Shift Communications

APRIL 30, 2015

Now that we’ve popped the champagne and cut the cake, it feels natural to consider not just HOW MUCH we’ve grown, but HOW we’ve grown – and more importantly, what does that suggest for mid-sized agencies in an increasingly competitive market? That may sound elementary; basic even – why wouldn’t you use data to make business decisions?

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Agency How To Data-Driven PR Data 60

The Proactive Report

DECEMBER 27, 2017

Here are my picks for the top 3 PR trends in 2018. Content strategy. The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. However, only 31% have a documented strategy. What does it take to deliver an effective content strategy? Data Driven PR.

Trends 124

Trends Data-Driven PR Data System 124

Onclusive

AUGUST 15, 2017

We consider it one of our missions to help strip away the fear PR and communications strategists feel when their executives or clients ask for proof that what they’re doing is working. Being a good communicator doesn’t mean you can’t be data-driven. “We Why is this the case?

Data 170

Data Data-Driven PR Analytics Measurement 170

Shift Communications

FEBRUARY 20, 2019

While most of us communication pros are ringing in the new year with hefty planning, how seriously are we taking our research? Let’s explore what we can learn from these tools and how we can use them to inform our strategy. Don’t just perform traditional PR, use data-driven PR ! Google News. Lisa Zanchi.

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Shift Communications

DECEMBER 9, 2014

Do this exercise with your own data! If it turns out that you have very few people in your audience that you’d want to do business with, then you have to question whether your current public relations strategy is working. Analytics Data-Driven PR Marketing Marketing Technology Metrics Strategy Tools'

Measurement 161

Measurement Data-Driven PR How To Exercises 161

Shift Communications

NOVEMBER 24, 2014

How do you use the data to make changes in your business and marketing that are meaningful in 2015? Let’s give you a strategy that’s centered around three questions that are the core of the Marketing DAIS : What happened? Suppose you’re trying to formulate a 2015 SEO strategy. Can this be repeated?

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Shift Communications

APRIL 23, 2015

One of the more enjoyable elements of being an executive in communications today is that my work brings me into contact with a wide variety of individuals. Many times, I’m asked by younger communicators what skills they should concentrate on as they finish their degree or begin seeking an agency role.

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Communications Analytics Infographics Data-Driven PR 60

Shift Communications

NOVEMBER 10, 2014

There are a few quick things you can easily find to amp up any content strategy. (PR PR pros, want a deeper dive? Check out our guide to Google Analytics for PR.). Don’t let the abundance of data available today scare you. It can inform, guide and drive your strategy if you know where to look. Google Analytics.

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Data Data-Driven PR Big Data Analytics 117

Shift Communications

DECEMBER 26, 2016

If you’re an avid (or even a sometimes) reader of the SHIFT blog, then you already know data-driven public relations is something we know well. Our PR teams have been taking an analytical approach to forming their account strategies for some time, and our clients have been very pleased with the results. Casey Egan.

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Google Data Pitching Tools 98

Shift Communications

OCTOBER 30, 2014

At this year’s Social Media Success Summit, I had the opportunity to teach an advanced marketing and communications analytics session. One of the ideas I shared was looking beyond just the data that comes out of the box from tools like Google Analytics, Facebook insights, etc. Vice President, Marketing Technology.

Analytics 161

Analytics Data-Driven PR Data Facebook 161

Sword and the Script

DECEMBER 21, 2021

Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. Data-driven PR.

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Marketing Content Marketing Social Media Employee 215

Shift Communications

DECEMBER 28, 2015

When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. As a brand manager, the best thing you can do is accept this fact and adjust strategies. Data-Driven PR Milestone: SHIFT Becomes Google Analytics Certified Partner. Here’s how.

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Data-Driven PR Facebook Analytics Google 60

Shift Communications

SEPTEMBER 15, 2016

You may have noticed already that we talk a lot about data-driven PR at SHIFT. It’s not just a topic on our blog, it’s a concept we are encouraged to prioritize in every facet of our PR strategies. Step 3: Check for links. Emily Wienberg. Account Manager.

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Analytics B2B Google Data-Driven PR 60

Shift Communications

DECEMBER 27, 2016

When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Our top posts from the first quarter of 2016 focused on the different ways data and analytics have transformed the efforts of public relations professionals and how they affect client expectations.

Infographics 68

Infographics Analytics Data-Driven PR Social Media 68

Shift Communications

FEBRUARY 25, 2015

As marketers and communicators, we have focused relentlessly on the single influencer. The post How to build communities of social media influence appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Vice President, Marketing Technology.

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Community Social Media Data-Driven PR How To 60

Shift Communications

JUNE 8, 2015

Let’s dig into what a data-driven public speaking strategy would look like as part of your overall data-driven PR program. What’s our strategy? Don’t ask for reciprocity, just share them as part of your basic content distribution strategy. What’s the goal? Christopher S.

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Data Publicity Data-Driven PR How To 60

Shift Communications

SEPTEMBER 29, 2015

I don’t know where the original citation came from, but as data-driven PR professionals, we’d like the data too. Fortunately, getting the data is easier than ever. Does this mean you should switch your marketing and communications strategy to immediately begin texting your audience?

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Data-Driven PR Survey Advertising Advertising 60

5W PR

JUNE 6, 2022

And as all of those elements are changing, so should the PR strategies that companies are using so they can adapt and cater to everyone’s needs. With the evolution of technology, companies have generated a lot more data, which can inspire the creation of a lot more ideas, as well as increase the reach of those creative ideas.

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Trends Data SEO Consumer 88

Shift Communications

NOVEMBER 7, 2014

It ends on a note of keeping strategies aligned with finding people who show some similarities with the best customers you already have. The post Review: Measure What Matters Most – A Think With Google Guide for Marketers appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco.

