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5 Powerful Owned Media Strategies (Part 2 of 2)

Onclusive

In our last blog , we shared some insights on consumer behavior with the media. Seek internal experts. You likely have great staff who can help write content, it’s worth your while to try to enlist those experts at your company for their subject matter expertise. Amplify your message. Measure and improve.

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On March 24th, The #PRStudChat Community Discusses How to Land Your 1st Job Like a PRo!

Deirdre Breakenridge

It began with a simple question asked by Angela Hernandez , then President of PRSSA at Central Michigan University (CMU). “Is A follow up blog post by PR 2.0 expert Deirdre Breakenridge inspired a series of direct messages on Twitter between Breakenridge and fellow PR industry pro, Valerie Simon. What should I do?

Community 293
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#PRStudChat Celebrates Ethics Month with a September 21st Twitter Chat

Deirdre Breakenridge

Dr. Neill will be engaging with students, professionals and other educators in a community chat session via Twitter, discussing today’s ethics and sharing her professional advice. It began with a simple question asked by Angela Hernandez , then President of PRSSA at Central Michigan University (CMU). “ About #PRStudChat.

Ethics 263
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5 Ways to Become an Expert Source

Remote PR Jobs

“I want to be quoted as an expert in [insert outlet here].” While it’s easy to retort, “well, ARE YOU an expert?” They know a simple mention or a quote from a popular blog or publication can help companies get a lot of attention from customers and other media. Think, Act Like an Expert.

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#PRStudChat Gathers on June 13th to Learn Leadership Skills

Deirdre Breakenridge

Join the #PRStudChat Twitter discussion on Thursday, June 13th at 12:00 p.m. It began with a simple question asked by Angela Hernandez , then President of PRSSA at Central Michigan University (CMU). “ This was an important question and one that should be explored beyond one student or one blog post. About Ken Jacobs.

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#PRStudChat November Announcement: PD, Mentoring & Collaboration for Communication Confidence

Deirdre Breakenridge

With Stephen co-hosting the Twitter chat discussion, the #PRStudChat community will answer several questions including the following: Q1: What are the characteristics of a good communicator? Q3: How important is blogging for anyone aspiring to a career in PR? A follow-up blog post by PR 2.0 You can learn more about Stephen here.

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Newsjacking with David Meerman Scott

PR for Anyone

There are multiple ways that we can get our ideas out there into the marketplace.” - David Meerman Scott (05:51-05:56) Get your content out there because the journalists are going to find you because they're looking for experts in specific fields. Reporters are searching for experts. They're looking for alternative angles on the story.