Cision

MAY 16, 2015

Google Analytics should be a part of every PR pros toolkit. It can be used to simply look up the popularity of a blog post, or figure out social network referrals. Tag Management. Want to learn more about Google Tag Manager? Read our blog post here!

Measurement 120

Measurement Tools Analytics Google 120

Waxing UnLyrical

APRIL 19, 2013

But Google has completely changed the way we “hang out” with our near and dear ones. With the advent of Google+ (G+) multi-party video chats or Hangouts, not only can we now hang out with our friends and family, but, if we like, with the Prime Minister, Finance Minister, or the President of the country.

Google 95

Google Government Television YouTube 95

Remote PR Jobs

SEPTEMBER 25, 2023

Established publications that link to a brand will boost search listings due to their domain authority, and ever since Google determined that brand mentions are “implied links,” they work harder to drive SEO. A version of this post first appeared on the Crenshaw Communications blog. Technology helps it scale.

Mobile 100

Mobile SEO Reputation Web 100

Buzzstream

APRIL 4, 2024

Try a Google Search The easiest way to find coverage is through Google Search. Even though your coverage will most likely appear in news publications, I still like to use Google Search instead of Google News to ensure I don’t miss anything! So here are my six ways to find media mentions from your campaigns.

Digital PR 62

Digital PR How To Media Google 62

The Proactive Report

APRIL 27, 2018

SEO) His latest blog post is about the trend for searchers to find what they want right on the search results page (SERP) and not bother to click though to a website. And since Google’s overall search numbers show a huge growth in mobile searches, this is important information.

SEO 100

SEO Mobile Engineering Google 100

Beyond PR

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google frequently changes its algorithms, and several minor updates are rolled out each year, which make their presence felt without any prior announcement. Google Fred Update. Image Source: [link].

Google 64

Google Digital PR Mobile SEO 64

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. So far, early research indicates little difference in the length of searches since Google Instant.) Search algorithms.

Google 101

Google Nonprofit Engineering SEO 101

Waxing UnLyrical

NOVEMBER 15, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Steps To Optimize A News Release For Google News November 15th, 2010 Tweet Guest post by Erica Holt Please stop yawning Don’t worry. But what about SEO for news sites, particularly Google News?

Google 109

Google SEO Engineering Measurement 109

Buzzstream

APRIL 25, 2024

At 46:27 in this Google Office Hours episode , John Mueller explains that unlinked brand mentions don’t pass any SEO value. There are four ways to do that: Google, BuzzStream, Ahrefs, and alert tools. So, let’s look into two ways to get alerts: Google or Talkwalker. For the Result type, choose “News” and “Blogs.”

Brand 62

Brand Branding How To SEO 62

Cision

FEBRUARY 22, 2017

Pro tip: Tag the media outlet or writer (or both!) Pro tip: If your placement is on a blog, you can kindly ask the writer to include a link back to your website or landing page of choice. If you have Google Analytics, adding UTM tracking code to the link so that you can see leads and goal completions on your website. .

How To 245

How To Media Report Interviews 245

Prohibition

MAY 18, 2023

A few months ago, we shared a blog on TikTok’s new trending terms update that allowed users to see trending searches online within the app. Only twelve months ago, the social media platform began to investigate the possibility of search advertisements in order to become a bigger rival to Google and Microsoft.

SEO 62

SEO Engineering Google Social Media 62

Rock the Status Quo

OCTOBER 19, 2015

of brands engage with a tagged mention. Even worse, LESS THAN 5% respond to a complaint that isn’t tagged – leaving a whopping 95%+ of brands who allow trust and reputation to erode. What is a tagged mention versus untagged? According to a 2015 Brandwatch study , only 46.6% Never assume you know!

Software 100

Software Google Reputation Social Media 100

ReimaginePR

JULY 25, 2018

It’s the marketing discipline which helps visitors easily find your site in popular search engines like Google. and the almighty Google. A couple of key terms that we’ll be using moving forwards: AdWords – The pay-per-click advertisement program that Google uses. A great example is Google Analytics. Unfamiliar?

