Prohibition

JUNE 8, 2023

Social media platforms like TikTok and Instagram have become powerful tools for content creators to showcase their video skills and engage with an online audience. Also consider creating a plan of action to outline your shots, transitions, direction and overall flow of the video.

Video 62

Video Social Media Instagram Media 62

Prohibition

FEBRUARY 20, 2023

When it comes to setting up your social media ads, making sure that you’ve got the right targeting is crucial to ensure they deliver results. Building your audience for your social media ads campaign Once completing your campaign settings, you will then be able to go in and create your audience.

Social Media 62

Social Media Advertising Advertising How To 62

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. We’ll delve more in-depth into PR and marketing.

Video 110

Video Marketing SEO Social Media 110

Contently - Strategy

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In fact, 91% of people say they’d like to see more videos from companies they support. Run contests that encourage customers to create short videos.

Video 132

Video Strategy Marketing Instagram 132

Mindful Marketing

DECEMBER 18, 2022

Advertising gaffes, which may reach millions, are much more damaging and difficult to roll back, so why do some of the world’s most creative companies and brightest people continue to make promotional faux pas, and what can be done to avoid them? Fortunately, a personal apology can often atone for such individual indiscretions.

Advertising 87

Advertising Advertising Ethics Fashion 87

Onclusive

NOVEMBER 2, 2023

Campaign Optimization – The Power of PR Analytics The continued rise of social media has given consumers an open platform to freely discuss brands and customer experiences. These conversations can also spur traditional media and cause a spike in brand mentions.

Analytics 195

Analytics Measurement Video Advertising 195

Onclusive

NOVEMBER 2, 2023

Campaign Optimization – The Power of PR Analytics The continued rise of social media has given consumers an open platform to freely discuss brands and customer experiences. These conversations can also spur traditional media and cause a spike in brand mentions.

Analytics 195

Analytics Measurement Video Advertising 195

Cision

MAY 25, 2017

If advertising as we know it is truly dead, what’s next for paid, earned & owned media? This week for the Cision World Tour NYC, we crowded into a packed house full of orange seats to hear from some of the top media industry influencers the Big Apple had to offer. Owned Media Requires Great Storytelling. .”

Advertising 272

Advertising Advertising Storytelling Media 272

Prohibition

MARCH 10, 2023

It’s estimated that over eight billion videos (the estimated population of humans on planet Earth) are watched on Facebook each day. Facebook video is a fantastic tool for marketers, looking to capture a brand’s story, promote a campaign or showcase a new product in an imaginative and engaging way.

Facebook 62

Facebook Video How To Mobile 62

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

The mobile craze, including a rise in mobile commerce (m-commerce), has advertisers and publishers trying to capitalize on consumerism. At minimum, press releases, blog posts and other PR material need to be optimized for mobile viewing to ensure the message gets through. Social commerce Social commerce is mobile’s latest opportunity.

Mobile 334

Mobile Advertising Advertising Trends 334

ReimaginePR

JUNE 15, 2020

Now that we’re neck-deep into the age of social media, having a website isn’t even enough anymore. Yes, social media is that crucial to surviving our Facebook-posting, Instagram-storying, Live Tweeting, TikToking world. But first: What Exactly is Social Media Marketing? Think about it: more than 4.5

Social Media 177

Social Media Brand Branding Marketing 177

Prohibition

JANUARY 6, 2023

Video is a powerful PR and marketing tool, used by so many in the industry to build stronger, more impactful relationships with businesses and customers. A brand using video marketing effectively will enjoy an increase in sales, conversions, and brand image. video marketing important, good video pr, best pr video.

Video 62

Video Strategy SEO Engineering 62

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. Are the social media waters still safe for marketing? What’s not safe is ignoring social conversations, especially those related to your brand and category. What comes after social media? Absolutely.

Social Media 149

Social Media Marketing Media B2B 149

Prohibition

JANUARY 30, 2024

Join us as we take a look at all of the Meta, X and LinkedIn updates coming to the advertising platforms that you need to be aware of. We have previously written a blog all about Advantage+ and how it can help your campaigns. An ‘Engaged View’ counts as a 10 second view or 97% of a video ad.

Advertising 62

Advertising Advertising LinkedIn Video 62

5W PR

DECEMBER 7, 2020

However, predicting what lies ahead next year in social media may be a more slippery slope depending on the source. Here’s what social media management platform Hootsuite uncovered after surveying more than 11,000 marketers during the third quarter of this year and combining other gathered data.

Social Media 103

Social Media Trends Media Policies 103

5W PR

MAY 14, 2024

These appealing animals, alongside their human caregivers, are storming social media platforms, captivating viewers with their captivating antics and visible zest for life. Content creation powerhouse Many pet influencers are adept content creators, consistently generating engaging photos, videos, and stories.

Strategy 78

Strategy YouTube Instagram Advertising 78

Shift Communications

MAY 10, 2022

Brands today are built on social, but social media marketing has never been more cut-throat. In our new blog series, we talk what’s working (and not) across key social channels. Before TikTok was the video platform sensation, there was YouTube. It’s where social media marketing and SEO truly overlap.

Pinterest 78

Pinterest YouTube Social Media Trends 78

Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 151

B2B Study Blogging Marketing 151

Cision

MARCH 30, 2016

Shortly after that announcement, Instagram announced that it quadrupled the length of posted video clips , meaning they now will be able to last a full minute. Since a lot has already been written about how Facebook’s change from a chronological timeline to an algorithmic one impacted brands, we wanted to focus on the impact of longer videos.

Instagram 120

Instagram Video Brand Branding 120

ImPRessions - Crenshaw Communications

JULY 10, 2023

PR firms have withstood the rise of many possible “PR killers” including email marketing, digital advertising, and social media, often integrating or using those disciplines to grow their business or even make earned media more effective. Yes, social media changed PR. That’s simply not the case.

