ImPRessions - Crenshaw Communications

JUNE 2, 2016

Is there paid advertising? For early stage companies, it may be advisable to have a healthy mix of paid and earned media on key social platforms, due to precise targeting ability as well as lower costs in comparison to traditional outlets. It was a chance for our client to own the topic and the entire event, and he did.

Conference 120

Conference Comparison Leadership Instagram 120

Sword and the Script

OCTOBER 8, 2019

Making this comparison is usually easy because chances are, someone in your organization is responsible for buying traffic, whether that’s through pay-per-click (PPC), paid social, paid email distribution or other paid channels. If you spend $3,000 per month and get 7,000 visitors that works out to about.43 43 cents per click.

Content Marketing 81

Content Marketing Marketing Comparison Measurement 81

Sword and the Script

SEPTEMBER 3, 2019

PR Week published a story about a new vendor out of Tel Aviv that’s has launched what it pitches as a CRM for PR. The tool also breaks down the pitching activity of each team member, including metrics for open, response and coverage rates.”. Testing features – A/B testing – to assist in seeing which pitches are performing.

Analytics 70

Analytics Report Technology Pitching 70

Sword and the Script

JANUARY 5, 2016

The audience kills advertising. In 2016, marketers will absolutely need to get better at native advertising as well as explore new ways of generating top of the funnel awareness – from sponsored podcasts and influencer partnerships with bloggers, vloggers and Instagrammers through to a renewed commitment to experiential activity.”.

Banking 60

Banking Marketing Wireless Advertising 60

ReimaginePR

MAY 23, 2016

I’m finding it in everything from print advertisements to Facebook ads and almost everything else in between. Conventional Rhetoric vs Storytelling: A Quick Comparison. Have you ever listened to a sales pitch and thought, Geez! I know that’s a bold statement so I’ll show you exactly what I mean today. Click Here.

Storytelling 159

Storytelling Comparison Case Study Brand 159

Sword and the Script

FEBRUARY 11, 2017

Disruptive opportunities like the chance to rank first for voice search in search engines: “Beyond playing into trends, voice interactions with chatbots, virtual assistants and other IoT technologies have the potential to upend traditional search and display advertising models in the near future, even for giants in the space like Google.

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

JULY 2, 2019

The comparison to Meltwater makes a lot of sense to me, but Kantar Media is focused paid, rather than earned, which is the focus Cision defines for investors in this presentation. b) Is Your Press Release Pitch Guilty of Information Overload? That said, the distinction is blurry and overlaps in several areas. “The via BurrellesLuce.

Trends 60

Trends Media Report Technology 60

Sword and the Script

DECEMBER 20, 2022

This fragmentation will affect PR, marketing and advertising pros as we try to keep up with changing attitudes and trends to get our messaging through to the right people.”. A reset on advertising spend. Tressa Robbins , Customer Onboarding VP/Content & Social Media Manager, Burrelles. AI writes the editorial calendars.

Marketing 196

Marketing Content Marketing Data Social Media 196

The Resolution Blog

JANUARY 8, 2018

We’ve added a new set of “comparison” terms into the mix to help develop data into insights that can help develop your ideas. New breed competitors including content marketing, influencer outreach and SEO link-building agencies are now pitching and winning PR budgets. Online advertising has changed. Watch the recording now.

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

MAY 14, 2019

The pie chart provides an aggregate view: The bar chart provides a monthly comparison which I think helps you get focused on the events that tip the share of voice balance in your favor: 4) Giving PR the capacity for marketing attribution. Also, please read the Pitches! section of the site – it spells out the opportunities for vendors.

Case Study 118

Case Study Software Data Web 118

Stephen Waddington

NOVEMBER 19, 2017

Public relations has found its rightful place alongside advertising and creative agencies at Cannes and Eurobest and is today winning awards in its own right and as part of integrated solutions. Media relations has shifted from pitching traditional media to working with these individuals across all forms of media.

Publicity 164

Publicity Ethics Data Community 164

Sword and the Script

JULY 9, 2019

Marketing, Advertising, Public Relations: Tuesday 4:00 p.m. Email open rate comparison tool by HubSpot. Please read the Pitches! By my assessment of their data, afternoons and evenings tend to have higher open rates. Here’s what the company says for a few markets by vertical: Legal Services: Tuesday 4:00 p.m. by Boomerang.

Study 98

Study Marketing Data Analysis 98

NewsWhip

JUNE 23, 2021

This is not going out to a camping site where you’re going to pitch a tent, pack it up when you’re done, we’re talking about highly engineered permanent structures. Brett: Yeah, I didn’t think of the comparisons from the cannabis distribution outlets to the data centers. Talking Points.

Data 78

Data Media Analytics Energy 78

Sword and the Script

NOVEMBER 12, 2019

The company sells intent data, but not leads or advertisements, which the company says means its data is unbiased and of higher quality. Founded in 2012, GetApp is pitched as a review and comparison site for SaaS products. TrustRadius was founded in 2021, and as its namesake suggests, focuses on the veracity of reviews.

Software 17

Software B2B Marketing Data 17