Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). How we use it: with an eye toward our firm’s ethical standards. While it can produce passable output, it largely lacks the context, creativity and authenticity of human-produced content.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). How we use it: with an eye toward our firm’s ethical standards. While it can produce passable output, it largely lacks the context, creativity and authenticity of human-produced content.

Publicity 78

Publicity Guidelines Training Transportation 78

Burrelles Fresh Ideas

JANUARY 23, 2024

To build meaningful relationships, consumers often prioritize brands that are aligned with their ethical standards , cultural perspectives, and other components. Your human creative teams can then use the outcomes of this to influence how they create more relevant and impactful materials.

Technology 77

Technology Training Data Consumer 77

Newsfile

JANUARY 30, 2024

However, remember that AI should not replace human-written content and creativity. AI for ideas & inspiration Humans are creative and can think of many different ideas, and now AI dramatically increases the number and novelty of ideas. Data-driven PR Trends PR pros are using data-driven analytics to guide PR strategies.

Trends 105

Trends YouTube Video Social Media 105

Presspage

JUNE 16, 2023

Human expertise and judgment , and emotional intelligence remain vital for establishing trust, effectively communicating during challenging times, and ensuring the authenticity and ethical standards of IR communications. When it comes to conducting financial analyst meetings, AI-powered platforms can also assist.

Financial 78

Financial System Ethics Data 78

Sword and the Script

DECEMBER 20, 2022

Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics. Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing.

Marketing 196

Marketing Content Marketing Data Social Media 196

Waxing UnLyrical

DECEMBER 24, 2020

I had no idea, when I enrolled in the Harvard Business Analytics Program , just how much I’d start living what I was learning. As businesses increase their use of data, it is critical that they do so ethically, and proactively address the many significant, and valid, concerns around consumer privacy.

Data 106

Data Analytics Privacy Ethics 106

Masters in Communications

FEBRUARY 12, 2022

Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? It is not known whether such creative works were disseminated widely as it is unclear how literate non-Elite Egyptians were. What is Mass Communication?

Ethics 52

Ethics Communications Print Television 52

Burrelles Fresh Ideas

OCTOBER 24, 2023

Soliciting customer review videos on social media enables decision-makers to assess the customer’s experience and define creative, targeted solutions for improving the product. In an era where company ethics matter as much as product function and affordability to many customers, advancing a trustworthy and customer-focused image is paramount.

Strategy 97

Strategy Ethics Social Media Data 97

Prohibition

AUGUST 23, 2023

For example, if you sell sustainable fashion, collaborating with influencers in the eco-conscious community can help you connect with consumers who are passionate about ethical and environmentally friendly products. Track and Measure Performance : Utilise tracking tools and analytics to monitor the performance of your influencer campaigns.

Retail 62

Retail Marketing Advertising Advertising 62

Burrelles Fresh Ideas

JUNE 6, 2023

Predictive Analytics: AI helps marketers forecast future trends and behaviors by using predictive analytics. But, as AI technology advances and evolves even further, knowing how to use it properly (and ethically) becomes even more critical. AI helps prepare our thinking and craft to realize our creative vision.”

Communications 40

Communications Marketing Technology Data 40

Burrelles Fresh Ideas

FEBRUARY 13, 2024

This strategy lets you connect with your existing customers uniquely and authentically by infusing your brand’s personality into creative content. Plus, most social platforms have analytical tools to track users’ social and buying behaviors over time. Rise of Short-Form Video Content.

Social Media 87

Social Media Media Mobile SEO 87

Stephen Waddington

AUGUST 12, 2020

Clients want blended, agile, creative solutions to their challenges. But more broadly it's that there is an opportunity to do things genuinely differently - using data and technology such as CRM and analytics to make us better and more efficient at our practice and provide more demonstrable ROI to our clients. How is it going?

Agency 161

Agency Meeting Crisis Energy 161

Sword and the Script

JANUARY 3, 2023

Creativity: PR practitioners must be able to think creatively and come up with new and innovative ideas for campaigns and projects. If anything, AI tool that writes will make creative writing more important, because when everyone has the same tools to write content, it will all sound the same.

Interviews 104

Interviews Publicity Technology Social Media 104

Karen Freberg

JANUARY 18, 2021

There have been some concerns around Clubhouse as a whole related to moderation and bullying (as Taylor Lorenz has reported on ) other items that have been reported, so providing students with a window exploring the best professional and ethical practices on using the app strategically could be a great exercise. Also, privacy (ex.

Groups 96

Groups Social Media Ethics Meeting 96

Contently - Strategy

MARCH 25, 2024

AI-generated content transcends merely meeting the demand for new visuals; it revolutionizes creative production by quickly generating high-quality, detailed images. It communicates luxury, creativity, and boldness, engaging consumers emotionally with its exuberant design.

Trends 52

Trends Strategy Marketing Brand 52

Cision

NOVEMBER 12, 2015

Use tools like Wistia , Vzaar and YouTube analytics to get the numbers and the insights needed to measure your video content marketing efforts. . Images: jsawkins , Thomas Leth-Olsen , Bob ( Creative Commons ). How many comments were received and what did they say? You can find him on Twitter @vivekrpatel.

Video 120

Video Strategy Marketing YouTube 120

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. This frees the agency and the client up to redirect resources to higher value creative and strategic tasks. which helps to streamline the creative process.

Agency 84

Agency Enterprise Technology Analytics 84

5W PR

JUNE 6, 2022

With the evolution of technology, companies have generated a lot more data, which can inspire the creation of a lot more ideas, as well as increase the reach of those creative ideas. More specifically, the work ethic that many people have has been changing drastically as many have started blending their living and office spaces together.

