Sword and the Script

JUNE 28, 2022

I noticed a survey put out by a large technology company the other day. Because that’s not a story, it’s an advertisement. The other priest poses his question to the Pope in a slightly different construct and asks, “When I am smoking, is it okay for me to pray?”. We often colloquially refer to it as thought leadership.

Survey 94

Survey Study Web Construction 94

Sword and the Script

OCTOBER 2, 2018

The job description discussed in the courtship didn’t match the reality: “To his surprise, his role was limited mostly to marketing communications, including advertising and social media. The 4Ps is the classic construct that articulates the four traditional levers available to drive growth. The technology? The analytics?

Survey 98

Survey Marketing Product Launch Analytics 98

ImPRessions - Crenshaw Communications

OCTOBER 18, 2017

When a technology leader speaks about the need for skilled engineers, or a midwest farm company explains how a labor shortage is impacting its growth, it places emotional issues into a constructive framework for discussion. Just as consumers have learned to exercise their buying clout, so have large advertisers.

Corporate 149

Corporate Policies Privacy Construction 149

Shift Communications

MAY 14, 2015

We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. Starting on this short journey, I picked three leading companies to look at in diverse industries – defense/industrial, medical device/biosystems and construction equipment.

B2B 60

B2B Marketing Construction Analytics 60

PR in High Definition

MAY 26, 2020

However, with the news that some of the technology giants will be working from home until Christmas, it’s fair to say that it’ll be at least Q4 before we see a return to anything resembling what we’d usually call normal. Planning from the End.

Communications 118

Communications How To Construction Employee 118

PRSay

OCTOBER 14, 2016

Rather than predicating partnerships on a media buy or complex letter of intent, PR can approach them from the perspective of thought leadership – shaping a platform that is mutually beneficial to both parties. This will help you construct a program that is mutually beneficial and unique. Think of partner companies as clients.

Real Estate 60

Real Estate Leadership Conference Construction 60

Mindful Marketing

JANUARY 23, 2021

So, what’s behind Natural Light’s foray into ‘fine art’ and its claim to have constructed “ the most expensive piece of art in the world ”? leadership team members and their degrees: Nick Caton, U.S. on advertising. Here is a partial list of Anheuser-Busch’s U.S. billion in the U.S.

Education 126

Education Financial Transportation Engineering 126