Agility PR Solutions

FEBRUARY 3, 2022

The post Why brand success in 2022 requires an understanding of mood, monotony, and motivation appeared first on Agility PR Solutions. These shifts point to three key themes covered in a new report from global marketing agency TEAM LEWIS—ending monotony to avoid marketing immunity, understanding how […].

Privacy 164

Privacy Brand Branding Social Media 164

Agility PR Solutions

JANUARY 15, 2024

percent of marketing budgets in 2022 to marketing technology like media monitoring tools to track their online presence and mentions. Most businesses allocated 25.4 Media monitoring is an important practice for any business to move ahead in this diverse market.

Strategy 179

Strategy Brand Branding Media 179

Agility PR Solutions

JANUARY 20, 2022

The post In 2022, DEI efforts will define your brand—3 tips for your strategy appeared first on Agility PR Solutions. I can hear those words echoing as we begin to analyze the impact of organizations’ diversity, equity, inclusion and justice initiatives in the […].

Strategy 157

Strategy Brand Branding Publicity 157

Institute for Public Relations

JANUARY 31, 2023

Morning Consult examined brand trust across industries globally for 2022. was conducted April 8-14, 2022. 1 Most … Continue reading Most Trusted Brands of 2022 → .— 1 Most … Continue reading Most Trusted Brands of 2022 → A survey of 2,200 U.S. Key Findings:1.)

Brand 52

Brand Branding Local Survey 52

Agility PR Solutions

MARCH 13, 2024

The number concerned about AI in daily life has increased by 14 percentage points since December 2022. Tools like ChatGPT and its counterparts are revolutionizing how […] The post Mastering the cognitive revolution: How AI and brand strategy combine for business growth appeared first on Agility PR Solutions.

Strategy 105

Strategy Brand Branding Tools 105

Agility PR Solutions

JANUARY 2, 2022

With increasing emphasis on marketing’s role throughout the journey from awareness to satisfaction, customer relationship management firm Insightly recently released new insights into how businesses can keep pace with the evolving customer journey in 2022.

Company 148

Company Brand Branding Study 148

Onclusive

APRIL 4, 2023

Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Particularly for CEOs of the world’s largest companies who’ve become brands in their own right and live life under the media spotlight. We’ve all seen how a CEO with a big brand can become the face of an organization.

Reputation 195

Reputation Corporate Brand Branding 195

ImPRessions - Crenshaw Communications

DECEMBER 16, 2022

As 2022 winds down, PR teams are looking and trends and opportunities in their most relevant categories. Post-Covid, brands are spending on connected TV (CTV) ad platforms and the industry is abuzz about retail media. CTV has been a huge trend, and 2022 has been a banner year for it. One of ours is ad tech.

Retail 170

Retail Brand Branding Privacy 170

Agility PR Solutions

NOVEMBER 19, 2023

Another 87 percent evaluated local businesses with Google in 2022, a 6 percent increase […] The post 5 ways to track your brand reputation score appeared first on Agility PR Solutions. According to recent studies, 98 percent of people go through online reviews before patronizing local businesses.

Reputation 110

Reputation Brand Branding Local 110

Mindful Marketing

APRIL 1, 2024

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing For companies thirsting for earnings, new product lines and brand extensions are often great sources of cash flow. billion make it the best-selling non-private-label brand water in the nation.

Brand 85

Brand Branding Sports Chemicals 85

Onclusive

MARCH 9, 2023

Businesses should be using their PR power and influence to speak out on behalf of women everywhere and position their brand in alignment with International Women’s Day. A brands reputation and values are becoming an ever-important factor for consumers. See our snapshot report for more detail here.

Internal 195

Internal International Brand Branding 195

PRSay

JULY 10, 2023

Given the rapid pace of change and the harsh partisan rhetoric that seeps into even seemingly innocuous issues, there is reason to believe that brands and politics will become even more intertwined — especially as the 2024 presidential election nears. Among them, do brands have a responsibility to develop a public political strategy?

Brand 135

Brand Branding Nonprofit Government 135

NewsWhip

FEBRUARY 28, 2023

With a seemingly endless slew of platforms, daily content calendars filled with scheduled tweets and photos no longer cut it when it comes to brands making an impact. Instead, bite-sized, short-form videos are where brands will see the most engagement. We took a look at a few brands who have been paving the way.

