ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

That makes things more interesting, and possibly more complicated, for those who work in PR for ad tech and entertainment brands. . With advertisers taking notice of the growth, there’s been an uptick in brands adding streaming to their media ad spend strategy, resulting in more streaming-specific PR goals for adtech providers.

Trends 170

Trends Advertising Advertising Video 170

Shift Communications

MAY 10, 2022

Brands today are built on social, but social media marketing has never been more cut-throat. minutes, it’s poised to be the top growing and engaged with platform in 2022. The platform was made for influencer marketing, with subject matters like #BookTok perfect for brands like Barnes & Nobles or Book of the Month.

Pinterest 78

Pinterest YouTube Social Media Trends 78

Konnect Agency

MARCH 10, 2023

The importance of asking questions, creating moodboards, and fostering collaboration in the work of a Creative Agency. Why a Creative Agency Uses Visual Tools to Communicate Visuals aren’t just crucial to the final product but invaluable to the process that gets you there. What brands or characters might bring to mind this color?

Creativity 52

Creativity Agency Survey Examples 52

5W PR

DECEMBER 26, 2022

Not only that, but the platform itself has been working on introducing brand new features that can help companies directly connect with their target audiences a lot more effectively. billion users by the end of 2022. It continues to be one of the most downloaded apps on Apple’s app store (as of Q2 2022).

Marketing 88

Marketing YouTube Advertising Advertising 88

Konnect Agency

JANUARY 7, 2022

With 2022 trending to be a year for franchise development and sales growth , a critical role in the growth will be developing franchise lead generation which is important and can be challenging. The key is to attract qualified business-minded prospects who are aligned with your company values and can help your brand successfully grow.

Agency 52

Agency Local Newspapers Interviews 52

Konnect Agency

JANUARY 7, 2022

With 2022 trending to be a year for franchise development and sales growth , a critical role in the growth will be developing franchise lead generation which is important and can be challenging. The key is to attract qualified business-minded prospects who are aligned with your company values and can help your brand successfully grow.

Agency 52

Agency Local Newspapers Interviews 52

Prohibition

OCTOBER 25, 2022

Whether your focus is fitness, food, or fashion, TikTok offers the potential for brands to grow their reach, attract new customers and connect with a highly engaged audience. billion users by the end of the year, TikTok is now an essential platform for marketing, advertising – and can even be utilised for PR.

Strategy 71

Strategy Brand Branding B2C 71

Communications Conversations

MARCH 30, 2022

I’m talking about brands that post videos on LinkedIn in the wrong format (vertical). I’m talking about brands that post videos on Facebook without captions. I’m talking about brands that re-post their most recently 60-second spot on Insta. These brands aren’t taking social video seriously.

Video 113

Video Guidelines Advertising Advertising 113

PRSay

DECEMBER 27, 2022

For smaller brands, Twitter’s noisy platform and algorithms that determine what users see often work against their best efforts. We’ve all seen users tweet about poor customer service, but via Twitter brands can offer to resolve those issues faster than any other method. ESG and your agency. Paid internships are essential.

Trends 127

Trends Pitching Twitter Nonprofit 127

Shift Communications

FEBRUARY 14, 2022

2021 was the year that several brands got multicultural marketing right. Strategies that consumer brands who serve multiple cultures (which should apply to most!) Strategies that consumer brands who serve multiple cultures (which should apply to most!) should consider implementing in 2022.

Trends 78

Trends Marketing Consumer Community 78

Shift Communications

APRIL 26, 2022

By Sarah Babbitt, VP of Agency Marketing, with excerpts from my Padilla colleagues Rosalie Morton and Kim Foster. link] — Elon Musk (@elonmusk) April 9, 2022. link] — Elon Musk (@elonmusk) April 9, 2022. We’ve admittedly seen some of Twitter’s impact for brands diminish. Advertising landscape changes.

