Bianchi Biz Blog

MARCH 3, 2022

Lately, we’ve noticed that a few PR agencies have been trying this pitch to CEOs and CFOs: “Why do you need in-house PR capabilities? Those in-house employees have much deeper knowledge of your company than any outside agency will ever have. We don’t see the in-house staff versus outside agency as an either/or situation.

Agency 89

Agency B2B Internal International 89

Katie Paine's Measurement Blog

APRIL 10, 2023

The Measurement Marquis Level for Agencies includes: Access to all our premium content Access to all our guides and eBooks Access to Tutorial videos and webinars Access to online course replays A 15% discount to Measurement Base Camp for up to 2 employees a year

Measurement 40

Measurement Agency eBook Employee 40

ImPRessions - Crenshaw Communications

APRIL 18, 2023

That’s why some reputation management firms offer PR services and PR agencies often address reputation management. Here are four posts from our agency founder, Dorothy Crenshaw, on PR and brand reputation, and how PR can protect and drive the latter.

Reputation 333

Reputation Crisis Customer Service B2B 333

5W PR

MAY 7, 2024

Work-Life Balance: Rejecting the notion of a work “family,” we emphasized the importance of boundaries and initiatives that support employees’ lifestyles, ensuring a healthy work-life balance. By embracing diversity and leveraging innovative strategies, organizations can thrive in an ever-evolving workforce landscape.

Employee 78

Employee Leadership System Instagram 78

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Internal Communications. Executive Thought Leadership.

Training 370

Training Media Training Reputation Crisis Communications 370

Communications Conversations

FEBRUARY 10, 2020

Last week, Digiday wrote an article essentially claiming that agencies are destroying influencer marketing (influencer marketing agencies, in particular). These influencer marketing agencies and networks have always seemed to me a little like the former mom blog networks. Not an agency. This should surprise no one.

Agency 102

Agency Brand Branding Resources 102

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Reputation Crisis Communications 195

Critical Mention

OCTOBER 24, 2019

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips.

Blogging 68

Blogging Education Resources Creativity 68

PR in High Definition

JANUARY 23, 2019

All through this strange period in my life, I was clinging on to my comfort zone (work) and drawing parallels: how the dating game compares to a client/agency selection process or a potential new hire process. You want to start a trusting relationship, and that’s where employee advocacy can help in seducing the best new talent.

Employee 48

Employee Case Study Measurement Leadership 48

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Media Monitoring & Analysis.

Media Training 397

Media Training Crisis Communications Conference Training 397

The Hoffman Agency

MAY 11, 2021

To contribute to a more equitable world, The Hoffman Agency is committed to: Intentionally fostering a diverse workforce. Actively developing an inclusive culture for employees. Every member of the agency will have an equal voice. The inequities around the world underscore the need to change.

Agency 36

Agency Employee Local Community 36

Waxing UnLyrical

MARCH 15, 2018

Social media has redefined crisis response in three important ways: outlet options, messaging speed and employee engagement. But the most important change to crisis response has been under-reported and underutilized—the power of employee evangelists. Employee evangelists are made, not born. Guest Post by Laurel Kennedy.

Employee 70

Employee Crisis Corporate Social Media 70

Critical Mention

APRIL 10, 2018

When other industries think of creative agency hours, they go EEK! We know that happy, relaxed employees are less burned out and there’s less turnover. If you’re at a creative agency, this means breaking ties with clients and projects that aren’t beneficial to you. But not to worry! Don’t forget, they’re more creative.

Agency 85

Agency Software Creativity System 85

Communications Conversations

OCTOBER 14, 2014

But the marketers are often busy planning and managing agency resources. And, they often look at three distinct buckets: * In-house (either training existing employees or hiring additional head count). Training existing resources to handle content development requires significantly less ramp-up time than it would for an agency or solo.

Agency 133

Agency Resources Employee Internal 133

The Proactive Report

NOVEMBER 3, 2022

While digital marketing agencies often provide reputation management services, it is important to differentiate PR from marketing and understand the purposes of both. There’s no erasing those negative comments from old employees with an axe to grind and nothing better to do with their time. The difference between PR and Marketing.

Digital PR 246

Digital PR Reputation Employee Energy 246

PR 20/20

MAY 8, 2019

As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade. We’ve decided to accelerate the transformation to drive efficiency and performance for our agency and our clients. AI should make us better people, professionals and brands.

Agency 84

Agency Enterprise Technology Analytics 84

PRSay

MAY 13, 2022

Prior to joining DePaul, he served in leadership roles for two agencies, Ketchum and Sard Verbinnen and Company. He is also the author of Culpwrit , the PR career blog. Given his extensive experience in the agency, corporate and academic sectors, PRsay asked Culp for his thoughts on effective internship programs today.

Nonprofit 147

Nonprofit Internal International Corporate 147

Sword and the Script

DECEMBER 31, 2019

There were 62 posts published on this blog in 2019. In going through the reader analytics for the full year, these are the top 10 most-read posts on this blog about public relations (PR) and marketing. If you haven’t already, consider subscribing to these blog posts by email or RSS. 6) How Long Should a Blog Post be in 2019?

Blogging 80

Blogging Publicity Marketing Survey 80

5W PR

FEBRUARY 3, 2023

No matter the reason, companies have to be careful before announcing and cutting jobs, as the news can impact the opinions of employees, shareholders and consumers. Operational Organization Once a company has determined that it needs to downsize, it’s important to communicate with employees before the job cuts start happening.

