Buchanan PR

APRIL 12, 2023

We have all seen these terms tossed around about companies, in advertisements and throughout the media, but what do they really mean and why do they matter? Environmental, social, and governance (ESG) is a framework that helps companies measure and assess their ethical impacts using detailed criteria to meet their sustainability goals.

Publicity 77

Publicity Meeting Policies Employee 77

Solo PR Pro

JUNE 12, 2018

Data has always informed the work of public relations professionals, but the sheer volume of information available today raises a new set of ethical and moral questions about what we collect, curate, share, and use. Data is worth money and in the quest for funding, scientific rigor (and ethical considerations) may fall by the wayside.

Privacy 40

Privacy Data Ethics Policies 40

Cision

JUNE 10, 2015

In 2015, traditional media companies are expected to continue shifting towards rebranding, new media entrepreneurism, native advertising and the adoption of digital newsrooms. A word to the wise PR professional: USA Today reporters are extremely strict with their ethics policy and won’t be bought even if you try.

Pitching 120

Pitching Policies Ethics Mobile 120

Burrelles Fresh Ideas

JUNE 6, 2023

Ad Optimization: AI-powered advertising platforms leverage learnings to optimize ad targeting and placement. But, as AI technology advances and evolves even further, knowing how to use it properly (and ethically) becomes even more critical. As you can see, the use of artificial intelligence in marketing communications is extensive.

Communications 40

Communications Marketing Technology Data 40

PR in High Definition

AUGUST 24, 2020

Not only is Twitter’s hateful speech policy in line with the official hateful incidents criteria, but the decision is also legally sound. Furthermore, communicating on your client’s ethical and political standings is so important now. Furthermore, does this mean that they have too much power over our ability to speak freely?

Social Media 86

Social Media Media Television Ethics 86

PR Conversations

JANUARY 20, 2015

For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock. Most codes of ethics are clear about why this is wrong. Transparency helps—but it’s not enough. In many sectors, there are rules about conflicts. Here is a personal example: I sit on a university board.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock. Most codes of ethics are clear about why this is wrong. Transparency helps—but it’s not enough. In many sectors, there are rules about conflicts. Here is a personal example: I sit on a university board.

Journalism 40

Journalism Reputation Ethics Corporate 40

Prohibition

MARCH 16, 2021

This means that brands will increasingly need to have ethics at the heart of their marketing strategy, ranging from the way the treat their staff, to their environmental policies and their relationship with suppliers. Brands with a conscience are receiving more engagement, positive sentiment and share of voice than those without.

Social Media 62

Social Media Trends Consumer Video 62

PR Conversations

JULY 5, 2016

Bureaucratic archives – minutes of meetings, memorandums, policy documents – are often rewarding as they can challenge the organizational narrative. In the UK, the papers of the Institute of Public Relations (now Chartered Institute of Public Relations) are held at the History of Advertising Trust. Using an archive. and Macnamara, J.

Ethics 75

Ethics Software Meeting Policies 75

Prohibition

MARCH 16, 2021

This means that brands will increasingly need to have ethics at the heart of their marketing strategy, ranging from the way the treat their staff, to their environmental policies and their relationship with suppliers. Brands with a conscience are receiving more engagement, positive sentiment and share of voice than those without.

Trends 62

Trends Social Media Consumer Video 62

PR Conversations

JULY 5, 2016

Bureaucratic archives – minutes of meetings, memorandums, policy documents – are often rewarding as they can challenge the organizational narrative. In the UK, the papers of the Institute of Public Relations (now Chartered Institute of Public Relations) are held at the History of Advertising Trust. Using an archive. and Macnamara, J.

Ethics 40

Ethics Meeting Software Policies 40

PR Conversations

JULY 5, 2016

Bureaucratic archives – minutes of meetings, memorandums, policy documents – are often rewarding as they can challenge the organizational narrative. In the UK, the papers of the Institute of Public Relations (now Chartered Institute of Public Relations) are held at the History of Advertising Trust. Using an archive. and Macnamara, J.

Ethics 40

Ethics Meeting Software Policies 40

Sword and the Script

JANUARY 3, 2023

Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”. Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales. This is reflective of a traditional view of public relations.

Interviews 104

Interviews Publicity Technology Social Media 104

Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. While the long-term impacts of the move remain to be seen, one likely change is that content will play an even more important role for brands and advertisers trying to reach customers online. “If

Privacy 124

Privacy Google Advertising Advertising 124

Sword and the Script

DECEMBER 26, 2023

Traditional journalists and publishers still chafe at such practices, but as the economics of publishing become ever more challenging, particularly for niche industry trade publications, editors will increasingly turn to this practice in order to attract advertisers and pay the bills.” ~ Tom Pick , Digital Marketing Consultant, Webbiquity LLC 12.