Technology 266

Technology Television Web Social Media 266

Buzzstream

MARCH 12, 2020

We click through to a website we know will interest us — whether it be a news article, a video, or a blog post — and we’re immediately confronted with some kind of marketing tactic. It could be a pop-up prompting us to subscribe to a newsletter or an ad playing before a video. Social Media and Influencer Marketing .

Advertising 131

Advertising Advertising Marketing Privacy 131

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Technology (by brand and behavior) -> (Consumer electronics & accessories, Gaming consoles, video games and accessories, Music, Online behavior, Television & video, Video, Wireless).

Social Media 233

Social Media How To Insurance Insurance 233

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Among PR teams, LinkedIn is the go-to social media platform for B2B executives for driving positive visibility and thought leadership. Showcasing media on your profile is a great way to represent your expertise. If you’ve spoken at industry conferences, upload the video. Zone in on your audience . Create polls.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

wiredPRworks

NOVEMBER 5, 2019

A new FTC advertising disclosures document and video gives online influencers guidance on how to ensure consumers are aware of advertising relationships. As a brand influencer , I appreciate knowing when and how to disclose ads on social channels. FTC Disclosures 101 for Social Media Influencers.

Advertising 87

Advertising Advertising Guidelines Video 87

5W PR

DECEMBER 19, 2016

Social media has not only changed the speed at which people can communicate, it has also changed what people say to each other as they fit it into as few characters as possible. With greater speed and fewer words, one might assume that social media frees up time. One place where effective usage matters is advertising.

Social Media 87

Social Media Communications Media Skype 87

5W PR

FEBRUARY 16, 2021

What it found is that Instagram appeared to be the rising star among advertisers in 2020. In spite of reports of the rising popularity of video, the study revealed that photos are still the most popular posted by marketers. The post Social Media Benchmarks – How Does the Brand Stack Up?

Social Media 88

Social Media Healthcare Brand Branding 88

Prohibition

NOVEMBER 9, 2022

For the uninitiated, Facebook advertising can be a daunting place, made only worse when your campaigns are not generating good results. How best can we optimise our advertising campaign to ensure strong, positive results across all our ads? Pixel, custom audiences, Facebook advertisers. 1) A/B TESTING. 2) RETARGETING.

Facebook 110

Facebook Advertising Advertising Creativity 110

ReimaginePR

JUNE 6, 2016

So I like to think that this same situation occurs—on a much less extreme level—anytime you’re promoting on social media without a plan. In order to navigate the world of social media, you’ve got to have a solid plan in place. Bonus: Get started today by downloading this free social media promotion plan worksheet.

Social Media 120

Social Media Media Instagram Advertising 120

5W PR

AUGUST 31, 2023

Crafting a winning advertising campaign for a beverage brand requires a blend of creativity, strategic thinking, and a deep understanding of consumer preferences. Whether it’s exceptional taste, health benefits, sustainable packaging, or a unique ingredient, the USP should be the foundation of the beverage advertising campaign.

Brand 78

Brand Branding How To Advertising 78

5W PR

APRIL 21, 2023

It can take the form of text, photos, videos, and other content shared online. It includes blog posts, photos, videos, reviews, and social media posts. UGC can provide photos, videos, reviews, and social media posts for brands to use in their marketing efforts. What is User-Generated Content?

Consumer 88

Consumer Video Social Media Community 88

NewsWhip

DECEMBER 7, 2023

A viral video on TikTok seemed to suggest that Target was masquerading regular sale prices as new Black Friday deals, and it immediately sent the public into a frenzy, with many other creators posting videos of themselves inspecting sales inside their local Target, as well as other major retailers.

Brand 78

Brand Branding Retail Viral 78

5W PR

MAY 30, 2023

Whether it’s through hair product advertisements , packaging, or social media, there are many ways to showcase the benefits of hair products and stand out in a crowded market. Brands can incorporate user reviews and testimonials into their website, social media, and hair care ad efforts.

Creativity 88

Creativity Video Social Media Education 88

Deirdre Breakenridge

AUGUST 7, 2014

Most Millennials can always remember having a computer in the house and maybe playing video games from a young age. We were raised believing we could be anything we wanted to be and we’ve had different media coming at us from multiple angles – fast! The post Guest Blog Post: What Does Being a Millennial Really Mean?

Blogging 269

Blogging Ethics Education Technology 269

5W PR

JANUARY 23, 2023

Out of all the social media platforms available to companies these days, the unique functionality and culture on TikTok has made the platform one of the most challenging social media channels in terms of content creation for many businesses.

Marketing 88

Marketing Advertising Advertising Viral 88

Sword and the Script

MAY 21, 2019

My employer launched a print magazine, website and social presence telling stories about health and community to business audiences, which is still going, BetterTennessee.com. Social media for business was then in its infancy, and we were able to reach both decision makers and consumers with a limited budget and get real traction.

B2B 82

B2B Social Media Company Marketing 82

5W PR

JULY 14, 2023

Effective advertising strategies for home brands can help attract customers, increase brand awareness, and drive sales. Highlighting benefits When advertising outdoor furniture, it’s crucial to emphasize the benefits of outdoor living. Social proof Social proof is a powerful tool in outdoor furniture advertising.

Mobile 78

Mobile Advertising Advertising Pinterest 78

Stern + Associates

JANUARY 29, 2024

Every time one would think media outlets can’t cut more staff they find a new bottom: 2023 saw massive layoffs which have continued into 2024. Ad spending – the historic lifeblood of mainstream media – has plummeted as people spend more time on social media platforms where advertisers can reach them directly.

Strategy 96

Strategy Publicity Media Video 96