Doctor Spin

DECEMBER 22, 2023

Shep Gordon is a well-known figure in the entertainment industry, renowned for his innovative and creative approach to public relations and talent management. As the … Continue reading This event turned into a massive PR moment. Shep Gordon had a knack for “making parents angry.” Shep Gordon. Alice Cooper and the snake “Yvonne.”

Wikipedia 52

Wikipedia Reddit Local eBook 52

Mark My Words

OCTOBER 13, 2022

King Charles is enjoying a honeymoon period with newspapers which once ridiculed his environmental passions, aided by the Queen Consort’s down-to-earth style and, some say, an unpopular new Prime Minister soaking up public discontent.

Social Media 60

Social Media Interviews Media YouTube 60

Stephen Waddington

JUNE 16, 2019

Reuters Digital News Report, Metia content resonance event, industry awards, #AIinPR, digital exclusion and a book recommendation. Here’s more on those, an event on data-led storytelling that we’re running at Metia next month and other stories that have caught my attention. ?? Sarah Hall has rebranded as Sarah Waddington.

Print 60

Print Storytelling Newspapers Advertising 60

Konnect Agency

JANUARY 7, 2022

In addition, franchise PR experts can help develop content to attract leads through creative press releases and secure press placements in notable outlets, blogs, podcasts, landing pages, and more. The content can then be repurposed and shared on various social media channels to maximize its impact.

Agency 52

Agency Local Newspapers Interviews 52

Konnect Agency

JANUARY 7, 2022

In addition, franchise PR experts can help develop content to attract leads through creative press releases and secure press placements in notable outlets, blogs, podcasts, landing pages, and more. The content can then be repurposed and shared on various social media channels to maximize its impact.

Agency 52

Agency Local Newspapers Interviews 52

Action PR

SEPTEMBER 11, 2019

Coverage isn’t just limited to national newspapers (although those do tend to be the favourites). That’s where a PR agency starts to get creative with interesting angles and collaboration ideas. Not to mention this has both advertising, event and PR capabilities. But it requires a little outside-the-box thinking.

How To 40

How To Exercises Newspapers Study 40

Waxing UnLyrical

DECEMBER 11, 2013

Apart from the usual layoffs, cost reduction, and restructuring, we have seen newspapers and magazines getting thinner, TV stations cutting back on programming, and several publications and channels are on the block. Holding events both online and offline is now part of media management. 2,938 crore (~$473.8M) by the end of 2014.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. The 10 Most Common Ways Comms Pros are Measuring PR.

Interviews 104

Interviews Publicity Technology Social Media 104

Doctor Spin

MAY 30, 2023

Barnum (1810–1891) was a savvy publicity showman, one who impacted particular aspects of public relations and advertising, primarily event planning, event promotion and true publicity/media coverage. He regularly used innovative and creative advertising techniques to capture the public’s attention.

Publicity 52

Publicity eBook Ethics Resources 52

Stephen Waddington

DECEMBER 30, 2019

Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team. The issue lies in the inability of PR to achieve its value.

Government 103

Government Education Print Ethics 103

Maxim Behar

OCTOBER 15, 2023

You can't do that sort of thing in a newspaper or on TV. Host: Then in those years when you were in the plant you made your first newspaper? Host: What I read about you and found curious is that you participated in the creation of the newspaper "Standard". We wanted to make a serious newspaper. Maxim: Yes.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Sword and the Script

OCTOBER 22, 2019

I suspect, given the company Kantar keeps, the survey sample is heavily weighted towards advertisers, but still, the thinking is useful. 66% said newspapers. 16% on marketing analytics. “As Kantar Media fielded a global survey of 488 marketers that provided some insight into how marketers make budget decisions.

Marketing 66

Marketing Survey Study B2B 66

MaccaPR

AUGUST 26, 2015

From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. After a century of producing delicious dairy products, Kemps sought to creatively brings its past into the future.

Corporate 48

Corporate Examples Storytelling Brand 48

Stuart Bruce

JUNE 24, 2015

The reality (as I see it and experience it) is that PR has always been more in the truth business than advertising has. Advertising makes stories up and shares them.” ” The problem is that advertising is often better at telling stories, but that today people prefer the truth so PR needs to tell its true stories better.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Communications Conversations

MAY 3, 2016

She already has two internships under her belt, with the Multiple Sclerosis Society where she handled both media relations and social media, and the Women’s Resource Center, where her duties included planning fundraising events. And she has an internship lined up this summer at Haberman in Minneapolis. You can find her portfolio at [link].

Sports 0

Sports Leadership Internal International 0

Prohibition

JANUARY 14, 2022

So often, these events come as a complete surprise. An event that gives your company a black eye but doesn’t threaten its survival. A company or organisation is only as good as its ability to quickly, effectively, and creatively manage a crisis. How would we respond if a serious incident occurred at one of our events?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Maxim Behar

JANUARY 24, 2022

For a couple of years, we have been observing a very dynamic and fast merging of the three main elements of the public communications business – advertising, public relations, and digital. After graduation, he worked as a journalist for 15 years and then launched one of the first private daily newspapers in Bulgaria – Standard News.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing. My own predictions are listed at the very bottom. I see a few things.

Marketing 196

Marketing Content Marketing Data Social Media 196

PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Costly Strategy: Advertising. Advertising is probably the most obvious way to bring attention to your business. Advertising is probably the most obvious way to bring attention to your business.

