5W PR

FEBRUARY 28, 2020

Whether selling a pink version of your product during October for Breast Cancer Awareness Month or redirecting profits to a timely cause, many brands choose to align themselves with a charitable cause. Furthermore, some brands are entirely built upon the mission to give back. Consumer’s Choice. One for One. Rotating Causes.

Company 88

Company Apparel Nonprofit Consumer 88

Mindful Marketing

JANUARY 1, 2023

” “Apparel was responsible for some 2.1 consumer throws away 81.5 ” A few of the brands spearheading the movement are Outerknown, Re/Done, Zero Waste Daniel, Urban Outfitters, Beyond Retro, and Fanfare. .” million tons —half of which ends up in landfills.” ” “The average U.S.

Apparel 73

Apparel Fashion Training Construction 73

Mindful Marketing

JANUARY 1, 2023

” “Apparel was responsible for some 2.1 consumer throws away 81.5 ” A few of the brands spearheading the movement are Outerknown, Re/Done, Zero Waste Daniel, Urban Outfitters, Beyond Retro, and Fanfare. .” million tons —half of which ends up in landfills.” ” “The average U.S.

Apparel 65

Apparel Fashion Training Construction 65

Communications Conversations

JANUARY 19, 2015

In fact, according to AdRoll, brands are seeing a lift of 2.85X their normal lift when using these CTA buttons. ” Hmmm… Probably a result of apparel, consumer electronics and home goods companies being the most popular industries for CTA buttons. Not bad, right? Might be time to learn Power Editor after all…'

Facebook 60

Facebook Apparel Brand Branding 60

Waxing UnLyrical

MAY 10, 2018

Yet, health and wellness brands refuse to let them go. The following examples focus on health and wellness brands, but the takeaways apply to any industry. Positioning: Lärabar as a Lifestyle Brand. Lärabar, a snack bar company, has successfully positioned itself as a lifestyle brand. Guest Post by Hanna Knowles.

Creativity 73

Creativity Communications Brand Branding 73

Cision

JULY 26, 2017

On Facebook, the likelihood of a brand post reaching an intended audience is low. Facebook’s post-IPO algorithm has never been favorable to brands, and their update last year to promote “friends and family” posts over news publishers and brand posts seems to have further diminished the expected reach for any particular post.

Social Media 233

Social Media How To Insurance Insurance 233

Cision

AUGUST 2, 2016

So how can your brand keep up? In this interview, Angie discusses how to stay relevant with consumers, create an impactful message and build better relationships with the media. In this interview, Angie discusses how to stay relevant with consumers, create an impactful message and build better relationships with the media.

Fashion 120

Fashion Apparel Pitching Consumer 120

PR Job Coach

JUNE 12, 2014

Our team helped build it to an internationally recognized brand in just a few years. From there my PR career took off in a variety of industries, including apparel, technology, spas and even a stint at the Catholic Church. I began my career at Sony PlayStation, when the company was not even a year old. Job Satisfaction'

How To 197

How To Apparel Tourism Interviews 197

Cision

MAY 19, 2015

Many brands with successful apps focus on either fun or, as Jay Baer calls it, “ youtility.” Columbia Sportswear, for example, offers “ What Knot To Do In The Great Outdoors ,” a knot typing app that appeals to wearers of its outdoor apparel. They will only remain positive if the ads are relevant and purchased by brands they trust.

Content Marketing 120

Content Marketing Marketing Apparel Mobile 120

Mindful Marketing

SEPTEMBER 10, 2021

You probably didn’t unless you’ve been part of one of the hottest consumer trends-- thrifting. To be one of the few people who didn’t have the popular brands of sneakers or jeans was often an ostracizing experience. After all, most clothing brands are in the business of selling new clothes, not used ones.

Fashion 76

Fashion Retail Survey Apparel 76

Ethical Voices

OCTOBER 16, 2023

I went to LSU for college and have a degree in textiles, apparel, and merchandising from LSU. Walmart’s a major brand, you get a lot of phone calls, and there are a lot of questions. The unfortunate thing is brands took a stand, but a lot of them aren’t walking the walk anymore. I grew up in West Monroe, Louisiana.

