Sword and the Script

NOVEMBER 7, 2023

Propel releases AI-based “media war room”; Muck Rack has AI recommending reporters to PR; PRophet partners to bring influencer marketing and media alerts; Did you know Gartner has a Market Guide for Employee Communications? Generative AI may get all the attention these days, but it’s not the only “kind” of AI.

Employee 133

Employee Software Survey Tools 133

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. Of those that are using it (that 28%, presumably) – how is it being used?

Survey 144

Survey Software B2B Pitching 144

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. That’s why building a tool kit is essential. Built for 1. You can even sync up your Hunter.io

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. That’s why building a tool kit is essential. Built for 1. You can even sync up your Hunter.io

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 20, 2023

Building links is a time-intensive process. So, the best way to generate links is to use white hat tactics to build links naturally. Luckily, there are ways to shave off time with link building tools that won’t lead you down the dark path to black hat link building. Pricing: $99/mo for Lite version 2.

Tools 71

Tools SEO Analysis Google 71

Cision

JULY 25, 2017

” That’s a pretty bold statement considering that Google has more than 200 reported ranking factors. .” ” That’s a pretty bold statement considering that Google has more than 200 reported ranking factors. So how do you go about getting quality backlinks and improving your brand’s SEO the right way?

Strategy 257

Strategy How To SEO Engineering 257

PR 20/20

JUNE 6, 2023

HubSpot started as a marketing automation platform in 2006, and users have experienced a treasure trove of growth since. The platform is now a comprehensive suite of tools and services to help businesses with their marketing, sales, customer service, and operations. And that’s a great question.

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. That’s why building a tool kit is essential. Built for 1. You can even sync up your Hunter.io

Tools 62

Tools Blogging Pitching Google 62

Buzzstream

DECEMBER 20, 2023

Building links is a time-intensive process. So, the best way to generate links is to use white hat tactics to build links naturally. Luckily, there are ways to shave off time with link building tools that won’t lead you down the dark path to black hat link building. Pricing: $99/mo for Lite version 2.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Building links is a time-intensive process. So, the best way to generate links is to use white hat tactics to build links naturally. Luckily, there are ways to shave off time with link building tools that won’t lead you down the dark path to black hat link building. Pricing: $99/mo for Lite version 2.

Tools 62

Tools SEO Analysis Google 62

PR 20/20

NOVEMBER 29, 2022

The proliferation of marketing channels, apps, mobile devices, social networks, and content has given consumers more choices and greater control while increasing complexity for marketers. We want to help simplify and optimize the marketing planning process for your business. Step 1: Complete a marketing assessment.

Marketing 52

Marketing Analytics eBook System 52

PR 20/20

JUNE 27, 2023

Your members are constantly evolving, and with competition for attention at an all-time premium, your marketing efforts need to stand out. In today’s individualized world, a one-size-fits-all approach no longer suffices when it comes to marketing, and that’s where personalization comes into play. What else does this mean?

Tools 71

Tools Analytics Report Google 71

Sword and the Script

MARCH 14, 2023

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. In the review process, my client was presented with two such headlines: one that I wrote and one that ChatGPT re-wrote.

Software 85

Software Media Relations Pitching Media 85

Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . So, I thought it’d be a good time to update the list of vendors I’m tracking. So, I thought it’d be a good time to update the list of vendors I’m tracking.

Technology 92

Technology Software Resources Pitching 92

Buzzstream

DECEMBER 1, 2023

Building links has benefits outside of just helping you rank for keywords. Link building is integral to getting your business online exposure. The right link can attract new customers in a way that other forms of organic marketing simply cannot. Link building can be especially beneficial in competitive industries like SaaS.

Examples 62

Examples Software Pitching Tools 62

Buzzstream

DECEMBER 1, 2023

Building links has benefits outside of just helping you rank for keywords. Link building is integral to getting your business online exposure. The right link can attract new customers in a way that other forms of organic marketing simply cannot. Link building can be especially beneficial in competitive industries like SaaS.

Examples 62

Examples Software Pitching Tools 62

Cision

DECEMBER 19, 2017

According to research from Content Marketing Institute, 65 percent of businesses using content marketing have experienced an increase in ROI compared to a year ago. For content marketers, this is good news — as it indicates that content marketing is still as effective as it has always been.

Content Marketing 0

Content Marketing Marketing SEO Engineering 0

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase. Directional Indications of Success.

B2B 67

B2B Measurement Blogging Community 67

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 187

Marketing Content Marketing Data Social Media 187

Newsfile

JUNE 28, 2023

Utilizing the 7 best ways to accomplish media monitoring will help increase the success of your press release and your overall PR and marketing efforts. In addition, conducting media monitoring will help position you as a leading public relations or marketing professional. Why is media monitoring so important? What Is Media Monitoring?

Media 52

Media Analytics Radio Google 52

Buzzstream

APRIL 25, 2024

I’ll walk you through how to turn your unlinked mentions into links. According to uSERP’s 2024 State of Backlinks Report , unlinked mentions are the fourth most commonly used link building tactic (tied with link insertions and link exchanges). Keep all of the default settings except for “How many.”

