Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

Media Relations 115

Media Relations Media Print Newspapers 115

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Media Monitoring & Analysis. Internal Communications. Media Training. Data Journalism.

Media Training 397

Media Training Crisis Communications Conference Training 397

Bianchi Biz Blog

MARCH 11, 2024

As an anchor I anchor two shows daily, covering national and international headlines, breaking news, business and health. In my journalism career, the story I’m most proud of is a documentary short video I did on PTSD. How long have you been in journalism and how did you get started? My name is Laura Harris.

Automotive 92

Automotive Meeting Report Journalism 92

Doctor Spin

FEBRUARY 22, 2024

“Public relations is a young academic field with potential to inform various areas of communication and offer tools like issues management for various applied communication fields.“ Source: Journal of Communication 1 Botan, C., & Taylor, M. Public relations: State of the field. Journal of Communication, 54, 645–661.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Sword and the Script

APRIL 27, 2019

Is the process of media relations getting harder? Part of the answer is rethinking traditional PR efforts – and another part is studying the media to understand how it’s changing. 1) The top challenges in journalism. As the Onclusive report notes, “The media ecosystem is not dying. So, what’s PR to do about it?

Survey 91

Survey Journalism Study Pitching 91

Cision

OCTOBER 6, 2016

Although some PR professionals have seized the opportunity to evolve their public relations strategies, far too many have stayed complacent, keeping their heads down and focusing on media relations and other traditional tactics that have served them well throughout the years. Shared Media. Owned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Stern + Associates

JANUARY 29, 2024

Ad spending – the historic lifeblood of mainstream media – has plummeted as people spend more time on social media platforms where advertisers can reach them directly. Local media has been eviscerated, and now many iconic national and global outlets are hurting badly.

Strategy 96

Strategy Publicity Media Video 96

Sword and the Script

JUNE 6, 2023

Aaron Kwittken, founder and CEO of PRophet and CEO of Stagwell Marketing Cloud’s Comms Tech Unit gave me a tour of the product previously which I wrote up here: This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software 2. Internal comms. Investor relations platform plans to add generative AI.

Survey 146

Survey Software B2B Pitching 146

Sword and the Script

SEPTEMBER 18, 2018

The attraction was instant, she says, and at that young age, it was a deciding moment in her determination to pursue a career in either PR or journalism. I balance a lot of hats internally and externally but it’s a challenge and I enjoy learning each day. One publication or blog you read regularly is… Folio and PR Daily.

Media Relations 68

Media Relations Media Insurance Insurance 68

Onclusive

JANUARY 25, 2019

International Association of Business Communicators (IABC) World Conference. Public Relations Society of America (PRSA) International Conference. With several events throughout the year, PR News addresses a senior-level public relations and marketing audience. Dates: June 9-12, 2019. Location: Vancouver, British Columbia.

Conference 256

Conference Content Marketing Marketing Internal 256

Onclusive

NOVEMBER 29, 2017

International Association of Business Communicators (IABC) World Conference. Public Relations Society of America (PRSA) International Conference. PRSA International draws the most industry vendors, including practitioners, in a who’s-who quest to highlight the best strategies, products, and more. Hashtag: #CMC18.

Conference 210

Conference Content Marketing Marketing Education 210

Doctor Spin

DECEMBER 4, 2023

Source: Digital Journalism 1 Ling, R. Digital Journalism , 8, 596 – … Continue reading When media content is influenced by biases—such as confirmation bias, sensationalism, or media logic—it tends to favour certain narratives or perspectives, often at the expense of a balanced and comprehensive view. 4 Silfwer, J.

Media 52

Media eBook Viral Construction 52

Sword and the Script

JUNE 11, 2016

Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. The Blogging Gutenberg . The last 10 or 15 years have brought a vast array of tools for publishing blogs.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Doctor Spin

DECEMBER 21, 2023

The media kit is a basic PR tool. But what exactly is a media kit, and why is it a foundational element in your communication arsenal? Here we go: Quicklinks What is a media kit? How long should a media kit be? Can a media kit be one page? How do you prepare a media kit? Why make a media kit?

Media 52

Media Wikipedia Product Launch Journalism 52

Burrelles Fresh Ideas

JANUARY 30, 2024

In another incident, an Atlas Air Boeing 747 cargo plane caught fire moments into its flight from Miami International Airport on January 18. And on January 20, a Delta Air Lines Boeing 757 plane lost a nose wheel as it was taxiing for take-off from Hartsfield-Jackson Atlanta International Airport.

Ethics 96

Ethics Crisis Transportation Airlines 96

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

Businesses use different media to tell their story in this evolving PR environment, but press releases REMAIN an effective and trustworthy source of information for companies big and small. Is it enough to post it on your own website or blog ? They’re here to stay. But a press release is only as good as its distribution. Probably not.