SEO 211

SEO Tools Engineering Google 211

PR 20/20

APRIL 29, 2023

Entrances : If you’re publishing content in the form of blog posts, pillar pages, or resources, it’s important to understand how many visitors are entering your site through that content. Google Analytics Most marketers have at least heard of Google Analytics before. Let’s dive in.

Tools 70

Tools Measurement Strategy Analytics 70

Shift Communications

MAY 10, 2022

In our new blog series, we talk what’s working (and not) across key social channels. Owned by Google and equipped with its very own search engine, marketers compete for their videos to be in the top-ranking spot. Like SEO for web content, backlinks and “tags” from other creators/brands can boost ranking potential.

Pinterest 78

Pinterest YouTube Social Media Trends 78

PR 20/20

JULY 12, 2016

A lot can be said about SEO for blogging, but maybe you’re just looking to brush up on the basics for your next post. Let’s get started so you can get blogging. Select keywords for your blog post. Search your topic on Google and take a look at some of the top page results. All other header tags. Nobody’s perfect.

SEO 40

SEO Blogging Web Writing 40

Prohibition

FEBRUARY 2, 2024

Some are enjoying the unserious and simple, yet well-crafted design, while others have critiqued the huge price tag and feel that ‘designer brands are running out of hand these days’. The campaign was inspired by research from Google DeepMind research that showed even AI performs better when it’s given a break.

Marketing 62

Marketing Film Creativity B2C 62

The Proactive Report

OCTOBER 12, 2015

Google Penguin and Panda have changed thr face of search forever. Google is severely penalizing sites that are buying links or are invested in private blog networks. Social Media Strategy for Social Signals : Google tends to spend most of its attention on sites that are constantly changing and updating. It’s worth it!

SEO 100

SEO Google Pinterest LinkedIn 100

Buzzstream

JANUARY 16, 2024

It offers an extensive range of features for analyzing content across virtually all platforms, including blogs, social media sites like Instagram, YouTube, Twitter, Facebook, and even TikTok. It also includes information like header tags, word count, structured data, and more. Pricing: Free 5.

SEO 83

SEO Web Tools Analysis 83

Presspage

AUGUST 8, 2017

Google does not like pdf, it likes posts and pages. Posts and pages on a website or newsroom contain information in the HTML code that tells Google what kind of information can be found on a specific page or post. Google for example ranks sites like Facebook and LinkedIn quite high. A pdf does not contain this information.

SEO 141

SEO Engineering Google Web 141

Rock the Status Quo

FEBRUARY 17, 2016

I’m not a big believer in wire service for local news, but I’m always looking for new ways to get a press release on Google News, Bing and Yahoo, so I tested out a new wire service yesterday. This wire service landed on page one of Google for my search, compelling me to take a closer look. Not good, but okay.

Engineering 100

Engineering Newspapers Google Banking 100

Rock the Status Quo

FEBRUARY 17, 2016

I’m not a big believer in wire service for local news, but I’m always looking for new ways to get a press release on Google News, Bing and Yahoo, so I tested out a new wire service yesterday. This wire service landed on page one of Google for my search, compelling me to take a closer look. Not good, but okay.

Engineering 100

Engineering Newspapers Google Banking 100

The Resolution Blog

JUNE 7, 2019

without the high price tag of audience surveys and man-hours needed to analyse every comment. In fact, thanks to good ol’ Google, we can begin to look at this in more detail. Google’s Role in Measuring Awareness First things first: I hope you’re close to your analytics team. You Know About AIDA, Right?

Measurement 120

Measurement Analytics Google Trends 120

Solo PR Pro

APRIL 6, 2021

A media monitoring system (CustomScoop) and good ole fashioned Google alerts are also in my list of go-tos. Two “tools” I use constantly in these efforts are LinkedIn and various “as it happens” Google News Alerts. Google Data Studio — A free Google service for building dynamic dashboards and metrics.

Tools 89

Tools Google LinkedIn Leadership 89

5W PR

MARCH 22, 2021

Marketers do this by monitoring relevant hashtags and keywords across social media platforms to find out what the public, and the target audience, are saying about the company as well as its competitors, even when they aren’t directly mentioned and tagged in those posts or conversations. Social Channels.

