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Reputation Management and Digital PR

The Proactive Report

But if you spent the time to educate your potential customers through a series of strategic blog posts, magazine articles, TV appearances, podcast interviews, and so on, you’re essentially warming the public up to your presence and letting them know who you are and what you provide — without trying to sell them anything.

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How to Integrate Digital PR into Your Wider Marketing Strategy

Prohibition

Digital PR is a great tactic for driving traffic and brand awareness, which can be matched across your offline and online marketing campaigns. Social media helps to shape the image of your brand online, so by combining digital PR campaigns you’re able to create a more dominating and cohesive online identity.

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“ABOVE THE NOISE: Creating Trust, Value & Reputation Online Using Basic Digital PR” Live on Amazon

Rock the Status Quo

If you’re interested in building trust and reputation online (including two GREAT case studies from two of my very favorite pet brands), reserve your copy today. Integrate basic SEO tactics for your website, blog and social media. My book page is up on Amazon for pre-sales, with a publication date of January 27th.

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PR Coverage May have a Bigger Influence on SEO than Links 

Sword and the Script

There are several important changes he conveys in his presentation about which PR professionals should be aware. This blog is just a clever cover story for a boutique and savvy marketing and PR consultancy serving B2B tech. He provides several case studies illustrating this including Forbes. Did you know?

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How to Improve Your Media Coverage

The Proactive Report

Read their blog. 20 years ago, when I started teaching PR courses, the number one complaint reporters and editors had about PR pros was that we’re lazy and we don’t do our homework. Since I now have a blog about PR and technology, I’m on lists like Cision. Do your Homework. Be a fangirl.

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Domain Authority, Trust, and Thought Leadership

The Proactive Report

The digital revolution has been changing the practice of PR for some time now. My first class on digital PR and social media launched more than 10 years ago. Most PR practitioners now feel comfortable with social media, but some of the more technical aspects of digital PR still cause their eyes to glaze over.

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Public Relations Objectives

Doctor Spin

A Case Study. Learn more: Digital PR Public Affairs (PA) “Integrating corporate planning and public affairs perspectives is crucial for organizations to effectively respond to environmental change and adapt to social and political turbulence.” Please support my PR blog by sharing it with other communication professionals.