Burrelles Fresh Ideas

AUGUST 2, 2023

Television , with its visual storytelling capabilities and wide viewership, remains a powerful tool for conveying messages to a mass audience. The Pew Research Center conducted a survey and found that 44% of adults prefer to get their news from TV, while 34% prefer the web, 14% prefer radio, and 7% favor print.

Radio 75

Radio Television Media Local 75

Sword and the Script

JUNE 18, 2019

More respondents (38%) say the comms function reports to the CEO, versus 35% that say they report to the CMO. In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young.

Employee 150

Employee Print Writing Survey 150

Sword and the Script

JULY 7, 2015

There’s a certain danger, or responsibility perhaps, that goes along with storytelling. In a story critical of the Shark Week production NPR reported “scientists think the huge audiences – and the hype – have come at the expense of real science.” “I’ve always dreamed of being on Shark Week,” he says.

Storytelling 60

Storytelling Film Interviews Policies 60

Stephen Waddington

JUNE 16, 2019

Reuters Digital News Report, Metia content resonance event, industry awards, #AIinPR, digital exclusion and a book recommendation. They signpost to a larger in issue of alienation and exclusion in society, The Reuters Institute reports that 35% of UK citizens avoid or switch off from the news. This isn’t news.

Print 60

Print Storytelling Newspapers Advertising 60

Solo PR Pro

APRIL 8, 2021

She began her career as an aspiring newspaper reporter, securing an internship at the Atlanta Journal Constitution before becoming a daily reporter in Greenville, South Carolina, not far from her hometown. Bernadette Adams Davis pretty much always knew she wanted to work in the media industry. Starting as a solopreneur.

Meeting 97

Meeting Journalism Employee Storytelling 97

Presspage

APRIL 12, 2018

Fewer reporters are employed by fewer media outlets with far more fragmentation in the audience space than ever. News reporting is going to be around a long time. The print edition of the New York Times alone reaches more people than the Huffington Post, so great newsrooms can still live in this digital environment.”

Company 111

Company Media Journalism Report 111

Stephen Waddington

JUNE 9, 2020

fundraising effort in a special report. In a special report Stories that matter: Captain Tom Moore , CARMA has set out the story of how this incredible fundraising feat occurred, and the critical role that PR played. No advertising, no sponsorship, no sales promotion or other fundraising efforts. It’s a lesson in life and PR.

Radio 89

Radio Skype Print Local 89

Sword and the Script

SEPTEMBER 8, 2020

Advertising is a distant third. Journalists more likely to cover an exclusive Three-quarters of journalists say they are more likely to cover a story if they are offered an exclusive, according to a survey of 1,000 reporters by Muck Rack. It could be a way to cut through the clutter since reporters are deluged with pitches.

Survey 96

Survey Industry Leadership Study 96

Cision

JUNE 10, 2015

In 2015, traditional media companies are expected to continue shifting towards rebranding, new media entrepreneurism, native advertising and the adoption of digital newsrooms. Today, USA Today ranks first in combined print and digital circulation, underlying the importance of this digital transformation for newsrooms around the world.

Pitching 120

Pitching Policies Ethics Mobile 120

PRSay

JUNE 6, 2017

Here, the TV personality — known for his “In the Papers” feature humorously summarizing the New York daily newspapers — talks about engaging an audience, storytelling, the newsgathering process and work-life balance. Inputting what you should include and leaving out the things that you shouldn’t include is really the art of storytelling.

Wireless 102

Wireless Storytelling Radio Analysis 102

Communications Conversations

JANUARY 26, 2016

But, a number of stats and reports lately (not to mention consumer behavior trends in general) have got me thinking: We may be well past the tipping point. Meanwhile, print circulation numbers among the nation’s largest newspapers are plummeting. For many years, media relations has been one of the core aspects of PR.

Media Relations 60

Media Relations Media Newspapers Print 60

Contently - Strategy

FEBRUARY 12, 2024

You can promote newsletter subscriptions with pop-ups on your website, advertise on social, and incentivize followers with a referral campaign. Historically, reporters covered issues of great interest to America’s most wealthy: investing, the stock market, estates. But building an engaged email audience takes a great deal of time.

Financial 52

Financial Content Marketing Marketing Banking 52

Sword and the Script

SEPTEMBER 6, 2016

The methods and the speed in which things occur and need to be reported on spurred change in the entire industry – practitioners and suppliers alike. Know a PR, marketing or sales leader with compelling ideas fit for print? Off Script #7: Lou Hoffman on PR and Storytelling. Want to be part of the Off Script series?

