAY too fast and not enough time in the day to put marketing plans in place the way I’d like to, I’ve decided to revisit how I repurpose content. Each “best of” summary will also be condensed into an infographic for Pinterest, linking back to the original transcript.

Infographics 100

Infographics SEO LinkedIn Pinterest 100

Buzzstream

JANUARY 17, 2018

According to Yaro Starak , founder of Entrepreneur-Journey, revealed that books were a key door opener to a lot of exposure for him. Extract Data from your Content and Design an Infographic. People love infographics. So why not repurpose your written content into a well-designed and impactful infographic?

eBook 108

eBook Infographics Pinterest How To 108

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

The minute a profile appears on your CEO, or a brand spokesperson kills it on a live broadcast interview, it’s time for the social media team to get involved. This means posting links and images to all brand social accounts of course, but there are also opportunities to get more creative. Socialize all coverage. . Say thank you.

Interviews 136

Interviews Pitching Infographics Print 136

Rock the Status Quo

AUGUST 21, 2014

It’s raining outside and I’m feeling lazy, like curling up with an afghan, a full french press of coffee and a great book. Trust me, I have hundreds of books to pick from. Remember that most consumers wouldn’t care if 80 percent of brands disappeared tomorrow. Those books are calling my name. Later, gator!!

Writing 203

Writing Blogging Pitching Content Marketing 203

Cision

APRIL 20, 2015

It’s also tactics like content marketing, a broad umbrella that includes blogging, social media updates, email marketing, infographics, visuals and video. Audience members unite around a subject, brand or cause and share their favorite thoughts, images and experiences. It’s the well-known press release and media kit. Try multimedia.

Media 120

Media Content Marketing Infographics Fashion 120

Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

The Proactive Report

JUNE 15, 2016

We can now tap directly into conversations taking place right now on any subject or brand. We can find out what problems people are having, how they feel about your brand ad your competitors, what their needs and aspirations are and who the influencers are in that space. There are now a slew of tools to help you do this.

LinkedIn 100

LinkedIn SEO Infographics Data 100

ReimaginePR

AUGUST 29, 2016

Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that? Most social media platforms give you the opportunity to visually communicate your brand message. It’s called the cover photo, and most brands fail to fully optimize this real estate. Click To Tweet.

Social Media 149

Social Media Marketing Media Facebook 149

Sword and the Script

NOVEMBER 25, 2014

The same study points out there’s some content – infographics for example – is rarely gated. The most practical of arguments – one Joe Pulizzi makes in his book Epic Content Marketing – centers on the natural friction a gate brings to web content. Gated Content Doesn’t Go Viral. Two in particular stood out for me.

Viral 116

Viral Infographics Web Content Marketing 116

Sword and the Script

NOVEMBER 9, 2021

GlobeNewswire is owned by Notified, a recently re-branded division of Intrado. Next, they publish a fake release saying that the company was about to be acquired by a well-known brand. Automated coverage book. Notified added “coverage books” to its product suite. Intrado was formerly known as West Corporation.

Software 93

Software Banking Technology Data 93

Buzzstream

FEBRUARY 15, 2024

As brands constantly ask how many links they need to build , the question should be, how many quality links do I need to build? Note: A brand new site may not have as high of a DA/DR because they’ve just launched. Could you see this content in a printed magazine, encyclopedia, or book? Quality vs quantity. The age-old question.

How To 71

How To SEO Google Examples 71

MaccaPR

MAY 3, 2019

How can marketers like you get your CEO or brand spokesperson interviewed on a podcast that’s heard by tens of thousands, or even millions, of listeners? Podcasts give clients the opportunity to express their personality in a way that infographics, e-books and print interviews seldom do.

Company 113

Company Interviews Print Pitching 113

Cision

FEBRUARY 10, 2016

Learn how with Cision’s free Brand Journalism white paper! Write an e-book (a great way to get email signups). Include a video post or infographic in your blog lineup. You do that by first creating really awesome content, and then sharing it the right way. Here’s how. Research Your Topics. So how can you stand out?