Twitter 88

Twitter Communications Advertising Advertising 88

Stephen Waddington

MAY 10, 2022

The committee, which started its work in March 2021, heard evidence from influencers, talent agencies, marketing, organisations, trade associations, academics, regulators, government ministers and the four major social media platforms, Meta, YouTube, TikTok and Twitter. The closing date for responses is 1 June 2022.

Marketing 78

Marketing Government Sports Advertising 78

Prohibition

NOVEMBER 16, 2022

Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.

Digital PR 62

Digital PR Brand Branding SEO 62

Prohibition

OCTOBER 7, 2022

This comes as Instagram continues to double down on video as part of their 2022 plans, after extending reels to 90 seconds after the previous 60 second limit. Should these be implemented permanently, they will open up an array of opportunities for advertising on their platforms. LinkedIn expand their advertising tools.

Instagram 62

Instagram Social Media Video Twitter 62

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. This compares to 13% growth of total ARR in Q1 2022. Top challenges facing journalism.

Survey 146

Survey Software B2B Pitching 146

Shift Communications

DECEMBER 6, 2021

If your company has made a DE&I commitment, ability to deliver on it has long-term implications for your business and brand. Here are a few ways to continue evolving your programs in 2022 and beyond. DE&I communications in 2022. Want to improve your DE&I Communications Plans in 2022?

Communications 78

Communications Employee Financial Community 78

Prohibition

JANUARY 20, 2023

Trend #1: Decline of Twitter and continued takeover of TikTok In 2022 we saw Twitter turbulence amid the Elon Musk takeover as he strived to bring the platform back to life in terms of profitability, to retain advertisers and generate more of a revenue stream. Opportunities for brands to tap into this are endless!

Social Media 62

Social Media Trends Media Instagram 62

Prohibition

AUGUST 19, 2022

Here we’ve taken a look at the background of podcasts and why it can be useful for brands. According to Podcast Host as of April 2022, there were 512,480 active podcasts on the Apple Podcast platform. In 2021 the advertising spend on podcasts in the UK was £46m pounds. How to get your brand involved with podcasts.

Television 62

Television Advertising Advertising Instagram 62

Prohibition

FEBRUARY 13, 2023

Meta expands on advertising rules Under new advertising rules introduced by Meta, advertisers on Instagram and Facebook will be limited in their ability to use personalised data to advertise to under 18’s. Get in contact today to find out how we could help you.

Instagram 62

Instagram Social Media Twitter Media 62

Buchanan PR

APRIL 12, 2023

We have all seen these terms tossed around about companies, in advertisements and throughout the media, but what do they really mean and why do they matter? According to a 2022 study by Deloitte , 89% of executives agree that there is a pressing global climate emergency, however, there is still a lack of action across the world.

Publicity 79

Publicity Meeting Policies Employee 79

Prohibition

SEPTEMBER 21, 2022

After an array of changes to reels and the look of the platform itself, Instagram are now planning to drastically scale back their shopping features as they shift their focus away from e-commerce and more toward those that directly drive advertising. This will be an interesting one for e-commerce brands as the trend evolves.

Instagram 62

Instagram Social Media Media Trends 62

Prohibition

AUGUST 25, 2022

2022 has been a busy year so far for social media changes and updates, with significant shifts being made frequently on every platform. Should this be rolled out globally, there will be a significant impact on the micro-influencer space which brands will need to consider, as this group will effectively be able to work more independently.

Instagram 117

Instagram LinkedIn Social Media Facebook 117

Sword and the Script

AUGUST 30, 2022

Following a three-way tie-up in January of 2022, the company acquired Critical Mention a few months later. This is effectively native advertising, which Cision says is “proven to be more trustworthy.” I agree, but only because native advertising tricks readers into thinking its bona fide coverage. Revenue fell to $13.8

Publicity 85

Publicity Survey Enterprise Pitching 85

Maxim Behar

NOVEMBER 23, 2020

We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. Now everything is PR, communications, and management.

