Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 127

Journalism Media Relations Report Media 127

Sword and the Script

JULY 25, 2023

Some studies show strong brands can command premium pricing. You can see this every day in the grocery store: the generic products are on a lower shelf. Before you can even start making a case brand building, you’ve got to tutor the guardians of the budget on the prerequisite courses without damaging any egos. We asked them.

B2B 95

B2B Brand Branding Marketing 95

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. PR is no longer a linear process.

Storytelling 329

Storytelling SEO Community Engineering 329

PRSay

JULY 1, 2020

We all know it’s important to measure our PR campaigns. However, according to Muck Rack’s 2020 “State of PR Survey,” 64 percent of public relations pros still struggle with quantifiable measurement — a 1 percent improvement from last year’s findings. True behavior change doesn’t happen overnight,” Grant said.

Measurement 172

Measurement Communications Banking Survey 172

Cision

JULY 22, 2016

PR has evolved over the years, so it comes as no surprise the way we report about the success of PR efforts has changed significantly too. From media impressions to key message placement, there are a number of ways to measure success of PR campaigns depending on your overall objectives. Use Annotations.

Analytics 120

Analytics Google Measurement SEO 120

Sword and the Script

JUNE 15, 2021

To put it another way, just one-third of writers are in direct contact with customers – which suggests about two-thirds have no direct contact. More than a proactive partner: an extension of your marketing and PR team. As a result, B2B marketing writers turn to analytics and social media to inform their writing.

Survey 117

Survey B2B Marketing Interviews 117

Sword and the Script

APRIL 6, 2021

This time last year was the first PR Tech Sum published after the Coronavirus was declared a global pandemic. Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. To that end, there’s a little bit of everything in this month’s PR Tech Sum.

Media 106

Media SEO Analytics Analysis 106

B2B PR Sense

JANUARY 5, 2018

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with?

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

PRSay

SEPTEMBER 10, 2019

It’s not always easy for PR pros to reach their target audience in the highly competitive landscape of 2019. But one surefire way to stand out from your competition is with excellent video storytelling. Today’s PR professional needs to be able to capitalize on that engagement with a savvy approach to telling stories visually.

Storytelling 137

Storytelling Video Strategy Analytics 137

Buzzstream

JANUARY 16, 2024

Whether adjusting your website’s copy or checking out the competition, the right extension can shave off time from menial tasks and let you focus on the actionable ones. Then, link builders and digital PRs can use BuzzMarker to add contacts to projects and, more importantly, email them without leaving the page they are on.

SEO 83

SEO Web Tools Analysis 83

Landis PR

SEPTEMBER 19, 2022

Public relations requires a variety of skills: strategy, communication, analytics and creativity. Those who excel in the strategic and analytical side may not have the same natural aptitude when it comes to creativity, and even the best strategy cannot save a bad idea. For the original blog, please visit here.

Creativity 98

Creativity Publicity How To Policies 98

PR 20/20

APRIL 23, 2019

Google Analytics can capture more than 360 metrics and more than 260 dimensions. Long story short, there are thousands of reports you can run in Google Analytics to evaluate the strength of your marketing program, in particular your website. Only by getting familiar with the status quo can you uncover the unusual.

Analytics 102

Analytics Google Case Study Data 102

Sword and the Script

MARCH 26, 2019

Modern digital media brought web analytics which have made gathering metrics easier. Those questions were aimed at finding answers to these questions: Are PR pros trying to measure the effects of their work? Is PR satisfied with their ability to measure effects? Are PR pros trying to measure the effects of their work?

Measurement 117

Measurement Communications Survey Web 117

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Cision

MAY 9, 2016

PR has a strong disregard for data,” says MindShare UK social media head Mat Morrison. “It While acquiring data can be easy, finding the data that is accurate and supports your brand’s work, mission and goals is more complex. That’s what data and analytics allow you to do. But all that data can be overwhelming.

Data-Driven PR 120

Data-Driven PR Data Analytics Technology 120

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. Moreover, segmenting these will force you to improve each section and will simplify the overall measurement.

Study 139

Study Media Relations Media Measurement 139

Sword and the Script

OCTOBER 5, 2021

Onclusive adds features, becomes all-in-one PR software tool; Agility PR Solutions adds AI; Q4 releases IR event hosting tool; an odd rebrand by SocialChorus and Dynamic Signal; Intrado rebrands as Notified; Meltwater Q2 earnings. Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology.

Software 154

Software Tools Print Technology 154

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. She always explains clearly how to demonstrate organisational impact from your PR work. Thanks BuzzSumo :) 4. A standard in article scoring?

Tools 136

Tools Publicity SEO Measurement 136

Cision

FEBRUARY 23, 2016

Your PR program won’t succeed if you’re only focused on one area. Jim Hawker, co-founder and owner of London-based PR agency Threepipe, says focusing on the PESO model when working with clients helps his team be effective. What drew you to the PR industry? Can you explain what this means? Can you explain what this means?

