Cision

JULY 12, 2017

You spent hours constructing the most amazing piece of content. Titles and article headlines are arguably one of the most important elements of any piece of content because it’s what your readers and potential audience will see first — they’ll use their impression from the title to decide whether to click on the article and read it.

Brand 236

Brand Branding Engineering Web 236

Buzzstream

APRIL 25, 2024

At 46:27 in this Google Office Hours episode , John Mueller explains that unlinked brand mentions don’t pass any SEO value. Smaller brands might only get 2-3 unlinked mentions per year. Unlinked mentions can bring direct traffic to your site, but they’re more like billboards or radio ads. What Is an Unlinked Mention?

Brand 62

Brand Branding How To SEO 62

PR Fuel

JULY 7, 2021

Search engine optimization (SEO) can help your website rank higher on search engine results pages (SERPs). In fact, SEO drives 1,000% more traffic than organic social media. In fact, SEO drives 1,000% more traffic than organic social media. Leads from SEO have a 14.6% Why Creating SEO-Friendly Press Releases Matters.

SEO 52

SEO Engineering How To Google 52

PR Fuel

JANUARY 3, 2022

With search engine optimization (SEO), you can ensure your press releases reach prospective clients. How can boosting SEO rankings with a strong press release benefit your business? Want to learn how to boost SEO for your releases? Want to learn how to boost SEO for your releases? The Benefits of Press Release SEO.

SEO 52

SEO Engineering Google Consumer 52

Sword and the Script

SEPTEMBER 8, 2020

Surveys show earned media is still the most credible; exec appreciation and collaboration with PR improved during the Coronavirus Regular readers know these pages are filled with surveys and statistics. Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten.

Survey 95

Survey Industry Leadership Study 95

Critical Mention

DECEMBER 2, 2018

Using SEO to court Google’s algorithm should be at the top of the list for your 2019 marketing strategy. According to HubSpot, in 2018, 61 percent of marketers say improving SEO and growing their organic presence was their top inbound marketing priority. Optimize your content. Share other bloggers’ content.

SEO 71

SEO Strategy Guidelines Social Media 71

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. Check out this interview to begin to improve your measurement today.

Tools 136

Tools Publicity SEO Measurement 136

Beyond PR

NOVEMBER 16, 2017

What you may not know is that practicing good SEO is just as essential for your press releases as it is for the rest of your online communications. In other words: neglect SEO at your own risk. Keep Content Relevant, Readable And Newsworthy. Keep Content Relevant, Readable And Newsworthy. Write a Great Headline.

SEO 75

SEO Engineering Google Writing 75

Buzzstream

JANUARY 15, 2024

Using the right tools will make or break your digital PR campaign, and our digital PR agency is using the powerful suite of tools provided by BuzzStream to revolutionize and constantly experiment with our approach to outreach, digital PR, and link building more generally.

Case Study 83

Case Study Digital PR Study Tools 83

PR Fuel

JANUARY 6, 2021

A press release is a public relations strategy that involves writing a brief communication about your business activities and sharing it with the media. With so much content released daily, your press release must be captivating to get a journalist’s attention. There are hundreds of press releases released daily. Make It Powerful.

Writing 52

Writing How To Engineering Industry 52

PR Fuel

JULY 12, 2020

Keep Search Engine Optimization (SEO) in Mind. Search engine optimization (SEO) is still a proven and effective form of marketing. Marketers today are in touch with how important blogs are for SEO, but press releases can be every bit as useful. People will also trust your brand more when reputable publications write about you.

SEO 74

SEO Engineering Web eBook 74

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. Many websites mix news, content and marketing. Many websites mix news, content and marketing.

Company 99

Company Survey Pitching Report 99

Sword and the Script

NOVEMBER 20, 2018

Creating good content is just half the content marketing equation. The other half is content distribution. Second, when it comes to distribution, many haven’t built a subscription model and so the content competes with lead generation emails for distribution (and that’s not truly content marketing ).

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

The Resolution Blog

APRIL 23, 2018

Media Analyst Steph Bridgman shares her expert tips Understand the meaning of the data provided by your monitoring provider For Steph Bridgman, having the right data is whether she can carry out her job successfully or not. which journalists are producing national press content for us?’. It holds the findings of all activity.

Data 120

Data Measurement Examples Tools 120

Waxing UnLyrical

JUNE 24, 2013

On today’s roundup, we’re talking SEO (search engine optimization). Enduring Questions on Press Releases and SEO. Frank Strong tackles this question and provides tips to get the best search results from your press releases. vs. Black Hat SEO. Writing Effective Alt Text For SEO.

SEO 78

SEO Engineering Software Google 78

Buzzstream

JULY 7, 2021

The target hub pages are home to all of the content for the home ownership and car buying tips related posts. They came to Inseev with a goal of building links to their auto loans, mortgage loans, and checking pages. They also wanted to focus on two of their Learn hub pages. This happened to be the case for Truliant. The Strategy.

Case Study 113

Case Study Study Strategy Leadership 113

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 But not everyone goes long: “Most bloggers (55%) write less than 1000 words per post. hours to write.”.

Blogging 106

Blogging Survey B2B Analysis 106

Rock the Status Quo

MAY 4, 2015

The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. Why do I write about backlink pitches in a PR blog? Is it truly a terrible pitch from an inept PR pro, or is a backlink ploy from an SEO programmer?

SEO 100

SEO Pitching Small Business Agency 100

Waxing UnLyrical

NOVEMBER 10, 2014

Seeing as how tomorrow’s Veterans Day, I thought for today, we’d focus our roundup on content from blogging veterans; what it’s like, what their tips are, and how they keep going. Had your content stolen? How to write a compelling headline. How to incorporate SEO and influencer content.

