Deirdre Breakenridge

MARCH 25, 2015

As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. There have been times that I’ve been pitched and people know my background and even how much I love my dogs and that I have grown up kids. Be flexible in your pitch.

Pitching 150

Pitching Radio Newspapers Print 150

Remote PR Jobs

SEPTEMBER 25, 2023

After that he adds $250 for each local print and radio placement, $500 for local television coverage, $750 for national print and radio placements and $1,500 for national television placements. Stellar also sends invoices for payment only after an article appears or a TV or radio interview concludes.

Radio 100

Radio Print Television Local 100

PR for Anyone

OCTOBER 14, 2021

Why not take the media you receive – an article, blog, or radio or television interview, and send that to a prospective client or customer. So pitch, pitch, pitch, and let me know all of your success stories. There’s all kinds of options.

Tools 130

Tools How To Publicity Interviews 130

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . As audiences grow more accepting of sponsored content, brands are using it to shake up the marketing mix.

Advertising 334

Advertising Advertising B2B SEO 334

Burrelles Fresh Ideas

MARCH 5, 2024

However, media pitching and media relations to secure earned media still dominate the industry. Too Much Competition: Respondents highlighted that there’s too much competition from other stories, making it challenging for their pitches to stand out. This has made it more challenging to pitch stories successfully.

Media 98

Media Nonprofit Pitching Analytics 98

Sword and the Script

MARCH 3, 2020

TVEyes has traditionally focused on television broadcast monitoring, as its brand name suggests. As the company’s FAQs note, “Once the inquiry is approved, you will receive an email with the send date along with a final preview of your pitch.”. Last month, Burrelles announced it too had partnered with TVEyes for its monitoring tech.

Pitching 78

Pitching Instagram Survey Data 78

NewsWhip

APRIL 27, 2023

NewsWhip NewsWhip is a real-time media monitoring platform that gives users the ability to predict what stories will be important that day based on public interest in an article. The tool allows you to monitor the news for potential outreach opportunities, draft a pitch, and generate reports based on your media coverage and campaigns.

Tools 78

Tools Communications Pinterest Analytics 78

Cision

FEBRUARY 16, 2016

While multimedia news stories are often created in-house, communication professionals could be proactive by providing photos and videos when pitching reporters. In 2015, Twitter introduced new tools Curator and Moment to help journalists curate and embed tweets on websites, mobile apps and television. Approximately 29 percent of U.S.

Report 120

Report Media Television Pitching 120

Prohibition

JANUARY 30, 2019

Without exposure to this industry, it is easy to assume that a PR fledging, like myself, devotes their time to traditional and tangible tasks such as drafting press releases and pitching them to the media. Of course, writing press releases and pitching stories to media outlets is an important part of any PR role.

Pitching 54

Pitching Media Film Enterprise 54

Cision

MAY 11, 2016

If you aren’t passionate about the product or service you’re pitching, journalists will see right through your pitch. In this interview, Brenda shares what she learned from appearing on a reality television show, why you need to work in an environment that motivates you and what skills communication professionals need to be successful.

Television 120

Television Travel Tourism Pitching 120

Prohibition

JANUARY 30, 2019

Without exposure to this industry, it is easy to assume that a PR fledging, like myself, devotes their time to traditional and tangible tasks such as drafting press releases and pitching them to the media. Of course, writing press releases and pitching stories to media outlets is an important part of any PR role.

Pitching 48

Pitching Media Film Enterprise 48

Cision

MAY 2, 2017

People get paid for you to make an impulse purchase in the grocery store check-out line based on the article title/hook on the cover. What can they say that will make you want to buy the magazine to read the article? Also, think about on television when they say, “Coming up next…” That is a hook. Contact us today!

Social Media 167

Social Media Media Local Pitching 167

Victorious PR

JANUARY 13, 2023

When you publish an article, it’s out there forever. The shelf life of an article is infinite, which plays a significant role when someone Googles you, because you are going to pop up! You have print, television, radio, AND online. With public relations, you are increasing your reach by the masses. Think about it this way.

