Stern + Associates

FEBRUARY 10, 2023

But one thing I was recently thinking about is how much his accomplishments were relevant to what we at Stern – and in the communications field more broadly – do on a daily basis. But I take Edison’s point about not being chained to rigid ways of doing things. The post What Does Thomas Edison Teach Us About Success in Communications?

Communications 100

Communications Energy Course Groups 100

Institute for Public Relations

DECEMBER 2, 2022

Hurricanes are measured using the Saffir-Simpson Wind Scale and broken up into categories – a category … Continue reading What Hurricanes Can Teach Us About PR Measures → The post What Hurricanes Can Teach Us About PR Measures appeared first on Institute for Public Relations.

Measurement 80

Measurement Industry Publicity Blogging 80

5W PR

MAY 6, 2020

Often forgotten on websites, the About Us page is one of the most important pages. But the About Us page is also important because that’s where more than half the respondents to a recent survey by KoMarketing, a social/content marketing firm, said they visit. Why does About Us mean so much?

Survey 88

Survey Storytelling Consumer Analysis 88

ImPRessions - Crenshaw Communications

JULY 26, 2017

This one was my biggest concern about Spicer as a PR professional, because it was so avoidable. The most memorable gaffe was when, in referring to Syria president Bashar al-Assad, he confidently asserted that even Adolf Hitler “didn’t sink to of using chemical weapons.” Admit mistakes. Next question?”

Chemicals 213

Chemicals Television Reputation Examples 213

Axia PR

FEBRUARY 18, 2024

Explore the key takeaways for B2B companies using Threads and what industry experts have to say. Social media is a tricky medium for B2B companies to navigate and decide what to latch onto versus what will be a passing fascination.

Social Media 77

Social Media B2B Media Twitter 77

PR Insiders

AUGUST 26, 2021

Once again, the pandemic is poised to dominate news cycles and, in addition to worrying about health concerns, anyone who is trying to gain media coverage will need to think about how their message fits into the current media conversation. Practically every single news story every day was about one subject – the coronavirus.

Media 78

Media Print Education Radio 78

Ishmael's Corner

SEPTEMBER 1, 2020

The post If the FDA Called Us About a Communications Plan for the COVID-19 Vaccine appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Yet polling shows many Americans — depending on the poll, anywhere from 33% to 50% — would take a pass on vaccination. That’s a problem.

Communications 120

Communications Storytelling Publicity 120

Cision

AUGUST 4, 2020

The results of this year's virtual PR Week Awards showed the growing importance of Corporate Social Responsibility (CSR) across the board.

Corporate 219

Corporate 219

Agility PR Solutions

SEPTEMBER 17, 2019

It’s a fight about consent, about gender relations, and about the ways money can act as a shield, but that’s not all. From a public relations perspective, #MeToo is about the power of an individual’s reputation and whether, having been publicly shamed, they can—or should—return to their former stature. […].

Reputation 87

Reputation Publicity Analysis Crisis 87

PRSay

JULY 2, 2018

In addition to participating in tactical-training exercises, our group was provided top-level briefings that gave us a deeper understanding of the roles and mission of the U.S. Among the enlightening activities they provided for us, we were treated to a frank discussion with United States Secretary of Defense James N. service members.

Communications 111

Communications Public Affairs Conference Exercises 111

PRSay

OCTOBER 31, 2019

But people like to read about these chunky bears. Chances are better readers will share with a friend and reminisce about that time their car broke down while they were road tripping on spring break. Fat Bears isn’t new, it’s been going on for five years now. And watch videos of them. And comment. And that’s why it’s on CNN’s homepage.

Pitching 134

Pitching Video Engineering Web 134

PR in High Definition

FEBRUARY 25, 2022

At this point, most of us will have seen the latest Netflix-induced cultural phenomenon – The Tinder Swindler. If not, you’ll likely have heard about it through friends, news outlets and every existing social media platform you happen to be active on. Let’s talk about image. But, of course, this was a complete lie.