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Google Measurement Data-Driven PR Marketing 107

Shift Communications

MARCH 3, 2015

The post Are PR and Marketing Entering the Moneyball II Era? appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Analytics Data-Driven PR Marketing Public Relations Strategy analytics marketing Moneyball PR' Photo Credit: IMDB.

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Data-Driven PR Sports Marketing Analytics 60

Shift Communications

DECEMBER 4, 2017

PR must adapt to realize that no one audience exists any longer; brands and clients instead address dozens or hundreds of micro-audiences in their communications. PR Professionals Blindsided by Rich Media. Advanced PR Practitioners Embrace AI Fully. Reputation Is Brand. Part 2: Owned Media. Part 4: Search Marketing.

Trends 161

Trends Publicity SEO Advertising 161

Shift Communications

JUNE 12, 2017

The reason we struggle to answer this question, as an industry, is because we are unwilling to invest in the tools, techniques, and strategies that lead to sound, effective measurement. We use digital marketing tools in public relations to assess the quantitative impact of PR activity. Why is answering the why questions so important?

Measurement 147

Measurement Data Study Advertising 147

Shift Communications

NOVEMBER 13, 2017

Access : influencers guard themselves with agents, agencies of their own, and handlers, making working with them challenging in some cases. This is a modern twist on an age-old PR strategy: by creating awareness in publications that our target audiences read, we help our companies and clients grow. Christopher S.

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How To Conference Pitching Software 131

Shift Communications

NOVEMBER 15, 2017

It’s a good feeling to organize what your clients are doing, who on your team is doing what (and when) and putting goals to strategies. As much as I love creating a solid PR plan, it’s also very time consuming if you have high-strategy accounts. Paid — by understanding a competitor’s paid keyword strategy (i.e.

Data 95

Data eBook Strategy Pitching 95

Shift Communications

JULY 28, 2017

His new strategy: own the issue, educate the public and position himself as a leader for shark rights! While press release distribution can be costly, the practice can be valuable which is why companies across the globe use them in their PR strategy. Utilizing paid media strategies can help G.W. In this case, G.W.

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Case Study Crisis Study Strategy 92

Shift Communications

JUNE 25, 2018

What tends to happen if you aren’t vigilant is that the strategy and tactics blend together and each PR plan starts to look very similar to the others. It’s critical that senior team members – vice presidents and directors – act as the devil’s advocate and push the client (and team) to create a PR plan that is truly unique.

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Analysis Conference Data Exercises 94

Shift Communications

DECEMBER 30, 2015

When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Our top posts from the third quarter of 2015 focused on PR strategy, Facebook, and Twitter. Let’s jump in: How to Choose a PR Strategy: Part 1 of 6. Here’s how. Amanda Loewy.

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Twitter Pitching Facebook Data 74

Shift Communications

APRIL 2, 2015

years working on the technology PR team. The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. I was already starting to see the need to integrate our traditional PR practices with marketing tech. I spent the first 3.5 Get to know them! Amanda Grinavich.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Shift Communications

JANUARY 5, 2015

As we kick off the new year, many of us will be looking to formulate new strategies, new ways of doing things or improving old ways. In the sense that it’s new, special, and different than how we communicate normally, he’s absolutely right. Social media is now part and parcel of ordinary communications. Behind the Scenes.

Marketing 60

Marketing SEO Advertising Advertising 60

Shift Communications

DECEMBER 21, 2018

When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Our top posts, the best of Q4 content of 2018, focused on earned media, Google Analytics metrics, and measuring PR success. 3 CATEGORIES OF PR AND EARNED MEDIA. Here’s how. Lisa Zanchi.

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Analytics Google Measurement Data 74

Shift Communications

JANUARY 2, 2017

What’s in stock for us as practitioners, as agencies, as companies seeking to build awareness, reputation, and trust? Buzzsumo explored this phenomenon last year when it compared the content generation strategies of the Washington Post and the New York Times; quantity win when quality is equal. Let’s see if we’re ready for them.

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

OCTOBER 7, 2015

This is what gets us into trouble and where we create strategies that will struggle. We need to be diligent and disciplined about data collection. Data is all around us. Almost everything we interact with is collecting some kind of data. Our phones, our computers, our watches, even our cars collect data about us.

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Data Technology Examples Course 60

Beyond PR

MARCH 30, 2018

With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process. Today, most agency executives only seem to agree on what the limits of AI in PR will be. in the mid-Western U.S.

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Publicity Training Technology Data 85

Shift Communications

DECEMBER 31, 2015

When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Our top posts from the fourth quarter of 2015 focused on best and worst times for press releases, connecting PR and sales, and measuring PR for 2016 planning. Here’s how. Savannah Whitman.

Measurement 60

Measurement Tools Agency Blogging 60

Shift Communications

JANUARY 26, 2016

In the spring of 2015, SHIFT launched its cutting-edge Marketing Technology Immersion (MTI) program to help the agency develop a better understanding of SHIFT’s data-driven approach to communications and client services. Establish Client Goals First. Content is Key. Casey Egan. Account Executive.

Marketing 60

Marketing Technology B2C Data 60

Shift Communications

MARCH 12, 2018

For example, “SHIFT Communications” would be a branded non-negative search. cta] The post The Most Important Metric in PR Today appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. What is branded non-negative search? Our brand name is in the search.

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Measurement SEO Policies Reputation 107

Shift Communications

JANUARY 25, 2016

One thing that every data-driven communications professional needs to understand: our models are not reality; they are a separate entity. Why can this be such a problem for marketing and PR? It’s simple: a strategy needs to be adapted to time as much as any other factor. Savannah Whitman. Marketing Coordinator.

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