Crisis Management 82

Crisis Management Crisis Advertising Advertising 82

wiredPRworks

APRIL 13, 2022

Get ready to get creative in new ways that connect brands, experiences, and customers – while you’re still in compliance! McGuffin Creative Group is a marketing and advertising agency dedicated to banks, financial services and healthcare organizations investing to grow their brands and motivate sales. How did they meet?

Financial 52

Financial Social Media Banking Media 52

Reputation Us

NOVEMBER 28, 2022

From the November 28, 2022 issue of Financial Brand. Since taking over Twitter, Musk has put the world on notice that he’s in charge and more changes are coming,” Casey Boggs, president of the reputation and crisis management company ReputationUs, tells The Financial Brand. Then again, advertisers aren’t customers.

Twitter 78

Twitter Banking Financial Employee 78

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”.

Interviews 99

Interviews Publicity Technology Social Media 99

PR 20/20

SEPTEMBER 5, 2018

Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised? trillion in 2022 through three primary sources of customer experience, cost reduction and new revenue. Agency executives. trillion in 2019, ramping up to $3.9

Conference 59

Conference Marketing Analytics Case Study 59

Prohibition

APRIL 7, 2022

It’s vitally important to keep on top of these trends, no matter how often they might change, if you want your brand to stay relevant and ensure your content resonates with your target audience. For businesses, brand presence on TikTok is increasingly becoming an essential for brands wanting to connect with their audiences.

Instagram 62

Instagram Social Media Trends Media 62

Prohibition

APRIL 7, 2022

It’s vitally important to keep on top of these trends, no matter how often they might change, if you want your brand to stay relevant and ensure your content resonates with your target audience. For businesses, brand presence on TikTok is increasingly becoming an essential for brands wanting to connect with their audiences.

Social Media 62

Social Media Trends Media Instagram 62

Action PR

FEBRUARY 5, 2020

By 2022, British consumers are forecast to spend £487 per head annually on “wellness”. In fact, as a health, fitness and wellness agency, we would argue that if a brand wants to be taken seriously, it will incorporate an element of wellness into its offering. But Barbie is just a toy. Isn’t it a bit of a strange jump?

Trends 52

Trends Analytics Advertising Advertising 52

PR 20/20

SEPTEMBER 5, 2018

Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised? trillion in 2022 through three primary sources of customer experience, cost reduction and new revenue. Agency executives. trillion in 2019, ramping up to $3.9

Conference 40

Conference Marketing Analytics Case Study 40

Communications Conversations

DECEMBER 8, 2022

After all, this was an advertising panel. But then moving to agency for a couple years before transitioning to Sleep Number, which is where I first met Anna. Holly is now the vice president of corporate branding and partnerships at Polaris. It’s much more normal in 2022 than it was when I was coming up!

Marketing 60

Marketing Leadership Creativity Internal 60

Prohibition

AUGUST 12, 2022

As the first half of 2022 draws to a close, we’ve rounded up six of the best food and drink PR campaigns from the year so far that really caught both our, and the UK medias attention. This turned out to be a highly successful mental health campaign, but also a great opportunity to raise positive brand awareness. The reviews are in ??

Consumer 116

Consumer B2C Creativity Social Media 116

Prohibition

JANUARY 23, 2023

Video content is a fantastic way to engage audiences, informing and capturing your brand’s message to your target audience in ways which still imagery simply cannot. Before posting video on your brands socials, its of vital importance to consider what kind of content works best for each channel.

Video 62

Video Social Media Instagram Media 62

Communications Conversations

FEBRUARY 29, 2016

Almost four years ago, I wrote a post titled “10 skills the PR pro of 2022 must have.” 1: Social advertising copywriting skills and an ability to manage social media advertising campaigns. So often, I see reports from partners and other agency vendors and they’re almost non-sensical. All of it.

Analytics 60

Analytics Instagram Mobile Employee 60

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. To that end, this year’s roundup is uh-mazing.

Marketing 189

Marketing Content Marketing Data Social Media 189