ImPRessions - Crenshaw Communications

JANUARY 5, 2024

From Chris Harihar ’s perspective, generative AI tools like ChatGPT and DALL-E finally gave PR agencies the power to deliver on their promises of AI sophistication. Agency teams will increasingly unlock valuable and time-saving use cases for the tech. And he sees PR teams getting more involved in brand safety.

Trends 333

Trends Industry Government Data 333

Agility PR Solutions

OCTOBER 29, 2018

New research from commercial data and analytics firm Dun & Bradstreet shows growing spend on programmatic ad buying and a continued dependence on data in the programmatic space—and also highlights key differences in the maturity of agencies versus brands when buying ads programmatically.

B2B 60

B2B Agency Brand Branding 60

Sword and the Script

JULY 25, 2023

Brand building is increasingly important as B2B prospects come to a decision before ever talking to sales, yet a new report finds 69% of CFOs view brand marketing as a cost center Most searches are zero-click searches. In effect, it’s made branding cool again. There’s a lot of evidence that brand building is valuable.

B2B 100

B2B Brand Branding Marketing 100

5W PR

JULY 18, 2023

That includes beverage brands. With a well-crafted digital strategy, beverage companies can effectively engage with their target audience, increase brand awareness, and drive sales. Brand identity Before diving into digital marketing, it’s crucial to establish a clear brand identity.

Brand 78

Brand Branding Engineering Analytics 78

5W PR

APRIL 16, 2019

Marketing is a data-driven industry, especially today with the increase in the use of social media platforms and the continued advancement of analytics available for marketing campaigns. But how does a brand leverage this data to its advantage? Determining Which Analytics Matter Most.

Analytics 68

Analytics Strategy Marketing Data 68

Onclusive

DECEMBER 1, 2021

If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. Can other teams benefit from PR analytics data and shared ROI? But have you also looked at their potential Return on Investment, or ROI? The answer is yes!

How To 397

How To Media Software Analytics 397

Deirdre Breakenridge

MAY 13, 2019

Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. In order to make sense of all that “noise”, social listening, monitoring and analytics tools. on the Talkwalker listening & analytics platform.

Training 399

Training Video Analysis Data 399

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

Here’s a “cheat sheet” to help brands get a leg up on the PR universe this year. How to maximize brand PR: a “cheat sheet” Remember the investment goes beyond the PR budget. Not every brand has a tight, easily told story, and some have complicated, dull, or even questionable histories.

Publicity 256

Publicity Brand Branding Storytelling 256

5W PR

JULY 6, 2023

Snack brands achieve iconic status by standing out in a crowded market. Nike’s strong brand image and innovative products attract customers. Apple’s brand image has attracted millions worldwide. Snack brands can do the same with a differentiation strategy.

Consumer 78

Consumer Brand Branding Marketing 78

Konnect Agency

OCTOBER 7, 2021

A good social strategy is made up of many moving parts, and a social media agency will help you build a robust organic and paid strategy that will ensure you are staying top of mind for your customer, building brand awareness, and fostering trust and relationships with your current customer base. Saves You Time.

Social Media 59

Social Media Agency Media Community 59

Konnect Agency

FEBRUARY 24, 2021

At Konnect Agency, we pride ourselves on always being forward-thinking, results-driven problem solvers for the brands we represent. Today, we are proud to share that our very own Amanda Bialek (or AB, as we like to call her around here) has been elevated to President of the agency! Say that three times fast!

Agency 52

Agency Analytics Leadership Measurement 52

Onclusive

JULY 27, 2020

Onclusive has long been the premier provider of PR analytics. We are excited to put the power of the world’s largest earned media database directly into the hands of small & medium sized businesses and agencies of all sizes.

Enterprise 307

Enterprise Analytics Media Analysis 307

Shift Communications

AUGUST 28, 2017

We’ve jumped on the bandwagon enough to insert our perspectives, our stories, and our brands into trending news stories. A Brief Recap of Predictive Analytics. Predictive analytics is the statistical discipline of predicting what’s likely to happen based on existing data. How Do Predictive Analytics Apply to PR?

