Melissa Agnes

SEPTEMBER 4, 2020

Investing in your professional online reputation is an important Crisis Ready strategy—and ReputationDefender has launched a service to help make this process easy for you. Have you put strategic thought into what people find when they google your name? Who is ReputationDefender?

Brand 234

Brand Branding Reputation Crisis 234

Buzzstream

AUGUST 4, 2021

It’s all about the list! SEO ranking for specific keyword phrases. It can be challenging to find a marketing article that doesn’t mention influencer marketing lately. Influencer marketing has become the rising star in the world of marketing. Influencer marketing can generate both revenue and brand awareness. The downside?

YouTube 127

YouTube SEO Instagram Tools 127

MaccaPR

OCTOBER 10, 2022

Whether it’s ditching the Instagram filters on selfies or sharing personal stories such as miscarriages and IVF journeys , creators want to be seen as relatable people vs. just an account on social media. However, it’s anticipated that the global market for influencer marketing will reach $84 billion by 2028. Influencers are humans too.

Conference 62

Conference Marketing Instagram YouTube 62

Polaris

APRIL 14, 2015

Unless you happen to be a gifted writer, there is nothing simple or painless about writing blog posts. Yet business blogging is an important part of marketing today. Regular blogging can have a big impact on your business. Here at Polaris our blog targets marketers and business owners. Before You Begin.

Writing 100

Writing Blogging eBook Google 100

Prohibition

JANUARY 6, 2023

When video is captured and optimised successfully, it can add incredible value to your PR campaign, enhancing your message through the use of snappy, engaging visuals while telling a story in ways that imagery and text just can’t do. video marketing important, good video pr, best pr video. Drive Awareness.

Video 62

Video Strategy SEO Engineering 62

Sword and the Script

MAY 3, 2022

That’s the first story in this month’s roundup of PR technology news. That was true then – and it’s true today. Ask 10 people to define PR and you’ll get 10 different answers. Some of this is a matter of nurturing – where and how people “grow up” in PR – but some of it is the nature of PR. Onward with the PR Tech Sum … 1.

Software 99

Software Study Pitching Analysis 99

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Yes, visual content is very important in what we do, and we’ve woken up to the power of podcasts, but don’t underestimate written-word content. According to USC’s 2017 Global Communications Report , written communications is second only to strategic planning in important skills for future growth in public relations.

Writing 147

Writing Storytelling Pitching Creativity 147

5W PR

JUNE 15, 2022

With traditional public relations strategies and campaigns, one of the most important metrics for success is brand awareness. For example, companies in the cannabis industry can set up SEO and email sign-up targets.

Brand 88

Brand Branding Consumer Pitching 88

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

Many PR practitioners naturally prioritize the generation of earned media coverage over content creation because of its credibility and SEO influence. Broader topics may seem easier for informing an editorial calendar, but a more targeted theme often works better for attracting true prospects, not just browsers.

Content Marketing 120

Content Marketing Pharmaceuticals Marketing Software 120

PR Fuel

JUNE 18, 2020

Although social media and online ad targeting have taken up most marketing budgets, press releases still play an important role in a company’s image. Read on to learn all about the purpose of a press release and how you can use them to improve your company’s image today! They Build SEO. What is a Press Release?

Infographics 105

Infographics SEO Writing Pitching 105

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase. Directional Indications of Success.

B2B 67

B2B Measurement Blogging Community 67

5W PR

NOVEMBER 23, 2021

That is because a picture has always been worth a thousand words – who doesn’t love a good story told almost exclusively with pictures? That is because a picture has always been worth a thousand words – who doesn’t love a good story told almost exclusively with pictures? You already know about them.

Instagram 158

Instagram Publicity How To Social Media 158

Sword and the Script

OCTOBER 25, 2022

A new emphasis is put on comms because of changes to how and where people work, but also the importance of communicating and the constant changes in society and the world.”. 90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. in an open-ended follow-up question.

Communications 120

Communications Crisis Internal International 120

Solo PR Pro

OCTOBER 16, 2018

This is especially true in this era of news breaking every second, where the wrong move on social media could have a dire impact. The ability to tell your brand’s story first and well is more important than ever. How will this affect client content strategy, events, customer service, SEO , and more? Cris es – Be Prepared.

Crisis Communications 127

Crisis Communications Trade Shows Crisis Customer Service 127

Buzzstream

FEBRUARY 9, 2024

Once you find your data sources, develop a compelling story complete with findings and some graphics, and then pitch these to journalists via email and/or press release. It’s just as critical as tech SEO, probably more so in many cases. Usually, the more effort it takes, the more valuable the link.

Google 71

Google Infographics Pitching Resources 71

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. These won’t be used for major bylines, important press releases, and other critical missives where every word counts. Baz Luhrmann, The Sunscreen Song, 1998.

Marketing 187

Marketing Content Marketing Data Social Media 187

Solo PR Pro

AUGUST 14, 2018

In the case of the physician, a retraction was issued, but the initial news stories generated so many views they still outweigh the retraction. If indeed true, those methods are considered “black hat” SEO and are not as effective as promised. . Infographic by MDG Advertising. Your best course of action?

Reputation 79

Reputation Infographics Crisis Management Local 79

The Resolution Blog

JANUARY 8, 2018

We are passionate about exploring ways to demonstrate PR success, especially at an article-level because it’s not easy. The content you should be creating 2018 plans are underway and creatives are about to be brought to life. Here he outlines a talk from Yext’s Duane Forrester on what a future SEO job description.

