The Hoffman Agency

FEBRUARY 9, 2021

By Avni Gupta, Intern. Picture this: a recent college graduate with a passion for storytelling and flair for writing searching for a job amid a global pandemic. Enter me: an intern at The Hoffman Agency, ready to dive deep into the world of media relations and social media for AI, robotics and semiconductors.

Agency 68

Agency Internal International Storytelling 68

PR for Anyone

OCTOBER 25, 2023

The Broadcasting Years Diane has gained a multifaceted skill set with her extensive background that includes radio, television, film, communications, and broadcasting. Among her favorites are narratives focused on polio eradication and HIV/AIDS mitigation, where she witnessed the resilience of communities facing significant challenges.

Storytelling 130

Storytelling Airlines Film Energy 130

5W PR

OCTOBER 9, 2023

However, effectively engaging in international public relations requires a strategic approach that considers cultural nuances, local preferences, and diverse media landscapes. Cultural sensitivity Culture plays a significant role in shaping beauty standards, preferences, and communication norms.

Strategy 78

Strategy Brand Branding How To 78

Landis PR

SEPTEMBER 21, 2023

Landis Communications’ president Sean Dowdall appeared on the Public Relations Global Network (PRGN) podcast to discuss how he runs the agency as a values-aligned company. Sean is in conversation with Abbie Fink from partner agency HMA Public Relations. My parents supported tribal growth and success.

Company 64

Company Employee Community Healthcare 64

wiredPRworks

FEBRUARY 11, 2019

Digital Marketing Storytelling Speaker. Are you looking for a digital marketing and storytelling speaker? Captivate key communities? Get to know digital marketing and storytelling. You’re in the right place! What if you could effortlessly. Attract more of the right attention AND. Your life would be a-m-a-z-i-n-g!

Small Business 66

Small Business Nonprofit Storytelling Marketing 66

Stephen Waddington

JULY 16, 2021

The report includes contributions from panel members, formed from leaders from across the UK communications industry. Organisational leaders turned to internal communication teams because they recognised the critical role of communication in engaging with staff.

Publicity 199

Publicity Government Crisis Employee 199

Stephen Waddington

NOVEMBER 27, 2020

This healthcare-focused edition follows #FuturePRoof Three: The NHS at 70 with lessons for the wider PR community, published in 2018. The book describes how internal communications has become a primary function for communications teams working round the clock to keep staff updated and safe.

Healthcare 131

Healthcare Privacy Print Community 131

Landis PR

JULY 25, 2022

Joint public relations campaigns and announcements can be readily managed, especially with an agency involved, and yield highly productive and strategic results for all partners. Public-private partnerships, like last year’s opening of a new behavioral health center serving vulnerable communities in San Francisco.

Pitching 98

Pitching Agency Print Storytelling 98

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. Stacey Miller , Vice President, Communications, Auto Care Association.

Survey 130

Survey Communications Measurement Internal 130

The Hoffman Agency

JULY 23, 2020

By Samantha Spitz, Intern. in Journalism and a minor in Integrated Marketing Communications. I chose to study journalism because I have a passion for storytelling and a desire to constantly learn more. The Hoffman Agency has made that transition seamless. Graduating from college has generated a whirlwind of emotions.

Storytelling 68

Storytelling Journalism Internal International 68

Sword and the Script

SEPTEMBER 19, 2022

This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you. Companies should be investing in the story behind their quarterly or annual results to resonate with the investment community and positively influence valuation.”

Survey 81

Survey Corporate Communications Financial 81

PRSay

JULY 6, 2022

I threw myself into understanding mandarin and Chinese history and reveled in getting to know the community. I was a PRSA member off and on during my time abroad, including serving as an international delegate at large in 2014. Our list grew, but included: We’re journalists and storytellers. We’re diplomats. We’re consultants.

Communications 95

Communications Internal International Travel 95

PRSay

AUGUST 12, 2016

Before my time at adidas they were actually my client, as I worked for the brand’s PR agency for almost three years. The fusion of these groups truly mirrors the current state of the news making and storytelling industry as a whole. The traditional cadence of pitching stories to media has even evolved as well.

Storytelling 60

Storytelling Social Media Sports Strategy 60

ImPRessions - Crenshaw Communications

JUNE 7, 2017

Some PR agencies fall into a trap of chasing only only large, brand-name clients. The truth is actually a bit more complicated — very large clients can bring challenges of their own — and in my experience, it’s good to have a healthy client mix that suits an agency’s staff and size. Everyone likes an underdog.

Small Business 168

Small Business SMB Local Viral 168

Communications Conversations

JUNE 28, 2018

It’s finding ways to tell the stories of everything we’re doing as a company, including our efforts in the community, executive visibility, marketing campaigns, corporate partner activations, arena upgrades and our business growth. How and why did you get into sports PR after a number of years on the agency side?

Sports 113

Sports Travel Television Agency 113

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 148

Employee Print Writing Survey 148

The Hoffman Agency

MARCH 18, 2022

By Lisa Bonatz, Intern. At that moment, I knew my life purpose: leveraging my skill for creative storytelling to make astounding scientific innovations approachable and interesting. When I heard The Hoffman Agency present on leveraging storytelling to elevate technology clients, I felt that I had finally had my direction.