Brand 88

Brand Branding Employee Resources 88

Rock the Status Quo

JANUARY 22, 2015

Credible news sources – media – first, along with editorial by influencers and relevant ezines and blog post aggregators. And isn’t it interesting that it’s a PR agency doing the belittling, when the value of media drives their business? Take a fresh look at your blog. It’s the obvious choice.

Agency 100

Agency Survey Customer Service Engineering 100

MaccaPR

JANUARY 4, 2018

Does your PR agency love you? Does your PR agency explode with joy when they come by your office, as they lavish you with their best ideas, assign their strongest talent to your account, surprise you with above-and-beyond ideas, and relentlessly share strategies that will push your brand and your business forward? To be honest, yes.

Agency 0

Agency Advertising Advertising Leadership 0

Communications Conversations

MAY 25, 2016

I’m not a career agency guy. I just don’t have a ton of experience in the agency world. But, I did spend time at two agencies earlier in my career (Concept Group–a small marcom shop in St. And I can tell you this: The agency billing model is broken. Agencies make money when they win big accounts.

Agency 87

Agency System Ethics Writing 87

5W PR

JANUARY 15, 2024

This includes employees, customers, investors, the media, and the broader community. Communicating the reasons behind changes, outlining the benefits, and addressing concerns proactively can garner support from employees and other stakeholders.

Communications 78

Communications Policies Product Launch Reputation 78

Sword and the Script

AUGUST 8, 2023

The report is based on a survey conducted by a marketing agency called Uplift Content. This was followed by social (84%), sales presentations (84%), nurture emails (75%) teasers from other places on the website (73%) and newsletters 61% Two uses for case studies that aren’t on the list but have value are media relations and blog posts.

Case Study 130

Case Study Study Company B2B 130

5W PR

APRIL 3, 2024

Highlighting employee success stories, philanthropic initiatives, or company culture awards paints a positive picture that resonates with potential customers and talent alike. Positive media representations of a lively company culture, industry accolades for innovation, and employee testaments create an enviable work environment.

Company 78

Company Product Launch Resources Employee 78

PR Conversations

NOVEMBER 5, 2014

I’ve sat through convention and forum talks where various oracles pronounced that: employees just want to be loved. Just look at the many different ways Elisabeth Kubler-Ross’s work on death and dying , and her change curve turns up in jolly presentations about employee motivation. Will it help us to listen better to employees?

Employee 103

Employee Communications Internal International 103

The Hoffman Agency

MARCH 30, 2021

At Hoffman, employees are trusted, making them feel safe and confident — all of which enable a strong sense of ownership. Team leads trust their junior staff to create quality work in an efficient and timely manner, which in turn empowers the junior-level employees. Rita Yang, Senior Account Executive (APAC).

Agency 69

Agency Exercises Employee Ethics 69

PRSay

JANUARY 22, 2021

After dealing daily with the health and financial concerns for employees and their families in a COVID world, genuine empathy will underpin all communications as never before. The imperative is creating a unique culture for all employees when many will not be in the office full-time — or at all. Avoid remote culture shock.

Trends 184

Trends Communications Skype Employee 184

ImPRessions - Crenshaw Communications

JUNE 3, 2020

We also pledge to learn more about issues affecting the African-American community in our country and encourage our employees, like-minded friends, and our community to do the same. It’s a stubborn and multifaceted issue and a real problem that I have blogged about in the past. The NAACP Legal Defense and Educational Fund.

Communications 253

Communications Construction Community Groups 253

Presspage

MAY 22, 2024

Learning from Experience As Alastair McCapra, CEO of CIPR, points out, poor employee retention, burnout, and downsizing are only making the problem worse. In agencies, despite recent growth, head counts are contracting due to relentless client pressure, further straining the remaining staff.

Public Affairs 78

Public Affairs Policies Employee Survey 78

Onclusive

MARCH 31, 2021

Crisis communication strategies need to be designed for both internal stakeholders – employees, teammates, management – as well as a variety of external stakeholders – customers, partners, and of course the media. Once someone at your company or agency partner (i.e. Identify who is responsible for listening, and when.

Crisis Communications 195

Crisis Communications Crisis Communications Insurance 195

5W PR

APRIL 9, 2024

Resource inventory List all available resources to tackle a public relations crisis , be it IT infrastructure for communication, legal advice, or a pre-established tie-up with a PR crisis management agency. Conduct regular training for employees, particularly those on the PR crisis management squad.

Crisis Management 78

Crisis Management B2B Crisis Company 78

5W PR

APRIL 19, 2023

In addition to the legal requirements, there are many reasons why a company should prioritize accessibility and inclusion for employees and customers with disabilities. By providing accessible work environments and accommodations for disabilities, companies can create a more inclusive workplace that benefits all employees.

Internal 88

Internal International Transportation Employee 88

5W PR

MARCH 27, 2023

Providing Support for Employees With Autism Brands can show a commitment to inclusion by providing support for employees on the autism spectrum. This can include providing accommodations and resources for employees with autism. This can include providing resources and support for employees with autistic family members.

Brand 88

Brand Branding Employee Resources 88

5W PR

OCTOBER 4, 2023

Promoting employee wellness programs Promoting employee wellness programs within organizations can have a positive impact on both employees and the broader community. The post PR Strategies to Destigmatize Mental Health and Wellness appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Strategy 88

Strategy Employee Education Resources 88

PRSay

SEPTEMBER 10, 2020

Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month. With today’s CEO activism, there’s a chance that a vocal executive’s views may run counter to employees, agency staff or other clients. Allow people to opt out.

Ethics 135

Ethics Policies Guidelines Employee 135

Critical Mention

FEBRUARY 4, 2020

From tweets to blogs, many PR organizations publish great PR content. Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Their blog covers topics from PR tips, company culture, social media and more.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172