Cision

JUNE 9, 2016

So many entrepreneurs and small business owners think just pitching their product or service is enough because it’s that good. Remember, this isn’t advertising. Around Father’s Day, I pitched his story to Entrepreneur – not the Beebo. If you really want to stand out, include relevant video in your pitch and subject line.

Pitching 120

Pitching How To Brand Branding 120

ImPRessions - Crenshaw Communications

JULY 13, 2022

And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. If you’re tackling an industry event without a full PR team facilitating outreach, pitching and planning for press interviews can be daunting.

Media 294

Media Trade Shows Travel Interviews 294

Cision

NOVEMBER 24, 2015

Changing media habits coupled with massive pushes in ad blocking, including iOS9 ( TechCrunch ), are increasing the importance of organic content and native advertising. Millennials know when they are being pitched and teens are identifying more with top YouTubers than conventional celebrities ( Variety ). It’s simple.

Pitching 120

Pitching How To Instagram YouTube 120

ImPRessions - Crenshaw Communications

JUNE 23, 2020

The best bylined articles offer insight and first-person perspective on issues or topics relevant to a specific industry or community. Pitching for contributed content like bylined articles can be tricky. They may contain advice, a call-for-action, or express an option on a burning business or social issue.

Guidelines 293

Guidelines Advertising Advertising Pitching 293

Sword and the Script

MAY 10, 2016

As a result, the refrain “content marketing is better than advertising” is bounced around the marketing echo chamber. Pay-per-click advertising? How about other variables, such as what is pitched or how it’s pitched? In his book Zero to One , Peter Thiel says no one likes to be pitched. Native ads?

Content Marketing 60

Content Marketing Advertising Advertising Marketing 60

Sword and the Script

MAY 7, 2024

It’s been pretty quiet this month in PR software; that’s starting to look like it’s going to be characteristic for the year On the first Tuesday of every month, I sort through the news from the PR software community in a summary post like this one. “Generative AI is the new ‘don’t pitch off topic.'”

Software 85

Software Pitching Technology B2B 85

Sword and the Script

JUNE 13, 2023

When you pitch a story, you need to be credible too. When you pitch a story, you need to be credible too. Make it clear who or what you are pitching. Draw a correlation between your pitch and their prior coverage. Simple advice for PR pitches from journalists Reporters get a lot of pitches.

Journalism 134

Journalism Media Relations Report Media 134

Cision

FEBRUARY 5, 2016

What are some best practices for pitching and working with this community of bloggers? What social media platforms do you find most useful for pitches? What are hits and misses you’ve experienced with PR and advertising professionals? She dishes and we serve the following advice for PR professionals.

Pitching 120

Pitching Instagram Viral YouTube 120

Shift Communications

FEBRUARY 25, 2015

This is the essential idea behind communities of influence. We’ve talked about this in the past (as far back as 2012), but only now are the tools and methods for executing on communities of influence becoming available. In old influencer outreach programs, you’d reach out to the biggest individual dots and send them pitches.

Community 60

Community Social Media Data-Driven PR How To 60

5W PR

OCTOBER 11, 2023

Career advancement Many PR job opportunities aren’t advertised. Pitching and placements Building rapport with journalists and media professionals can make the difference between a successful pitch and a rejection. The PR landscape is ever-evolving, and staying informed through these connections is crucial.

Publicity 103

Publicity Internal International Resources 103

Cision

APRIL 24, 2015

It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities. Are you a nonprofit? How can you add value to them?

Community 120

Community Mobile Blogging Publicity 120

ImPRessions - Crenshaw Communications

MAY 11, 2022

People usually think of media pitching and press releases when they think about public relations. In a similar vein, Digiday hosts a conference focusing on programmatic advertising. Similarly, IAB also hosted its first-ever PlayFronts , which is dedicated to the rising trend of in-game advertising. Advertising Week.

Conference 156

Conference Privacy Advertising Advertising 156

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. One AI tools surfaces relevant media contacts based on your pitch or press release – and strives to predict how it will be received.

Survey 152

Survey Software B2B Pitching 152

Marketwired

DECEMBER 8, 2015

Recently our Chicago team invited Jessica Wohl , Food and Restaurant Reporter at Advertising Age , into its offices for a Lunch and Learn with the media team. Jessica shared her career path that led to her role at Ad Age, a publication focused on the marketing and media community.

Pitching 100

Pitching Report Media Writing 100

5W PR

SEPTEMBER 9, 2021

As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages. When it comes to building trust and credibility, PR is king.

Small Business 158

Small Business Publicity Social Media Web 158

Newsfile

FEBRUARY 28, 2024

PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g., It assesses sustainability practices, social impact, and ethical governance PR professionals collaborate with internal teams to compile ESG data and communicate it transparently to stakeholders.

Viral 52

Viral Crisis Communications SEO Reputation 52

PR Fuel

OCTOBER 14, 2022

Utilizing public relations is a great way for your business to become more well-known in your community, boost your sales, and create better relationships with your current and future customers. It’s also important to pitch stories and ideas to the media whenever your business is having a special sale, event, or advertising campaign.

Small Business 84

Small Business Community Local Social Media 84

PR for Anyone

NOVEMBER 11, 2021

The definition of public relations is the professional maintenance of a favorable public image by a company or other organization or a famous person and the definition of marketing is: the action or business of promoting and selling products or services, including market research and advertising. Community Relations. Media Relations.