Policies 62

Policies Internal International Course 62

PR in High Definition

MAY 31, 2022

The question is; what can the demise of Abercrombie teach us about the importance of managing your company’s reputation? The post What can ‘The Rise and Fall of Abercrombie & Fitch’ teach us about managing reputations? Leadership and reputation. appeared first on Firefly Communications.

Reputation 62

Reputation Policies Leadership Company 62

Shift Communications

OCTOBER 8, 2014

They help spread the word about all things Beyoncé without even being asked. For example, as rumors grew about marriage troubles with Jay-Z, she posted a series of pictures in a Mrs. Carter sweatshirt as well as a loving picture of Jay and their daughter Blue Ivy. It can be a great way to separate your brand from competitors.

Marketing 165

Marketing Radio Video Creativity 165

Ishmael's Corner

JUNE 9, 2019

The post What the Golden State Warriors Can Tell Us about Branding and Communications appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. There are lessons to be had from the communications and branding perspectives. And I’m not.more.

Communications 89

Communications Brand Branding Storytelling 89

Flack's Revenge

FEBRUARY 10, 2016

It’s difficult to get anyone to care about news, content and brands. They can just search Google, or learn about them from friends, family and colleagues on Twitter or Facebook. They can just search Google, or learn about them from friends, family and colleagues on Twitter or Facebook. Join us on 2/23 appeared first on.

Social Media 120

Social Media Google Facebook Twitter 120

NewsWhip

JUNE 21, 2018

The evening began with a talk from our CRO and President, Brett Lofgren, who took us through some of […]. The post WhipSmart London: “In the end it’s about our audiences, it’s not about us” appeared first on NewsWhip.

Brand 68

Brand Branding Communications 68

NewsWhip

JUNE 20, 2019

The post What can past PR Crises teach us about planning for future snafus? appeared first on NewsWhip.

Brand 88

Brand Branding Communications 88

Solo PR Pro

OCTOBER 8, 2019

If you are new to developing a video content program, you may be anxious about where to start. Years ago, content strategist, Rachel Lovinger provided advice that still holds true, “The main goal of content strategy is to use words and data to create unambiguous content that supports meaningful, interactive experiences.

Video 55

Video Marketing Banking Strategy 55

NewsWhip

AUGUST 2, 2019

The post What can data breaches teach us about comms? appeared first on NewsWhip.

Data 60

Data Brand Branding Communications 60

PRSay

JUNE 26, 2019

If Tom Hanks taught us anything, then it’s that even seasoned pros need our help to feel comfortable on camera. Pro tip: Setting up a mock, on-camera interview is a great way to see how your spokesperson performs under pressure. You’ll be able to record their answers and play back their responses to help evaluate their performance.

Interviews 144

Interviews Media Study Course 144

Mark My Words

OCTOBER 9, 2015

He reminds us (given how forgettable they all are) that this year our murky waterway has been invaded by an armada of houses, apocalyptic horsemen, lottery balls, melted ice caps- to name a few. For many the stunt isn’t about the brand or the story but is an opportunity by integrated marketers to charge higher fees.

Video 60

Video Instagram Course Technology 60

PRSay

AUGUST 2, 2019

If everyone already knows what you’re about to announce, why should they be interested when you announce it? If you can’t find ways to be excited about your recurring content, neither will anyone else. By focusing on the right aspects, the story can reach the widest audience possible while avoiding becoming a retread of past years.

Storytelling 101

Storytelling Strategy Agency Video 101

PRSay

DECEMBER 20, 2018

You know the part where Buddy the Elf gets excited about the random coffee shop called “World’s Best Cup of Coffee”? They say they’re the world’s best — why wouldn’t that be amazing and worth jumping up and down about? Part of my family’s holiday tradition includes watching the movie “Elf.”. It’s funny — but why?

Marketing 100

Marketing Pitching Media Relations Writing 100

HMA Public Relations

JULY 24, 2018

Rogers' life lessons and discussions about tough topics were aimed towards children, but they are important for communicators, too. The post What Mr. Rogers Teaches About Us Communications appeared first on HMA Public Relations.

