NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. MARCH 26, 2021. Watch webinar. Read transcript.

Advertising 131

Advertising Advertising Data Reputation 131

Cision

DECEMBER 6, 2017

Many commonalities between the two departments have emerged, however, communicators must overcome a few lingering gaps before we see a full convergence. PR has evolved to become more marketing-centric, but content silos and measurement have remained stagnant. Digital Storytelling: The Future of PR. The Earned Media Paradox.

How To 223

How To Marketing Storytelling Measurement 223

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. The resurgence of internal communications Internal communications is one of the hottest areas of contemporary PR. They lie at the heart of inspiring conversations and storytelling.

Storytelling 78

Storytelling Social Media Internal International 78

Burrelles Fresh Ideas

FEBRUARY 27, 2024

This post is part of our monthly roundup series, where we identify hot topics that PR pros and communicators should be aware of, along with our own takes on them. Additionally, advertisers generated pre-Super Bowl excitement for their brands with teaser ads the week before the game that drove viewership and excitement.

Sports 86

Sports Television Advertising Advertising 86

ImPRessions - Crenshaw Communications

JUNE 18, 2019

Think in terms of measurable brand preference, increases in website traffic, lead generation, or even specific deliverables, like speaking opportunities generated for the CEO. They’re measurable. The key here is often quick access to decision makers and a clear chain of communication. . They’re actionable.

Strategy 220

Strategy Measurement Advertising Advertising 220

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. The Media Relies on Visual Storytelling. Journalists are no longer measured by the quality of their work; they are measured by the effectiveness of their work. Better understand efficacy.

How To 282

How To Storytelling B2C Measurement 282

Onclusive

MARCH 6, 2019

We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges. Jennifer Bowcock, VP, Global Communications, Dolby. I’m sure we’ve all encountered that. “I

Banking 199

Banking Marketing Measurement Leadership 199

5W PR

OCTOBER 20, 2023

Be inclusive in the storytelling. This includes understanding cultural norms, etiquette, and communication styles. This includes diverse models, actors, and real customers in the advertisements. Measuring cultural impact Use analytics to measure the impact of multicultural marketing efforts.

Strategy 78

Strategy Marketing Local Groups 78

Communications Conversations

APRIL 8, 2015

The post outlined the success the New York Times brand studio (T Brand Studio) is having with their custom advertising content (referred to as “paid posts”). We’ve seen differing stats on the “effectiveness” of native advertising. And, we’ve seen many different formats for native advertising.

Advertising 60

Advertising Advertising Trends Storytelling 60

Prohibition

AUGUST 25, 2023

These channels include websites, search engines, social media platforms, email marketing, and online advertising. Digital marketing also allows retailers to track and measure the success of their campaigns in real-time. Ready to make your retail brand a success?

Retail 62

Retail Marketing Analytics Social Media 62

Shift Communications

DECEMBER 4, 2017

Disruption happens to industries measured in weeks and months rather than years or epochs. PR must adapt to realize that no one audience exists any longer; brands and clients instead address dozens or hundreds of micro-audiences in their communications. Soon advertising may be the only way to reach some select audiences.

Trends 161

Trends Publicity SEO Advertising 161

Sword and the Script

MAY 29, 2018

As such, the 2018 JOTW Communications Survey , which was conducted in partnership with Ned’s Job of the Week , also included an open-ended question at the end of the survey. It’s not just about content, or search, or conferences, or advertising, or a webinar. 12) “Internal communications is as important as external.”.

Corporate 79

Corporate Communications Survey Employee 79

Shift Communications

FEBRUARY 2, 2016

With a host of media, advertising and adtech companies on the roster, many of our teams at SHIFT are grappling with stories relating to how native advertising is impacting these industries. According to an Advertising Age poll from this time last year, nearly two-thirds of marketers planned to increase their native spend.

Advertising 60

Advertising Advertising Print Pitching 60

PRSay

OCTOBER 2, 2017

According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source. However, paid media has historically had a significant advantage over earned when it comes to measuring success. Data can also help communicators tell better stories.

Data 144

Data How To Storytelling Analytics 144

ImPRessions - Crenshaw Communications

MAY 29, 2018

After all, PR pros are in the communications business. To the client, bad news or constructive criticism may feel uncomfortable, but an open channel of communications is key to a fruitful client-agency partnership. Your message doesn’t measure up. A good PR agency tells you when. Your branding is holding you back.

Apparel 160

Apparel Construction Agency Interviews 160

PRSay

JANUARY 3, 2018

Throughout January, PRsay will feature posts by a variety of thought leaders on the year ahead for communicators and the PR profession. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots. Whether the effect is positive or negative, AI will likely impact PR and communications.

Publicity 167

Publicity Social Media Television Measurement 167

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Brad Marley , Chief Storyteller, Yelram Media . Grace Platon , Communications Strategist, Communicate Grace , LLC . PR grows more in demand. Data-driven PR.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Deirdre Breakenridge

NOVEMBER 16, 2016

In a recent post , I suggested leveraging Nielsen’s research in order to create data-driven marketing and communications plans. Those guys preach “data-driven PR” so that PR professionals and brand marketers get smarter about how and what they measure when a campaign comes to a close. SFM: Yes, exactly. It was subjective.

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Burrelles Fresh Ideas

AUGUST 2, 2023

Television , with its visual storytelling capabilities and wide viewership, remains a powerful tool for conveying messages to a mass audience. Storytelling potential for PR pros Broadcast media also offers a unique advantage in terms of its ability to create emotional impact and deliver compelling stories.