Publicity 225

Publicity Marketing YouTube Video 225

Bianchi Biz Blog

AUGUST 21, 2023

As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. After a few years hiatus doing community PR, I entered technical publishing when I was out of a job for a few months. What advice do you have for PR people that want to pitch you?

Meeting 74

Meeting Automotive Engineering Journalism 74

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ).

Technology 170

Technology Publicity Software Pitching 170

Bianchi Biz Blog

NOVEMBER 16, 2020

Every part of the industry has had to recalibrate and figure out how to design, build, sell and advertise vehicles in this new environment. I put an advertising spin on this topic and wrote a piece about how dealers and advertising agencies are depicting mask usage in their ads. Don’t pitch story ideas, pitch sources.

Automotive 93

Automotive Meeting Report Media 93

Sword and the Script

APRIL 11, 2023

And that brings us to the first story in this month’s PR tech sum – covering news from the vendor community this month. The company says, “AMIGA offers advanced research and writing capabilities including generating pitches.” That’s the whole point of advertising: control and visibility. So too did the Amsterdam-based Presspage.

Software 78

Software Company Pitching Training 78

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. “One Dorothy Crenshaw , CEO, Crenshaw Communications . Guest posting gets personal.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Bianchi Biz Blog

MAY 8, 2023

Before joining AN, I covered the Haredi (ultra-Orthodox Jewish) communities of New York. What advice do you have for PR people that want to pitch you? I respond well to pitches that have a “why.” I even try to format my own pitches to editors as “someone is doing something for a reason.”

Automotive 86

Automotive Report Meeting Radio 86

Burrelles Fresh Ideas

AUGUST 2, 2023

Related read: The Power of Great Storytelling and Why it’s Crucial to PR Pros Local relevance and community engagement benefits Broadcast media, particularly local television and radio stations, maintain a strong connection to their communities.

Radio 75

Radio Television Media Local 75

Landis PR

JULY 31, 2023

In a webinar hosted by PR Net , Erin Moody , VP of technology and digital entertainment at BerlinRosen , and Linda Zebian , senior director of communications and community at Muck Rack, sat down to answer this question and share their predictions for what comes next. Here are six of the top takeaways.

Communications 97

Communications Marketing Pitching Technology 97

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. This is effectively native advertising, which Cision says is “proven to be more trustworthy.” AI-assisted pitches. “AI click image for higher resolution).

Publicity 85

Publicity Survey Enterprise Pitching 85

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. A volunteer pitch that persuaded. The time was ripe for me to contribute volunteer hours towards another, preferably new, endeavour.

Community 40

Community Print Twitter Creativity 40

PRSay

MAY 3, 2019

Power in the partnership between PR practitioners, those who craft stories and pitch ideas, and journalists, those who cover the world’s news through fair and truthful content, is the key to success and the only way to counteract inaccurate or misleading news. But this, at the end of the day, is just promotion and advertising.

Publicity 146

Publicity Newspapers Journalism Energy 146

Deirdre Breakenridge

MARCH 8, 2017

ET, the #PRStudChat community will gather to discuss how storytelling and content help to build relationships with your community. Several of the topics and questions answered by our special guests and our community members on the 22nd will include: How much time/attention do you give to the content you share and why?

Radio 170

Radio How To Community Storytelling 170

Cision

NOVEMBER 2, 2015

Find out how to improve your pitching strategy at Ian Greenleigh’s “Switch Your Pitch: The Keys to Engaging Journalists on Social” webinar. Lee Odden ( @leeodden ), CEO of TopRank Online Marketing , gave a talk entitled: “If You Want Your Content to be Great, Ask Your Community to Participate.”

B2B 120

B2B Marketing Content Marketing Technology 120

Sword and the Script

FEBRUARY 2, 2021

Every month I summarize the news from the PR vendor community. This uses AI to “to identify different sound waves between news, advertisements and even music to detect and remove advertisements from automated broadcast monitoring.”. And that brings us to this month’s PR Tech Sum. >>> Did you know?

Software 122

Software Technology Advertising Advertising 122

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. Show up Different As story tellers we often find ourselves carving a very unique pitch to grab the attention of a journalist or reporter.

Corporate 274

Corporate Leadership Advertising Advertising 274

Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . My last PR tech sum went up in November of last year – and very little in the way of substantive news has happened in the PR technology community since.

Technology 93

Technology Software Resources Pitching 93

Sword and the Script

MARCH 14, 2023

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. In 2010, he sold his agency to an advertising holdings company for an estimated $10-$15 million.

Software 85

Software Media Relations Pitching Media 85

Buzzstream

FEBRUARY 9, 2024

Pitch Data Studies Data studies have always proven to be great sources of high-quality backlinks, provided the data is interesting and packaged correctly. Once you find your data sources, develop a compelling story complete with findings and some graphics, and then pitch these to journalists via email and/or press release.

Google 71

Google Infographics Pitching Resources 71

Stephen Waddington

MAY 9, 2017

Twitter has said that it has no plans to address the issue and that the community quickly self corrects. Get in early and make considered pitches. Crowdsourced project aims to scrutinise political advertising. We have our doubts. Celebrating public relations in Croatia. Student support. In search of joy.

Ethics 108

Ethics Conference Advertising Advertising 108