Communications 40

Communications Publicity Television 40

Mark My Words

MAY 1, 2018

Even in the most extreme circumstances – such as reports of click bait sweatshops in Macedonia churning out anti-Hilary fake news during the US election – their influence is notoriously difficult to quantify. But no one decided to vote for Trump because of a story about Hilary assassinating her rivals.

Newspapers 60

Newspapers Media Measurement Print 60

Ishmael's Corner

OCTOBER 4, 2015

Every company website features an “About Us” section. The post 10 B2B Companies Who Don’t Waste the Precious Online Real Estate, “About Us.” The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Sometimes, it goes by a different name. Corporate Overview.

Real Estate 60

Real Estate B2B Company Storytelling 60

Communications Conversations

NOVEMBER 2, 2018

However, I just couldn’t think of a better way to title this post–and I really just wanted to write about this movie today. From “Black Eyes” right off the bat to the powerhouse “Shallow” to my favorite “Always Remember Us This Way” the music hit me just right. Really, I am aware.

Video 60

Video Social Media Media Film 60

Stern + Associates

JULY 14, 2016

The post What Yellow Cars Can Teach Us About Marketing Success appeared first on Stern Strategy Group. For marketing success today, the question becomes how to be the yellow car – the message most likely to be spotted among the ever-building noise and traffic.

Marketing 48

Marketing Groups Strategy How To 48

BradleyPR

JUNE 21, 2017

CEO of Microsoft, Bill Gates, once said, “Your most unhappy customers are your greatest source of learning.” The multibillion-dollar transportation network Uber has definitely tapped into this fact. Director of marketing at ITN International Benjamin Wilson is a loyal Uber customer.

Transportation 59

Transportation Publicity Internal International 59

Mark My Words

MARCH 13, 2017

But the extent to which the media agenda has moved on and returned to running puff vanity pieces about new apps demonstrates that a certain kind of PR has triumphed over a certain kind of journalism. As a PR who cares about engaging the public, this is not a cause for celebration.

Facebook 60

Facebook Journalism Media Policies 60

PRSay

JUNE 26, 2019

If Tom Hanks taught us anything, then it’s that even seasoned pros need our help to feel comfortable on camera. Pro tip: Setting up a mock, on-camera interview is a great way to see how your spokesperson performs under pressure. You’ll be able to record their answers and play back their responses to help evaluate their performance.

Interviews 60

Interviews Media Study Course 60

PR Breakfast Club

AUGUST 3, 2014

So it should come as no surprise that I learned my first lessons about public relations and reputation management from my U.S. So for any of you who have ever questioned a history major as to why he or she entered into communications, here is a look at what the past taught me about my future career: 1. “It We let many of you down.

Reputation 68

Reputation Education Instagram Social Media 68

Axia PR

APRIL 2, 2018

At some point during their education, most public relations students receive the assignment to interview PR professionals about the industry, the job and to offer advice to someone considering a career in the profession. A guide for a PR informational interview.

Industry 61

Industry Publicity Interviews Education 61

PR for Anyone

SEPTEMBER 8, 2021

Yes, they have super important jobs and get to be on TV or publish articles in big named magazines but at the end of the day, they are just like us. If you want to chat about your PR and visibility, click on the box below or use this link >> Let’s Chat. This week I want to talk to you all about journalists.

Television 221

Television Pitching Interviews Radio 221

Agility PR Solutions

APRIL 24, 2024

Maybe they’re fed up with the lack of progress, or just have other things to worry about, but new data from direct-to-consumer ecommerce firm ESW reveals that US consumers are less sustainably minded than they were just a year ago.

Consumer 100

Consumer Brand Branding Data 100

Waxing UnLyrical

DECEMBER 5, 2011

You know, the one that taught us “There’s no hope with dope.”. In a recent #pr20chat , we asked a question about the difference between influencers and ambassadors and one thing became very clear. They just have to be passionate about your brand. Guest post by Justin Goldsborough. Thanks, NBC.

Reputation 86

Reputation Groups Social Media Education 86