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Barbie dominates August brand coverage

NewsWhip

The Barbie movie was the big story of the summer, and its success has extended well beyond its opening weekend, with the film still in cinemas as we write this blog halfway through September. Coincidentally, it was also a top story in a different sense, as it came out on top of our brands coverage analysis in August.

Brand 78
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5 Scariest Halloween Campaigns of the Past Decade

Critical Mention

MGM films staged a telekinetic surprise. In 2013, to promote “Carrie,” a remake of the original 1976 version, its distribution company MGM Films created a Halloween surprise for customers who were taking a coffee break at a local coffee shop in New York. This video quickly went viral and has more than 40 million views on YouTube.

Film 131
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How Stone Temple Kills it with B2B Marketing Videos

Flack's Revenge

I had to learn more, and asked Mark if he’d entertain some questions for the blog. Kiki helps with acquiring props and costumes, prepping the scripts for the teleprompters, and creating the blog posts and YouTube uploads. Finally, our videographer Jon films each episode, does post-production editing and adds captions.

Video 153
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Should Consumers Smile at Guerrilla Marketing?

Mindful Marketing

” I hadn’t experienced the creepy tactics live, but like many, I was caught in their viral wake. Like most production companies , Paramount Players and Temple Hill Entertainment made the obligatory film trailer and television spots. ” ​ Subscribe to Mindful Matters blog.

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Summer movies captured the public’s interest — and its money

NewsWhip

Even if the new Minions movie, The Rise of Gru, wasn’t on your list of must-sees this summer, you might have caught wind of a viral trend that made waves on TikTok. To read about more entertainment comparisons like this one, check out our streaming blog here. TikTok can prove more impactful than traditional media.

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She’s everything, he’s just Ken – The best Barbie campaigns from the film’s promotion

Prohibition

It’s an interesting campaign from Xbox, particularly as you would expect these consoles to drive good sales given the attention around the film. Barbie selfie generator This Barbie campaign round up wouldn’t be complete without mentioning the viral Barbie selfie generator. Warner Bros. That’s right – Warner Bros.

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Moving Aside To Let Consumers Drive

Mindful Marketing

However, the video went viral, gaining over 46 million views and almost 8 million likes, while also grabbing mainstream media attention from the likes of CNN to NPR. Allowing whoever happens to shoot a viral video of themself become the face of one’s brand seems like a pretty nonstrategic approach.