Sword and the Script

NOVEMBER 28, 2017

These habits are applicable to corporate blogging where a blog is a central platform in a content marketing strategy. 1) How long does it take to write a blog post? The average time spent composing a blog post this year was three hours and twenty minutes (3:20). 2) How long should a blog post be?

Study 79

Study B2B Marketing Survey 79

Communications Conversations

OCTOBER 31, 2019

followers and the other is the CEO of a much smaller, more nimble enterprise and has 378,000+ followers. Other times she talks about leadership. It’s free or corporate jargon. The other half were either a branded graphic of some sort or a link image to a blog post or other GM online entity. 61 comments. Confirmed.

LinkedIn 94

LinkedIn Employee Creativity Enterprise 94

Sword and the Script

JANUARY 8, 2019

People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip. You certainly need the sales leadership on board with a reference program, but marketing has to drive it, or it will fade away. 1) Soft interviews on your company blog.

B2B 77

B2B Media eBook Interviews 77

Sword and the Script

JUNE 2, 2015

Sure, we’d have a meeting every few months where he’d give us the pitch from the company’s sales’ deck (most journalists don’t buy enterprise software), but other than that we got nothing. The things I’ve picked up from my agency days have served me well on the corporate side of PR (never forget where you grew up). Be responsive.

Agency 60

Agency Construction Leadership Corporate 60

Stern + Associates

MARCH 6, 2014

TED is successful because of its leadership’s tireless efforts to build a desirable platform that works. Once inspiring and one-of-a-kind, TED is now a commercial enterprise, imitated by dozens of other platforms looking to mirror its success, its value watered down by the sheer number of speakers who have appeared there over the years.

Conference 78

Conference Enterprise Leadership Reputation 78

PR 20/20

OCTOBER 9, 2018

Just in case you’re not familiar, CMI is the leading global content marketing education and training organization, teaching enterprises how to attract and retain customers through compelling, multi-channel storytelling. A: It should come as no surprise that our blog is the center of our inbound approach. A: Be prepared.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Ethical Voices

AUGUST 1, 2022

Can corporations really be ethical media enterprises? ” They actually said, “Oh, we need to make a change in your account leadership.” It’s the whole leadership team asking me to explain myself. The death of truth and the need for regulation. We had a conflict.” Who’s that?”

Ethics 71

Ethics Agency Journalism Corporate 71

Communications Conversations

MARCH 6, 2018

I’m the head of Cargill’s corporate-level social media team and oversee all social media at Cargill. I am also responsible for helping people across the company manage social media accounts that are not corporate-level accounts. I also manage the corporate-level team, which is about to have members on four continents.

Social Media 102

Social Media Media Corporate Resources 102

Rock the Status Quo

FEBRUARY 9, 2015

Like fluffy yellow chicks marching in line after their mama, many companies are stuck in push marketing tactics of the past, favoring carefully crafted, conservative external messaging and expecting their executives to rigidly follow corporate directives when it comes to having (or not having) a digital voice. “It’s too risky!”

Corporate 100

Corporate Leadership Brand Branding 100

Doctor Spin

JANUARY 13, 2023

The pushback argument was that influencers wouldn’t be able to challenge traditional businesses due to their lack of corporate proficiency. And I think influencer-started enterprises will become increasingly more prominent threats to traditional businesses. Scaling a business is not easy. 4 Feed (film). 2022, December 26).

Leadership 52

Leadership Wikipedia Film Case Study 52

Katie Paine's Measurement Blog

MARCH 9, 2023

Unless you pay for a professional account which will differentiate between URLs, it will also tell you that a story in an obscure food blog a www. Too often, PR people define success as a big pile of clips, or a lot of neutral coverage, when in fact senior leadership thinks success is more leads or more messages communicated.

Measurement 52

Measurement How To System Comparison 52

Solo PR Pro

JANUARY 12, 2016

Long-time Solo PR Pro Premium member and frequent collaborator Karen Swim, who has worked alongside founder Kellye Crane since the blog was launched in 2008, has taken ownership of the company. Today, we’re happy to share news of a transition that has been underway for many weeks.

Resources 40

Resources Community Enterprise Banking 40

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. Rather, AI will be used to create a lot of filler and SEO bait.

Marketing 189

Marketing Content Marketing Data Social Media 189

PR 20/20

MAY 12, 2016

Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams. Vision means that your leadership team sees opportunities where others see obstacles. 5) Invest in the Doers. Poor Management.

Agency 40

Agency Marketing Financial System 40

Communications Conversations

APRIL 4, 2016

The online corporate newsroom has undergone big shifts in the way it looks and operates in the last 15 years–for sure. Remember when online corporate newsrooms used to consist of a list of news releases and nothing more? Heck, many corporate online newsrooms still DO look like that. And therein lies the problem.

Corporate 60

Corporate Strategy Pinterest Web 60

Shift Communications

JUNE 6, 2023

Let’s wait and see” is a death sentence when it comes to understanding the potential risks genAI can pose for you, and the downsides to corporate reputations and valuations will be significant and swift. Sit with your leadership teams and scenario plan for the unthinkable. Indeed, it’s a bad actor’s dream come true.

Enterprise 78

Enterprise Reputation Crisis System 78

Beyond PR

MARCH 30, 2018

In a recent column on PRWeek , Ivan Ristic of Diffusion suggested that while AI might be good for data mining keywords across blogs and online publications to find trends for clients, it still won’t replace relationships that make the industry go-round. “A A bot can’t lay claim to emotional intelligence, a cornerstone of all PR work.

Publicity 85

Publicity Training Technology Data 85

Sword and the Script

AUGUST 5, 2014

Such reporting is expected on a monthly basis as respondents, “reported marketing metrics to their CEO and leadership teams at least monthly, up from 55% in 2013.”. You should also note that this perspective is written from a B2B enterprise sale perspective. From account managers, social, blogs, or newsletters? Count shares.

Measurement 118

Measurement Analytics Tools SEO 118

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Email Signature – We help our client GNP Company produce an annual corporate sustainability report.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Stephen Waddington

JULY 10, 2017

This isn’t purely the domain of private enterprise. The pursuit of a purpose beyond making money has almost become a religion in modern corporate communications. Typically engagement around user-generated content is seven times greater than that of corporate content. I credit Simon Sinek and his Start With Why franchise.

Telecommunications 112

Telecommunications Handbook Transportation Community 112