Tools 136

Tools Publicity SEO Measurement 136

Rock the Status Quo

MAY 4, 2015

The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. Sadly, it’s rare to get a pitch that is specific, interesting and relevant, but I think it’s less about PR pros and more about WHO ELSE sends pitches.

SEO 100

SEO Pitching Small Business Agency 100

Polaris

MARCH 20, 2015

Every business owner needs to know something about search engine optimization. Sound too good to be true? If you don’t, your company could be burned, as mine was when Google’s Penguin update came along in 2012. It turns out it was. In 2006, we started working with a reputable search company. That ignorance was a mistake.

SEO 100

SEO eBook Google Engineering 100

PRSay

NOVEMBER 12, 2019

They provide valuable SEO for your website, serve as a primary source of information for your investors, and help align your internal teams on critical messages — all while advising the media of important changes and events at your company. No wonder industry pundits have been sounding the death knell for this tactic for over a decade.

Writing 92

Writing How To Print Corporate 92

PR Fuel

NOVEMBER 24, 2020

While many people assume that you only need to think about public relations when something goes wrong, the best way to develop good PR for your business is to send out regular press releases and stay on top of your public image. So, what are the top then things you have to know about public relations? Keep reading to find out!

Publicity 52

Publicity SEO Advertising Advertising 52

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”). Why I Was NOT Blogging.

Blogging 64

Blogging Analytics Google Writing 64

Buzzstream

JUNE 16, 2021

Sometimes we’re seeking to replicate the success of others in a pretty abstract way – we see other people’s successful campaigns on Twitter, LinkedIn, industry blogs and so on, and feel the pressure to replicate the results that others have achieved. In this post I’ll focus solely on the latter – literal replication.

Digital PR 160

Digital PR Film Instagram Writing 160

PR Fuel

OCTOBER 16, 2020

Although social media and online ad targeting have taken up most marketing budgets, press releases still play an important role in a company’s image. Read on to learn all about the purpose of a press release and how you can use them to improve your company’s image today! They Build SEO. What is a Press Release?

Infographics 52

Infographics SEO Writing Pitching 52

Sword and the Script

JANUARY 12, 2021

Press release pricing ranges from about $400 to $2,000 dollars depending on the distribution vendor and options. This blog is just a clever story for an incredible marketing and PR agency serving B2B tech. >>> Did you know? . >>> >>> Did you know? Check out our services. The information.

Financial 88

Financial Video Survey Google 88

ISEBOX

OCTOBER 4, 2016

People always talk about finding your “angle” when referring to writing. The same is true for your press release. If you do the legwork of writing a story for your journalists, they can easily find their way to taking that article and adding to it, or editing for their audience. That’s just a the way of the world.

Writing 70

Writing SEO Engineering Blogging 70

5W PR

JUNE 6, 2022

One of the most important public relations elements is communicating with media outlets as well as journalists. Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. Consumer Focus.

Trends 88

Trends Data SEO Consumer 88

Sword and the Script

FEBRUARY 29, 2020

Something similar has happened in content marketing and blogging in the marketing community. Data analysis of millions of articles and surveys thousands of bloggers find long-form content outperforms short form. A long time ago an agency owner called me into her office. I was being put on a client account that was deemed a “flight risk.”

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Barokas

MAY 30, 2017

From flirting to Presidential addresses, just about everything about the way we communicate has transformed. So, it seems that some press people actually want a release to get the relevant information they need to make an informed decision about whether they will pursue a story or not.

SEO 68

SEO Pitching Corporate Tools 68

Presspage

APRIL 1, 2019

PR is all about situating your brand within the bigger picture. Hot on the heels of your audience research comes the creation of a key message: what story will resonate the most with them? With so many methods nowadays for sharing your story, it’s important to acknowledge that you don’t have to do them all.

eBook 60

eBook How To Measurement SEO 60

NewsWhip

MARCH 31, 2021

Paul Quigley, NewsWhip CEO, is joined by fellow PR Week Dashboard 25 honoree Bryan Pedersen, Chief Innovation Officer of MSL. They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. Follow Bryan on Twitter: @bryanpedersen. So really looking forward to this, Bryan.

Advertising 131

Advertising Advertising Data Reputation 131

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”). Why I Was NOT Blogging.

Blogging 40

Blogging Analytics Google Writing 40

Sword and the Script

AUGUST 5, 2014

While there’s a ton of blog posts from PR pundits telling you what you can’t do for measurement — and they do so with a frightening zeal that borders on religious fascism — few offer pragmatic advice. What PR needs is a framework to think about measurement and organize itself to measure.

Measurement 118

Measurement Analytics Tools SEO 118

Contently - Strategy

AUGUST 19, 2020

Patient advocates are a new wave of bloggers, vloggers, and influencers who spread the word about life with their health conditions. For example, Fleetwood-Beresford also written for medical supply company Fittleworth about the connection between loneliness and Ulcerative Colitis. Sahara Fleetwood-Beresford is one such advocate.

Healthcare 110

Healthcare Content Marketing Marketing Instagram 110

Sword and the Script

DECEMBER 10, 2019

It’s important to point out, while I did try to group some predictions centered on common topics, there’s no order of merit to the presentation. Marketers will begin to more fully embrace concerns about sustainability and will show more courage in implementing changes across their marketing strategies and their organizations.”.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Boy, was it fun!

Blogging 90

Blogging Facebook Twitter Writing 90