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Exploring the modern corporate communication function

Stephen Waddington

Other often-mentioned responsibilities included employee communication (69%), brand building (69%), executive communication (64%), and community relations (58%). Overall, communication leaders reported higher-quality relationships with marketing and public affairs and lower-quality relationships with finance and information technology (IT).

Corporate 135
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Big Business Must Help Us Heal

ImPRessions - Crenshaw Communications

It’s time for the business community as a group and individual businesses as brands, to help us heal the divide. Most have huge advertising and marketing clout. Want to ensure the world’s biggest business media brand approaches you as a potential funnel of disinformation? After all, we are all about credibility.

Corporate 338
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Q&A with Kivvit CIO Zach Silber on distilling data for their clients

NewsWhip

Zach is the Chief Innovation Officer at Kivvit, a national data-driven public affairs & strategic communications agency. Kivvit specializes in data-driven public affairs work, reputation management, and crisis communications. BL: Brand participation. Much has been written about the brand response to COVID-19.

Data 148
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Public Relations vs Marketing

Doctor Spin

Spin Academy | Online PR Courses Public Relations vs Marketing Public relations (PR) and marketing are essential components of an organisation’s strategy to promote and sell its products or services, but they focus on different areas and have distinct goals. Public Relations is typically taught under Communications.

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Should Public Relations Change Its Name?

ImPRessions - Crenshaw Communications

I thought of that incident as an age-old industry discussion about PR’s branding – and its associations – was revived recently. PR is thriving, but what about “public relations” — as a name? ” The changes aren’t just semantical. ” The changes aren’t just semantical.

Publicity 245
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Can Military Influencers Ethically Use Their Status to Sell Services?

PRSay

Clearly, companies are noticing the utility of an individual who gains a large following on social media to be a spokesperson or “brand ambassador.”. One endorses commercial brands without any compensation while also detailing her story of military service. There isn’t any payoff, and there’s a lot of potential blowback.

Ethics 170
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Top 10 Influential PR Businesses to Follow in 2020

Critical Mention

Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. Golin provides effective solutions and reaches diverse global markets to best represent brands. GOLINglobal. Edelman PR. Take risks.