Sword and the Script

DECEMBER 31, 2019

There were 62 posts published on this blog in 2019. In going through the reader analytics for the full year, these are the top 10 most-read posts on this blog about public relations (PR) and marketing. If you haven’t already, consider subscribing to these blog posts by email or RSS. 6) How Long Should a Blog Post be in 2019?

Blogging 80

Blogging Publicity Marketing Survey 80

The Resolution Blog

DECEMBER 13, 2017

Not only that you can generate amazing visual charts for presentations too — another bonus with the C-Suite. Check out Steph Bridgeman’s blog post on analysing PR data in excel. Steph is an independent freelance measurement consultant and she has been using excel for data analysis in PR for years. Happy new year indeed.

Measurement 120

Measurement Data Analytics Tools 120

Deirdre Breakenridge

JUNE 12, 2018

He’ll review how to distill and disseminate the key points of your research including journal articles, abstracts, case studies, white papers, presentations, reports, or book chapters to external audiences. He’ll also share tips on how to maximize results, align outreach with organizational goals, and measure success.

Communications 150

Communications How To Case Study Community 150

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

wiredPRworks

NOVEMBER 30, 2018

“How to Write a Superstar Speaker Press Release to Attract the Attention, Business and Applause You Deserve!” Register or Purchase the How to Write a Press Release for Coaches, Speakers and Authors Replay. Register or Purchase the How to Write a Press Release for Coaches, Speakers and Authors Replay.

Writing 49

Writing How To Engineering Education 49

Beyond PR

AUGUST 31, 2016

Tell your teams who your target audience is, what they are creating, and your measure of success. The decision to attend Content Marketing World is an easy one; however, choosing from their selection of panels and presentations is a different story. You spend a lot of time planning, writing, editing and designing content.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Polaris

MAY 14, 2015

Rid Your Writing of These Annoying Grammar Mistakes. I’ve been working hard to eliminate the passive voice from my writing. My goal is to write more clearly and avoid overly complicated sentences. Then, I had to learn how to write more actively. 1: The Passive versus the Active Voice. It hasn’t been an easy thing to do.

Writing 100

Writing Course eBook Measurement 100

PRSay

APRIL 25, 2024

Similarly, we can identify, qualify, shape and position our professional brands, and take steps to influence how we are perceived by our peers and employers — present and future. Your goals should be specific, measurable, achievable, relevant and timed (SMART). Start by clarifying your long-term (or at least mid-term) career goals.

Strategy 86

Strategy Brand Branding Leadership 86

Cision

APRIL 18, 2017

Owned media is content you create on a platform you own, such as your company’s website or blog. If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Write down all of the questions your customer service department is asked. Get people to share blog posts.

Exercises 198

Exercises Google Writing Blogging 198

Cision

JANUARY 5, 2017

Sometimes, despite our very best efforts to write down our goals, we tend to skip over creating a documented PR content strategy. Luckily, the PESO model makes it easy to define an effective plan, and ensure your content will produce measurable results. How will you measure your results against your goals? SMARTER goals.

Strategy 298

Strategy Measurement Content Marketing Meeting 298

wiredPRworks

NOVEMBER 30, 2018

“How to Write a Superstar Speaker Press Release to Attract the Attention, Business and Applause You Deserve!” Register or Purchase the How to Write a Press Release for Coaches, Speakers and Authors Replay. Register or Purchase the How to Write a Press Release for Coaches, Speakers and Authors Replay.

Writing 40

Writing How To Engineering Education 40

5W PR

MAY 4, 2022

PR professionals use blockchain technology to track media coverage, develop new data points for analysis, and better measure campaign results. Most of them don’t even understand what blockchain is all about, so they are unlikely to write about something they don’t understand.

Technology 88

Technology Publicity Banking Newspapers 88

Sword and the Script

JANUARY 3, 2023

The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”. Influencing public opinion: PR can help shape public opinion about an organization or issue by presenting information in a way that is favorable to the organization. How is public relations measured?

Interviews 100

Interviews Publicity Technology Social Media 100

Sword and the Script

JUNE 15, 2021

I’ll even take that a step further: if you aren’t in direct contact with customers in writing content, you are probably just making it all up. As a result, B2B marketing writers turn to analytics and social media to inform their writing. And as a marketing leader , you have to stay on it – measure progress – and keep it top of mind.

Survey 119

Survey B2B Marketing Interviews 119

Sword and the Script

JULY 14, 2020

ROI and proving value The top challenge facing communicators is measuring impact, proving value and demonstrating ROI , according to 50% of respondents. However, in a subsequent question, only about half of respondents “often” or “always” measure their communications efforts. Don’t overlook anecdotes either.

Survey 140

Survey Measurement System Education 140

PRSay

JULY 6, 2020

Doing so will reduce the number of people who are physically present in your place of business. Encouraging your employees to help — while also respecting appropriate safety measures — will raise their morale and foster goodwill. Create one-way office corridors. . Encourage community service. Show empathy.

Employee 187

Employee Skype Meeting Nonprofit 187

Sword and the Script

FEBRUARY 16, 2021

The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content. That’s measured by asking respondents to rate trust on a nine-point scale from “distrust” to “neutral” to “trust.” Write with journalistic ideals. emphasis mine ].

Government 139

Government Survey Ethics Media 139

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. If you want blogs, you don’t want press releases.

Study 140

Study Media Relations Media Measurement 140

Sword and the Script

AUGUST 4, 2020

>>> Shameless plug: I’ll be presenting a session, along with Ned Lundquist, at the Earned Media Mastery Summit by Agility PR Solutions and Bulldog Reporter. Talkwalker characterized the product as “social measurement and audience insights software.” Here’s the thing: as a search term, media relations dwarfs earned media.