Real Estate 52

Real Estate Publicity Television Radio 52

PRSay

MAY 23, 2018

The vast audience consists of anyone and everyone, rather than a specific target, and overall readership numbers don’t necessarily indicate the number of people who will read your particular article. The unique audio format of podcasts provides opportunities to creatively reuse content in ways you couldn’t do with written articles.

Media Relations 135

Media Relations Publicity Media Blogging 135

PR for Anyone

MARCH 30, 2022

When someone sees you on TV or in an article or hears you on the radio or on a podcast, you have instant credibility… instant authority. Additionally, you will get the SEO that comes with an online article and that is incredibly valuable in terms of links back to your site and the authority that it builds for your website or blog.

Advertising 130

Advertising Advertising Publicity YouTube 130

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Seeing your byline next to an article in VentureBeat or AdAge is a great feeling. The PR team should be constantly generating ideas for articles to pitch to journalists. Here are 8 tech PR tools for a B2B thought leadership plan. Stellar bylined content. But be sure to adhere to best byline practices.

Leadership 149

Leadership B2B Tools Conference 149

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. Transatlantic television became possible. The value of earned media lies in independent editorial published at scale.

Media Relations 115

Media Relations Media Print Newspapers 115

Landis PR

APRIL 4, 2022

Here’s the pitch: In 2019, Landis Communications Inc. As the anticipation of the Royal Baby Birth reached a fever pitch, LCI worked closely with hospital staff to promote CPMC’s own “royal babies” the day the news broke. Related articles: 5 Brand Marketing Efforts That Took Newsjacking to the Next Level.

Case Study 52

Case Study Television Video Pitching 52

Sword and the Script

NOVEMBER 29, 2016

It was a good pitch. After several unsuccessful attempts, I re-worked my pitch into a blog post and published it on the company blog. This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. In broadcast television, you had three choices – ABC, CBS or NBC. The same is true in print.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

ImPRessions - Crenshaw Communications

MARCH 10, 2017

Today’s PR teams encourage clients to blog about relevant topics for their audience and pitch these writings to trade pub and other editors. For a primer on keyword selection for SEO, have a look at this article. We recommend pitching your posts to industry publications hungry for guest content. A successful outcome?

Blogging 136

Blogging Writing Engineering Analytics 136

Deirdre Breakenridge

NOVEMBER 8, 2015

As a writer for Her Campus Chapel Hill, I wrote and published an article explaining why this film is so important for college women and why they should want to help spread the word and support the film. This article was in the Top-Viewed article listing for almost a week! That article was posted on Oct.

Film 150

Film Social Media Video Writing 150

Bianchi Biz Blog

OCTOBER 15, 2020

We went from pitching and coordinating on-site, face-to-face interviews and media meetings at key industry conferences, shows and events to attending these conferences, shows and industry events virtually with very limited (and somewhat unfulfilling) online media interaction.

Media Relations 76

Media Relations B2B Media Conference 76

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. television networks have created in 30 years. 2017 PR Takeaways. YouTube has over a billion users, almost one-third of total internet users.

YouTube 136

YouTube Training Video Survey 136

Cision

OCTOBER 14, 2015

As mobile’s importance continues to grow for news delivery, Facebook developed an application, Instant Articles , for select publishers to publish their content on Facebook directly from their own content management systems and get a faster loading time in Facebook users’ news feeds. Serious journalism from unexpected sources.

Journalism 120

Journalism Trends Local Print 120

Beyond PR

MAY 2, 2017

People get paid for you to make an impulse purchase in the grocery store check-out line based on the article title/hook on the cover. What can they say that will make you want to buy the magazine to read the article? Also, think about on television when they say, “Coming up next…” That is a hook. Contact us today!

