Shift Communications

AUGUST 8, 2016

Recently, Google announced a seemingly minor feature: any Google user could access a new Google Analytics™ Demo Account. The new Google Analytics Demo Account contains live, real information from Google’s eCommerce merchandise store. The marketing and PR industry responded with a collective yawn. Sales Pitches.

Analytics 0

Analytics Google Data-Driven PR Training 0

Shift Communications

SEPTEMBER 15, 2016

You may have noticed already that we talk a lot about data-driven PR at SHIFT. It’s not just a topic on our blog, it’s a concept we are encouraged to prioritize in every facet of our PR strategies. In the planning stages, you will want to confirm with your B2B tech clients what is considered a win for the PR program.

Analytics 60

Analytics B2B Google Data-Driven PR 60

Shift Communications

SEPTEMBER 12, 2017

In the last post, we introduced the idea of predictive analytics in public relations. Public relations would benefit strongly from predictive analytics, forecasting communications needs in advance. The foundation of predictive analytics is one familiar to modern PR practitioners: data. Compatible Data.

Analytics 92

Analytics Software Data System 92

Shift Communications

SEPTEMBER 25, 2017

In the last post , we looked at a sample prediction using Google Analytics™ data to make a prediction about my blog’s website traffic. We used clean, compatible, well-chosen data and looked forward 365 days to see what future performance of my blog looked like. What if, however, we didn’t have textbook data at our fingertips?

Analytics 87

Analytics Engineering Data Reddit 87

Shift Communications

MARCH 11, 2015

It’s the age-old question…or the ‘PR-age’ old question that is. With many agencies still stuck offering client reports relying on impressions or number of social shares, you’ve likely seen many posts on the SHIFT blog about how to move past these antiquated forms of measurement. Tap into Google Analytics. Nearly $90k in sales.

Analytics 60

Analytics Data-Driven PR Measurement Google 60

Shift Communications

NOVEMBER 10, 2014

petabytes of data. The data available to PR professionals and marketers today has the potential to answer so many questions, but the problem is: lots of people don’t know what to do with the data they have. Collecting and analyzing data doesn’t have to mean combing through pages upon pages of spreadsheets.

Data 117

Data Data-Driven PR Big Data Analytics 117

Shift Communications

DECEMBER 9, 2014

Certainly, you can look downfunnel and see how many closed deals you’re getting in your sales CRM, but if your website is broken or your retail staff are surly, you may not see the results you want no matter how good your PR is. For that, we’ll turn to our stalwart, Google Analytics. Vice President, Marketing Technology.

Measurement 161

Measurement Data-Driven PR How To Exercises 161

Shift Communications

MARCH 3, 2015

For the general sports fan, statistics and data have been making their way into the mainstream for some time, similar to how online has brought measurement to marketing in a new way over the past 5+ years. Although I don’t know if we’ll see the Google Analytics movie anytime soon…). Let’s parallel that to PR and marketing.

Data-Driven PR 60

Data-Driven PR Sports Marketing Analytics 60

Shift Communications

APRIL 30, 2015

Now that we’ve popped the champagne and cut the cake, it feels natural to consider not just HOW MUCH we’ve grown, but HOW we’ve grown – and more importantly, what does that suggest for mid-sized agencies in an increasingly competitive market? That may sound elementary; basic even – why wouldn’t you use data to make business decisions?

Agency 60

Agency How To Data-Driven PR Data 60

The Proactive Report

DECEMBER 27, 2017

Data Driven PR. As you can see from the content strategy, it’s all about the data. And every part of your PR plan should be data-driven now. You have to learn to gather it, slice and dice it, analyze it and extract the insights that drive your PR strategy and actions.

Trends 124

Trends Data-Driven PR Data System 124

Shift Communications

FEBRUARY 1, 2017

Google Data Studio™ made a splash when it was first revealed to Google Partners in 2015 as a potential solution for client reporting and dashboards. It’s now available to marketers and communicators globally, and it’s a potent new tool for the data-driven PR practitioner, communicator, or marketer.

Google 60

Google Data Data-Driven PR Software 60

Shift Communications

DECEMBER 16, 2015

In between those times where you use Google Analytics to do reporting, there is plenty of maintenance to do to ensure that the data that you rely on to make decisions is accurate and will lead to the best decisions. Last but not least, want to get search engine data inside Google Analytics? Social Media Configuration.