Storytelling 36

Storytelling Creativity Study Internal 36

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. Corporate histories are important to customers, employees, business partners, and community members. Speak to your community resources, such as historical societies, libraries and newspapers. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Sword and the Script

AUGUST 20, 2019

Fortunately for the public relations community, her subsequent experiences in education and internships persuaded her instead to pursue a career in PR. She has since worked on both side of the table, both in-house on the client-side, and at PR agencies – and also has served as a key leader for Washington Women in Public Relations (WWPR).

Employee 88

Employee Internal International Training 88

PRSay

MARCH 23, 2021

As part of the PRSA Storytellers series , Tony Sclafani, the Javits Center’s senior vice president and chief communications officer, spoke to PRSA Publications Director John Elsasser. More than 20 city, state and federal agencies were involved. We view the building as a New York City community partner.

Crisis 87

Crisis Employee Trade Shows Local 87

Deirdre Breakenridge

NOVEMBER 23, 2016

She was asking me about different careers in PR … what type of PR would suit her best and whether she should pursue agency or in-house communications work. I look forward to the PRSA International Conference every year for so many reasons. However, your shout outs can also be in your own storytelling. The Shout-Out.

Skype 150

Skype Industry Storytelling Interviews 150

Cision

FEBRUARY 3, 2017

It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. The power of ideas and proper communication is one that cannot and will not be underestimated.

SEO 120

SEO Creativity Mobile Journalism 120

Stephen Waddington

JULY 17, 2018

We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. We’ve been helping Asda’s PR team with a strategic programme to showcase the uniquely warm relationship between Asda colleagues and customers – and Asda stores’ commitment to make a difference in their local communities.

Storytelling 60

Storytelling Local Community Case Study 60

Stephen Waddington

MAY 16, 2019

Content creation and relationships Danielle Whitfield started her career as a journalist at a news agency called North News and Pictures. Christian headed to London to work at an agency called Freuds before heading back north to work for a local agency. The agency works for clients including Lynx, Levi’s and Marmite.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

The Hoffman Agency

SEPTEMBER 1, 2020

By Kyra Hanson, Intern. At the beginning of my senior year of college, I had no firm direction of what specific industry of public relations I hoped to pursue, but I did have a clear image of working at an agency in a big city. However, at its core, tech PR is people communicating with other people.

Pitching 36

Pitching Internal International Meeting 36

Cision

FEBRUARY 17, 2016

Storytelling, while central to PR strategies, is a delicate process. Dan Gregory, vice president of Susan Davis International, knows the importance of representing your client well and telling their story accurately. How does your background in military communication help you in your position at Susan Davis International?

Policies 120

Policies Internal International Public Affairs 120

Stephen Waddington

MAY 3, 2022

Practice boomed in the 1930s as public relations agencies and in-house departments sought to build trust with the public. Rhetorical devices such as framing, messaging, and storytelling are applied within practice as means of communication and engagement. It is a common approach in political campaigning.

Publicity 112

Publicity Construction Corporate Study 112

PR 20/20

JUNE 25, 2019

With intelligent resources focused on operations and a personalized customer journey and operations, brands will be able to dedicate greater resources to creativity, listening, relationship building, culture, and community. And REI invites its community on adventures to experience “global cultures, flavors, and wonders.”.

Marketing 52

Marketing Storytelling Technology Community 52

PR 20/20

SEPTEMBER 17, 2019

Experiential storytelling. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Build a Better Agency Summit. Topically, this event covers a lot of ground. Media and journalism.

Conference 97

Conference Marketing Case Study Content Marketing 97

The Hoffman Agency

JUNE 4, 2019

The media landscape has changed significantly from what it was during the dot-com days, which has caused a chain reaction for businesses and public relations agencies alike. But there are some key strategies behind getting it right, which is where PR agencies come into the equation.

Media 34

Media Content Marketing Company Agency 34

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. Graphic designer / visual storyteller. What are our plans to augment the team through more advanced internal training or staff changes? Data analyst.

Marketing 52

Marketing Technology Internal International 52

Prohibition

FEBRUARY 14, 2023

Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience. Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing. neon lights.

Strategy 62

Strategy Brand Branding Technology 62

Communications Conversations

MAY 3, 2016

She is particularly interested in pursuing a career with an international nonprofit that works to alleviate poverty and improve educational opportunities around the globe. A double major in Mass Communication-Public Relations and Political Science, she blends those two loves skillfully and with a sense of purpose.

Sports 0

Sports Leadership Internal International 0

Ethical Voices

OCTOBER 24, 2022

Walcher Communications , a public relations and marketing firm based out of San Diego with a diverse mix of local, regional, and national clients. She has spent her career in PR agencies with a penchant for crisis communications. I worked my way through that and then got a job at J.

Ethics 50

Ethics Interviews Advertising Advertising 50

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Internal comms takes center comms stage in hybrid work.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.”

Writing 192

Writing Communications Marketing B2B 192

NewsWhip

JUNE 10, 2021

And the reality and what we always train our internal teams on is to understand, and I’m sure this resonates for a lot of your audience, there’s no action we can take these days as companies that can go unnoticed by the media. Is it isolated in one community or one space or one network? That is a risk. Ben: Gotcha.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78