Social Media 78

Social Media Media Local Pitching 78

PR for Anyone

JUNE 23, 2021

Do they see interviews, media, articles featuring you as the expert? Have you authored any articles, papers or books? It’s important to position ourself as an expert in your industry. When someone Googles your industry, are you there? When someone Googles you, what do they see? One way to do this is through niching.

Industry 130

Industry Social Media Google Training 130

Beyond PR

MARCH 22, 2018

You craft the perfect pitch and reach out to the influencers who have served you well in the past — as well as some new ones who cover your space and seem like a good fit for your audience. Maybe you got some decent pick up and had your story featured in an article. Broadcast – television and radio.

Media 75

Media Radio Newspapers Print 75

Critical Mention

FEBRUARY 27, 2020

The use of “hyper-focused” pitches will be helpful as well – finding the appropriate media connections and pitch one or two producer/editors at the most you with which you connect. Articles will get shorter and video will remain king.

Journalism 78

Journalism Social Media Radio Fashion 78

PR for Anyone

SEPTEMBER 8, 2022

I was quoted in this article.”. And most importantly, you want to use it so that you can send it out to potential clients and customers. It’s a great way for you to stay in front of them. Hey, John. I thought you might be interested. Hey, Sharon. This is all about your industry.”. And it’s just keeping you front of mind.

Media 130

Media YouTube Video Interviews 130

Prakkypedia

MAY 31, 2015

Did you keep a copy of the news article, or had you already told your connections in advance to watch the television to catch your seven seconds of fame? save your media coverage to mention during public presentations and pitches for work. Have you recently gained some positive media coverage? What happened next?

Media 60

Media Television Radio Newspapers 60

Marketwired

APRIL 12, 2016

This harkens back to the early days of television when the hosts or the actors you were watching would pitch the product themselves. The digital version of a publication is probably your best bet because a reader can click on the link in the article, be taken to your podcast, hit ‘subscribe’ and it’s seamless.

Advertising 100

Advertising Advertising Television Radio 100

Communications Conversations

DECEMBER 5, 2019

My job as a television journalist taught me shooting and editing. From media pitching to working on white papers to planning and executing events, you have the ability to work on so many different projects. I recently came across the article in PR Daily that talked about “career regrets.”

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Bianchi Biz Blog

SEPTEMBER 26, 2022

I started my career at Adweek covering the television business and competing against huge established newsrooms like The New York Times and the Wall Street Journal. When our two daughters were young I wrote freelance articles for The New York Times , Town & Country , Entrepreneur and others.

Meeting 75

Meeting Automotive Media Journalism 75

Sword and the Script

NOVEMBER 26, 2016

As with every week, below are three exceptional articles, reports or blog posts, that I’ve vetted and recommend for further reading. The Marketplace interview was based on the article titled You Can Blame Soda Brands for the Rise of Product Placement in Entertainment by Kevin Lincoln and Charles Bramesco.

Brand 60

Brand Branding Content Marketing Film 60

PR Fuel

MARCH 17, 2020

Television and radio’s quick ads made it fall from favor for a few decades. Depending on your business, this might mean writing in-depth articles that show you’re an authority in your niche. You keep offering useful information in articles or videos. PR Tips How To Pitch to a Publication.

Publicity 63

Publicity Small Business Advertising Advertising 63

Sword and the Script

FEBRUARY 20, 2018

As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. I curate a newsletter on marketing technology so I read a ton of articles about marketing every week. You don’t need to be a big shot so send us a pitch ! Today he’s on his own.

Technology 61

Technology Marketing Retail Interviews 61

Beyond PR

APRIL 20, 2016

For public relations campaigns, that has traditionally meant showcasing the number of brand mentions and impressions a particular press release or media relations pitch generated. Having an article reach a large number of people doesn’t guarantee a win. And you can’t get buy-in unless you can quantify your previous programs’ success.

Report 40

Report Media Television Radio 40