Sword and the Script

JANUARY 21, 2020

One of the biggest mistakes I see in content marketing is when organizations and businesses do not treat it like a distinct channel. A page with industry analysis and commentary has the same structure as every other page on your site. This boxes your approach to content marketing into a corner and removes options.

Content Marketing 125

Content Marketing Marketing How To Leadership 125

Sword and the Script

FEBRUARY 2, 2022

In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. Most of these come from registering for one-off gated content like white papers and webinars – these assets are expensive to create and promote. And I have a massive library of SEO and content marketing material.”.

SEO 135

SEO Content Marketing Marketing Software 135

Onclusive

JANUARY 31, 2018

To be successful in the New PR is to identify the intersection of positioning and content marketing. The branding agency goes off and comes back with something really creative, but it is disconnected from your customers, your board and your employees. Building the Narrative & Content Marketing.

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

5W PR

AUGUST 21, 2023

The jewelry industry is competitive, with many brands trying to attract consumers. One way to do this is through impactful jewelry marketing. Defining the brand identity Defining the brand identity is crucial before implementing marketing tactics. Emphasizing unique design Design is crucial in the jewelry industry.

Industry 78

Industry How To Fashion Creativity 78

Shift Communications

OCTOBER 21, 2014

This week I was reminded of a post I wrote back in March on jumpstarting your B2B content. MarketingProfs’ latest B2B Content Marketing 2015 Benchmarks, Budgets & Trends report. The report provides some great insight into how B2B marketers are thinking about content and where they’re stuck. The reminder?

Content Marketing 160

Content Marketing B2B Marketing Measurement 160

Sword and the Script

FEBRUARY 26, 2019

This is why content marketing plays such a crucial role in media relations , among many other aspects of PR and corporate communications. This is why PR is well suited to figure that out and because of the experience working with editorial contacts and content. Myth 2: Content marketing doesn’t yield credibility.

Content Marketing 90

Content Marketing Marketing Pitching Survey 90

PR Fuel

MAY 12, 2019

In this day and age, many people still consider PR and content marketing to be mutually exclusive. While content marketers create quality material to inform readers while also branding that company in a certain way and with a certain voice, traditional PR generally aims to get stories and other material to the “news.”.

Content Marketing 45

Content Marketing Marketing Local Social Media 45

Buzzstream

JANUARY 9, 2019

Content marketing takes time and effort. By working together with other guest bloggers on content creation and helping each other get mentioned, we’re building useful, long-term relationships. Smaller businesses are competing head-on with the industry leaders for the top 10 spots of the first Google search results page.

Content Marketing 134

Content Marketing Marketing How To Resources 134

Sword and the Script

JULY 3, 2018

That leads me to this little nugget from the Tech Tent podcast by the BBC: “At Cannes Lions, the ad industry’s annual shindig, one company acknowledged this issue and said it had a way to deal with it. Looking for a content marketing agency partner that can both. Opt-in advertising? Would you opt-in to ads?

Content Marketing 64

Content Marketing Pitching Marketing Advertising 64

Tribe Builder Media

APRIL 9, 2019

Why is it that content marketing is touted as one of the best online marketing strategies for business exposure? OK, that’s great, but exactly how do you go about perfecting the art of content marketing ? Content marketing resources… lots and lots of resources —that’s how!

Resources 65

Resources Content Marketing Marketing Leadership 65

Onclusive

DECEMBER 6, 2019

This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Content Marketing World. Content Marketing World is the leading event where attendees can learn and network with the best and the brightest in the content marketing industry.

Conference 329

Conference Marketing Case Study Measurement 329

Shift Communications

FEBRUARY 20, 2019

What time and resources are we committing to understanding overall cultural trends and our industry’s current relevant news? For starters, we’ll explore not only why we should be dedicating time and resources to research industry trends but also how to do it completely hassle-free. Wikipedia Top 25 Report. Trends on Social Media.

Trends 142

Trends Industry Wikipedia How To 142

Rock the Status Quo

SEPTEMBER 16, 2014

Earlier this month, I introduced four truisms that many digital agencies aren’t telling their clients and prospects. While they want to be a full service digital agency, they tend to excel at one thing, not everything. It’s time to be more nimble as agencies and talk about our gaps so we can more easily FIX them.

Agency 164

Agency SEO Training Analysis 164

Communications Conversations

JANUARY 7, 2022

One of the questions I get from time to time from friends and colleagues is “Who would you recommend for a social media agency in Minneapolis?” I mean, there aren’t that many “social media agencies.” ” But, many ad, PR and digital agencies claim to offer social media marketing services.

Social Media 60

Social Media Agency Media Measurement 60

Sword and the Script

SEPTEMBER 8, 2020

is $100,000 in 2020; it’s higher for in-house PR and corporate communications roles at $145,500 and lower for PR agencies at $90,000. More: Media Relations Shrinks as a Public Relations Service; Cliff Notes to 3 Industry Reports 9. More: Media Relations Shrinks as a Public Relations Service; Cliff Notes to 3 Industry Reports 10.

Survey 96

Survey Industry Leadership Study 96

Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. >>> Can your agency bring big ideas and execute?

Media Relations 100

Media Relations Report Industry SEO 100

5W PR

MARCH 26, 2024

Explore industry magazines, make the company’s presence felt at relevant conferences, and put platforms like LinkedIn to good use to pinpoint the movers and shakers in the company’s market. Case studies, research findings, and industry benchmarks lend credibility and showcase the solution’s effectiveness.