Ethics 80

Ethics Data Crisis Apparel 80

Shift Communications

OCTOBER 12, 2016

Are they trying to change perception of their brand? For example, if you work for an apparel company looking to drive holiday sales, you’ll use angles around the best gifts for the fashion-lovers on your shopping list, and include why your clothing/shoes/accessories are new and better this season. Are they being sold?

Publicity 60

Publicity Apparel B2C Fashion 60

The Stalwart Blog

JANUARY 8, 2016

Brands are already taking note — athletic apparel giant Nike, recently pivoted it’s new product launches away from Apple-esque symposiums to more intimate Periscope sessions featuring one or more of its signature athletes. Already, Periscope estimates that its users collectively watch 40 years of live video every day. .

Social Media 60

Social Media Trends Apparel Media 60

Shift Communications

SEPTEMBER 17, 2015

This week, we check in with Julie Staadecker , an Account Director on our Boston consumer team. Give us a rundown of what a day in the life is like as the Boston Consumer Team Account Director? Throughout your career, you’ve worked with both large brands and small brands. How do you balance splitting time between both?

Agency 60

Agency Apparel Pitching Creativity 60

Sword and the Script

NOVEMBER 11, 2017

Brands should strive to be a trusted source that answer questions quickly. Most consumers are unaware that paid influencer posts are ads , according to reporting by Greg Sterling of Marketing Land. They tell a narrative in which shoes and apparel just happen to have a supporting role.

Study 64

Study Marketing B2B Apparel 64

PR 20/20

JUNE 4, 2020

Today’s consumers are conditioned to expect personalization. consumers find marketing personalization very or somewhat appealing. If that’s not enough, SmarterHQ found that 72% of consumers say they only engage with personalized messaging. Then, we personalize the brand experience based on that visitor. Workout plan?

How To 40

How To Marketing Apparel Web 40

Flatiron Communications

JANUARY 29, 2015

will soon name a new agency to handle public relations for its HSN brand. s leadership team including its dynamic CEO Mindy Grossman, COO/CFO Judy Schmeling, and HSN President/HSNi CMO Bill Brand. billion interactive multichannel retailer with strong direct-to-consumer expertise among its two operating segments, HSN and Cornerstone.

Agency 28

Agency Retail Apparel Mobile 28

5W PR

FEBRUARY 1, 2020

While “branding” a product is all about promoting a term, symbol or a product name, public relations (PR) experts view their job as also pitching something with marketing and advertising efforts. There is a view that proper branding mixed with good PR can result in both higher sales and customer loyalty for a product or service.

Brand 109

Brand Branding Publicity Consumer 109

Mindful Marketing

SEPTEMBER 25, 2022

That advice sounds self-effacing, but how does it fit with other messaging surrounding Brady’s brand? He’s promoted brands that include, but aren’t limited to, Beautyrest, Disney, Snickers, UGG, and Visa. Both Brady and Under Armour want people to buy the brand’s athletic equipment and apparel.

Apparel 76

Apparel Comparison Sports Training 76

Sword and the Script

SEPTEMBER 23, 2014

There’s a secret trick that marketers of apparel love to use. It’s become a favorite tactic of some apparel brands. It seems a momentary stain on the brand is just what’s in order for that refresh. In the deluge of information and the chaos of life, the vast majority of consumers are on to the next thing.

Company 109

Company Apparel Airlines Crisis Communications 109

PR Fuel

DECEMBER 25, 2020

Writing a company boilerplate is important to consumer education, advertising, promotion, and branding. This is where you tell the press whether you’re a “clothing apparel company,” “kitchen appliances manufacturer,” or “organization committed to green business solutions.”

Writing 64

Writing Company How To Apparel 64

Contently - Strategy

FEBRUARY 8, 2022

” There is a slim chance of an apparel company catering solely to alumni of a regional British college living in the German capital. AppsFlyer EMEA and LATAM general manager Gal Ekstein says data collection is critical, but brands also need to go further. ” Consumer awareness increases.

Advertising 118

Advertising Advertising Privacy Apparel 118

ImPRessions - Crenshaw Communications

APRIL 18, 2018

Today’s consumers have different experiences and expectations. Will new customers be attracted to the brand? It’s arguable, but as a global health organization with a stellar brand reputation, it’s reasonable to weigh in on a public health matter. Will you alienate certain customers, influencers, or investors?

Corporate 213

Corporate Ethics Apparel Journalism 213