Cision

APRIL 26, 2016

New tools and technology are always accessible, but if you don’t have a plan for how you will use them, you won’t benefit from them. The tools and technology will come after. Be eager, humble, hardworking and accepting of constructive criticism. What drew you to the field of public relations and communication? Rapid Fire Round.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Cision

APRIL 25, 2016

At Facebook’s recent F8 Developer Conference , Product Marketing Manager Kristen Jones gave a presentation detailing advertising best practices on Facebook (and Instagram, which uses the same resources). But what are the other things that Facebook sees as key to advertising success on the platform? The Facebook Ad Ecosystem.

Facebook 120

Facebook Advertising Advertising Measurement 120

Shift Communications

MAY 14, 2015

We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. Starting on this short journey, I picked three leading companies to look at in diverse industries – defense/industrial, medical device/biosystems and construction equipment.

B2B 60

B2B Marketing Construction Analytics 60

Cision

JULY 26, 2016

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. The biggest change, however, has been because of technology. I think technology will continue to re-define the industry. How did you get your start in PR?

Writing 120

Writing Engineering Journalism Analytics 120

Mindful Marketing

JANUARY 23, 2021

So, what’s behind Natural Light’s foray into ‘fine art’ and its claim to have constructed “ the most expensive piece of art in the world ”? on advertising. Is it serious social responsibility or is it a straightforward advertising-spend? billion in the U.S.

Education 126

Education Financial Transportation Engineering 126

Stephen Waddington

MAY 19, 2020

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Since that point, the health of the business-to-business market has been mixed. Digital media is booming.

Crisis 151

Crisis Government Energy Community 151

5W PR

AUGUST 12, 2019

Without a viable strategic plan, all the advertisements and press releases in the world won’t change public perception and attitudes towards your organization. For a construction company, that could mean poor safety standards with a string of citations. Look at your advertising.

Corporate 68

Corporate Reputation Marketing Employee 68

PRSay

OCTOBER 14, 2016

And with so many critical cross-overs between industries, technologies, consumer needs / experiences / behaviors and societal issues – the possibilities are significant. This will help you construct a program that is mutually beneficial and unique. Think of partner companies as clients.

Real Estate 60

Real Estate Leadership Conference Construction 60

PR in High Definition

MAY 26, 2020

However, with the news that some of the technology giants will be working from home until Christmas, it’s fair to say that it’ll be at least Q4 before we see a return to anything resembling what we’d usually call normal. Planning from the End.

Communications 48

Communications How To Construction Employee 48

Sword and the Script

MARCH 3, 2015

In context, the management consulting firm says advances in technology are propelling marketing into a new era that is reminiscent of Madison Avenue’s glory days. Mad Men may come to mind for culture, but what McKinsey says heralded that golden age was “a happy marriage of advertising and technology.”.

Marketing 60

Marketing Telecommunications Customer Service Technology 60

Ishmael's Corner

MARCH 10, 2015

In a time when the media gravitates toward shiny objectives that trigger clicks, Stacey wasn’t afraid to tackle the most complex of companies and technology with the gusto of a meter maid about to make quota. Gigaom wanted to “to humanize the impact of technology.” Gigaom’s Stacey Higginbotham is part of this exclusive club.

Media 60

Media Construction Newspapers Technology 60

Shift Communications

APRIL 13, 2015

It’s certainly possible, using predictive analytics, to get a rough sense of what might work and what might not work, but few companies have access to that much technology and expertise. Vice President, Marketing Technology. Advertising Marketing Metrics Strategy' Predicting the future is difficult, expensive work.

Analytics 60

Analytics Google How To System 60

Sword and the Script

DECEMBER 4, 2018

As a vertical, technology companies invest 9.7% On one hand, competition is fierce (56%), people are increasingly intolerant of advertising (46%) and “information overload” is a genuine problem (44%). CMOs also choose to define it more broadly across technology (48%), content (44%), distribution channels (41%) and data (38%).

Survey 104

Survey Marketing B2B Content Marketing 104

MaccaPR

DECEMBER 10, 2014

based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. Our agency’s been helping clients with search engine optimization (SEO) and pay-per-click (PPC) online advertising for seven years. Clint is co-founder of ThinkSEM , a Roseville, Minn.-based

SEO 98

SEO Interviews Blogging Engineering 98

Sword and the Script

FEBRUARY 6, 2018

Trust and the Unlikely Reinvention of Advertising [UML]. Technical expertise is particularly relevant to the B2B technology space. Even those with long tenures in technology – CIOs and CTOs for example – need expertise in the niches. It’s amazing to me how well this construct stands up to time. There are fewer reporters.

Content Marketing 70

Content Marketing Marketing Journalism Financial 70

PR 20/20

SEPTEMBER 21, 2017

I didn’t understand the underlying technology at the time, but when I read Automate This by Christopher Steiner in late 2012 I became convinced that artificial intelligence would transform marketing as we know it. The accelerated funding helps these companies invest in the talent and technology needed to make their software smarter.

Marketing 53

Marketing Software eBook Technology 53

Communications Conversations

OCTOBER 25, 2018

AI and automation aren’t new concepts, but I feel we are hitting a tipping point where the technology is becoming more widely available and viable from a pricing perspective. By streamlining manual processes brands free up resources and employee’s time that can be put towards other tasks. C-Suite Buy-in.

Social Media 89

Social Media Trends Media Instagram 89

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Do media impressions have a loftier purpose than advertising or marketing?

Measurement 40

Measurement How To Analytics Customer Service 40

PR Fuel

OCTOBER 16, 2018

As it relates to the first point, you need to write compelling subject lines that don’t sound like advertisements or generic, boring stories. I am by no means a technology expert, but I do cover the technology sector. I am by no means a technology expert, but I do cover the technology sector.

Web 40

Web Pitching Local Report 40

Sword and the Script

NOVEMBER 12, 2019

The company sells intent data, but not leads or advertisements, which the company says means its data is unbiased and of higher quality. TrustRadius is considered one of the most trusted customer review platform for business technology. TrustRadius was founded in 2021, and as its namesake suggests, focuses on the veracity of reviews.

Software 17

Software B2B Marketing Data 17

Contently - Strategy

DECEMBER 28, 2022

Technology has laid the foundation for modern marketing, and generative AI is reinforcing the walls. Copysmith.ai : This AI tool is specific to e-commerce companies and the paid advertising campaigns they create to drive conversions. A quick conversation with your colleagues is a great way to limit these misunderstandings.

Creativity 132

Creativity Enterprise Tools Training 132