Onclusive

MAY 10, 2017

Companies such as Iris PR and Vidyard are giving PR professionals and communications experts data sets and analytics tools that help them understand which messages are resonating with customers and prospects. PR is an essential business function and the sooner we acknowledge it, the more talent we’ll attract.

Trends 150

Trends Publicity Data-Driven PR Government 150

Shift Communications

JUNE 8, 2015

We’ve covered the basics of public speaking here on the SHIFT blog before. Rather than just wing it or have a purely canned talk that may not be relevant to the audience and the event, we can look to data. Use influence monitoring tools to determine what topics are trending in advance of the event. What’s the goal?

Data 60

Data Publicity Data-Driven PR How To 60

Shift Communications

OCTOBER 15, 2015

Both in-house and agency marketing teams will be defending the year’s work, planning for 2016 and securing (or hopefully expanding!) Unfortunately there is no silver bullet measurement tool. Many of these metrics are easily found via tools in the Moz suite, through the native social platform dashboard and through Google Analytics.

Measurement 60

Measurement Data-Driven PR Analytics Data 60

Shift Communications

MAY 3, 2016

Keeping pace with the rate of change in marketing technology has become a full time job. That doesn’t even factor in new tool debuts, anything out of Google, Medium’s recent business model change, etc…. We started to notice the move towards more widespread marketing technology adoption in our client base in the last 18 months.

Technology 60

Technology Marketing eBook Training 60

Shift Communications

NOVEMBER 30, 2015

The important thing for us, beyond the upgraded look and feel, was to hammer on the data-driven PR aspect. The noise is created by the jumble of news sites, blogs of all types, celeb gossip, tweets and posts from numerous friends and acquaintances. Thus I couldn’t be more happy with the latest and greatest SHIFT website!

Data-Driven PR 60

Data-Driven PR Data Analytics Mobile 60

Shift Communications

SEPTEMBER 15, 2016

You may have noticed already that we talk a lot about data-driven PR at SHIFT. It’s not just a topic on our blog, it’s a concept we are encouraged to prioritize in every facet of our PR strategies. Step 2: Confirm goals.

Analytics 60

Analytics B2B Google Data-Driven PR 60

Shift Communications

MARCH 11, 2015

With many agencies still stuck offering client reports relying on impressions or number of social shares, you’ve likely seen many posts on the SHIFT blog about how to move past these antiquated forms of measurement. In fact, you’ve seen an entire team form within the SHIFT walls dedicated to quantifiable PR. That’s a lot of t-shirts.

Analytics 60

Analytics Data-Driven PR Measurement Google 60

Shift Communications

DECEMBER 21, 2018

Want to see how to do this for your blog? Our top posts, the best of Q4 content of 2018, focused on earned media, Google Analytics metrics, and measuring PR success. 3 CATEGORIES OF PR AND EARNED MEDIA. In this post, discover how to optimize your media efforts for all three levels of the marketing funnel. Here’s how.

Analytics 74

Analytics Google Measurement Data 74

Shift Communications

NOVEMBER 13, 2017

An astonishing amount of mindshare has been devoted to influencer marketing this year. Interest in influencer marketing is at all-time highs, and based on Google searches for the topic, there’s little indication that interest will flag. Vice President, Marketing Technology. Christopher S.

How To 131

How To Conference Pitching Software 131

Shift Communications

MAY 22, 2017

At the same time, generation after generation of new media pop up, from blogs to social media to video influencers and more. One of the most impressive demonstrations of managing unstructured data was IBM Watson’s ability to read and interpret legal and financial regulations, then compare a company’s compliance with those regulations. .

Publicity 166

Publicity Data Analytics Advertising 166

Shift Communications

JANUARY 25, 2016

It’s becoming more fashionable to claim that your PR and marketing is “data-driven,” but what exactly does that mean? It means we evaluate our situation honestly, using the most unbiased tools at our disposal. This often means using data about our current market or audience to create a model.

Content Marketing 60

Content Marketing System Google Data 60

Shift Communications

NOVEMBER 15, 2017

Nowadays, with all the digital tools available to PR pros, I rely on data to show me the biggest priorities for clients and there is no way I’ll ever go back to uninformed planning. By that, I mean I’ll never start working on a PR plan without taking a critical, data-driven look under my “client’s hood.”

Data 95

Data eBook Strategy Pitching 95

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Shift Communications

JULY 19, 2017

As our VP of Marketing Tech previously summarized : In a crisis management situation, something has gone wrong and your brand is on fire. s PR reps/trusted advisors/crisis comms ride-or-dies, deny the fire of its resources we shall. Research (using tools such as Sysomos, Crowdtangle, Google Trends). Email marketing.

Case Study 118

Case Study Crisis Management Crisis Study 118

Shift Communications

SEPTEMBER 12, 2017

Dealing with proprietary software often means converting our data into compatible formats for use by multiple, different tools. The final and arguably most important attribute of great data for predictive analytics is data that’s been chosen well. Listen to this blog post: [link]. Chosen Well. Stay tuned!

