Stephen Waddington

JUNE 13, 2019

Advertising-supported media has been affected by widespread job cuts including around a dozen people at digital-born BuzzFeed. The local and regional sector that has been hit hardest with the net closure of 245 local news titles in the last 13 years according to Press Gazette research. More than 2,000 UK citizens responded.

Print 115

Print Media Newspapers Local 115

PRSay

NOVEMBER 18, 2021

The report recommends that leaders, journalists and advertisers commit to “adopting new (or restoring established) norms that prioritize fact-based communication and avoid repeating falsehoods, especially in spheres in which disinformation can cause immediate and substantial harms, such as threats to public health or undermining elections.”.

Social Media 187

Social Media Report Media Government 187

Bianchi Biz Blog

AUGUST 21, 2023

As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. It’s an easy job because this industry is truly full of the best people and I enjoy my time with them. How long have you been in journalism and how did you get started?

Meeting 73

Meeting Automotive Engineering Journalism 73

Stephen Waddington

JUNE 25, 2020

Local news is most valued but is on life support. But in both these countries a significant minority are now taking out more than one subscription, often adding a local or specialist publication. COVID impact on news industry: more of the same? Photo by Tero Vesalainen/iStock / Getty Images. Print is down but digital is booming.

Newspapers 103

Newspapers Print Local Television 103

Solo PR Pro

APRIL 8, 2021

Bernadette Adams Davis pretty much always knew she wanted to work in the media industry. She began her career as an aspiring newspaper reporter, securing an internship at the Atlanta Journal Constitution before becoming a daily reporter in Greenville, South Carolina, not far from her hometown. Pivoting from journalism to PR.

Meeting 97

Meeting Journalism Employee Storytelling 97

Solo PR Pro

FEBRUARY 1, 2022

He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. When he arrived on campus, however, he was amazed by the student-run broadcast stations, including radio and TV stations that would actually compete in the local market for ratings. “I

Meeting 131

Meeting Radio Sports Telecommunications 131

Prakkypedia

NOVEMBER 5, 2017

I recently wrote about the importance of having a good media distribution list and the importance of keeping up with changes in the media industry. I thought it would be useful to share some sources of news on Australia’s journalism industry (in no particular order): The Australian – Media. Media Week. Mumbrella.

Media 76

Media Journalism Radio Print 76

Flack's Revenge

DECEMBER 5, 2017

Is this a sign of the future of PR (and journalism)? When I was director of corporate communications at a local healthcare organization, I would regularly receive a number of resumes from reporters whenever PR jobs opened up. I definitely think that it is. Is there the potential for conflict?

Pitching 174

Pitching Journalism Video Advertising 174

Stephen Waddington

DECEMBER 15, 2021

The PR industry congratulates itself for banishing AVE from awards. UK industrial growth - Build Back Better is the Government’s strategic plan to support economic growth through investment in infrastructure, skills, and innovation. It must recognise that carbon is the single most important metric for sustainability.

Publicity 128

Publicity Government Guidelines Facebook 128

Cision

APRIL 26, 2016

Ashley Simmons, director of communications at the Telecommunications Industry Association, says you must first develop a plan for how you will achieve your goals. What are you most excited about in your new role as director of communications at the Telecommunications Industry Association? The tools and technology will come after.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Cision

JULY 19, 2016

Lynda Fernandez, senior vice president of public relations & international at the Miami Association of Realtors, says if you do not establish strong relationships in the PR industry, you will miss out on opportunities to expand your brand’s reach. How has the PR industry changed over the years? How did you get your start in PR?

Real Estate 120

Real Estate Agriculture Local Technology 120

Cision

JUNE 15, 2017

Lorie sat down with me to talk about her new position with HPRA, and the importance of relationships and influencers in the industry. . It’s an exhilarating time for both the PR industry and Hispanic communications, as both areas continue to add significant value and return on overall marketing initiatives. What has stayed the same?