Analytics 88

Analytics Social Media Tools Data 88

Doctor Spin

MARCH 27, 2023

SEO Split Test Result: Power of Caps Lock in the Title Tag NOOOOOOOO! It sounds like Google will unveil its ChatGPT clone February 8 Promises, promises. Please support my blog by sharing it with other PR- and communication professionals. ChatGPT sets record for fastest-growing user base in history, report says Very cool, indeed.

Media 52

Media SEO Government Twitter 52

Ishmael's Corner

JUNE 16, 2015

Google wants the best content to win. When a person clicks on the Page 1 results from a Google search and finds useful information, that constitutes a win. As shared in previous posts, Google’s increasing emphasis on content over technical gamesmanship is a good thing for communications professionals. Http Status. Http Status.

SEO 60

SEO Tools Comparison Google 60

Cision

AUGUST 22, 2016

If you’ve Googled anything with your phone recently, you may have seen a result like the one below and wondered what the “AMP” tag meant: Google’s Amplified Mobile Pages (AMP) is an open source initiative intended to speed mobile delivery of web content. And here is the AMP version of the same article.

Mobile 96

Mobile SEO Web Google 96

Sword and the Script

AUGUST 4, 2020

You can see visually this in the Google Trends chart above ( or see it for yourself online ). The Nielsen brand was omitted from the Talkwalker acquisition announcement, which suggests to me the price tag was immaterial or disclosure would have been required. Over time, the digital community warmed to the term again.

Media Relations 147

Media Relations Media Print Software 147

Sword and the Script

NOVEMBER 20, 2018

In that case, if you send out one email promoting your content – a new blog post for example – 70% of your subscribers didn’t open it. People are busy, they may not notice, their Google Alerts aren’t firing, and the pingback just doesn’t work like it used to. Read more: How To Promote Your Blog With 107 Content Promotion Tactics.

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

PR 20/20

DECEMBER 4, 2018

According to Google , four in 10 millennials say their favorite influencers understand them better than their friends. Personalizing stories with stickers, hashtags, location tags and more, gives followers a behind-the-scenes and exclusive look at brands. Influencer marketing is also a big hit with consumers. Inspiration: Away.

Social Media 66

Social Media Trends Pinterest Instagram 66

Critical Mention

JANUARY 9, 2019

It’s been several years since Google revealed that cellular search activity was beginning to outpace desktop searches. A recent study by BrightEdge Research claims that Google search is now 57 percent mobile. Google’s implementation of a mobile-first index means that your website needs to be as mobile-friendly as possible.

Trends 108

Trends Marketing Mobile YouTube 108

Waxing UnLyrical

APRIL 15, 2011

This is part of the Blogging for Grasshopper series. This post isn’t about adding visuals or video into your WordPress blog , or using Cincopa , or judging a blog post by its cover. So I turned to the almighty Google (did I already say that?) Find the bit of code that contains the style for the “body&# tag.

Blogging 71

Blogging Video Google How To 71

Katie Paine's Measurement Blog

FEBRUARY 5, 2023

A simply pre/post survey using a tool like Google Forms can be done for free. Alternatively, if you use Google Analytics 4 (GA4) you can create an “event” that is triggered when a visitor arrives at your site via organic search or a known URL. Then develop a custom index based on those priorities.

How To 52

How To Print Analytics Advertising 52

Waxing UnLyrical

NOVEMBER 17, 2010

It’s the Google generation’s way of thinking. They might be helpful to you as you continue on your path as a blogging Grasshopper. This is hugely helpful, because each theme is different and, as a result, the way a post looks when published on one blog, might look completely different on another.

Blogging 86

Blogging Writing Facebook Twitter 86

Sword and the Script

JUNE 6, 2023

It’ll be interesting to see if the value proposition remains when Google and Microsoft embed gAI into their word-processing software. Content picks Below are some blog posts and articles stemming from the PR tech vendor community that you might find interesting. PR tech mentions Media list building with AI. “PR

Survey 144

Survey Software B2B Pitching 144

Cision

MARCH 30, 2015

For example a New York Times article will probably generate more interest than a blog post, all things being equal. This includes a handful of great blogs and newsletters, plus topical aggregation sites like Alltop.” I’ve done this quite a few times on my blog and most people are very open to it.

Google 120

Google Measurement Content Marketing Engineering 120