Brand 62

Brand Branding How To SEO 62

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

PR 20/20

MARCH 15, 2021

Interestingly enough, though, marketers have quite a recent appetite for “newness,” especially when it comes to martech. A recent survey reports that a whopping 60% of marketing leaders plan to increase new martech spend over the next 12 months. For instance: Each hub (marketing, sales, service) has its own level of permissions.

How To 97

How To Knowledge Base Survey Technology 97

Sword and the Script

AUGUST 4, 2020

This created demand for better tools to reach the originators of these potential new sources of persuasion – and to track any coverage that might follow. This created demand for better tools to reach the originators of these potential new sources of persuasion – and to track any coverage that might follow. Earned media is sexy.

Media Relations 147

Media Relations Media Print Software 147

PR 20/20

JUNE 14, 2021

At a previous stop in my career while working in development for a major research university, I gained an appreciation for just how critical data was in guiding our overall content strategy. Databox is a data visualization tool that allows marketers to simplify and streamline KPI reporting through the use of charts and graphs.

Report 81

Report Data SEO Analytics 81

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Marketing predictions. Marketing predictions. Marketing be nimble.

Marketing 167

Marketing Employee Content Marketing Training 167

Sword and the Script

AUGUST 3, 2021

PR Tech Sum: LexisNexis launches press release service; Talkwalker filters out automated accounts; Forrester released its “Wave” report for consumer intelligence; OnePitch allows you to rate your reporter matches. That’s why I’ve been a long-time advocate of content marketing – and ensuring PR has a role in the process.

Software 85

Software Case Study Pitching Technology 85

PR 20/20

NOVEMBER 30, 2022

A s marketers, a failed campaign is our worst nightmare. But sadly, failed marketing attempts happen every day and everywhere. So, how can teams pinpoint what went wrong and redirect marketing energy? The time is now to transform your marketing program. Data analyst. Email specialist.

Marketing 52

Marketing Technology Internal International 52

Buzzstream

JUNE 10, 2021

And you feel it especially when it comes to link building. Where do you find link building opportunities? Where do you find link building opportunities? How do you reach out to other sites? Today, we’ll tell you all about the links we got, how we got them, and what you can expect when link building for a brand new site.

Google 71

Google Report Case Study Examples 71

Sword and the Script

JANUARY 3, 2023

Public relations is the practice of building and maintaining relationships between an organization and its stakeholders. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. How is public relations defined?

Interviews 98

Interviews Publicity Technology Social Media 98

Sword and the Script

APRIL 7, 2020

Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too On the first Tuesday of the month, I publish a summary of news from the vendors building PR technology tool ( PR tech sum ). The company promises to “build and deliver your site within 30 mins.” Both Falcon.io

Technology 117

Technology System Tools Government 117

PR 20/20

JULY 9, 2020

How often do you create content? Unsure how? It’s not because you lack creativity, it’s because with millions of ads, blogs, and emails sent and shared across the Internet every minute, it’s hard to push past the clutter. For so long, marketers have relied on instinct over ROI, but that’s about to change.

Google 90

Google SEO Trends Content Marketing 90

Cision

SEPTEMBER 23, 2015

We attend webinars, dabble with Google Analytics and follow the latest blogs to learn how to move from traditional to relevant measurement. If you still secretly dread questions about how to measure PR or if you feel in over your head at times, don’t lose hope. How can you enhance this process and add value through PR?

Measurement 120

Measurement Comparison Analytics Nonprofit 120

PR 20/20

MAY 16, 2023

In today's fast-paced business landscape, associations and organizations face the constant challenge of maximizing their marketing and sales efforts while operating within limited resources. In this post, we'll explore six effective strategies associations can implement to optimize their marketing and sales efforts.

Marketing 69

Marketing eBook Resources Tools 69

The Awards Blog

SEPTEMBER 11, 2019

When clients win an award, they may not know how best to use it as leverage to increase sales and brand equity. What are some best practices for marketing your award wins? Tell your story about how you won the award and your experience applying in a carefully crafted and thorough blog post. on this page. Incredible.

Google 59

Google Social Media Course Blogging 59

The Resolution Blog

FEBRUARY 2, 2018

We’re looking for a Customer Success Representative to join our team in Brighton, UK and take ownership of Customer Support. You’ll be the 7th person on our team. We’ve not hired despite our growth to 1500 customers in 3 years. So this is a big move for us & you. Or sometimes on rare occasions a private grimace. We’re only human.

Education 136

Education Tools Creativity Writing 136

Bianchi Biz Blog

MARCH 18, 2021

This post originally appeared on the Public Relations Global Network (PRGN) blog. Doing your first ESG (environmental, social and governance) report is not as simple or straight-forward as it seems. In no way are we trying to deter you from producing your first ESG report. This gives the report focus.

Report 79

Report Company Data System 79