Automotive 245

Automotive Resources Strategy Consumer 245

Business Wire

JANUARY 19, 2017

Newswires have a long tradition of fulfilling an industry need for the dissemination of market moving information to a wide range of news organizations and other stakeholders. This data serves as the solution to how Business Wire will revolutionize the industry.

Financial 164

Financial Video Consumer Data 164

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Purpose- and mission-driven communication strategies will continue to dominate the industry, but it will be less about ‘tell’ and more about ‘show.’

Marketing 192

Marketing Content Marketing Data Social Media 192

PR 20/20

SEPTEMBER 17, 2019

The South by Southwest Conference & Festivals “celebrate the convergence of the interactive, film, and music industries.” Marketers will likely gravitate toward tracks including: Advertising and brand experience. Media and journalism. Tech industry. Topically, this event covers a lot of ground. DigiMarCon Midest.

Conference 97

Conference Marketing Case Study Content Marketing 97

Stephen Waddington

DECEMBER 30, 2019

Macro issues facing PR There are two macro issues facing the industry both of which were spotlighted by the recent General Election in the UK. Gender diversity in PR is an issue as old as the industry itself 3. At every level of the industry, and in every region of the world, there is a challenge in recruiting and retaining talent.

Government 103

Government Education Print Ethics 103

Buzzstream

MAY 16, 2024

In our podcast with Linkpitch.io’s Aaron Anderson , he recommends avoiding sites that blatantly advertise the links. Sites That Have Blogs In Your Industry The cleanest way to get a link into a post through guest blogging is by avoiding the sites that openly advertise working with guest bloggers.

Blogging 62

Blogging Google SEO Writing 62

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Or the Longview Journal in the case of this particular announcement. Million and Eyes the U.S. Are you kidding?

Software 122

Software Case Study Advertising Advertising 122

Shift Communications

FEBRUARY 23, 2017

After learning that Ari Levy at CNBC was working on a longer lead piece about ad blocking, we quickly pitched him on the idea of talking to Vungle to learn more about the broader in-app advertising ecosystem and how they work with developers. Don’t forget about local media! Don’t forget about your local media.

Local 68

Local Mobile Corporate Retail 68

Communications Conversations

JANUARY 12, 2015

1: Journalism jobs continue to disappear. A number of these journalists go on to become PR counselors later in life ( John Reinan –who then went BACK to the journalism side recently, and Gregg Litman are just two examples locally here in Minneapolis). What does this have to do with PR/communications, you say?

Journalism 60

Journalism Writing Trends Local 60

Cision

FEBRUARY 25, 2016

What drew you to the PR industry? I had a few stories published in high school journals, and starting around junior high I used to write letters to the editor of the local paper. The challenge varies widely in different parts of the financial industry.

Newspapers 120

Newspapers Financial Crisis System 120

NewsWhip

MAY 27, 2021

She has orchestrated a myriad of high-profile earned media programs that reach a range of patient/caregiver, HCP and industry/business audiences for both emerging biotech and well-stablished pharma clients. Media consumption habits and local news | Jump to text. Influence of local newspapers | Jump to text. Talking Points.

Healthcare 78

Healthcare Storytelling Communications Local 78

Stephen Waddington

MARCH 15, 2021

Sophie Smith and Fabian Castellani - Increasing the diversity of students could help lead to a more diverse industry. First off I don’t think you need a degree in PR or comms to work in the industry. The PRCA Census for 2020 showed 12% non White professionals in the industry. This is a question I am often asked.

Google 119

Google Data Government Social Media 119

Ethical Voices

AUGUST 29, 2022

I was the managing editor of the local business journal here in Nashville before joining a local PR firm. If you’re going to pay for most of the advertising, you’ve got to be out front as part of this coalition”, or I wasn’t going to proceed.” ” I brought up the PRSA Code of Ethics.

Ethics 91

Ethics Groups Handbook Education 91

Ethical Voices

MARCH 28, 2022

She specializes in a wide variety of industries, including healthcare, legal, real estate, education and nonprofits. I have had lots of crisis communications and uncomfortable situations to deal with, but I’d like to talk about when I worked for a restaurant chain, and I was hired by the local company that was purchased by the national chain.

