Burrelles Fresh Ideas

JUNE 27, 2023

Press releases, news releases, media advisories, media statements and the like are still important in 2023 for myriad reasons, which we’ll cover in this blog post. When a news outlet publishes or airs your story, you’ve earned that coverage ( earned media ) which lends credibility over advertising (paid media).

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Pitching Writing Engineering Wikipedia 40

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Cision

OCTOBER 19, 2015

Take the topic and repurpose it by creating “cobblestones” like blog posts, videos, infographics and more, which all lead to the main, big piece of content. Search engines used to be the main source for content distribution and promotion. Don’t just advertise anymore; instead, be honest. Chad Pollitt.

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Infographics SEO Engineering Strategy 120

Buzzstream

FEBRUARY 9, 2024

Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Create Infographics Infographics have worked so well in the past because they provide a “physical” asset for bloggers to share within their blog posts.

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Google Infographics Pitching Resources 71

PR Fuel

JULY 5, 2020

They can also include photographs, media, or infographics depending on the topic. Not only does this act as a timeline for all your achievements, events, and changes within the company, but it also helps boost your website’s search engine optimization (SEO). Facts and figures should be broken up into easy to read, bulleted lists.

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Writing How To SEO Infographics 52

Cision

AUGUST 26, 2015

Social is branding, but unlike traditional advertising—it’s more human. We meet every Sunday night to discuss a different blogging topic, we welcome anyone that wants to learn or help others. Seth’s Blog: Every marketing challenge revolves around these questions [link]. CMO of Meddle.it. pic.twitter.com/D12Q53HHZf. —

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Sword and the Script

MAY 20, 2017

Julia McCoy outlines 7 Content Types That Gain the Most Engagement & Links in a contributed piece for the Search Engine Journal. Also see: B2B Blog Metrics: 4 Effective Categories to Measure Success. With a $4-million budget, his advertising agency could have taken the easy way out by creating a traditional campaign.

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Content Marketing Marketing Real Estate B2B 62

MaccaPR

JANUARY 21, 2016

In today’s hyper-digitalized marketing world, consumer brands must take a hard look at how they distribute content - infographics, e-books, videos, recipes and more - online. Brands can reach consumers in a way that advertising and other traditional marketing can’t touch. Bloggers can also sell the rights to their blog posts to brands.

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Consumer Infographics SEO Blogging 48

Stuart Bruce

SEPTEMBER 14, 2015

It’s also alarming that so many in-house and agency PR professionals claim to get their ‘training’ from expert blogs. These people didn’t learn it from a blog. For agency people, when asked about their three top sources for social media education, expert blogs are also the most popular, at 76%.

Digital PR 60

Digital PR Training Report Social Media 60

Shift Communications

APRIL 2, 2015

It’s hard to miss all the articles and blog posts about how the PR industry is changing, how it’s integrating with new skill sets. Creating content – whether it’s a white paper, an Infographic or original research – can help make news for us. Digital Advertising – Specifically starting with paid social media promotion.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

ReimaginePR

JULY 18, 2016

Videos are also great for search engine optimization (SEO for short) because they’re more likely to pop up higher in search results. That same Impact infographic tells us that, “By merely mentioning the word ‘video’ in the subject line of an e-mail campaign blast, the click through rate increased by 13%,” which is huge!

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Video Infographics Brand Branding 120

PR Conversations

JULY 5, 2017

He/she is behind organization’s press releases, feature articles, blog posts, success stories, official statements and speeches. In this case, PR manager plans and runs advertising campaigns. Several years ago PR community actively discussed infographics – a new exciting format to present complex information.

Infographics 63

Infographics Corporate Policies Reputation 63

Waxing UnLyrical

NOVEMBER 18, 2015

Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123). Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5

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Video YouTube Web Case Study 40

Cision

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results.

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Infographics Case Study Content Marketing Video 235

Prohibition

APRIL 13, 2023

Create Blog Posts From Video Content Blog posts are an excellent way to drive traffic to your website and improve your SEO ranking. By repurposing your video content into blog posts, you can provide your audience with different ways to consume your content, as well as ensuring your content ranks higher on search engine sites.

