ImPRessions - Crenshaw Communications

MAY 1, 2019

There are all types of PR problems, but the one that nobody wants to deal with is the public relations program that just isn’t generating traction, or one where outcomes fall short of expectations by the client or PR agency. ” But most PR agencies have become more sophisticated about goal-setting and measurement.

How To 257

How To Interviews Measurement Storytelling 257

Victorious PR

JANUARY 27, 2023

Navigating the media landscape as a crypto company can be a challenging task, and without the right public relations strategies in place, it can be easy to fall into common pitfalls and make costly mistakes. Communication Another strategy for managing media relations is to proactively share news and updates about your company.

Company 52

Company Real Estate Strategy Publicity 52

B2B PR Sense

JANUARY 5, 2018

You can go with less expensive freelancers or retain a boutique, mid-size or large PR agency. For example, a PR agency can obtain media coverage that shines a positive light on your brand. Handpicked Related Content. How to Pick the Right B2B PR Agency For You. Handpicked Related Content.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Bianchi Biz Blog

JUNE 1, 2023

One event that consistently sets the stage for groundbreaking innovation, disruptive technology, and unparalleled networking opportunities is CES (formerly the Consumer Electronics Show). 2024 media attendance is expected to be even larger.) For exhibit information, visit CTA’s CES website here.

Automotive 73

Automotive Mobile Technology Trade Shows 73

Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations?

Interviews 104

Interviews Publicity Technology Social Media 104

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers. Where does public relations , with its roots in media relations and events, fit into the customer acquisition picture?

B2C 120

B2C Product Launch SEO Storytelling 120

ImPRessions - Crenshaw Communications

MAY 31, 2016

When it comes to the media relations piece of communications, having the right journalist contacts is useful. The more important set of contacts, at least among agency professionals, may be the client types who remain loyal to a PR professional even as they change careers. PR is about parties and special events.

Product Launch 120

Product Launch Pitching Storytelling Journalism 120

Bianchi Biz Blog

OCTOBER 28, 2020

These days, amidst the COVID-19 pandemic when travel is restricted and in-person events are discouraged or forbidden by authorities, public relations professionals face a dilemma: how do we conduct media briefings, new product launches and other important news announcements during these restrictions.

Conference 66

Conference Travel Video Report 66

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. Should there be a launch party before a new product launch? Media training is one of the key benefits that a professional agency provides.

Company 136

Company Interviews Reputation Privacy 136

Bianchi Biz Blog

AUGUST 17, 2023

As the world’s most influential technology event, the potential for automotive and mobility tech suppliers to make an impact at CES 2024 is strong, with a high-level of attention and interest focused on the evolution of mobility, from EV adoption and infrastructure to Intelligent Transportation Systems (ITS) and always-evolving ADAS technology.

Automotive 78

Automotive Mobile Technology Resources 78

Landis PR

MARCH 21, 2022

As a PR agency, one of our key asks is to determine what client announcements, product launches, new hires, etc., constitute a story worthy of the press or alternative channels such as blog posts, social media, media alerts or a newsletter. By Andy Lowe. First, let’s look at what makes news newsworthy. .

Product Launch 52

Product Launch Pitching Industry Social Media 52

Ethical Voices

SEPTEMBER 18, 2023

Previous to Ferrero, I spent the majority of my career with McDonald’s, both on the agency side as well as in-house, working both for the corporation and representing the more than 100 franchisees in the New York area. For example, the product launch sits with let’s say brand Y. PR is involved. Did legal see it?”

Ethics 52

Ethics Product Launch Corporate Consumer 52

Prohibition

JANUARY 15, 2020

It goes without saying that press office skills are vital in public relations. product launches, company news, events, etc.) However, as well as issuing standard releases (e.g. it’s really important to be as proactive as possible when to be successful.

How To 62

How To B2C Trends B2B 62

The Hoffman Agency

MARCH 11, 2020

In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. Speaking of budget, we cannot overlook the media allowance or “transportation fee” — a distinctive feature of Chinese media relations. If pitching in the U.S.

Pitching 36

Pitching Transportation Conference Report 36

Doctor Spin

MAY 21, 2023

Are you considering hiring a public relations agency? Collaborating with a great PR agency could be your secret weapon. many different types of PR agencies, let me give you the basic rundown on how to get it right. How To Work With PR Agencies II. The Benefits of a Public Relations Agency III.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

5W PR

JANUARY 31, 2024

This field involves a combination of media relations, content creation, event planning, and social media management to effectively communicate a company’s innovations, milestones, and values to the target audience. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels.

Marketing 196

Marketing Content Marketing Data Social Media 196

Bianchi Biz Blog

JULY 22, 2021

Recently, the Consumer Technology Association announced that not only will CES2022 mark a return to an in-person format after last year’s digital-only event, but also that the automotive sector is on pace for record growth at the 2022 show. Your company needs to be finalizing what big announcements, product launches, unveilings, etc.

Automotive 108

Automotive Mobile Technology Resources 108

Deirdre Breakenridge

MAY 23, 2017

If your business contains the word “marketing” or “agency” then domains ending in.marketing or.agency could be the best fit for you. My clients always liked being featured on my blogs, especially if I was writing about a successful campaign or an event I had helped them with. Or in this case, what your blog is all about.

Blogging 282

Blogging Case Study Social Media Instagram 282

Prohibition

NOVEMBER 20, 2019

There are many types of features, stories and press releases that are regularly pitched to the media and one type that’s fairly common, particularly around this time of year, is product placement. This could be a new product launch, a limited edition product or it could be products that are part of a brands Christmas collection.

Brand 48

Brand Branding Pitching Course 48

ImPRessions - Crenshaw Communications

AUGUST 19, 2020

Media relations can be a lot like that Ariana Grande song, “Thank U, Next.” You’re only as good as your last story. . One skill of a great PR team is in generating opportunities to keep an organization relevant and visible, even in the absence of hard news like a new product launch or a CEO change.

How To 334

How To Media Healthcare Survey 334