PR 20/20

SEPTEMBER 29, 2022

C ontrary to many marketers’ beliefs, B2B (business to business) content doesn’t have to be boring. Creative content should be a key element of your marketing strategy as it has the power to build trust, gain new customers, and convert them to leads. Be as creative as possible. Simplify your message.

B2B 61

B2B Creativity Content Marketing Measurement 61

Prohibition

MARCH 26, 2024

Instagram has opened this up to eight new markets including the UK! The aim of the Creative Marketplace is to simplify the process of finding relevant creators for various types of collaborations. Agencies just need to request the permissions to access, then creators can accept in just one click.

Creativity 62

Creativity Social Media Facebook Instagram 62

Sword and the Script

JULY 24, 2018

There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction with content marketing will slide and many won’t understand why.

Content Marketing 64

Content Marketing B2B Marketing Exercises 64

Cision

JUNE 2, 2015

Content marketing boils down to one simple question: what story is your brand telling? According to CMI’s 2015 Benchmark Report , 55 percent of B2B marketers plan to increase their content marketing budget in the next 12 months—essentially, pouring more money into telling their brands’ stories.

Content Marketing 120

Content Marketing Data Strategy Marketing 120

Sword and the Script

AUGUST 18, 2015

Content marketing surveys consistently demonstrate the biggest barrier facing marketer is feeding the content monster. Those in the content trenches, know exactly what this feels like: We are never done. In essence, B2B marketers solved their biggest problem yesterday.

Content Marketing 60

Content Marketing B2B Marketing eBook 60

Sword and the Script

NOVEMBER 6, 2018

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. Much of the marketing follows suit, and in some cases amounts to little more than fearmongering – using the same statistics every other vendor is also citing.

B2B 65

B2B Creativity Film Trade Shows 65

Cision

NOVEMBER 2, 2015

Last week, I attended MarketingProfs B2B Forum, a place specifically geared to educate business-to-business marketers. I decided to compile five of the best quotes from the forum for some B2B marketing inspiration. Many times we do ‘much of the same’ in our marketing campaigns.

B2B 120

B2B Marketing Content Marketing Technology 120

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. Through this collaboration I learned of Stone Temple’s very creative use of video. How do you make the topic fun and interesting?

Video 153

Video B2B Film Marketing 153

Sword and the Script

NOVEMBER 15, 2022

75% of marketers say they don’t spend enough time on B2B content amplification because they don’t have time (77%) – they are too busy making more content they also won’t have time to amplify. You finally get the paper published – gated or ungated – and boom marketing is onto the next thing. That’s insanity.”.

B2B 78

B2B eBook Survey Report 78

Sword and the Script

DECEMBER 6, 2016

Whatever your process is for sharing content on the web, content that’s been effectively repurposed provides the opportunity to run through the process again. Most B2B marketing organizations don’t do this enough. Research shows more than half of all B2B content goes unused. Others are good at earned media.

Content Marketing 60

Content Marketing Marketing B2B eBook 60

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Following is a list of 15 content marketing metrics that you should measure: 1.

Content Marketing 76

Content Marketing Measurement Marketing SEO 76

Sword and the Script

JULY 3, 2018

The online advertising firm Outbrain – accused in the past of spreading clickbait – wants video ads to lure people in with attractive content, rather than being seen as a necessary evil. Looking for a content marketing agency partner that can both. bring creative ideas and execute on them ? Talk to Us !

Content Marketing 64

Content Marketing Pitching Marketing Advertising 64

Sword and the Script

AUGUST 20, 2016

There may well be a disconnect between strategy and execution in B2B marketing. It seems to me B2B spends a lot of time perusing whatever tactics are on sale at the discount store. It’s been a trend in content marketing too. Marketing output volume is to scale what shouting is to intelligence. But it is not.

Content Marketing 60

Content Marketing Marketing B2B Small Business 60

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. Statistics about content marketing. The C-Suite views the top marketer as a publicly facing agent of trust. of revenue in marketing.

Survey 104

Survey Marketing B2B Content Marketing 104

Sword and the Script

MAY 8, 2018

Marketers are relatively upbeat about the economy and growth prospects over the next 12 months or so. It’s a survey I’ve followed for several years as I usually find the benchmarks, particularly around marketing budgets, useful. Here are five points I think are relevant for B2B marketing leaders. of revenue in marketing.

Survey 62

Survey B2B Marketing Mobile 62

Contently - Strategy

JULY 12, 2021

“Investment banking is just glorified content marketing.” A subreddit upended the stock market, and Bitcoin almost got to the moon. One of our favorite examples of this comes from MD Financial Management (a Contently client), that serves 130,000 physicians and medical learners in Canada. Chen’s right.

Financial 144

Financial Banking How To Marketing 144

Sword and the Script

FEBRUARY 6, 2018

Other readers liked these related posts: The Future of Marketing Looks More like Public Relations. In reviewing the study, I think it has implications for business in public relations and content marketing. Technical expertise is particularly relevant to the B2B technology space. 4 Ways for Business to Build Trust.

Content Marketing 69

Content Marketing Marketing Journalism Financial 69

Sword and the Script

JULY 30, 2019

Marketing technology (martech) is not marketing. Or consider these comparisons: Graphic design software is not creativity. So, where did this idea – that martech is marketing – originate. Because if martech is marketing, then businesses merely need to buy some technology. Martech is not marketing.

Marketing 104

Marketing Comparison Enterprise Technology 104

Sword and the Script

AUGUST 29, 2017

Marketing may be underestimating the impact of thought leadership on sales, according to a comprehensive study published in June 2017 by Edelman and LinkedIn. While marketers typically associate thought leadership with the awareness stage of the buyer’s journey, the survey shows the influence lasts through sales closure and perhaps beyond.