Measurement 60

Measurement Course Advertising Advertising 60

Contently - Strategy

OCTOBER 24, 2019

You can promote newsletter subscriptions with pop-up on your website, advertise on social, and incentivize followers with a referral campaign. Historically, reporters covered issues of great interest to America’s most wealthy: investing, the stock market, estates. But building an engaged email audience takes a great deal of time.

Financial 79

Financial Banking Content Marketing Writing 79

Polaris

DECEMBER 14, 2014

This book isn’t technically fiction, but Katz is such a good storyteller that it takes you away from your crazy world. The author recounts how he manipulated bloggers, reporters and media outlets into covering his company’s advertisements as news. which is what all fiction books do, right? 11 Gini Dietrich.

Marketing 251

Marketing Resources Content Marketing Leadership 251

PR Fuel

JULY 24, 2018

3. Use Tried and True Storytelling Techniques – Establish a clear beginning middle and end, use details to “show” your story and not “tell” it, and build suspense to keep the reader scrolling down or flipping pages. Simple Advice: Write Like You Speak, Reporters Will Listen. Did your business start when you got laid off?

Pitching 40

Pitching Media Small Business Writing 40

PR Conversations

JUNE 25, 2015

McLuhan spent some time working in advertising later in his life. I’m going to apply a bit of unscientific, netnography , based on online reporting of last week’s FutureComms15 event. Orwell worked in the Censorship Department of the British Ministry of Information during the second world war.

Publicity 40

Publicity Technology Television Fashion 40

Stephen Waddington

NOVEMBER 27, 2018

An international public relations report suggests that the industry it set to see growth worldwide but that measurement remains a work in progress. The ICCO World PR Report has polled agency heads and senior communications professionals worldwide each year for the past five years.

Report 85

Report Analysis Financial Reputation 85

ImPRessions - Crenshaw Communications

JUNE 7, 2019

PR people and reporters work very closely every day, and are very much in the same business of storytelling. As opposed to paying for advertising, PR pros earn media coverage by pitching stories reporters want to write, and readers want to see. Truth is, it’s not that dark.

Agency 192

Agency Internal International Pitching 192

Waxing UnLyrical

APRIL 26, 2018

Storytelling: whether you’re in PR, marketing or a like-minded communications discipline, it’s stories that affect change. Nonprofit Storytelling: The Opportunity. The Science of Storytelling. Nonprofit Storytelling: Cutting Through the Clutter. Nonprofit Storytelling and the PESO Model. Guest Post by Mike Connell.

Nonprofit 67

Nonprofit Storytelling Community Case Study 67

Maxim Behar

MARCH 6, 2022

And then when communism collapsed in the early 1990s, I was a reporter or correspondent in Warsaw, Poland. So, I started off with a so-called advertising agency at the very beginning and then turned step by step. And this is the advertising, public relations, and digital. And it took a couple of months. It's really a merger.

B2B 52

B2B Communications Media Newspapers 52

Sword and the Script

DECEMBER 12, 2017

Also see: PR and Storytelling; Off Script #7: Lou Hoffman. 13) Data says it’s fit to print. An increase in the data driven arms race and for many to return to analog or print options to cut through the digital noise.”. The alternative ways to scale marketing is to add headcount or spend more on advertising.

Marketing 104

Marketing Content Marketing Crisis Management Data 104

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale.

Media Relations 115

Media Relations Media Print Newspapers 115

Cision

MAY 21, 2015

Jaffe Juice is an industry thought leader and author of Life after the 30-second spot, Joseph Jaffe’s unshackled, uncensored and uninhibited dialogue on the subjects of new marketing, advertising and creativity. For Immediate Release – Hobson & Holtz Report. 29) John Dennis. Smart Time Online. 39) Donna Papacosta.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

DECEMBER 15, 2021

Carbon as a metric - PR practitioners must measure carbon in the rush to address ESG concerns as a report suggests that the UK is woefully unprepared for climate risk. These companies have a stranglehold on advertising and have effectively become a tax on small and medium-sized business. Three decades on I’m less positive.

Publicity 128

Publicity Government Guidelines Facebook 128

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52

Cision

APRIL 5, 2017

Reported by Wendy Glavin, CEO & Founder, Wendy Glavin Agency and powered by CommPRO. Gallup reports: “Americans’ trust and confidence in the mass media ‘to report the news fully, accurately and fairly’ has dropped to its lowest level in Gallup polling history.”. Time Magazine ’s April 3 rd cover asked, “Is Truth Dead?”

Report 225

Report Media Advertising Advertising 225