Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. The survey received 177 answers in total to this question. I talk with reporters at newspapers and other news outlets to convince them to write a story about my company.”.

Employee 151

Employee Print Writing Survey 151

ImPRessions - Crenshaw Communications

MARCH 9, 2016

That’s right, kids, there were actual newspaper or magazine cuttings, each bearing a white tag that listed where and when the item appeared. For years, the PR industry’s response to the problem was to measure outcomes by treating earned media stories as paid advertising, with a dollar value calculated from standard ad rates.

Measurement 189

Measurement How To Guidelines Web 189

Prohibition

FEBRUARY 25, 2020

There are a number of regulations in place set out by the ASA, (Advertising Standards Authority), that influencers must adhere to such as; telling followers when they have been paid or loaned a product by using ‘#Ad’ clearly on the post and being honest about their relationship with the brand they are promoting.

Marketing 62

Marketing Advertising Advertising B2C 62

Stephen Waddington

DECEMBER 15, 2021

These companies have a stranglehold on advertising and have effectively become a tax on small and medium-sized business. A voluntary UK agency pay gap survey by PRWeek found that BME staff receive 77% of the average pay, while female staff receive 94% of the average pay. Three decades on I’m less positive.

Publicity 128

Publicity Government Guidelines Facebook 128

Sword and the Script

APRIL 2, 2019

Nearly half of respondents (47%) in a recent survey of public relations pros found many are observing more PR work being taken in-house. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. Who do you see advertising on those pages?

Agency 99

Agency Trends Marketing Survey 99

Mora Communications

OCTOBER 19, 2017

It’s been proven time and time again, that a well-honed public relations campaign is less expensive than advertising and offers a tangible credibility that other forms of marketing simply cannot come compete with. When patients are seeking a new physician they turn to people they trust for referrals but they also turn to the web?

Healthcare 64

Healthcare Radio Newspapers Web 64

Mindful Marketing

MAY 3, 2024

On the other end of the higher ed spectrum, I recently served on the dissertation committee of a doctoral student who asked me to help her answer a question related to my earlier exchange with ChatGPT, “Does recognition matter in evaluating the ethics of native advertising?” ” Turns out, it does.

Ethics 96

Ethics Privacy Radio Sports 96

Stephen Waddington

JUNE 16, 2019

Newspaper brands continue to suffer as readers shift from print to digital. It’s the story that has played out over the past two decades as advertising revenues have shifted from print to online. Facebook and Google account for almost 60% of the online advertising market. This isn’t news.

Print 60

Print Storytelling Newspapers Advertising 60

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. This fragmentation will affect PR, marketing and advertising pros as we try to keep up with changing attitudes and trends to get our messaging through to the right people.”. A reset on advertising spend. How has it changed?

Marketing 198

Marketing Content Marketing Data Social Media 198

Sword and the Script

JANUARY 3, 2023

Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales. This is largely a reflection of what PR professionals say they measure, according to The JOTW Strategic Communications Survey for 2022. The 10 Most Common Ways Comms Pros are Measuring PR.

Interviews 106

Interviews Publicity Technology Social Media 106

PRSay

SEPTEMBER 9, 2016

Boomers and Millennials are still the two most powerful demographic cohorts and as an example of the types of insight that you can generate into your target consumer groups we launched a special YouGov Generational Survey, looking into the media consumption and attitudes of these key consumer demographics, especially for the PRSA 2016 conference.

Newspapers 60

Newspapers Print Sports Consumer 60

Stephen Waddington

DECEMBER 30, 2019

Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. The 2019 CIPR State of the Profession survey reported that around a quarter of PR practitioners have taken sickness absence from work on the grounds of stress, anxiety or depression. billion in 2019.

Government 103

Government Education Print Ethics 103

Communications Conversations

AUGUST 23, 2016

Just follow any trending hash tag for 10 minutes–I liken it to the old comment sections in digital newspapers (just one troll after another). Sure, Twitter has a broad smattering of advertising options. And, as social media progresses further and further toward a pay-for-play model, social advertising is everything.

Twitter 60

Twitter Brand Branding Tools 60

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Sword and the Script

FEBRUARY 6, 2018

It had a name that sounded like a daily newspaper – the “Herald” or “Courier” or something like that – but the “about us” section was telling. The Edelman Trust Barometer is an annual survey that examines the “volatility of trust in social institutions” around the world. Search Engines, Social Media and Journalism.

Content Marketing 70

Content Marketing Marketing Journalism Financial 70

Maxim Behar

OCTOBER 15, 2023

When I did a big survey about 30 out of 100 of my colleagues around the world thought it was an evolution, not a revolution. You can't do that sort of thing in a newspaper or on TV. Host: Then in those years when you were in the plant you made your first newspaper? We wanted to make a serious newspaper. Maxim: Yes.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

NewsWhip

MAY 27, 2021

Influence of local newspapers | Jump to text. Local health experts were really on the front lines and have become these local influencers, but the pandemic hit some media sectors and mainly local newspapers much harder than others. Companies have scaled back their advertising. Wellness brands during the pandemic | Jump to text.

Healthcare 78

Healthcare Storytelling Communications Local 78

Sword and the Script

MAY 14, 2016

As a small business owner, Mr. Roberts told me he’s tried local newspaper ads and local television ads to drive leads to his business – but nothing works like the internet. That’s according to this piece from MarketingProfs which answers the question in its headline by summing up a survey of 6,000 conducted by LinkedIn: .

Marketing 60

Marketing B2B Local Customer Service 60

PR Conversations

APRIL 8, 2015

In Hahn’s chapter, he writes: “The best known of the public relations tools is advertising” and although the discipline was by 1948 well established in Madison Avenue , New York, the Mad Men era was yet to arrive. Advertising, including direct mail. Press and radio publicity. Customer services. Community service.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

In Hahn’s chapter, he writes: “The best known of the public relations tools is advertising” and although the discipline was by 1948 well established in Madison Avenue , New York, the Mad Men era was yet to arrive. Advertising, including direct mail. Press and radio publicity. Customer services. Community service.

Retail 40

Retail Radio Advertising Advertising 40

Waxing UnLyrical

MAY 22, 2015

So it wasn’t a huge surprise that the survey really focused on whether, and how, journalists would use externally-produced video. If you’re not familiar with DSS, they do a lot of work in the digital space, particularly around video – producing and distributing it. So, overall takeaways?

Leadership 40

Leadership Report Media Video 40

Communications Conversations

MAY 13, 2015

She is editor-in-chief of The Winonan , WSU’s campus newspaper; she is president of the WSU Public Relations Student Society of America chapter; and she is executive director of the WSU St. She has a strong background in advertising, public relations and marketing and is skilled at primary research (surveys and focus groups).

Groups 60

Groups Internal International Conference 60

Communications Conversations

MAY 3, 2016

She’s done an extensive survey and in-dedpth interviews. Her current project is the promotion of a golf tournament for the USM student radio station, for which she has created sponsorship and player brochures and an advertisement. She’s a bright student and a strong leader among her peers. And her rock star tendencies don’t stop there.

Sports 0

Sports Leadership Internal International 0