Leadership 66

Leadership B2B Study Marketing 66

Prohibition

FEBRUARY 2, 2024

While it may have felt like the longest month in existence, it didn’t stop the creative minds of marketers around the world. No matter what you think, it’s undeniably a product that markets itself with the discussion on social media. And it has been marketing it in style! You did it. You survived January.

Marketing 62

Marketing Film Creativity B2C 62

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. The next time you write marketing copy: Use “you” instead of “we”. Segment your target markets.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Sword and the Script

MAY 21, 2019

That experience also sparked an interest in marketing. That led her down a series of paths including content marketing, ecommerce and today, in B2B marketing. 1) Why start a business focused on B2B paid social? 1) Why start a business focused on B2B paid social? BH: We’re all consumers.

B2B 82

B2B Social Media Company Marketing 82

Cision

JANUARY 2, 2018

It’s 2018: Do you know where your marketing campaigns are focused? Facebook has gained a reputation for being a marketing shortcut of sorts; its ads have an average click-through rate of.9 But becoming overly reliant on Facebook marketing techniques isn’t simply keeping up with the times — it’s lazy.

Facebook 0

Facebook Marketing Journalism Creativity 0

Sword and the Script

FEBRUARY 17, 2015

Thought leadership is usually associated with top-of-the-funnel as far as marketing outcomes are concerned, but there’s evidence to suggest it meets the needs of existing customers. Studies have shown that somewhere around one-fifth of companies identify related metrics such as customer retention as a content marketing objective.

B2B 60

B2B Leadership Customer Service Content Marketing 60

Cision

NOVEMBER 10, 2015

But B2B businesses aren’t changing the way they plan and shape their marketing strategy quickly enough, and are left feeling the effects of staying behind the times. In fact, 47 percent of B2B marketers close less than four percent of marketing-generated leads. Plan to Succeed. Get our recent white paper today!

Nonprofit 120

Nonprofit Marketing B2B Crisis 120

Sword and the Script

JANUARY 8, 2019

Media references tend to take a back seat to the mad pace that is often B2B marketing. In addition, the account management model many B2B shops follow means marketing has to lobby an enterprise account manager (AM) who would really prefer not to spend a favor asking for something that doesn’t advance a specific deal.

B2B 79

B2B Media eBook Interviews 79

Prohibition

JANUARY 4, 2023

Digital PR is a great tactic for driving traffic and brand awareness, which can be matched across your offline and online marketing campaigns. Influencer marketing. Social media marketing. Website Content/Content Marketing. ranking components.

Digital PR 62

Digital PR Strategy How To Marketing 62

Prohibition

DECEMBER 12, 2023

These enhances creative options give content creators more flexibility and opportunity to showcase their creative flair. At Prohibition, we work with a range of B2B and B2C brands across all sectors to create engaging social media marketing strategies that allow brands to stay up to date with the latest trends and updates.

LinkedIn 62

LinkedIn Social Media B2C Instagram 62

Sword and the Script

SEPTEMBER 30, 2017

It’s an elegant idea and a nice balance to a marketing world where today, many vie for expert status. We run so fast and so hard in marketing, we have to make time for reflection. And that’s the theme for this week’s Unscripted Marketing links [UML]. The Chief Marketing Officer ( CMO ) is being asked to do more and more.

Marketing 62

Marketing B2B Content Marketing Survey 62

Prohibition

NOVEMBER 23, 2022

Video has taken the world of marketing by storm over recent years. From a content perspective – video is king! It’s a creative and engaging way to interact with your target audience. On the flip side, a B2B video tends to be something we might consider less fun. This is where the real creative process begins!

Video 62

Video Corporate Marketing B2B 62

Contently - Strategy

APRIL 1, 2024

It’s time to bid farewell to the dark ages of keyword stuffing and create a content marketing strategy that feels like a digital treasure chest for your target customer. Here’s how to create SEO-driven content that stands out from the competition. For enterprise B2B companies, the math gets even worse.

SEO 52

SEO Engineering Writing How To 52

PR 20/20

SEPTEMBER 21, 2016

Content Marketing World or as others may know it, #CMWorld , is an incredible event for marketers, journalists and techies from across the globe to gather and share niche content knowledge. How to Use Content to Maximize the B2B Buying Process. Long Form Content for the Win at REI. Not to worry.

Content Marketing 40

Content Marketing Marketing B2B Video 40

Prohibition

DECEMBER 1, 2021

As an integrated PR consultancy based in Leeds, we advise big brands on how to use public relations, social media, and content marketing effectively helping them to increase online engagement, raise their profiles and in turn improve their overall business performance. Creativity and imagination. What will I get at Prohibition?

B2C 133

B2C Healthcare Training Agency 133

ImPRessions - Crenshaw Communications

MARCH 11, 2021

An edcal is a content roadmap that ensures a steady flow of media coverage, even absent major news announcements. It’s like an unsung hero of the public relations world — not flashy or creative, but vital to a robust media placement schedule. What is an editorial calendar? Align the Team.

Pitching 308

Pitching Content Marketing Measurement Social Media 308

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

NOVEMBER 8, 2016

Social media is making marketing lazy. It’s created a “ cut and paste ” content marketing culture. So said Simms Jenkins speaking on a panel in Atlanta hosted by the team from the Oracle Marketing Cloud. That problem is an enormous gap in knowledge of strategic marketing including positioning and messaging.

Strategy 118

Strategy Crisis Marketing B2B 118