Analytics 60

Analytics Google Data Engineering 60

Shift Communications

DECEMBER 26, 2016

Our PR teams have been taking an analytical approach to forming their account strategies for some time, and our clients have been very pleased with the results. This platform is a one stop shop for consumer trends, marketing insights and industry research, all presented in an easily digestible and deck-ready format. Casey Egan.

Google 98

Google Data Pitching Tools 98

Shift Communications

OCTOBER 22, 2014

It’s never a surprise when another ‘update’ materializes in the daily news scan, making the maintenance of a successful social media strategy difficult for marketers and communicators. To answer that question, we did our homework using our own data in a research experiment to determine what strategy worked best for our audience (i.e.

Facebook 156

Facebook Strategy Data-Driven PR Data 156

Shift Communications

NOVEMBER 7, 2014

Clients in our industry are savvy enough to ask for reporting and analytics. Measuring the the success of programs by the numbers is quickly becoming the standard in PR and marketing with access to so much data. The trouble with having lots of data is determining which to use and how to determine the metrics of success.

Google 107

Google Measurement Data-Driven PR Marketing 107

Shift Communications

FEBRUARY 20, 2019

The ability to tap into this knowledge can help inform owned, earned, and paid media of your organization’s PR and marketing efforts. Well, first it’s a free media monitoring tool and while other tools may give more analytical data about coverage, they also can eat into a budget. Senior Marketing Strategist.

Trends 142

Trends Industry Wikipedia How To 142

Shift Communications

DECEMBER 28, 2015

If Facebook is where your target audience spends time online, allocate a portion of your marketing spend to Facebook advertising. Data-Driven PR Milestone: SHIFT Becomes Google Analytics Certified Partner. Senior Marketing Analyst. Tori Sabourin.

Data-Driven PR 60

Data-Driven PR Facebook Analytics Google 60

Shift Communications

MAY 22, 2017

I had the pleasure and privilege of attending IBM Vision 2017 as a guest of IBM Analytics. Over three days, we explored the future of analytics and artificial intelligence, from understanding where we are in the evolution of analytics to seeing the cutting edge of how AI will impact every industry. Rise of the Machines.

Publicity 166

Publicity Data Analytics Advertising 166

Onclusive

MAY 10, 2017

In government, public relations specialists are sometimes called press secretaries and they are responsible for keeping the public informed (or perhaps uninformed ) about the activities of government officials and agencies. roughly 21 are PR professionals. In the end, working in PR can be as challenging as it is rewarding.

Trends 150

Trends Publicity Data-Driven PR Government 150

Shift Communications

MAY 3, 2016

Keeping pace with the rate of change in marketing technology has become a full time job. We started to notice the move towards more widespread marketing technology adoption in our client base in the last 18 months. In order to arm our staff with the necessary skills we designed our Marketing Technology Immersion program.

Technology 60

Technology Marketing eBook Training 60

Prohibition

FEBRUARY 14, 2023

Tech PR can also help to differentiate a technology company from competitors, position them as a thought leader, and create a positive brand image. Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing.

Strategy 62

Strategy Brand Branding Technology 62

Shift Communications

NOVEMBER 30, 2015

The important thing for us, beyond the upgraded look and feel, was to hammer on the data-driven PR aspect. We’re also well on our way to embedding at least one data jockey on every Agency team. In essence, we’ve built an Integrated Marketing Agency while in mid-air aboard a high-flying PR Firm.

Data-Driven PR 60

Data-Driven PR Data Analytics Mobile 60

Shift Communications

OCTOBER 15, 2015

Both in-house and agency marketing teams will be defending the year’s work, planning for 2016 and securing (or hopefully expanding!) That does not mean we are left without resources to help define PR success and set the agenda for an even more data-driven PR program in the New Year. Tracking Key Indicators.

Measurement 60

Measurement Data-Driven PR Analytics Data 60

Shift Communications

DECEMBER 21, 2018

Our top posts, the best of Q4 content of 2018, focused on earned media, Google Analytics metrics, and measuring PR success. 3 CATEGORIES OF PR AND EARNED MEDIA. In this post, discover how to optimize your media efforts for all three levels of the marketing funnel. GOOGLE ANALYTICS 101: 5 METRICS FOR PUBLIC RELATIONS.