Blogging 70

Blogging Knowledge Base Resources SEO 70

Waxing UnLyrical

MAY 13, 2013

So, in the spirit of education and the public good, here are are five articles that will provide you with blogging tips from optimizing your excerpts to increasing your readership. Why: As Ian Cleary explains sometimes the best way to improve is knowing what not to do. Blogging Resources Shonali Burke Writing blogging tips'

Blogging 78

Blogging Exercises Survey Google 78

Critical Mention

APRIL 8, 2018

“April showers bring May flowers” – that’s how the old saying goes. But what can you do to help bring more media attention your way this spring? Press releases are one way you can help drive more visibility for your company, product or service. While you may read press releases are dead, they’re not. They are, in fact, alive and well.

Media 67

Media Internal International Pitching 67

PR 20/20

JUNE 9, 2020

In 2016, we launched the Marketing AI Institute : a content hub that explores the current and future potential of AI, machine learning, deep learning, and cognitive computing to transform marketing. A critical piece of business growth, the website was no longer serving its purpose as the metaphorical “front door” to the agency.

Web 60

Web Internal International Storytelling 60

PR Fuel

SEPTEMBER 14, 2020

It’s 3 marketing purposes are: Let the media know about an event/launch in the hopes they’ll get the word out. To share information about your business hoping a reporter will write a story on it. But if you’ve never does this before, you might not know what those benefits are or where to start.

Small Business 59

Small Business Blogging SEO Engineering 59

Sword and the Script

AUGUST 27, 2016

Popup ads are interstitials that get between readers or viewers and the content their seeking. Displaying a standalone interstitial that the user has to dismiss before accessing the main content. Few companies have ushered in the error of online influence like Google. Even fewer have been able to retain that influence. Live by Google.

Google 60

Google Mobile Transportation Content Marketing 60

Beyond PR

SEPTEMBER 8, 2016

If you’re only partially committed to creating and distributing content, Content Marketing Institute founder Joe Pulizzi would rather you do no content marketing at all. This may not have been the message Content Marketing World attendees were expecting to hear during Joe’s welcome address. Take a second to slow down.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

In today’s digital landscape, content writing plays a pivotal role in attracting and engaging both human readers and search engines. This article presents eight practical and effective tips to help content writers strike the perfect balance between user-friendly content and search engine optimization (SEO) strategies.

Engineering 99

Engineering Writing Mobile SEO 99

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. Then, you can reach out to these sites and suggest they replace the dead links with live links to relevant content on your site. Pricing: $99/mo for Lite version 2.

Tools 71

Tools SEO Analysis Google 71

ZudePR

MARCH 22, 2018

Have you always aspired to write a book? Table of Contents. #1 1 The Seed is Planted #2 Doing the Research #3 Getting the Self-Publishing Mindset #4 What the Hell am I Going to Write About? #5 In 2014, I spent the entire year obsessed with SEO and digital marketing. *By a first-time (self-publishing) author.

Writing 83

Writing Google Blogging Exercises 83

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. Then, you can reach out to these sites and suggest they replace the dead links with live links to relevant content on your site. Pricing: $99/mo for Lite version 2.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. Then, you can reach out to these sites and suggest they replace the dead links with live links to relevant content on your site. Pricing: $99/mo for Lite version 2.

Tools 62

Tools SEO Analysis Google 62

ZudePR

JANUARY 26, 2016

So here are 21 tips from the author, Adrian Shaughnessy, for any graphic designer (or PR). Underneath each tip, I draw on 19 years’ experience as a PR consultant (four working for a small five-consultant agency, 13 for the world’s biggest, then coming up for two years as a one man band) to give my two-penneth.

How To 65

How To Meeting Creativity Agency 65

Buzzstream

DECEMBER 5, 2023

The company’s website already has a lot of search-optimized pages and long tail content, so more quality links will help their site gain more organic traffic.) (The company’s website already has a lot of search-optimized pages and long tail content, so more quality links will help their site gain more organic traffic.)

Resources 103

Resources Analysis Infographics Examples 103

Buzzstream

DECEMBER 5, 2023

The company’s website already has a lot of search-optimized pages and long tail content, so more quality links will help their site gain more organic traffic.) (The company’s website already has a lot of search-optimized pages and long tail content, so more quality links will help their site gain more organic traffic.)

Resources 62

Resources Analysis Infographics Examples 62

Buzzstream

DECEMBER 5, 2023

The company’s website already has a lot of search-optimized pages and long tail content, so more quality links will help their site gain more organic traffic.) (The company’s website already has a lot of search-optimized pages and long tail content, so more quality links will help their site gain more organic traffic.)

Resources 62

Resources Analysis Infographics Examples 62

PR Fuel

AUGUST 21, 2018

If you are worried about how Google’s latest search algorithm will affect your press release, and exactly how to change your writing technique(s) in the face of Google’s SEO changes, stop right now. You will create higher quality content over time, and Google will figure that out. Spoiler Alert: No).

SEO 40

SEO Google Writing Engineering 40

Cision

SEPTEMBER 26, 2017

Content marketing has never been more important. A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months. Keeping Content Powerful And Unique.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

Sword and the Script

AUGUST 13, 2016

It seems to me that no single on-page SEO technique matters insolation. However, that’s not to say SEO isn’t important. Adhering to SEO principles, in aggregate over time, makes an enormous difference. Corporate Blogging and SEO. We published useful, fresh, original, and editorially driven content.

SEO 60

SEO Content Marketing Study Corporate 60