Video 148

Video Brand Branding Instagram 148

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. The metaverse will not be huge for PR in 2022 – but watch this space.”. ~ 2022 is going to be known as the year of the employee. CommsTech will be a dominant theme in 2022. Year of the employee.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Agility PR Solutions

JANUARY 24, 2022

The post 8 in 10 companies cite AI as a key revenue driver in 2022—how can your brand capitalize? Business AI software maker SambaNova Systems released a new study, The Race to AI Value: Scaling AI/ML Ahead of Your Competition, revealing 78 percent of top companies rate AI and machine learning (ML) as important […].

Company 147

Company Software Brand Branding 147

Shift Communications

JANUARY 12, 2022

Brands started to operate more “normally” once again. This resulted in brand campaigns that reflected both that promise of normalcy as well as a level of authenticity that consumers now demand. Dove brand campaign tackles digital distortion. Some of the key takeaways for 2022 brand campaigns? Explore new platforms.

Brand 88

Brand Branding Consumer Social Media 88

Shift Communications

NOVEMBER 30, 2021

Organizations across industries and stages are looking at what their 2022 growth targets will be, and the strategies for getting there. Enter brand narrative. The right brand story seizes the imagination and positions customers and users to want to engage with the offer. See brand narrative as a business product.

Brand 97

Brand Branding Internal International 97

Communications Conversations

SEPTEMBER 14, 2022

The social media content world is an interesting place in 2022. If your feed is like most people’s you’ll notice a ton of: Branded graphics – Some brands’ entire feeds are made of up these graphics. Yet, brands continue to use it regularly in their social content. What do you see?

Brand 215

Brand Branding Instagram Video 215

PRSay

NOVEMBER 9, 2021

Effective planning ensures organizations are prepared to respond to a crisis in a timely and responsible manner to mitigate risk and protect their brand. Making communication part of 2022 planning and strategy is more critical than ever as the pandemic continues. Listen to learn. Prepare and plan.

Crisis 195

Crisis Crisis Communications Crisis Management Training 195

NewsWhip

DECEMBER 21, 2022

It’s been a busy year for brand coverage, with what feels like years worth of media packed into 12 short months. In this blog, analyzing the top brand stories from 2022, we’re going to share the dominant brands, themes and voices driving public engagement. Twitter dominated attention. And it resonated with people.

Brand 78

Brand Branding Policies Local 78

Agility PR Solutions

JANUARY 27, 2021

The post The PR long game: COVID expected to have lasting effects into 2022, so brands must plan ahead appeared first on Agility PR Solutions. Little did we know that nearly a full year later, the pandemic would not only persist but actually be much worse. And even […].

Brand 164

Brand Branding Trends Publicity 164

Agility PR Solutions

JUNE 1, 2022

New research from e-commerce cloud platform Yottaa examines online retail trends based on feedback from some of the biggest brands in the industry. The post E-commerce in 2022: Online revenue growth top priority for executives from leading brands appeared first on Agility PR Solutions.

Brand 78

Brand Branding Retail Trends 78

Ethical Voices

DECEMBER 12, 2022

How do brands balance their commitments to practical short-term issues versus long-term issues? Key findings from the 2022 Brands In Motion Study. And I also lead our annual Brands in Motion Research. We’re focusing on purpose-driven brands. Let’s talk about the 2022 Brands in Motion report.

Ethics 73

Ethics Brand Branding Internal 73

Agility PR Solutions

OCTOBER 31, 2022

The metaverse is a new frontier for marketers, and the technology is still evolving, but new research from digital experience software firm Sitecore shows consumers are eagerly anticipating brands’ entry into virtual environments—and have a long wish list of opportunities and expectations. appeared first on Agility PR Solutions.

Consumer 114

Consumer Brand Branding Software 114

Agility PR Solutions

MARCH 2, 2022

Despite the ongoing pandemic, brands are more committed than ever to social media as a marketing channel this year, according to the 2022 Social Media Marketing Trends Survey recently released by enterprise social analytics firm ListenFirst.