B2B 78

B2B Strategy Communications Case Study 78

5W PR

MARCH 29, 2024

This method cultivates a sense of trust and authenticity that traditional marketing e-commerce sales tactics often find hard to conjure up. Third-party endorsement PR is a whiz at securing media spots in industry publications, online reviews, and editorial pieces. This acts as a seal of approval from an independent source.

Fashion 78

Fashion Content Marketing Consumer Social Media 78

Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. That may mean content marketing is maturing, but that also means competition for an audience will heat up. 50% say improved distribution.

Content Marketing 65

Content Marketing B2B Survey Analysis 65

Deirdre Breakenridge

MAY 13, 2019

A Guest Post by Albane Flamant, Marketing Manager – US, Talkwalker. Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. Sentiment analysis technology used to have a bad rep in the PR industry because guess what? Too complicated?

Training 399

Training Video Analysis Data 399

Sword and the Script

DECEMBER 5, 2017

Regular readers know I bought into the concept of “ content marketing ” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. 3 Studies that Challenge Marketing Assumptions.

Content Marketing 67

Content Marketing Case Study Marketing Conference 67

5W PR

MAY 17, 2024

The wild beckons, breathing new life into the outdoor industry. Fostering brand recognition In a world teeming with marketing tactics, brand recognition stands paramount. Adventure-based content marketing Creating captivating content through blog posts, articles, or videos can convey a sense of adventure.

Strategy 78

Strategy Brand Branding Travel 78

Critical Mention

APRIL 10, 2018

When other industries think of creative agency hours, they go EEK! If you’re at a creative agency, this means breaking ties with clients and projects that aren’t beneficial to you. If you prioritize, shed the dead skin, and come up with a good system, you can have both balance and greatness, even at an agency.

Agency 85

Agency Software Creativity System 85

Prohibition

DECEMBER 1, 2021

We’re looking for a PR Account Executive to join our Leeds based agency. Prohibition won Prolific North’s Best PR Agency and Best Integrated Campaign of 2019 and CIPR’s Outstanding Large Consultancy of the Year 2019, 2017 and 2015. We pride ourselves on being one of the country’s top agencies outside of the London bubble.

B2C 133

B2C Healthcare Training Agency 133

Tribe Builder Media

APRIL 9, 2019

Why is it that content marketing is touted as one of the best online marketing strategies for business exposure? OK, that’s great, but exactly how do you go about perfecting the art of content marketing ? Content marketing resources… lots and lots of resources —that’s how!

Resources 40

Resources Content Marketing Marketing Leadership 40

Sword and the Script

JULY 24, 2018

There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction with content marketing will slide and many won’t understand why.

Content Marketing 64

Content Marketing B2B Marketing Exercises 64

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. More Intelligent” Marketing Automation. I love traditional marketing automation. Marketing Artificial Intelligence Conference (MAICON).

Agency 84

Agency Enterprise Technology Analytics 84

Stern + Associates

MAY 6, 2024

I started my professional journey as a writing and language arts tutor with a degree in education, discovering my passion for digital marketing by implementing content marketing and SEO best practices to grow my business—catching the marketing bug and never looking back.

Strategy 71

Strategy Marketing SEO B2B 71

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. Segment your target markets. Let’s say your target market is new parents. Use keywords.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

5W PR

AUGUST 23, 2023

Public affairs specialist Public affairs specialists with a public relations degree work in government agencies, non-profit organizations, and corporations to communicate with the public and influence policy decisions. The post What You Can Do With a Public Relations Degree appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

Critical Mention

SEPTEMBER 19, 2019

Who is Jelly Marketing? Jelly Digital Marketing & PR is a one-stop-shop online marketing agency in Fort Langley, British Columbia. Trends within the PR industry are ever-evolving, so keep up with the latest PR principles to ensure maximum reach and client satisfaction. What are the latest PR Trends?

Agency 79

Agency Marketing Media SEO 79

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By So, what does this in-housing trend mean for PR agencies? I’d like to believe, PR agencies that specialized in crisis communications can identify here.

Agency 95

Agency Trends Marketing Survey 95

Remote PR Jobs

SEPTEMBER 25, 2023

Anyone who has managed a content marketing program understands high-quality, “evergreen” content can live for years, pushing up page rank and attracting traffic for a brand or business. What’s bad for digital content providers is also bad for the PR industry. PR generates influence. PR is more measurable than ever.

Mobile 100

Mobile SEO Reputation Web 100

The Proactive Report

OCTOBER 16, 2015

28% of marketers have reduced their advertising budget to fund more digital marketing (Gartner). Content creation and management claims the second largest share of the budget. The digital PR agency has a bright future. And the lack of those skills is a major issue in both companies and PR agencies. Search is #1.

Industry 100

Industry Digital PR Training Agency 100

Waxing UnLyrical

MARCH 4, 2015

Content marketing does much more for your brand than just aid your marketing. Effective content marketing shapes your brand by giving it a face to know, like, and trust. Content marketing and becoming human. Put more succinctly, your customers know your content before they know your business.

Content Marketing 40

Content Marketing Marketing Engineering Advertising 40

Remote PR Jobs

DECEMBER 12, 2022

Businesses and Agencies. Familiarizing yourself with other brands in the industry is a great way to target your efforts into the techniques with the highest return. Jobs Database. The Top 5 Intake Questions to Ask Potential Clients. public relations. Dec 12, 2022. BONUS: What is your budget range ? FIND ONE NOW. Looking for PR Jobs?

Privacy 264

Privacy Meeting Strategy Social Media 264

Waxing UnLyrical

MAY 15, 2018

A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. If they’re not currently engaged with an agency, most communicators have either had an agency relationship in their past or can look forward to having one in the future.

Survey 74

Survey Industry Communications Corporate 74