PR 20/20

JANUARY 16, 2023

Hence our obsession with keeping tabs on industry blogs and finding those articles and authors that impact our own ways of thinking. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. Below is a guide to Ready North's favorite blogs and publications.

Blogging 52

Blogging Marketing Pinterest SEO 52

Cision

DECEMBER 29, 2015

Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Want to deliver valuable content in 2016?

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

ReimaginePR

JULY 11, 2016

You may assume that creating a similar content marketing strategy will be too complicated for your business to handle. After all, when you try to create content, it probably seems to take forever as you fall further down the never-ending rabbit hole of ideas, tasks, and social media updates. Click Here.

Content Marketing 120

Content Marketing Marketing Strategy Writing 120

Onclusive

FEBRUARY 22, 2018

We focus on working with non-profits, small businesses, women CEOs and business owners. Our plan is to think outside the box for earned media. Mika: TMI is a PR firm, but I partner with other firms to provide my clients expert consulting on social media, marketing, branding or advertising.

Interviews 284

Interviews Radio Small Business Pitching 284

Sword and the Script

JANUARY 10, 2017

It’s easy to believe there are a million marketing blogs but that’s just not true. If you blog about marketing – especially with any semblance of frequency – you are in fact among a fair small group. There are more blogs focused on personal development than any other topic, according to the survey.

Survey 60

Survey Blogging Corporate Analytics 60

PR 20/20

OCTOBER 9, 2018

In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). This includes all PR, video, audience development, and social and community management that my team handles. Q: How would you describe your inbound approach with CMI?

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Waxing UnLyrical

APRIL 6, 2016

Marketers who participated in the survey said that influencer engagement was effective in building brand awareness, generating leads and nurturing loyalty. Particularly in the case of small businesses, getting an influencer to notice you and talk about your product or service can be discouragingly difficult.

Social Media 40

Social Media Marketing How To Media 40

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Social Media Today. HubSpot Blog.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Communications Conversations

MAY 20, 2020

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. For some, it conjures up imagery of “advertorials” and “sponsored content.” Some are straight blog posts from SF leaders. Many starts and stops.

Journalism 148

Journalism Brand Branding Interviews 148

Cision

NOVEMBER 15, 2016

More and more small businesses and startups are joining what’s been dubbed the “Not-Com Revolution.” While consumer trust in advertisements and even in traditional media sources continues to decline, Twitter says we now trust influencers as much as our friends. photography), ‘dot-guru (.guru)

Trends 120

Trends Leadership Small Business Analytics 120

The Proactive Report

OCTOBER 27, 2017

million small businesses in the US, which account for 99.7% of US businesses. Are there sites or blogs sending you traffic that you did not know about? Create content partnerships. Figure out which social channels are sending the most traffic and adjust your social media programs based on what you find.

Tools 113

Tools Analytics Google Web 113

Cision

SEPTEMBER 21, 2016

If you know where to put your efforts, it’s completely possible to handle the essential marketing tactics in five hours or less a week. Social Media. Managing your social media accounts is a breeze once you streamline the process. You can also follow journalists or bloggers whose content you like to read.

Marketing 120

Marketing Comparison eBook Social Media 120

ImPRessions - Crenshaw Communications

APRIL 24, 2018

This is a sign that their expertise is relatively up-to-date, and academic credentials are a plus, particularly when it comes to being quoted in media interviews. Business partners. Bylined content. Companies in related industries can also make great influential partners. But just the association can generate good word-of-mouth.

B2B 136

B2B Brand Branding Trade Shows 136

Sword and the Script

MAY 14, 2016

Relevant content of high quality, that provides the answer for which people are searching, like the sort Mr. Robert’s creates for his blog. As a small business owner, Mr. Roberts told me he’s tried local newspaper ads and local television ads to drive leads to his business – but nothing works like the internet.

Marketing 60

Marketing B2B Local Customer Service 60

Rock the Status Quo

MAY 4, 2015

Why do I write about backlink pitches in a PR blog? Because journalists complain about the quality of a pitch and attribute it to lazy PR pros when it isn’t actually coming from a PR professional ( not that we don’t screw up, too ), and PR pros scorn pitches on their client blogs mentioning money or compensation.

SEO 100

SEO Pitching Small Business Agency 100

ZudePR

JANUARY 21, 2016

But the overriding one – and the one that concerns me here in this blog post – is the amount I have read. As all small businesses know, you need to spend your time wisely. Content Curation. So, back in early 2014, I plunged headlong into content curation. Content Curation System One. Truthfully.

Digg 104

Digg SEO System Reddit 104

PR 20/20

JUNE 6, 2023

Marketing Hub : Marketing Hub provides tools for inbound marketing and helps businesses attract, engage, and nurture leads. It includes features for content creation, social media management, email marketing, lead generation, marketing analytics, and more. More on CMS Hub below. ?

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

Journalistics

APRIL 17, 2013

When we talk about content marketing trends and brands AS media today, that’s what we’re talking about. Brands as media – silly marketer. Fast-forward a couple of years and we’re all talking about brand journalism, content marketing, and the new favorite, native advertising. The other half got it.

Brand 52

Brand Branding Media Local 52

Beyond PR

APRIL 26, 2018

I’m told by people who do this kind of thing that I’m one of the world’s top influencers of digital marketers, of B2B marketers, of content marketers, small business marketers and chief marketing officers. Reading one blog post is not enough. What do you write and why?