SEO 279

SEO Print Financial Product Launch 279

Deirdre Breakenridge

JUNE 8, 2016

She is also the social media chair for the NYU International Club and volunteers with the social media team for the PRSA Tri-State events and conferences. Sabrina joined HBO as an intern for her department in 2014 and they haven’t been able to get rid of her since. A follow up blog post by PR 2.0

Social Media 150

Social Media Pitching How To Media 150

Stuart Bruce

OCTOBER 30, 2014

And thank you Aaron for that fascinating insight into how social media has changed journalism. We can publish our own content without the need for an intermediary or filter that is mainstream media. When Tom Foremski quit the Financial Times he was the first big mainstream media journalist to start making a living from a blog.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

Senior executives who do not make themselves available for internal reviews, or who don’t participate as corporate spokespersons where needed are sending a message that the program isn’t important, which can hamstring the PR team’s efforts. Public relations is about making great content that engages, educates, and entertains.

SEO 178

SEO Storytelling Product Launch Measurement 178

Sword and the Script

MAY 26, 2020

Media relations only gets harder. 75% of PR pros say media relations is getting harder. The top five communications tactics based on a weighted average are: data & analytics; storytelling; content marketing , blogging, and brand journalism; business social responsibility; and thought leadership.

Survey 119

Survey Measurement Public Affairs Storytelling 119

wiredPRworks

MAY 13, 2022

How social media has evolved and why Allan thinks it’s going to get more difficult. The ongoing battle of content thought leadership, and brand journalism and how to win more. Allan Schoenberg is an experienced public relations executive with a successful track record in all aspects of business-to-business communications.

Social Media 52

Social Media Corporate Communications Media 52

Doctor Spin

FEBRUARY 14, 2024

Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs. In this blog post, let’s look at the differences between public relations and marketing. Here we go: Public Relations vs Marketing Public relations vs marketing.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Beyond PR

JUNE 8, 2016

When PR is done right, the axis that connects it with the media — the thing that both parties can work together to support — is the media’s reading, viewing and listening audience. DC Reporters Discuss How Social Media Has Changed the Game on PR Newswire’s media blog Beyond Bylines.

Media Relations 40

Media Relations Media Journalism Print 40

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. 4) Emphasis on professional journalism. Comment: Amen.

Survey 102

Survey Report Media B2B 102

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Studying for a public relations or mass communications degree is the most traditional route into the industry today, but it’s not the only route. I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more.

Agency 88

Agency Energy Crisis Management Industry 88

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Internal comms takes center comms stage in hybrid work. Bill Byrne , Managing Director, Remedy Public Relations.

Marketing 189

Marketing Content Marketing Data Social Media 189

Presspage

SEPTEMBER 5, 2017

Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website. So our reach on social media goes much farther too.

Healthcare 137

Healthcare Journalism Local System 137

Critical Mention

JANUARY 3, 2019

My goal was to simply share my story and experience on-line through a blog, and to then re-share on social media. While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. Most of this happened in the U.S. If so, how?

Interviews 105

Interviews Ethics Government Internal 105

Communications Conversations

MARCH 29, 2019

I give you 15 up-and-coming social media and communications rock stars! Sarah Schoeneck, Media Relations Manager – Patterson Dental (nominated by Arik Hanson). Justine Perez , social media specialist – U.S. I met her when she was marketing director at ThreeSixty Journalism, where I’m on the board.

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

DECEMBER 24, 2019

1) The average blog post is 1,236 words. How long is the average blog post? How long does it take to write the average blog post? Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML].

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

NOVEMBER 7, 2023

Muck Rack AI recommends reporters to PR Muck Rack says a proprietary AI will now create a curated list of recommended journalists based on your existing media list. A blog post published online said its platform will “generate a tailored list of recommended journalists wherever you’re adding contacts.

Employee 135

Employee Software Survey Tools 135

Rock the Status Quo

FEBRUARY 9, 2015

Perhaps they don’t have an internal brand ambassador program of any kind ( a what? ), and they are terrified at the very THOUGHT of giving employees online freedom and autonomy. Take advantage of the LinkedIn blogging platform – called long-form posts. So what’s a PR pro to do?

Corporate 100

Corporate Leadership Brand Branding 100

Solo PR Pro

MAY 8, 2018

Government relations. Internal communications. Investor relations. Journalism. Media buying. Media relations. Social media consulting. Some have local practices and others are international. Many have a side gig or passion that may or may not be related to communications.

Public Affairs 40

Public Affairs Internal International Community 40

Sword and the Script

JULY 17, 2018

Our adversaries, whether major international powers or small insurgent groups, rely on misinformation and use communication with the press as a tool of information warfare. For military and non-military agencies, the role of media engagement has diminished with each successive administration since the turn of this century.

Government 90

Government Publicity Public Affairs Agency 90

Barokas

FEBRUARY 5, 2019

Moreover, content can be a significant burden when the internal team does not have access to someone with journalistic training. Quality content is rooted in journalism, yet the vast majority of marketers do not have education or experience in professional writing. Nobody is better at this than journalists.

How To 60

How To Marketing Resources Journalism 60