ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

This is a given, but goals and the ways in which progress is measured will vary with the individual organization. Beware of sweeping objectives like “positive visibility” or “brand awareness” unless there are tools with which to measure that visibility with some precision. Build in and budget for metrics.

Writing 130

Writing Comparison Product Launch Leadership 130

Sword and the Script

NOVEMBER 22, 2016

If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. req.) – by Regalix found.

B2B 60

B2B Facebook Marketing Social Media 60

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Supporting a product launch? The objectives should be clear as well as measurable. Get on the same page as marketing. The communications goals should align with or complement those of marketing, advertising, and sales – but they don’t have to be the same. Write a rock-solid PR plan.

Writing 136

Writing How To Pitching Privacy 136

Ethical Voices

SEPTEMBER 18, 2023

Communications now more than ever needs to have their legal counterpart with them because they’re your counterpart for marketing influencer regulation and media regulation. So, you know that whole joke about, what is the difference between PR and advertising? How do you measure the success of word of mouth? PR is involved.

Ethics 52

Ethics Product Launch Corporate Consumer 52

MaccaPR

MARCH 12, 2019

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved.

Agency 54

Agency Healthcare Interviews Insurance 54

Beyond PR

AUGUST 3, 2016

When companies launch new products, it means one thing: Opportunity. And, as our white paper Expanding Engagement & Inspiring Action with Your Next Product Launch explores, an opportunity to establish your company as a credible industry influencer. An opportunity to bring in more business. Another challenge?

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity.

Interviews 100

Interviews Publicity Technology Social Media 100

Cision

AUGUST 3, 2015

Recently I reached out to a representative sample of PR and marketing professionals to get their thoughts on Snapchat. “Snapchat is a generation-specific platform, ideal for popular or new product launches. What marketers and PR practitioners need to understand about Snapchat is that its content is different.

Mobile 120

Mobile Advertising Advertising Facebook 120

Waxing UnLyrical

APRIL 13, 2016

This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. ” Often, marketers equate influencers with celebrities.

Marketing 40

Marketing Viral Fashion Product Launch 40

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 190

Marketing Content Marketing Data Social Media 190

Waxing UnLyrical

DECEMBER 14, 2016

Source: Nielsen Global Trust in Advertising Survey. The key is measurement. One of the biggest selling points of digital/social marketing is that it can be measured. You can track customers right from your advertising efforts to where they make the purchase. Outcomes as we discussed, are clearly measurable.

Employee 40

Employee Measurement Social Media Product Launch 40

Prohibition

OCTOBER 7, 2022

For businesses, LinkedIn can you give the ability to recruit new staff, market your business to expand your client portfolio, as well as show off company milestones or client wins. Social networks determine which ads to run based on a behind-the-scenes’ auction’ with advertisers competing for ad space almost by the second.

LinkedIn 62

LinkedIn Advertising Advertising Creativity 62

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. More PR agencies today are designating a measurement guru on its team to own analytics. Advance legwork can improve the odds of achieving measurable impact. Identify the “core measures.”

Measurement 120

Measurement Study Data Agency 120

Sword and the Script

SEPTEMBER 3, 2019

That sounded useful so I took a look at the company’s product description on their website and several things stood out: Integration with your email client – Outlook or Gmail – which sounds fantastic. Most PR vendors try to serve as an email marketing tool, and they do a clunky job. 3) What the Cision and Edelman partnership means.

Analytics 68

Analytics Report Technology Pitching 68

Prohibition

AUGUST 23, 2023

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. This is where influencer marketing plays a pivotal role in the industry. Traditional forms of advertising often feel intrusive and lack the personal touch that influencer marketing provides.

Retail 62

Retail Marketing Advertising Advertising 62

Newsfile

JANUARY 30, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. Stay informed and ahead in the industry by embracing these essential trends.

Trends 105

Trends YouTube Video Social Media 105

Prohibition

JANUARY 14, 2022

A senior marketing executive/customer service representative and; A skilled and experienced team of copywriters. Who will liaise with the affected departments, such as marketing and communications? There are people who are already familiar with your brand or product and have a large following of their own.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Newsfile

JANUARY 24, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. So, read on to discover what you should not ignore in public relations this year.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Cision

APRIL 7, 2017

I initially entered college seeking a career in broadcasting, transitioned to advertising, and then found my true calling in PR. Today, we put a heavier emphasis on social media and influencer marketing than ever before. Whether we’re planning for a product launch, a brand refresh or the opening of a new concept, planning is key.

Pitching 228

Pitching Agency Social Media Creativity 228

Doctor Spin

MAY 21, 2023

Why Marketing Agencies Fail at PR I. This could be a product launch, a rebranding initiative, a special event, or a crisis management situation. And in a wired world overloaded with a mindnumbing cacophony of marketing messages, different is good. Marketing PR. The Benefits of a Public Relations Agency III.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

Shift Communications

AUGUST 3, 2016

You’ll be expected to come up with that news release pipeline, the tradeshow cadence, the list of corporate and product awards and the now dwindling list of existing editorial calendars. Identify your Metrics/What Measurement Matters. In some cases it may be easy to identify (if event or launch date specific).

B2B 60

B2B Interviews Strategy Product Launch 60

Beyond PR

AUGUST 4, 2016

And with so much competition out there, it is imperative that your marketing and PR content follow social media best practices. Track your links: This can be done with various marketing automation tools, or use Google URL parameters, which gives you an in-depth view of performance in Google Analytics. Instagram is a visual channel.

Social Media 40

Social Media Pinterest Media Marketing 40

MaccaPR

NOVEMBER 4, 2014

Supported by celebrity endorsers from Kendrick Lamar and Justin Bieber to Pharrell, Serena Williams and Ed Sheeran, Beats is now conquering Bose not on quality, comfort or price, but on Beats'' mastery of new marketing strategies. 2 – Be Ready To Evolve Your Market Position. 3 – Flip Your Competitor with Judo Marketing.

YouTube 118

YouTube Brand Branding Crisis 118