Trends 88

Trends Data SEO Consumer 88

5W PR

SEPTEMBER 11, 2019

News & World Report recently ranked public relations specialists #4 for Best Creative and Media Jobs in its 2019 ranking of best jobs. Others minor in business management with an eye toward moving up in an organization or data management to bolster their analytical skills. So, what does it take to get into this exciting profession?

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. The conversation around ethics will inevitably get louder in 2018. There’s also a serious ethical challenge.

Publicity 164

Publicity Ethics Data Community 164

Sword and the Script

DECEMBER 11, 2018

8) Creativity over productivity. 2019 will finally be the year when creative concepts, PR, branding teams are held more fully accountable for downstream effects on brand search and performance marketing lift. Performance marketing companies will work to build out their creative capabilities. 15) Ethics in PR revisited.

Social Media 96

Social Media Marketing Media Creativity 96

Stephen Waddington

JULY 11, 2018

We're the world's most creative PR agency delivering work that matters. Google Analytics helps prove the value of our work by enabling us to attribute outcomes. Valin’s identified four areas, namely law, ethics, professional standard and personal interaction that are likely to see minimal impact from AI. Welcome to Ketchum.

Analysis 60

Analysis Ethics Technology Crisis Management 60

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics. Growing smarter.

Financial 98

Financial Conference Agency Resources 98

Sword and the Script

MARCH 11, 2017

The competitive difference, the drawbacks, or even the misuse, rests in the skill and ethics of the application. The most impressive recommendation was Page Analytics by Google. This extension allows you to see how visitors engage with any site that has Google Analytics installed (and you have access to those analytics).

Tools 68

Tools Marketing Advertising Advertising 68

Waxing UnLyrical

MAY 1, 2020

I would have given them props for being creative, trying to extend a relationship with me (their customer) beyond the box office (which is where they ultimately want me to end up)… because that is what good marketers do. Because, life as we know it is likely to continue … until it doesn’t.

Crisis 82

Crisis Community Ethics Groups 82

Stuart Bruce

MARCH 17, 2014

Four of the forum delegates became in-house heads of communication (I was one of these) and the rest chose various roles such as strategist, creative, production, project manager, digital, media relations, measurement and analytics, events etc. The game was led and devised by Lena Brandt with help from Ekaterina Lavrova.

Communications 153

Communications Conference Groups Reputation 153

Karen Freberg

FEBRUARY 1, 2019

As I have mentioned on my blog previously, Casey is one of my favorite people to follow on social for not just his creative viewpoint and content creation, but the emphasis he puts on being authentic to his community. Ethics need to be at the forefront of influencer marketing. If you have not seen Casey’s video, here it is.

Marketing 51

Marketing Ethics Guidelines Community 51

Burrelles Fresh Ideas

JUNE 20, 2023

Collaborating with them adds another layer of creativity as they bring their unique perspectives and voices to the table. User-generated content allows food and beverage brands to tap into the creativity and passion of their customers, creating an authentic and relatable brand image.

Brand 40

Brand Branding Local Instagram 40

Cision

OCTOBER 14, 2015

These teams might focus on creating interactive reports that allow readers to examine stories in greater depth or with a particular focus, using data analytics tools to create stories out of a dataset or even opening datasets and visualization tools to the general public, like the Open Spending project from the Open Knowledge Foundation.

Journalism 120

Journalism Trends Local Print 120

PR 20/20

SEPTEMBER 20, 2018

Burger is a content marketing specialist with more than ten years of experience in technical writing, content management, social media strategy and analytics. Forecasting campaign results based on predictive analytics. How to leverage that data will take some creative brainstorming and some research. Where Do We Go From Here?

Marketing 50

Marketing Training Data Ethics 50

Waxing UnLyrical

AUGUST 10, 2011

As one great article I read recently from IABC described it, the future communicator must be able to think both creatively and strategically. Funnily enough, they called this the “creative strategist.&#. PR and business ethics: The great irony is that PR continues to struggle to manage its own reputation.

Ethics 75

Ethics Community Internal International 75

The Hoffman Agency

JULY 8, 2019

There are people who think that research puts a muzzle on creativity, but it’s just the opposite. None of them had first experience of Westeros, ancient gods or space travel, but they mixed their creative talent with knowledge, research and data from other sources. Simply, he did his research, and he did it well. Data knows best.

Storytelling 28

Storytelling Data Travel Writing 28

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Measurement and analytics are cited as the leading area of investment in 2020 ahead of influencer marketing (36%), content creation (34%) and research (31%). Gender diversity in PR is an issue as old as the industry itself 3. What we do 5.

Government 103

Government Education Print Ethics 103

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics. Growing smarter.

Financial 52

Financial Conference Agency Resources 52

The Proactive Report

JANUARY 30, 2015

Josh Rose, Chief Creative Officer, Weber Shandwick. It works when it is based on research – like monitoring online conversations and tracking success with analytics. Using analytics of past content across all social channels lets you see what resonates with your audience. Daniel Lemin, President, One Good Brand.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

PR Conversations

APRIL 24, 2018

One can’t get more miserable than being forced to incorporate lies (or at least partial truths) as part of a supposedly transparent and ethical speech. I think tomorrow’s PR leaders need to focus on developing more: strategic, critical and creative thinking skills, plus. What do you regard as the lowest depth of misery in PR?

Journalism 79

Journalism Ethics Film Construction 79