Pitching 69

Pitching How To Skype Video 69

ZudePR

JULY 20, 2016

I’m a 43-year-old traditional-media-relations-guy-turned-digital-PR. When I’m not doing a good job for clients, I write about digital PR/marketing for publications including Social Media Examiner , SEMRush , PR Daily , PR Moment , MuckRack , and Business2Community. And that would NOT be good for business. #8:

Digital PR 60

Digital PR SEO Small Business Blogging 60

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. For content generation and syndication. Every year, Cision creates a list of the top 50 social media influencers on Twitter.

Social Media 120

Social Media Twitter Media Nonprofit 120

Prohibition

JULY 19, 2018

And, over the past 20 years, with the rise of the digital age , we’ve seen the PR techniques employed by big and small brands alike becoming more abstract and off the cuff in a bid to capture the attention of what is now a hugely saturated market. Write media pitches about a firm and send them onto journalists.

Publicity 48

Publicity Advertising Advertising Tools 48

Waxing UnLyrical

FEBRUARY 7, 2013

I found myself covered with social media calendars, PR pitches, blog posts, website projects, advertisement assignments, and what felt like a million clients to call. The thrill of hunting new business, executing existing projects and partnering with others in my field gave me the will to go out and make things happen.

Writing 88

Writing Google Pitching Small Business 88

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

“ Content is fire. Social media is gasoline, ” according to writer Jay Baer, and most in public relations would agree. The trick is how to create content that is “fire” and will fire up audiences about your brand. Best Practices For PR Content. Set content marketing goals.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

PR Fuel

MARCH 17, 2020

Your small business may feel like a tiny sapling under a canopy of tall trees. How do you bring attention to your business? There are so many other businesses out there, and people only have so much attention to give. PR helps small businesses build brand awareness and credibility.

Publicity 70

Publicity Small Business Advertising Advertising 70

Waxing UnLyrical

MAY 27, 2015

You started a blog, penned some insightful articles and accumulated a couple thousand followers on Twitter. Thought leadership is content marketing that taps into the talent, experience and passion within your business to consistently answer the monumental questions on the minds of your target audience, on specific subject matter.

Leadership 40

Leadership Twitter Small Business Storytelling 40

Critical Mention

OCTOBER 24, 2019

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds.

Blogging 68

Blogging Education Resources Creativity 68

Cision

MARCH 13, 2017

In the world of digital marketing, traditional marketing tactics have been reinvented so many times that it is not rare for traditionalists to get disillusioned. This means guest posting, connecting with influencers on social media, email outreach etc. Bank on Social for SEO & PR. ScreramingFrog.

SEO 229

SEO Social Media Tools Google 229

Beyond PR

MAY 9, 2017

You know that guest blogging on other authority websites is one way to establish your thought leadership and expertise. But did you also know that accepting guest bloggers on your business blog is a way to get great content that they’ll help you promote? What subject is your blog known for?

Blogging 61

Blogging How To Small Business Guidelines 61

Sword and the Script

MAY 5, 2016

This blog I created about seven years ago is now a business – introducing Sword and the Script Media , LLC. This PR agency will focus on the business-to-business (B2B) marketplace and provide professional services in public relations, content marketing and social media.

Blogging 60

Blogging Content Marketing B2B Social Media 60

Remote PR Jobs

SEPTEMBER 25, 2023

Thanks to the growth of digital platforms like social media, the news cycle is rotating faster than ever before. Couple that with an endless to-do list of research, writing, media training and more, and it seems nearly impossible to keep up, let alone make sense of it all.

Pitching 100

Pitching Interviews Trends Journalism 100

Beyond PR

DECEMBER 19, 2016

Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. as an offer, use this month to brainstorm the kinds of content — like an ebook, whitepaper, special report or discount — that people will gladly trade their email to get. Next year, don’t let it come to that.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

Waxing UnLyrical

JULY 1, 2015

According to a non-exhaustive list on Wikipedia , there are more than 200 social media sites across the globe. Although you may have thought otherwise, social media is not limited to Facebook or Twitter. How can you diversify your social media channels? But with 1.44 Generate leads.

Social Media 40

Social Media Media Wikipedia Small Business 40

Rock the Status Quo

JUNE 18, 2015

My brain is teeming with ideas about how to build trust, and how it’s impacted by the content we create and the social media posts we share. We can’t build trust if the content we create is unfocused, and we sure won’t build any kind of meaningful awareness or audience. Lack of an obvious audience.

Banking 100

Banking Small Business Reputation Social Media 100

Burrelles Fresh Ideas

JUNE 13, 2023

Equally important is recognizing what resonates best with your intended market — including their preferences and preferred communication channels- then delivering tailored content accordingly. Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Cision

NOVEMBER 30, 2016

Yes, the human brain is resistant to change, but once you get over that initial obstacle, you’ll find social media, content marketing and advertising tools that help you do a heck of a lot more marketing with less effort. Maybe you hire a content marketing firm or freelancer to handle that part of your marketing.

Marketing 120

Marketing Energy Tools Content Marketing 120

MaccaPR

JUNE 3, 2014

If we didn’t ask a burning question that you have about inbound marketing, please comment below and we’ll be sure that Catherine answers you! First and foremost, how do you define inbound marketing? It can mean different things to different people and even go by other names, such as content marketing and lead generation.

Marketing 91

Marketing Small Business Interviews Internal 91