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The Importance of Ethics and Authenticity in a PR Career

5W PR

In the world of public relations, ethics, and authenticity stand as cornerstones that not only define the profession but also dictate its long-term success and impact. PR professionals play a critical role in shaping public perception, maintaining reputations, and building relationships between organizations and their stakeholders.

Ethics 88
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S&T Live Recap: Michele Ewing on Ethics in Public Relations and Data Privacy

PRSay

Each September, PRSA recognizes Ethics Month as a way to bring increased attention to the core foundation of the communications profession. Programming this month several webinars, including “ Bots, Misrepresentation and More: Navigating Ethical Dilemmas in Digital Communication ” on Sept. 27 from 3-4 p.m.

Ethics 60
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Understanding the Defense Tech Industry and the Role of Public Relations

5W PR

It delves into the intricate landscape of national security, cutting-edge innovation, and complex ethical considerations. In this high-stakes arena, public relations isn’t simply useful when it comes to crisis control. Effective public relations in the defense tech industry involves more than just dealing with the present.

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AI adoption in public relations limited, so far

Wadds Inc.

Adoption of AI in public relations is slow, hindered by skills and organisational investment A USC Annenberg and WE Communications report - Fascinated and Frightened: How are communications professionals viewing the ai opportunity ahead? finds that the public relations industry is slow to experiment with artificial intelligence (AI).

Publicity 141
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How Much Human Agency Do We Require in Public Relations? – Ant Cousins

Ethical Voices

I recently read how Cision created a code of ethics for AI development and I wanted to have him on to talk about it. Ant discusses a number of important issues, including: Cision’s AI ethics policy The ethics implications of the use of AI in public relations How much human agency do we require in public relations?

Agency 81
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The State Of AI In PR: Takeaways From Muck Rack’s 2024 Report

ImPRessions - Crenshaw Communications

According to the report, “The goal of this survey is to deliver insights to the PR industry to help improve the workflow of public relations professionals, particularly around the rapidly expanding field of generative artificial intelligence.” I imagine these are factors further agitating the misalignment between agencies and brands.

Report 182
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New international ethical principles for PR welcomed, education and enforcement required

Stephen Waddington

A cross industry group of international PR associations has developed a common set of principles for ethical practice. In a well-publicised case the Public Relations Communications Association (PRCA) terminated the membership of Bell Pottinger in September last year for a breach of its code. The move resulted in the agency closing.

Ethics 95