PR in High Definition

MARCH 21, 2018

Facebook (and many of the social networks) have already been putting greater transparency measures in place in the recent waves of scrutiny and interest. At the moment, the privacy page is very granular, but it’s not the easiest page to reach or customise.

Advertising 48

Advertising Advertising Tools Privacy 48

The Hoyt Organization

NOVEMBER 16, 2023

This need calls for a standardized and coherent framework for measuring PR, which brings us to the Barcelona Principles of Public Relations. They were crafted and endorsed at the 2010 2nd Annual European Summit on Measurement, which took place in Barcelona, Spain. Earlier, the Principles favored measuring outcomes over outputs.

Publicity 97

Publicity Measurement Privacy Guidelines 97

Newsfile

OCTOBER 10, 2023

Facebook’s Data Privacy Concerns (2015-2021) : Facebook’s first impactful data privacy concerns started in 2015 during the Cambridge Analytica scandal. Lesson Learned : Protecting user data and privacy is paramount. Lesson Learned : Protecting user data and privacy is paramount.

Privacy 52

Privacy Ethics Airlines Data 52

Prohibition

FEBRUARY 18, 2021

Facebook overhauls its privacy setting. For the first time ever, YouTube Studio analytics have added a metric that allows users to measure how well their video has performed during the first 24 hours after upload. A report from Socialbakers revealed that worldwide spend on social media advertising increased by 50.3%

Social Media 118

Social Media Trends Media YouTube 118

Cision

OCTOBER 29, 2015

While ad blocking software has been around for years, concern about ad blocking has become one of the hottest topics in advertising and marketing this year, especially for mobile advertising. Some advertisers and website owners believe that ad blocking by consumers is at best freeloading and at worst, it’s theft.

Trends 120

Trends Software Advertising Advertising 120

ImPRessions - Crenshaw Communications

MAY 15, 2018

Facebook’s response to the recent data privacy controversy was immediate – so immediate that it happened the day before the scandal broke. While the speed was admirable, the content of the message and its tone were less successful, given the complicated nature of the data privacy issues involved. Five crisis PR first responses.

Crisis 136

Crisis Privacy Airlines Facebook 136

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Podcast advertising revenue will exceed $1 billion in 2020.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Sword and the Script

MAY 25, 2021

The statistic on sharing data speaks directly to the marketing shop because many measure success, at least in part, based on event and content registration forms completed. The 10 ways to build trust are: 74% trust a business that “respects and protects customers’ data, privacy and security.”. 88% will buy more from a business.

Brand 109

Brand Branding Survey Customer Service 109

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2017

Today it is unrivaled as a digital advertising platform. Yet the original social network’s early challenges over platform changes, competitive practices, and even some user privacy policies seem almost quaint compared to today’s knotty issues. Most observers think the recent revelations are the tip of a larger iceberg.

Facebook 157

Facebook Reputation Mobile Privacy 157

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

The objectives should be clear as well as measurable. The communications goals should align with or complement those of marketing, advertising, and sales – but they don’t have to be the same. When GDPR was approaching, tech PR teams were sure to pitch their data privacy experts for bylines and expert commentary.

Writing 136

Writing How To Pitching Privacy 136

Stephen Waddington

MAY 17, 2020

Polarisation of digital privacy - electronic communication has led to a relaxation in attitudes to legislation such as GDPR but it has also highlighted awareness. End of the nine to five week - flexible working schedules will help address physical spacing and act as a counter measure to overcrowded commutes.

Tourism 118

Tourism Fashion Travel Retail 118

PRSay

APRIL 18, 2016

The free content consumers enjoy is paid for by advertising. In the present business model, publishers are paid by advertisers. Randall Rothenberg, the president and CEO of the Interactive Advertising Bureau called ad blockers: “unethical, immoral and mendacious.” The Web is not free, it never was.

Ethics 60

Ethics Web Advertising Advertising 60

Sword and the Script

OCTOBER 25, 2022

Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. Adherence to privacy regulations.”. Pressure on measurement.

Communications 126

Communications Crisis Internal International 126

Shift Communications

JANUARY 20, 2015

In today’s data-driven world, marketers must not only understand how to tailor their messages to audiences via different channels, but be adept at measuring the effectiveness of these messages as well. Zach Burrus. Marketing Analyst.

Marketing 60

Marketing Privacy Big Data Technology 60

Sword and the Script

FEBRUARY 16, 2019

The company surveyed 500 marketers in Europe and the US and found many admit to struggling to marry “digital advertising and powerful creative work.”. He summed it up: “The relationship between creative and digital is being rocked by an intense industry focus on data, artificial intelligence and privacy.”.

Creativity 77

Creativity Study Survey Advertising 77

Stuart Bruce

OCTOBER 30, 2014

Advertising and marketing people might have used to have control. In his interview with PRWeek Danny Rogers asked Martin if the danger was that the growth of social media meant that it would be adopted and subsumed by advertising agencies. Advertising can’t do that. We can use it to measure and evaluate our success.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Sword and the Script

DECEMBER 20, 2022

The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them. . ~ Wendy Zajack , Faculty Director, IMC & DMC at Georgetown University. next year, down from 6.4% estimated in June.

Marketing 196

Marketing Content Marketing Data Social Media 196

Waxing UnLyrical

JANUARY 26, 2011

A “page post,&# i.e. when an advertiser buys a “sponsored story&# to further distribute something they’ve posted on their page – so it goes into your news feed and in the ads you see on the right sidebar. ( You cannot opt out of your activity being turned into advertisements. It’s just commonsense.

Facebook 107

Facebook Privacy Twitter Social Media 107

wiredPRworks

FEBRUARY 11, 2016

Print and Digital Advertising. Facebook for Business: Creative approaches to Facebook postings and advertising for results. Measuring social media success with the right tools. Effectively manage your privacy and communication settings. Define your business and personal branding with focused and stylized messaging.

Training 45

Training LinkedIn Marketing Pinterest 45

Landis PR

DECEMBER 4, 2023

Here are several limitations that we’ve seen across different generative AI models in our work so far: Requires a large amount of high-quality training data to produce accurate results Can only retrieve trained data, which excludes new information and current events Generates inaccurate information as if it were correct (known as “hallucinations”) (..)

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Sword and the Script

DECEMBER 11, 2018

While it’s a tricky tightrope to walk, as cultural and political issues continue to saturate the news and social media, more companies will take a stand through marketing and advertising that resonates with customer loyalties. PR teams will be measured by inputted organic brand conversion lift and Google Trends. 7: Lou Hoffman.

Social Media 96

Social Media Marketing Media Creativity 96

Waxing UnLyrical

JANUARY 4, 2011

As privacy and choice gained momentum, permission-based Internet activity has led to what we now describe as the social web. Advertising giants like Saatchi and Saatchi are slowly making a foray into the industry. “User engagement&# is the buzzword just seeping its way through every CEO’s checklist. Read it here.] [.]

Social Media 78

Social Media Web Media Measurement 78

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. Finally, 2024 also brings another U.S.

Writing 198

Writing Communications Marketing B2B 198