Analytics 74

Analytics Google Measurement Data 74

Shift Communications

APRIL 14, 2015

As I was getting ready to take the Google Analytics Certification test, I did quite a bit of reading (and note taking) in the digital fundamentals course to prepare myself. The solution is simple: opinion out, data in. You’ll be much more likely to experience the marketing and communications success you’re seeking.

Data 60

Data Data-Driven PR Technology Analytics 60

Shift Communications

JANUARY 2, 2017

What’s in stock for us as practitioners, as agencies, as companies seeking to build awareness, reputation, and trust? How can we use data, analytics, and algorithms to achieve awareness at scale? We public relations professionals, whether in house at a brand or at an agency, must take ownership of our audiences.

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

NOVEMBER 27, 2017

Predicting PR Job Searches. Using our predictive analytics tools, we forecast that the time when jobseekers in the PR industry will be most active in all of 2018 will be the week of January 14, 2018: Above, the forecast for the search term “public relations jobs”. Vice President, Marketing Technology. Christopher S.

Publicity 102

Publicity Analytics B2B Agency 102

Shift Communications

JANUARY 26, 2016

In the spring of 2015, SHIFT launched its cutting-edge Marketing Technology Immersion (MTI) program to help the agency develop a better understanding of SHIFT’s data-driven approach to communications and client services. We Have a Marketing Technology Team For a Reason. Establish Client Goals First.

Marketing 60

Marketing Technology B2C Data 60

Shift Communications

JULY 19, 2017

As our VP of Marketing Tech previously summarized : In a crisis management situation, something has gone wrong and your brand is on fire. This series will touch briefly on the following offerings/capabilities from SHIFT’s PR, marketing tech and creative services teams: Media monitoring. Email marketing. Media training.

Case Study 118

Case Study Crisis Management Crisis Study 118

Shift Communications

MARCH 7, 2016

Marketers and communicators found great value in Google’s generic models for how customers made decisions with marketing inputs. What if a company’s data doesn’t exactly map to the generic model? Perhaps it’s a company with better than average email marketing skills. Download your copy now! Chel Wolverton.

Google 60

Google B2C Analytics Data 60

Shift Communications

MAY 4, 2016

My recent tour of the USC Annenberg School’s Center for Public Relations only confirmed my hunch that our formerly-hidebound industry has been radically transformed via social media, content marketing, visual storytelling, better analytics tools and processes, etc. – and that this process is speeding up, not slowing down. What’s next?

Data-Driven PR 0

Data-Driven PR Agency Travel Meeting 0

Shift Communications

AUGUST 25, 2017

Marketers, PR Pros, and Advertisers are in a daily battle to remove opinion from decision making and tactical execution. SCALE is a cloud based software designed to close the data gap when analyzing how well content performs. Data-driven approaches are proven to provide the best results. The Solution. Roman Greco.

Data 92

Data SEO Guidelines Advertising 92

Shift Communications

NOVEMBER 13, 2017

An astonishing amount of mindshare has been devoted to influencer marketing this year. Interest in influencer marketing is at all-time highs, and based on Google searches for the topic, there’s little indication that interest will flag. Vice President, Marketing Technology. Christopher S.

How To 131

How To Conference Pitching Software 131

Shift Communications

NOVEMBER 12, 2015

Here are the top three benefits of having a robust social media presence: A World of Glorious Market Data. Useful – but not quite as powerful as the truths their data can untangle. With plenty of free analytics tools available, there are many of options for interpreting this data. Marketing Coordinator.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

Here are the top three benefits of having a robust social media presence: A World of Glorious Market Data. Useful – but not quite as powerful as the truths their data can untangle. With plenty of free analytics tools available, there are many of options for interpreting this data. Marketing Coordinator.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

Here are the top three benefits of having a robust social media presence: A World of Glorious Market Data. Useful – but not quite as powerful as the truths their data can untangle. With plenty of free analytics tools available, there are many of options for interpreting this data. Marketing Coordinator.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

FEBRUARY 29, 2016

SHIFT was not the first Google Analytics Certified Partner ; there were hundreds of companies before us. In the PR industry, however, we hold that distinction. Likewise, SHIFT is by no means the first user of IBM’s Watson Analytics. We are, to the best of our knowledge, one of the earliest adopters in PR.

Analytics 60

Analytics Google Technology System 60