Social Media 168

Social Media Trends Marketing Enterprise 168

NewsWhip

FEBRUARY 3, 2023

We recently published our first brands report, which looked back at articles about some of the top brands across three different industries to draw conclusions about what resonated with the public and media in earned media coverage. Here’s some of what we learned, as well as a few tidbits that we couldn’t fit into the full report.

Report 88

Report Brand Branding Automotive 88

Agility PR Solutions

JUNE 4, 2023

Once Musk took over in 2022, verification was added to the package. For several months, Twitter leaned into a “Legacy Verification policy” that allowed […] The post Does your brand need a Twitter check mark? New research examines whether verified accounts see more interactions appeared first on Agility PR Solutions.

Twitter 172

Twitter Policies Brand Branding 172

NewsWhip

JANUARY 11, 2023

Our monthly analysis of the top brand coverage usually reveals hundreds of stories with several varying narratives, and only every so often do we uncover a theme that’s responsible for multiple brands making headlines in a big way. Let’s look at the other brands that made headlines in December. .

Brand 78

Brand Branding Viral Employee 78

Agility PR Solutions

APRIL 24, 2022

The firm’s new 2022 annual marketing report, Era of Alignment, the first global report of its kind, illustrates how marketers need confidence in their data to focus equally […]. The post The era of alignment: New Nielsen research uncovers brands’ top priorities for rest of 2022 appeared first on Agility PR Solutions.

Brand 78

Brand Branding Data Report 78

Shift Communications

JANUARY 17, 2022

For businesses who endured the pandemic, economic and social-driven challenges of the past two years, 2022 is shaping up to be a pivotal year. With that in mind, we asked SHIFT leadership what they think will be the biggest considerations for 2022. Our credibility as leaders and as the brands we’re marketing hangs in the balance.

Strategy 178

Strategy Community Technology Consumer 178

Agility PR Solutions

JANUARY 10, 2022

Brand interactions and purchases now largely take place online, with e-commerce sales 30 percent higher than in pre-pandemic times, McKinsey reports. However, consumers are not as loyal to brands as […]. The post 4 important marketing resolutions to make for 2022 appeared first on Agility PR Solutions.

Marketing 173

Marketing Consumer Report Brand 173

Axia PR

SEPTEMBER 4, 2022

September 2022 – Brands Capturing the Audience With Strategic PR “Stunts”. Here, we’ll look at two examples from brands relying on the concept of stunt marketing to explode visibility even beyond their traditional audience. Axia’s 60-Second Impact. 60 Seconds of Information Impacting You and Your Fast-Forward Economy.

Brand 127

Brand Branding Reputation Creativity 127

Agility PR Solutions

OCTOBER 24, 2022

The post Apps & social platforms not clicking in brand intimacy—which brands lead? The post Apps & social platforms not clicking in brand intimacy—which brands lead? appeared first on Agility PR Solutions.

Brand 78

Brand Branding Study Groups 78

Agility PR Solutions

JUNE 27, 2022

With consumers seeking respite following two unprecedented years of a global pandemic, the media & entertainment industry topped the Brand Intimacy 2022 Study, the largest study of brands based on emotions from marketing intimacy agency MBLM, now in its 12th year. appeared first on Agility PR Solutions.

Industry 86

Industry Report Brand Branding 86

NewsWhip

JANUARY 19, 2024

That was Elon Musk’s somewhat predictable response to the announcement that Walmart was the latest brand to suspend advertising on X, following other major companies who left the platform back in November when the issue first began. Here are some other brands that captured attention in the news and on social media.

Advertising 78

Advertising Advertising Brand Branding 78

PR Fuel

FEBRUARY 25, 2023

In late February of 2022, an ad for Applebee’s with a twerking cowboy played alongside a CNN news coverage of the Ukraine/Russia war. Read More The post What Is Brand Safety, and How to Improve It? Netizens were outraged by the juxtaposition and took to Twitter to complain. A clip of the mistake racked up over.

Brand 108

Brand Branding How To Twitter 108

Prohibition

SEPTEMBER 13, 2022

TikTok is an extremely beneficial social media platform for many businesses and small creators alike and the use of TikTok influencers can be easily implemented into a brand’s social media strategy. Here we look at the use of influencers on TikTok and how brands can benefit from the ever-growing social networking app. khaby.lame.

Brand 118

Brand Branding Video Social Media 118