Analytics 96

Analytics Software Technology Data 96

Wadds Inc.

AUGUST 14, 2023

However, for owners of sought after capabilities, and agencies with strong propositions leading to good growth, and profitability, it remains a good market. Are there any trends agency owners should have on their radar? As a result PE are involved in over 50% of agency deals on average.

Agency 52

Agency Sports Public Affairs Creativity 52

Sword and the Script

MARCH 9, 2021

Zach Cutler says he built a $1 million PR agency by age 28 and when he couldn’t find a PR software product for managing the work that he liked, he started developing one. ZC: I was growing my agency and once we reached about 15 people, I wanted to improve our workflow, data insights and accountability across the team and campaigns.

Software 147

Software Agency Pitching Analytics 147

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. It can help to increase brand visibility and credibility in the tech industry, and build trust with key stakeholders and media outlets.

Strategy 62

Strategy Brand Branding Technology 62

5W PR

JUNE 15, 2022

Most cannabis brands make the mistake of not honing in on their PR efforts and simply hoping that they’ll be good enough to generate positive results. However, even with a little bit more effort, cannabis brands can use PR to streamline the buying journey while generating positive media coverage. Brand Awareness.

Brand 88

Brand Branding Consumer Pitching 88

ImPRessions - Crenshaw Communications

OCTOBER 14, 2021

New York, NY, October 14, 2021 — Crenshaw Communications , a leading New York-based public relations agency specializing in PR for B2B and SaaS technology brands, today announced key personnel moves in support of its growing ad tech PR unit. Additionally, Hannah Kasoff has joined the agency’s ad tech group.

B2B 170

B2B Leadership Technology Web 170

Contently - Strategy

NOVEMBER 12, 2020

Let’s just say it: Most branded content isn’t very good. Along the way, I’ve probably consumed more pieces of branded content than anyone else. A detrimental representation of their brand. Content is the primary way that consumers have that crucial first impression with your brand. I should know.

Brand 145

Brand Branding Healthcare Enterprise 145

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

New York, NY, January 24, 2022 — Crenshaw Communications , a leading New York-based public relations agency specializing in PR for B2B, ad tech, and SaaS technology brands, today announced record increases for 2021 and personnel moves to support continued growth. Cliff Maroney has been promoted to Vice President.

Report 156

Report Communications B2B Enterprise 156

Mindful Marketing

MAY 10, 2016

In PR circles today, measurement and analytics are all the rage – at least at a conversational level. In addition, if you haven’t automated a good portion of your analytics, you’re still spending unnecessary time on measurement reporting. So how can PR Analytics tools help? By Seedepth.

Analytics 50

Analytics Tools Case Study Measurement 50

ReimaginePR

JUNE 15, 2020

Not quite: brands are doing that all the time , and honestly, if your business isn’t, then you might as well close up shop today. By doing this, company’s are able to not only maintain a digital presence, but also create strategies that keep their brand constant in their customer’s psyche. Tall order?

Social Media 177

Social Media Brand Branding Marketing 177

Konnect Agency

DECEMBER 8, 2021

Keep reading to find out how you can have your cake and eat it too – increase revenue and save time when you work with a social media agency. Creating and Understanding Social Media Conversion Ads With Help from a Social Media Agency. Your social media agency can help you develop conversion ads.

Social Media 59

Social Media Agency Media Pinterest 59

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. AI should make us better people, professionals and brands. We’ve decided to accelerate the transformation to drive efficiency and performance for our agency and our clients.

Agency 84

Agency Enterprise Technology Analytics 84

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Messaging & Positioning Having a clear brand established, along with representation of your values and mission statement, has never been more important.

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

JULY 10, 2023

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. Digital-first publications, online video, podcasts, and even company blogs provide additional avenues for brands to connect with niche audiences.