Writing 120

Writing Viral Infographics Blogging 120

PRSay

JUNE 26, 2016

A few years ago, I created the Social Media Strategy Wheel Infographic for PR professionals. The Infographic is a visual graphic broken down into different areas of focus, which are critical during the planning process. The Social Media Strategy Wheel. The wheel was designed to help you during the planning process.

Social Media 113

Social Media Media Infographics Community 113

Barokas

JULY 3, 2019

Whitepapers ranked the highest (82 percent) on the type of content most B2B buyers rely on, followed by webinars (78 percent) case studies (73 percent), e-books (67 percent), infographics (66 percent) and blog posts (66 percent). Another study reinforced the importance of quality content. Remember to gate it.

Case Study 100

Case Study B2B Survey Education 100

Cision

APRIL 19, 2016

Live streaming ambassador Brian Fanzo was the conference’s exclusive guide to everything video, and not much convincing needed to be done about the benefits of live video for brands. Trolls vs. Your Brand. According to Brian, be authentic, don’t forget strategy and keep your audience in mind 100 percent of the time.

Social Media 0

Social Media Marketing Media Customer Service 0

Cision

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. Some of the top content publishers in the big brand area that are worth keeping an eye on are Red Bull and LEGO. Cool infographics. Want to learn more about how listening to the right audiences will boost your brand?

How To 198

How To Real Estate Web Case Study 198

Beyond PR

DECEMBER 12, 2017

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. The most important aspect to remember when crafting your news announcement is that it is not just about you or your brand. Why is the news important to your reader?

Writing 75

Writing How To Infographics Pinterest 75

Beyond PR

AUGUST 14, 2017

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. The most important aspect to remember when crafting your news announcement is that it is not just about you or your brand. Why is the news important to your reader?

Writing 79

Writing How To Infographics Pinterest 79

PR 20/20

JANUARY 3, 2019

4 Lessons Learned From the Most Agile Brands on Social Media. And there were a few model brands that leveraged each feature to its maximum potential—all the while entertaining us. See which brands kept us on our toes and why. Book Clubbin': 4 Ways Marketers Can Better Manage Day-to-Day Activities.

Blogging 54

Blogging Marketing Content Marketing B2B 54

Flack's Revenge

MARCH 4, 2015

In his book Hierarchy of Contagiousness, he writes about “contra-competitive timing”, essentially an open spaces approach to social media. Infographics used to be a novel idea; now they are passé; there are so many, and most are not that impressive, making them easier to ignore. Open spaces marketing means zigging when others zag.

Marketing 120

Marketing Content Marketing Social Media Infographics 120

PRSay

MAY 18, 2016

Those are four great reasons more and more brands, including your competitors, are taking deeper dives into data. Providing that data, perhaps as an exclusive, gives your brand the opportunity to share its message with its target audience through a trusted medium. If they visualized the data in a chart or infographic.

Data 106

Data Meeting Measurement Guidelines 106

MaccaPR

JULY 23, 2014

Though there''s disagreement on the accuracy of that specific number, we can all agree that telling your brand''s story through photos, gifs and videos can be much more engaging than plain text. Stay "on brand." The brand attitude and graphic feel shine through in these social media photos. Source: Benefit Cosmetics ).

Pinterest 91

Pinterest Storytelling Infographics Social Media 91

MaccaPR

JANUARY 21, 2016

In today’s hyper-digitalized marketing world, consumer brands must take a hard look at how they distribute content - infographics, e-books, videos, recipes and more - online. For example, brands from Under Armour and Kraft Foods to Funjet Vacations are working with bloggers to produce branded (read: paid) content.

Consumer 48

Consumer Infographics SEO Blogging 48

MaccaPR

AUGUST 20, 2014

Encourage more prospects to download content such as a white paper, e-book or infographic. We know that hastily-written, lamely-illustrated content that’s all about your brand rather than all about your brand’s audience will not be shared or downloaded no matter how expertly it’s optimized.

Social Media 97

Social Media Media YouTube Facebook 97

Stephen Waddington

DECEMBER 5, 2018

News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. Trust in journalists ranks at 89% indicating that we place a value in the individual source of news rather than the media brand. The number hasn’t moved in 12 months.

Media Relations 115

Media Relations Media Print Newspapers 115