Analytics 92

Analytics Software Data System 92

Shift Communications

DECEMBER 31, 2015

Want to see how to do this for your blog? Our top posts from the fourth quarter of 2015 focused on best and worst times for press releases, connecting PR and sales, and measuring PR for 2016 planning. That’s why we collected the key understandings needed to explain the profitability of PR to a sales team. Here’s how.

Measurement 60

Measurement Tools Agency Blogging 60

Shift Communications

DECEMBER 30, 2015

Want to see how to do this for your blog? Our top posts from the third quarter of 2015 focused on PR strategy, Facebook, and Twitter. Let’s jump in: How to Choose a PR Strategy: Part 1 of 6. The hot topic in PR is always strategy. What Facebook Dislikes Could Mean for Data-Driven Marketers.

Twitter 74

Twitter Pitching Facebook Data 74

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. The first step toward implementation is to examine tools that are already in your backyard.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. The first step toward implementation is to examine tools that are already in your backyard.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Shift Communications

NOVEMBER 12, 2015

Here are the top three benefits of having a robust social media presence: A World of Glorious Market Data. Useful – but not quite as powerful as the truths their data can untangle. With plenty of free analytics tools available, there are many of options for interpreting this data. Marketing Coordinator.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

Here are the top three benefits of having a robust social media presence: A World of Glorious Market Data. Useful – but not quite as powerful as the truths their data can untangle. With plenty of free analytics tools available, there are many of options for interpreting this data. Marketing Coordinator.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

Here are the top three benefits of having a robust social media presence: A World of Glorious Market Data. Useful – but not quite as powerful as the truths their data can untangle. With plenty of free analytics tools available, there are many of options for interpreting this data. Marketing Coordinator.

Small Business 60

Small Business Social Media Media Analytics 60

Onclusive

SEPTEMBER 13, 2017

In recent market estimates, digital online and ad spending is expected to grow at approximately 11% per year through 2021. 1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. So what does digital marketing growth have to do with PR?

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. So, to help you out, we’ve identified the top 5 PR trends in 2024. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Shift Communications

DECEMBER 16, 2015

To get this information, all you need to do is visit and walk through Google’s Search Console adding a property and then connect it with your Google Analytics account (formerly Google Webmaster Tools). I personally like to use the report to see the CTR rate of our blog posts given the number of impressions those landing pages get.

Analytics 60

Analytics Google Data Engineering 60

Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.

Data 157

Data Data-Driven PR System Analytics 157

Newsfile

JANUARY 30, 2024

Melissa Strle It can be challenging for PR professionals to navigate through an array of tools and strategies. Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. As well, it synthesizes a host of ideas.

Trends 105

Trends YouTube Video Social Media 105

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. No one should underestimate the power of data for storytelling. The data is often derived inexpensively from behavior surveys or flash polls, or it may already exist within the company’s own research unit.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Shift Communications

APRIL 2, 2015

It’s hard to miss all the articles and blog posts about how the PR industry is changing, how it’s integrating with new skill sets. Today, I wanted to dive a little more into my personal experience on the subject – including why PR pros should honestly start thinking about expanding their skill sets (and where to start).

Marketing 60

Marketing Data-Driven PR Analytics Training 60

5W PR

JUNE 6, 2022

For instance, in the past, a number of companies were used to having separate public relations departments internally, but these days, those departments are divided into public relations and marketing and both departments have shared responsibilities, especially in terms of any potential negative responses from the customers.

Trends 88

Trends Data SEO Consumer 88

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. Living on the B2B side of the house, I’ve been thrilled by the enthusiasm we’re seeing for deeper understanding on how these elements play into our PR programs and the RFP’s we’re receiving. Here are my findings: Marketing Technology.

B2B 60

B2B Marketing Construction Analytics 60

Beyond PR

MARCH 30, 2018

With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process. Today, most agency executives only seem to agree on what the limits of AI in PR will be. Siri, find me the top food and wine reporters.

Publicity 85

Publicity Training Technology Data 85

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Polls and surveys are time-honored PR tools for developing campaigns, fine-tuning messaging, and generating earned media and content. They’re beloved among PRs because they’re quick and affordable. See our earlier post for more on how to make surveys work for PR. Quality data may already exist.

Storytelling 149

Storytelling Data Survey Financial 149

Shift Communications

DECEMBER 27, 2016

Want to see how to do this for your blog? Our top posts from the first quarter of 2016 focused on the different ways data and analytics have transformed the efforts of public relations professionals and how they affect client expectations. TOP DATA-DRIVEN PR TRENDS OF 2016: INTERACTIVE INFOGRAPHICS. Here’s how.

Infographics 68

Infographics Analytics Data-Driven PR Social Media 68