Media Relations 152

Media Relations Media Print Software 152

Sword and the Script

JANUARY 31, 2023

The earnings release presented an “adjusted EBITDA margin of 8.6% As a result, the press release said, “many hundreds of clients” will be become Truescope customers, with the integration of services presently underway.” Social media tools offer AI to write social media posts. Email tools will offer AI to help write emails.

Software 78

Software Case Study Technology Tools 78

wiredPRworks

MAY 23, 2022

Before I looked at the other entries, I decided to write up a Top 10 Ways to Quickly Become a LinkedIn Expert entry that won second place, and became a popular post on Wired PR Works. Instead, I was soon packing my bags for an all-expenses-paid trip to Las Vegas to Blog World. Her top-ranked blog, wiredPRworks.com, launched in 2006.

LinkedIn 52

LinkedIn How To B2B Social Media 52

PRSay

JANUARY 3, 2018

Digital storytelling, social listening and native advertising will all dramatically increase in significance as well, even as blogs maintain an important role in disseminating information. New ways to measure the combined impact of public relations and marketing will likely emerge. Look for more PR shops to say they’re “data driven.”.

Publicity 167

Publicity Social Media Television Measurement 167

Cision

SEPTEMBER 13, 2017

Look at your competitors and assess how they present themselves. Editorial Guidelines: Establish writing standards to ensure consistency across content. Leveraging your owned media, publish blogs about the new look, update your web copy to reflect new messaging, and post messages on social media to communicate it. Informative?

Corporate 270

Corporate Brand Branding Guidelines 270

Cision

NOVEMBER 30, 2017

Contributors can use the guide to navigate to their ultimate destination — successful publication on your blog, earned media coverage and online visibility. Want to write for Cision®? At Cision, we discuss earned media, identifying and building relationships with influencers, crafting campaigns and monitoring and measuring impact.

How To 177

How To Guidelines Content Marketing Video 177

Prohibition

MARCH 16, 2021

And it’s generally presented (if you’re doing it right) with expertise and in a compelling way. Which of these do you think is a more compelling piece of content; A blog post and video highlighting to customers how to effectively wrap awkwardly-shaped presents, from footballs to Wendy houses. I’ll give you an example.

Content Marketing 62

Content Marketing Marketing Social Media Video 62

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

The Resolution Blog

FEBRUARY 25, 2019

It’s using your own channels (like your blog and social media) to attract people to your business. Of course, long form content on the blog is really important too, because Google evaluates you based on your content there. Measurement can be quite interesting here. How do you measure the success of inbound? Yes, correct.

Measurement 120

Measurement Case Study Pitching Agency 120

Sword and the Script

JANUARY 28, 2020

Notified presents five common functions PR professionals are often tasked with carrying out. Notified calls these functions – listen, connect, publish amplify and measure. Measure is the dashboard and analytics. This includes blogs, discussions and other formats. It’s the basis for this PR tech briefing.

Software 117

Software Tools Publicity System 117

ImPRessions - Crenshaw Communications

MAY 3, 2017

Write more and write better. Good, error-free writing is under threat today. It seems the need for speed in writing and editing is taking its toll. One of the best ways to improve your writing is to create the ideal environment in which to write. We constantly find horrid examples committed by journalists.

Writing 149

Writing Education Pinterest Creativity 149

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. I will never again trust a review this individual writes. Simple, right?

Blogging 73

Blogging Twitter Facebook Measurement 73

Waxing UnLyrical

NOVEMBER 4, 2010

A while back, I was looking at my Google Analytics for WUL and I noticed that my 404 page , i.e. the one you get when the server can’t find the page you’re looking for on a particular site, was the 4th most highly-trafficked page on my blog. And they wouldn’t bother to poke around on the blog to find it.

Blogging 96

Blogging Facebook Twitter How To 96

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. I manage the University of Regina’s blog.

Blogging 68

Blogging How To Print Facebook 68

Waxing UnLyrical

OCTOBER 14, 2010

Shonali’s recent post, Seven Ways to Set Your Presentations on Fire , accomplishes this goal. It is not enough to tell me to practice my presentation standing up. Establishing your voice A blog post with pointers isn’t only meant to teach, it is also meant to connect with readers.

Blogging 71

Blogging Twitter Creativity Facebook 71

Cision

OCTOBER 21, 2015

Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Sprinkle in a dash of inspiration, and your writing will go from good to great. Measure Your Niche’s Density. Stories must go through multiple edits and read-throughs before they’re published.

Storytelling 120

Storytelling Case Study Crisis Viral 120

Shift Communications

JANUARY 6, 2017

Focus on measurement as a first step, not an afterthought. Professionals in our industry are sometimes so focused on delivering the next big, innovative idea to their clients that figuring out how to measure the success of an initiative becomes an afterthought. This year, try developing your programs around how you will measure them.

Marketing 84

Marketing Measurement Engineering Data 84

Shift Communications

AUGUST 25, 2017

From blog posts to white papers, most companies create some form of owned content but not all are utilizing it to its fullest potential – or even know how it performs on its own. Daily blog posts demand large amounts of time and effort. How can all of this be measured and analyzed? Owned content. The Problem. The Solution.

Data 92

Data SEO Guidelines Advertising 92

Flack's Revenge

NOVEMBER 29, 2017

I had to learn more, and asked Mark if he’d entertain some questions for the blog. Eric Enge and I are the main performers/presenters, and I also write the scripts and handle social promotion. She also uses the transcript to create a post for our blog with the YouTube video embedded. How do you come up with ideas?

Video 153

Video B2B Film Marketing 153