Analytics 120

Analytics Agency Newspapers Community 120

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

Survey 81

Survey Corporate Communications Financial 81

Sword and the Script

JANUARY 7, 2020

A few months back, Agility PR Solutions announced it updated its media monitoring tool. As I noted then, the company indicated the new release focused on improving the workflow, search and sharing abilities in the platform. Readers and solution providers can see my the guidelines for reviews along with other opportunities.

Tools 83

Tools Comparison Media System 83

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. What is the best lesson about PR you’ve learned throughout your career? The tools and technology will come after.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Sword and the Script

DECEMBER 7, 2021

At the ripe old age of 3 or 4, her experience with technology up until that point was all based on touch interfaces like a phone or “pad” in her words. b) there’s an entire generation of up-and-comers in PR that grew up with a voice interface – and not having one could well be equally confusing. Meltwater wants to build its own Siri.

Software 85

Software Publicity Technology Data 85

Cision

JUNE 16, 2016

Attendees not only have the opportunity to gain first-hand insights from over 60 speakers, but also the opportunity to network with other powerful leaders in the PR and communication industry. Chief of marketing knowledge, private fundraising & partnerships division at UNICEF, Omar Mahmoud , says: “They’re a way of communication.

Internal 120

Internal International Measurement Analytics 120

PR 20/20

FEBRUARY 3, 2020

The Marketing AI Institute was created and is powered by PR 20/20. That means brands need a way to blog quickly, consistently, and at scale, without a loss of quality. AI can help. AI and related technologies can vastly simplify your blogging efforts. AI can also enhance content strategy and identify areas of improvement.

Blogging 73

Blogging How To Engineering Tools 73

Sword and the Script

JULY 7, 2020

Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else. >>> Looking for a B2B tech PR with expertise and execution? . >>>

Technology 123

Technology Publicity Software Print 123

Stephen Waddington

OCTOBER 28, 2019

I’d challenge the assertion that PR practitioners are ready to spend their day inside an end-to-end platform,” said Richard Bagnall, Chairman, AMEC, and managing partner, Carma. Pulsar typically work with marketing departments rather than communication or PR. 3 AI is over hyped by the PR vendor community.

Marketing 60

Marketing Analytics Tools Data 60

Mindful Marketing

MAY 10, 2016

In PR circles today, measurement and analytics are all the rage – at least at a conversational level. In addition, if you haven’t automated a good portion of your analytics, you’re still spending unnecessary time on measurement reporting. PR executives today really want to measure better and analyze their results.

Analytics 50

Analytics Tools Case Study Measurement 50

Sword and the Script

OCTOBER 25, 2022

Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Lines between what constitutes PR and content marketing continue to blur.

Communications 122

Communications Crisis Internal International 122

Sword and the Script

OCTOBER 29, 2019

It’s not the best content or the best contacts that drive success in PR – it’s the connection between the two. The Belgium-based company takes customer relationship management (CRM) approach to PR, and Mr. Wynants says if you don’t have content as part of that CRM, you’re missing a big part of the puzzle. Distribution through email.

Pitching 63

Pitching Analytics Enterprise System 63

Sword and the Script

AUGUST 27, 2019

Most confuse content marketing as synonymous with content, which is a solid way to make sure your content marketing program underperforms, or worse, fails. To put it another way: Content marketing is not anything new. Just look at your web analytics for any given month. Here’s Why GDPR is Good News for PR and Content Marketing.

Content Marketing 87

Content Marketing Marketing B2B Web 87

5W PR

MAY 18, 2018

However, digital marketing isn’t the only way to connect with your audience. In fact, one of the best ways to boost brand loyalty for an organization, is to take the marketing conversation offline with experiential marketing. Experiential marketing campaigns are live events designed to educate, entertain, and inform customers.

Company 96

Company Marketing Social Media Analytics 96

Presspage

SEPTEMBER 5, 2018

Unlike digital marketers who can measure the cost per acquisition (CPA), click-throughs and campaign referral traffic, PR has traditionally been measured by key performance indicators (KPIs) such as media coverage reputation, potential readership/viewership and coverage sentiment. Impressions. Website Traffic. and engagement.

Measurement 68

Measurement Analysis Analytics Reputation 68

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar. Sentiment analysis.

Case Study 117

Case Study Software Data Web 117

The Resolution Blog

SEPTEMBER 3, 2015

Just as Batman would never be caught without his trusty utility belt, PR pros have always had a solid toolbox of clever kit to get the job done faster. And implement it in a way that sticks? Below are the top 5 tips from our latest guide to tech and tools for PR in 2015. Update your brain. Don't ignore amplification.

Tools 120

Tools Measurement SEO Strategy 120

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. 4) The composition of marketing spending is changing. Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony.

Survey 104

Survey Marketing B2B Content Marketing 104

Sword and the Script

DECEMBER 31, 2019

In going through the reader analytics for the full year, these are the top 10 most-read posts on this blog about public relations (PR) and marketing. In addition, I publish a monthly newsletter ( sample ) that curates must-read articles from across marketing and PR. You can subscribe to the newsletter here.

Blogging 80

Blogging Publicity Marketing Survey 80