Publicity 63

Publicity Small Business Advertising Advertising 63

Maxim Behar

MARCH 6, 2022

I amassed an amazing experience from all the Polish events that were very symbolic for following communism and the centralized economy. And then when I came back, I started Standard Daily as one of the first, if not the first private newspapers in Bulgaria, in my native country Bulgaria where I live. It's really a merger.

B2B 52

B2B Communications Media Newspapers 52

NewsWhip

APRIL 28, 2021

Kirsty O’Connor leads the Innovation + Creative Hub in Dubai for H+K, supporting the Middle East, Turkey, India, and Africa region (METIA). But I am one of many hub leads across the H+K network who collectively speak on an ongoing basis from data right through to kind of creative content, and digital as well. Gen Z in Indonesia.

Consumer 78

Consumer Measurement Local Data 78

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

The teens used their social media skills and journalistic savvy to quickly raise funds for future events, plan out media-oriented appearances and demonstrations, and offer an updated story for journalists and news crews. Then the UK chain cooked up an extraordinary ad that ran in two daily newspapers. Nike scores with Kaepernick.

Fashion 255

Fashion Reputation Social Media Brand 255

PR 20/20

FEBRUARY 6, 2020

He’s authored more than two dozen books, keynoted several top events, and has a popular weekly newsletter. Blair is CEO of Win Without Pitching, a sales training and coaching program for creative professionals, and has spent 25 years in advertising and design. Today, their suite of resources (i.e. Apple Podcasts.

Marketing 74

Marketing Conference Content Marketing Agency 74

Communications Conversations

DECEMBER 15, 2016

I work alongside an exceptional team of people managing social media listening; so for the most part, I shy away from the earned piece of social and focus on everything else from strategy, advertising, tool management, governance, content optimization and more. So, when I joined MIMA, I thought, “well, why not go all in and volunteer.”

Social Media 60

Social Media Data Measurement Analytics 60

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. We recommend that our clients advertise on at least one of their social channels to their target market. Here's how: 33 Content Marketing Promotion Ideas. October 19, 2016.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

DECEMBER 8, 2015

One of the more interesting aspects of the programs transition for me has been the advertising model. True to its conservative newspaper roots, the program tends to lean right in its coverage in my opinion. This program does for podcasts, what native ads have done for online print. Here’s the link for the program on iTunes.

Radio 60

Radio Content Marketing Marketing Education 60

Norton's Notes

JANUARY 30, 2015

Nothing feeds our ravenous cravings for creative PR stunts quite like a good old foodie campaign. Household brand and nation’s favourite Walkers opened themselves up to crisp-lovers of the nation as they let the public get creative with their Do Us a Flavour campaign. Do Us A Flavour. Doritos Photo Bomb The Superbowl.

Social Media 28

Social Media Local Twitter Creativity 28

Norton's Notes

SEPTEMBER 25, 2015

For those of you that don’t know what Growth Hacking actually is, according to Wikipedia, this is the definition: Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking , and social metrics to sell products and gain exposure. [1]

Marketing 28

Marketing Employee Wikipedia Data 28

Flack's Revenge

JULY 25, 2014

Heather Yaxley recalled a discussion at an industry event: Ian Burrell (Assistant Editor and Media Editor of The Independent newspaper) argued that a problem for PR is that it doesn’t own its public profile and lets this be defined instead by journalists and those we deem aren’t representative of our industry. PR is not a problem.

Education 120

Education Advertising Advertising Newspapers 120

Maxim Behar

FEBRUARY 14, 2023

And my next period is from 1985, when I was working in the newspaper “Rabotnichesko delo”, and one morning, as I was flipping through the pages, saw that the correspondent for Shumen, called Tsonyo Tsonev, sadly had passed away, may he rest in peace, very noble man. Svetlyo reads lectures there and we often attend the same events at UNWE.

Local 59

Local Meeting Agriculture Newspapers 59

Cision

FEBRUARY 11, 2016

That job involved using all of the tactics in the PR “toolkit” – crafting messages, staging events, engaging influencers and building coalitions – to promote President George H.W. This is the normal course of events when the presidency changes parties, and all of us White House staffers knew it was coming, but it was still a shock.

Public Affairs 120

Public Affairs Trends Reputation Newspapers 120

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. The Daily Telegraph was the first UK national newspaper to go online in November the same year. Data is hard to come by and highly fragmented.

Media Relations 115

Media Relations Media Print Newspapers 115

NewsWhip

MAY 27, 2021

Influence of local newspapers | Jump to text. Tone and messaging is also critical, and it’s so important that we’re preparing our spokespeople to respond to the news of the day, the events of the world. Companies have scaled back their advertising. So, I really doff my cap at this really creative use.

Healthcare 78

Healthcare Storytelling Communications Local 78

Stephen Waddington

DECEMBER 15, 2021

These companies have a stranglehold on advertising and have effectively become a tax on small and medium-sized business. It covers content, media, influencers, and events and is packed with practical tools, advice, and case studies. Three decades on I’m less positive. 30 agencies submitted data to the project.

Publicity 128

Publicity Government Guidelines Facebook 128

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). As these new channels and pathways continue to grow, they bring a whole new set of paradigms.

Ethics 52

Ethics Communications Print Television 52