Radio 75

Radio Television Media Local 75

Waxing UnLyrical

JULY 13, 2016

“If you can’t measure it, you can’t manage it.” ~ Peter Drucker. But I am smart enough to realize that a company’s marketing, advertising and public relations efforts—my efforts—have a direct and attributable effect to the bottom line of my company. THAT you can measure against. Find a way to measure engagement instead.

Measurement 40

Measurement Advertising Advertising Enterprise 40

Konnect Agency

OCTOBER 25, 2023

Lack of Storytelling: Effective marketing often revolves around storytelling. Written-Only Communication: Sometimes our verbal or written descriptions of visual ideas can be contradictory or at least unhelpful. Paid Digital Paid: Ignoring A/B Testing: A/B testing is a powerful tool to optimize your paid advertising campaigns.

Marketing 52

Marketing Pitching Creativity Storytelling 52

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Advertising Age Online. Advertising Week. Sprout Blog.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Cision

OCTOBER 16, 2017

The podcast will be published each month and feature topics about issues in earned media communications today along with knowledgeable experts. Each month we’ll hear from c-suite level communicators and marketers as they discuss challenges and opportunities facing companies in an ever-changing business climate.

Media 202

Media Storytelling Technology Data 202

Marketwired

APRIL 12, 2016

“You’re reaching a passionate audience,” says Martin Waxman , president of Martin Waxman Communications, a strategic communications consultancy firm and the co-host of the Inside PR podcast with Gini Dietrich and Joseph Thornley. Podcasts Can Help Advertisers Reach Niche Audiences. Click To Tweet.

Advertising 100

Advertising Advertising Television Radio 100

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. When communications is too tied to marketing, it is more difficult to keep a pulse on the broader business,” wrote Tammy L. click image for higher resolution).

Employee 151

Employee Print Writing Survey 151

Stephen Waddington

JUNE 9, 2020

No advertising, no sponsorship, no sales promotion or other fundraising efforts. The entire series of events that occurred can be traced back to that initial press release, supported by ongoing authentic communication, a compelling story, a hero, a strong sense of purpose, and an emotional pull that resonated with much of the population.

Radio 89

Radio Skype Print Local 89

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 200

Writing Communications Marketing B2B 200

Waxing UnLyrical

JUNE 5, 2018

Pre-release #measurement research will give you an understanding of your position in the industry landscape, plus what matters most to your audiences. – Digital and visual storytelling. – Measurement & analytics. Even if your management team is not interested in #measurement at this time, do it!

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Beyond PR

MARCH 13, 2018

Communicating great stories while influencing the public’s awareness and/or buying decisions has been the goal of every great communications strategy. Reaching the final picture lies in understanding that data is key to better storytelling, campaign optimization and overall results.

Media 75

Media Consumer Analytics Data 75

Cision

JANUARY 6, 2017

That is how we created the three pillars of storytelling, country building and club making. How do you measure that success? It is profound to step back and witness the storytelling that we have created over 30 years and for so many companies. That includes the guest experience, the environment, advertising and social media.

Retail 225

Retail Consumer Brand Branding 225

Sword and the Script

SEPTEMBER 6, 2016

Today, most of the PR community know her as the vice president of implementation for a venerable vendor in the PR vertical: BurrellesLuce. Tressa credits a brief stint in corporate communications for a health care company with stoking her interest in PR. NOTE: The week of September 19 is AMEC’s Measurement Week here in the U.S.”.

Measurement 60

Measurement Course Advertising Advertising 60

Presspage

APRIL 12, 2018

Are we seeing the demise of the traditional newsroom in favor of more automated measures? Brands who understand these two sides of the same storytelling coin are going to prosper. Fewer reporters are employed by fewer media outlets with far more fragmentation in the audience space than ever. The world has changed.”

Company 111

Company Media Journalism Report 111

Shift Communications

DECEMBER 11, 2015

Similarly, data-savvy businesses will push to marry insights with personalized communication at scale given the value personalized interactions hold in converting interest to dollars. Measurement Continues to Evolve. Visual Storytelling Accelerates. All this effort will continue to push Attribution models forward. Derek Lyons.

Marketing 60

Marketing Mobile Pinterest Analysis 60

PR in High Definition

NOVEMBER 17, 2017

As of next month, it will be introducing measures to increase ad transparency , allowing users to simply click and view all the ads being run by one organisation. It’s not only Facebook that is hoping to clear the smoke screen around its advertising. The post Making PR perfectly clear appeared first on Firefly Communications.

Policies 72

Policies Facebook Advertising Advertising 72

Onclusive

MARCH 21, 2018

Breaking down silos between Paid, Earned & Owned media through continuous storytelling. Today, advertising, corporate content, and social content is often separated,” Owyang wrote, “but tomorrow, we expect these circles to converge and overlap, with little or no separation.”. The new continuous storytelling cycle.

Storytelling 281

Storytelling Media Infographics Advertising 281

Waxing UnLyrical

NOVEMBER 7, 2016

Since then, I’ve been increasingly impressed with her commitment not just to measurable public relations, but to smart Social PR itself. Measurement! The Master Course doesn’t simply explain what to measure, but walks you through the process of goal setting, messaging and delivery, and then how to tie outcomes back to the goals.

Measurement 65

Measurement Course LinkedIn Banking 65

Sword and the Script

DECEMBER 4, 2018

On one hand, competition is fierce (56%), people are increasingly intolerant of advertising (46%) and “information overload” is a genuine problem (44%). A survey of communications professionals found more than half (51%) said media relations is getting harder. 13) Storytelling the hottest trend in PR in 2018.

Survey 104

Survey Marketing B2B Content Marketing 104