Technology 266

Technology Television Web Social Media 266

5W PR

MAY 21, 2024

Businesses now use data analytics to measure campaign impact. Industry blogs Tech bloggers and thought leaders often have a loyal following that can help build brand awareness and establish thought leadership. appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Technology 127

Technology Trends Company Storytelling 127

ImPRessions - Crenshaw Communications

FEBRUARY 3, 2021

Congrats to Jessica Hogue, GM of measurement and analytics, Innovid, Stephanie Geno, SVP of marketing, Innovid, and Rathi Murthy, chief technology officer, Verizon Media! Nominees have been selected by a panel of industry leaders from top agencies and brands, based on their leadership and demonstrated ability to make positive change.

Analytics 156

Analytics Leadership Measurement Technology 156

Shift Communications

MARCH 30, 2015

Maryalicia asked about how you might use Google Analytics for a hospital: What a terrific question. As a Google Analytics Certified Partner , we’re happy to share how Google Analytics can integrate into healthcare and hospitals. At the top of the funnel, hospitals generally look for two kinds of brand recognition.

Healthcare 60

Healthcare Analytics Google Local 60

Shift Communications

MARCH 11, 2015

With many agencies still stuck offering client reports relying on impressions or number of social shares, you’ve likely seen many posts on the SHIFT blog about how to move past these antiquated forms of measurement. Tap into Google Analytics. Yes other PR peeps, I said it – analytics. Analytics Marketing Technology analytics'

Analytics 60

Analytics Data-Driven PR Measurement Google 60

Shift Communications

MARCH 13, 2015

In December, I walked through Twitter’s analytics platform , and today I wanted to take a similar dive into LinkedIn’s free Analytics offering. If you run a company page for your business or brand, you may have noticed the little Analytics button on your page. Here we go! This information can be used so many ways.

Analytics 60

Analytics LinkedIn How To Comparison 60

Burrelles Fresh Ideas

MARCH 5, 2024

On the creative side, 57% of PR firms report that earned media has become more important in the current economic climate , but more than half (53%) think that their agencies aren’t viewed as the best option by clients to lead earned-first creative ideas. Earned media is a PR tool for reaching additional audiences and building brand awareness.

Media 98

Media Nonprofit Pitching Analytics 98

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Having a clear brand established, along with representation of your values and mission statement, has never been more important. Owned Media & Content Strategy. Messaging & Positioning.

Training 370

Training Media Training Reputation Crisis Communications 370

Shift Communications

MARCH 19, 2015

Digital has been in SHIFT’s blood for over a decade, from being one of the first agencies to embrace social media to creating the social media press release and social media newsroom. Increased trust in your brand. Increased desire to purchase or at least consideration of your brand. said Will Pryor, Sr.

Data-Driven PR 60

Data-Driven PR Analytics Google Data 60

Cision

JUNE 22, 2017

Since then, his work at MCS has included the successful implementation of PR activities through the many stages of a drug’s lifecycle including early clinical trial data, FDA approval, direct-to-consumer and reinvigorating older brands. Congratulations on your new role as agency president of MCS Healthcare Public Relations!

Healthcare 266

Healthcare Analytics Agency Trends 266

5W PR

OCTOBER 20, 2023

Enhanced relevance Cultural marketing allows brands to be more relevant and relatable to specific cultural groups. When people see themselves in a brand’s marketing, they’re more likely to engage with that brand. Competitive advantage Brands that invest in cultural marketing gain a competitive advantage.

Strategy 78

Strategy Marketing Local Groups 78

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

PRovoke sheds light on the latest and greatest PR campaigns, agency mergers, shifts in industry direction, and emerging trends. Whether someone wants to read about valuable case studies, or if they’re an analytical type looking for longer, more in-depth reads, PRovoke offers an extensive understanding of the PR universe.

Company 203

Company Trends Case Study Crisis Management 203