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Brands in the Metaverse

5W PR

A number of brands, such as Duracell, Pizza Hut, and Bombay Sapphire, have already joined the Metaverse. Many of those brands are working with the creative agency Hogarth Worldwide, which has managed to create The Metaverse Foundry. Different brands are at different stages of joining the Metaverse. Decentraland.

Brand 88
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Creative Communications: Lessons from Health and Wellness Brands

Waxing UnLyrical

These messages are tired and far from creative. Yet, health and wellness brands refuse to let them go. Instead of following the herd to captivate and activate your audience you must flex your creative muscles. The following examples focus on health and wellness brands, but the takeaways apply to any industry. Look better.

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Five Companies Enacting Change through Charity

5W PR

Whether selling a pink version of your product during October for Breast Cancer Awareness Month or redirecting profits to a timely cause, many brands choose to align themselves with a charitable cause. Furthermore, some brands are entirely built upon the mission to give back. Consumer’s Choice. One for One. Rotating Causes.

Company 88
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Turning Trash into Treasure

Mindful Marketing

” The main benefit of upcycling, or “ creative reuse ,” is intuitive: Items that may have otherwise ended up in a landfill, gain new useful life, thus both reducing waste and the need to expend the resources to produce as many new products. ” “Apparel was responsible for some 2.1 consumer throws away 81.5

Apparel 73
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Turning Trash into Treasure

Mindful Marketing

” The main benefit of upcycling, or “ creative reuse ,” is intuitive: Items that may have otherwise ended up in a landfill, gain new useful life, thus both reducing waste and the need to expend the resources to produce as many new products. ” “Apparel was responsible for some 2.1 consumer throws away 81.5

Apparel 65
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Behind the Headlines With Angie Mathews

Cision

So how can your brand keep up? In this interview, Angie discusses how to stay relevant with consumers, create an impactful message and build better relationships with the media. In this interview, Angie discusses how to stay relevant with consumers, create an impactful message and build better relationships with the media.

Fashion 120
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Why a “One Size Fits All” Approach to Public Relations Doesn’t Work

Shift Communications

Are they trying to change perception of their brand? For example, if you work for an apparel company looking to drive holiday sales, you’ll use angles around the best gifts for the fashion-lovers on your shopping list, and include why your clothing/shoes/accessories are new and better this season. Are they being sold?