Ethics 52

Ethics Strategy Real Estate Local 52

NewsWhip

APRIL 28, 2021

Data and innovation leads for Hill+Knowlton Strategies in the Middle East, Africa, and Asia joined NewsWhip’s CEO Paul Quigley for a special panel session on the Pulse to talk about navigating multiple market nuances to be locally relevant at scale. Balancing global strategy & local market needs. Kirsty: Yeah.

Consumer 78

Consumer Measurement Local Data 78

Journalistics

APRIL 17, 2013

Fast-forward a couple of years and we’re all talking about brand journalism, content marketing, and the new favorite, native advertising. Turn around and start looking at your organization through the lens of journalism. Think Local. It’s harder and harder for local papers to survive in today’s media climate.

Brand 52

Brand Branding Media Local 52

Shift Communications

JUNE 5, 2015

Last month, I had the honor of accepting the Rising Star Award from the Mayborn School of Journalism at University of North Texas. The entire evening was filled with students and professionals in the media, advertising and public relations industry. These obstacles enabled me to grow both personally and professionally.

Nonprofit 60

Nonprofit Interviews Journalism Local 60

Buzzstream

MAY 2, 2024

Use a Media Database to Find Reporters and Journalists Media databases are the most obvious starting point for finding journalists in your industry. In our post about building your own media list , we discuss the importance of verifying a target journalist’s industry (and contact information).

Digital PR 62

Digital PR Report How To Pitching 62

Cision

DECEMBER 2, 2016

In my required foundational coursework, I was exposed to all fields of communication — from film to TV to journalism to advertising to PR — but I naturally gravitated to the PR offerings. Then, during my sophomore year I landed a PR internship with a local Boston-based firm, and the rest is history. What has stayed the same?

Film 120

Film Creativity Brand Branding 120

Bianchi Biz Blog

MAY 17, 2021

My background in trucking industry publishing stems from work for several publications allied with Commercial Carrier Journal , including Owner Operator and, later on Overdrive and Truckers News. How long have you been in journalism and how did you get started? My life as a freelancer began in 2012.

Meeting 65

Meeting Automotive Engineering Media 65

Journalistics

MAY 26, 2015

Now in its 14th year, the report is one of the best indicators of the health of the news media industry. This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). Why are mobile visitors less valuable?

Newspapers 71

Newspapers Mobile Media Facebook 71

PRSay

FEBRUARY 27, 2017

At the time, that meant I would likely end up doing some form of journalism. As I completed my core classes and was faced with declaring my minor, I heard about a new focus that was being offered in our program – a minor in Public Relations and Advertising. Where was everyone else in this industry?

Conference 60

Conference Education Public Affairs Television 60

Journalistics

MAY 26, 2015

Now in its 14th year, the report is one of the best indicators of the health of the news media industry. This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). Why are mobile visitors less valuable?

Mobile 52

Mobile Media Newspapers Local 52

Communications Conversations

MAY 18, 2015

She’s not satisfied unless she is literally dominating the local PR and digital marketing arena! Digital has changed our industry and totally blurred the lines between PR and advertising. The Minnesota Daily is IMHO one of the best training environments for our industry. but you took a job at an interactive firm.

Meeting 60

Meeting Local Industry Journalism 60

Prohibition

JULY 14, 2017

Consider the changing shape of the comms industry, and you will undoubtedly come across the phrase ‘content marketing’. Content has become the ‘buzz word’ for the industry – whether you specialise in SEO, digital marketing or indeed more traditional avenues such as online advertising and PR. But has the industry really changed?

Content Marketing 48

Content Marketing Marketing B2C SEO 48

David PR Group

AUGUST 4, 2014

Back in the day (and by this I mean before anyone ever said “back in the day”), before cable television, before the Internet, and way-before a full-season of House of Cards dropped in one day, we had four TV options: the local affiliate stations for ABC, CBS, NBC and PBS. But all is not lost.

Television 76

Television Groups Storytelling System 76