Video 62

Video Infographics Social Media Instagram 62

MaccaPR

MAY 3, 2019

Podcasts give clients the opportunity to express their personality in a way that infographics, e-books and print interviews seldom do. Check out Pandora’s Genome Project podcast recommendation engine, along with searching Apple’s iTunes and the cast.market podcast directories.). And for God’s Sake, Podcasts are Not Advertising.

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Company Interviews Print Pitching 113

Beyond PR

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results.

Infographics 72

Infographics Case Study Video Survey 72

Frederik Vincx

DECEMBER 11, 2015

Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). Long form blog posts? And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. Writing a blog post? Answering an email inquiry about the status of the blog post?

How To 60

How To Software System Employee 60

PR Fuel

OCTOBER 16, 2018

As it relates to the first point, you need to write compelling subject lines that don’t sound like advertisements or generic, boring stories. My business may not be the best to implement this strategy, but there are plenty of opportunities where companies can work with their customers to engineer good publicity for both sides.

Web 40

Web Pitching Local Report 40

Buzzstream

AUGUST 13, 2018

So, if you get a site from a “name.wordpress.com” blog, DA will will credit the “wordpress.com” parent URL when factoring their score, whereas DR will not. These sites are certainly not necessarily bad (they may be fantastic up and coming blogs), but they’re not going to provide a good cost/benefit ratio for your outreach efforts.

Google 118

Google Measurement Advertising Advertising 118

Cision

MAY 29, 2017

People were excited to see how the search engine offered relevant results just by reading the first few letters of a keyword. Fast forward to 2017, the search engines have become even smarter. Search engines and various other platforms are now using artificial intelligence (AI) to understand customer preferences and interests.

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How To Content Marketing Engineering Advertising 129

Stephen Waddington

DECEMBER 5, 2018

There shouldn’t be a barrier between the press office and the digital team - media relations people should be running blogs and engaging with journalists via social forms of media such as Twitter,” said Alex Singleton, author of The PR Masterclass. Advertising, production, and distribution have all fundamentally changed.

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Media Relations Media Print Newspapers 115

The Proactive Report

NOVEMBER 12, 2016

A recent scan of 75000 job postings on LinkedIn found that digital marketing jobs being advertised required candidates with a wide range of skills, from SEO and social media to Google Analytics and content marketing. SEO: Search engines are now regarded as a media source by the public. Know what works and what doesn’t.

SEO 153

SEO Engineering LinkedIn Analytics 153

Beyond PR

MAY 30, 2017

People were excited to see how the search engine offered relevant results just by reading the first few letters of a keyword. Fast forward to 2017, the search engines have become even smarter. Search engines and various other platforms are now using artificial intelligence (AI) to understand customer preferences and interests.

How To 40

How To Engineering Content Marketing Advertising 40

Sword and the Script

OCTOBER 22, 2016

There’s a tag I’ve kept on this blog over the years called “ dynamic web.” From native advertising to content marketing , the dynamic web is about the blurry and blurring lines in marketing. For instance, when someone engages with a blog post, they do so by scrolling down the page as they read the content.

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Web Google Mobile B2B 60

Beyond PR

AUGUST 4, 2016

Instagram only allows links in a post when it’s a paid advertisement. Pinterest differentiates itself from the social media pack by providing a visual search engine with a social twist. Diversify the content you pin by including images, GIFs, videos, infographics and Cinematic (animated) pins.

Social Media 40

Social Media Pinterest Media Marketing 40

MaccaPR

OCTOBER 26, 2015

The near-collapse of much of US journalism employment and the seeming vulnerability of PR coincided with America’s top marketers who - smitten with digital advertising - diverted billions of dollars from their traditional ad budgets into online. Exhibit A: The Death Knell of “Advertising’?

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Content Marketing Marketing Advertising Advertising 48