Writing 198

Writing Communications Marketing B2B 198

Communications Conversations

MAY 3, 2016

Her current project is the promotion of a golf tournament for the USM student radio station, for which she has created sponsorship and player brochures and an advertisement. An assignment in her PR Writing class turned her into an advocate for public policy change. Logan Moore, @eloganmoore.

Sports 0

Sports Leadership Internal International 0

Mindful Marketing

JANUARY 29, 2023

In my recent article , “An Ethics Professor Tests the Morals of ChatGPT,” I considered the question of whether AI has ethics. Although ChatGPT adeptly identified the ethical issue as “the trolley problem,” it avoided any real recommendation of what should be done. There's no mention of entertainment.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Prohibition

FEBRUARY 1, 2024

We know it can dramatically improve processes offering an efficient way to distribute and create content, personalisation and accessibility but many concerns around authenticity and ethical considerations remain. Pre moderation: By using Natural Language Processing (NLP) words and phrases that violate policies will automatically be rejected.

Social Media 62

Social Media Trends Media Guidelines 62

Mindful Marketing

FEBRUARY 14, 2021

Before the recent big game, a friend graciously invited my analysis of the ads—You don’t have to ask twice for my opinion on advertising, especially Super Bowl commercials, so I shared thoughts about one particular ad that seemed strange. where a member of the FDA commended the research and asked for a copy of the presentation.

Pharmaceuticals 105

Pharmaceuticals Advertising Advertising Ethics 105

Mindful Marketing

MAY 3, 2024

” It was a question I heard while watching Bloomberg business one February many years ago that helped inspire me to write about ethical issues in marketing. population, ranging from four-year-olds to ninety-four-year-olds, watched the last Super Bowl, everyone should be asking, “Are the ads ethical?”

Ethics 96

Ethics Privacy Radio Sports 96

Shift Communications

APRIL 11, 2016

What does this change in policy mean for marketers and communicators? If you don’t already have a sizable portion of your ad budget allocated to boosting earned media content with paid advertising, now would be the time to reallocate those dollars. Second, we can monitor and measure influencers’ content directly.

Facebook 60

Facebook Brand Branding eBook 60

Communications Conversations

OCTOBER 16, 2017

That instant, when he decided to forego PR agency revenue for ethical reasons, was a defining moment for me. Face it, how could our agency credibly advise clients on social media strategy, online advertising and content creation if we didn’t utilize social for ourselves? Blew my mind.

Agency 113

Agency SEO Social Media Pinterest 113

Buzzstream

FEBRUARY 9, 2024

White hat link building is building links ethically and adhering to Google’s Link Spam policies. This is last on our list because Google looks at paid guest posts as advertising , meaning they should have “Nofollow” and “sponsored” links, which do not pass link value. What is White Hat Link Building?

Google 71

Google Infographics Pitching Resources 71

Scott Public Relations

NOVEMBER 10, 2022

It’s not policy, photogenic faces, or experience that will inspire voters to do what it takes to turn this country around. It doesn’t mean abandoning ethics. Sell out our ethics and values? They can lead the paid advertising campaigns. For too long, we’ve believed that somehow, “Truth Will Win Out”. Of course not.

How To 52

How To Insurance Insurance Ethics 52

Stephen Waddington

DECEMBER 15, 2021

These companies have a stranglehold on advertising and have effectively become a tax on small and medium-sized business. Regulators have been unable to keep up with the changes in media, not just from an anti-competitive standpoint, but also in adhering to ethical standards. 30 agencies submitted data to the project.

Publicity 128

Publicity Government Guidelines Facebook 128

Mindful Marketing

AUGUST 29, 2021

However, my online search for an ethical impetus behind the pornography ban came up empty. The idea that there had been no real ethical enlightenment became all-the-more apparent when, within a matter of a few days, the company reversed its stance and lifted the pornography ban. Unfortunately, OnlyFans conflates the two.

Ethics 92

Ethics Banking Policies Financial 92

Masters in Communications

FEBRUARY 12, 2022

Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising.

Ethics 52

Ethics Communications Print Television 52

Mindful Marketing

OCTOBER 31, 2020

But, what makes negative advertising effective for those seeking a senate seat or the presidency but not for businesses building their brands? Not every type of advertising fits every industry. As a result, we place political advertising in a different category, accepting its enmity because ‘the ends justify the means.’

Advertising 85

Advertising Advertising Ethics Government 85

PRSay

MARCH 4, 2021

Compounding this issue is the fact that social media sites are now actively regulating content, so the “interactive computer service” rationale that underlies Section 230 arguably no longer applies because the sites are involved in the content process by its own internal take-down policies. platforms).

Communications 172

Communications Policies Advertising Advertising 172